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Home My WebLink About04-12-2017 TBID minutes Minutes – Tourism Business Improvement District Board Meeting of April 12, 2017 Page 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, April 12, 2017 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Regular Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, April 12, 2017 at 10:02 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Wilkins. ROLL CALL Present: Board Members Clint Pearce, LeBren Young-Harris, Kimberly Walker, and Chair Matthew Wilkins Absent: Board Member Pragna Patel-Mueller and Vice-Chair Nipool Patel Staff: Tourism Manager Molly Cano, Tourism Coordinator Liesel Kuehl, and Recording Secretary Kevin Christian. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None OATH OF OFFICE Board Members LeBren Young-Harris and Kimberly Walker were sworn in by Recording Secretary, Kevin Christian. CONSENT AGENDA ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY BOARD MEMBER HARRIS, CARRIED (4-0), to approve the Consent Calendar Items C1 through C6. C1. Minutes of regular meeting on Wednesday, March 8, 2017 C2. Smith Travel Report C3. Chamber Public Relations Report C4. BCA + Matchfire Marketing Report Minutes – Tourism Business Improvement District Board Meeting of April 12, 2017 Page 2 C5. Chamber Visitor Center Report C6. Transit Occupancy Tax (TOT) Report PRESENTATIONS 1. Book Presentation Gareth Kelly, author of “100 Things To Do In San Luis Obispo County Before You Die” introduced himself, reviewed his background, and presented the book information to the Board. Tourism Manger Cano noted that copies of this book will be given to participants of the inaugural SLO/Seattle flight on 4/13/17. Public Comments: None. ---End of Public Comments--- No action was taken on this item. 2. Marketing Agency Quarterly Report Representatives from BCA + MatchFire presented their marketing activities for the past quarter for the SLO TBID. Current promotions, promotional metrics, and newsletter items were reviewed. It was noted that theater advertising is being tested in the San Diego and San Francisco areas. A 31% year over year increase of awarded Rainy Day promotions was reported, noting that the highest category for how people heard about the promotion was via newspaper advertisement. Public Comments: None. ---End of Public Comments--- No action was taken on this item. Minutes – Tourism Business Improvement District Board Meeting of April 12, 2017 Page 3 3. SLO Chamber of Commerce Quarterly Report Chamber of Commerce representatives Molly Kern, Director of Communications and Business Education, and Dusty Colyer-Worth, Visitor Center Manager, presented the public relations activities report for the past quarter. Following a brief review of their contract scope, service metrics were reviewed, noting that the Rainy Day promotion drove much of the traffic they received during the past quarter. Public relations highlights included San Luis Obispo being rated the seventh healthiest City to eat in by Spoon University. Public Comments: None. ---End of Public Comments--- No action was taken on this item. BUSINESS ITEMS 1. Cal Poly Athletics Partnership Proposal Mustangs Sports Properties Matt Mendez, General Manager, and Katie Conroy, Business Development Manager presented their strategic partnership proposal with Cal Poly Athletics. A review of the current TBID exclusive sponsorship was presented. The following new partnership items will be offered at no additional charge; PA reads at away games; branding on the visiting team guide; visiting team survey data; social media enhancements; and baseball field banner placement. Mr. Mendez responded to Board questions concerning the exclusivity of hotel promotion, and desires for television marketing opportunities. The Board directed staff to pursue exclusivity on hotel promotion in the upcoming contract. Public Comments: None. ---End of Public Comments--- No action was taken on this item. Minutes – Tourism Business Improvement District Board Meeting of April 12, 2017 Page 4 2. 2017-19 Budget Discussion Board Member Pearce was recused from any conversation regarding the Chamber of Commerce contract on this agenda item. Tourism Manager Cano reported the initial 2017-19 budget allocation recommendations from the Management Committee, reviewed roll-over funding amounts, funding requests initially received, and noted that it is expected to be a non- growth budget cycle. The Management Committee will present a finalized budget allocation recommendation to the Board at the next meeting. Public Comments: None. ---End of Public Comments--- No action was taken on this item. 3. Final Review of Committee Bylaws No further discussion was conducted on this item. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER WALKER, CARRIED (4-0), to recommend the TBID bylaws remain as is with no change. 4. Property Liaison Assignments The Board reviewed the revised property liaison assignments presented during the meeting (Attachment A). Public Comments: None. ---End of Public Comments--- No action was taken on this item. Minutes – Tourism Business Improvement District Board Meeting of April 12, 2017 Page 5 5. Seattle Flight Launch Promotion Staff reviewed the marketing roll-out plan for the Alaska Air, SLO to Seattle inaugural flight on April 13, 2017. It was reported that Visit SLOCAL dropped their marketing funding for the event, therefore the Management sub-Committee recommended providing $2,000 funding for staffing, along with providing 100 of the Rainy Day Promotion gift cards. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY BOARD MEMBER HARRIS, CARRIED (4-0), to allocate $2,000 from the Tradeshow and Marketing budget to fund staffing for this event. TBID LIAISON REPORTS &COMMUNICATIONS 1. HOTELIER UPDATE Board Member Walker noted that the Granada Hotel reservation system has been hacked by “ransomware” and recommended spreading the word to other area hotels. 2. MANAGEMENT COMMITTEE UPDATE Tourism Manager Cano reviewed the Minutes of the April 4, 2017 meeting, highlighting work done on the strategic plan initiative. 3. MARKETING COMMITTEE UPDATE Tourism Manager Cano reviewed the Minutes of the March 2, 2017 and March 23, 2017 meetings, noting tradeshow updates, hotel page input, the marketing plan approach, and initial discussion on event funding. 4. PCC UPDATE Chair Wilkins reported on the PCC strategic plan and announced the upcoming Grants In Aid (GIA) award process has begun. Minutes – Tourism Business Improvement District Board Meeting of April 12, 2017 Page 6 5. VISIT SLOCAL UPDATE Tourism Manager Cano and Board Member Pearce reported that the Visit SLOCAL Tourism Exchange meeting will be held on May 11; reviewed current board vacancies; reviewed discussions on the Hwy. 1 closure impact; reported on SAVOR On-the-Road branding; and noted that the Conference Center demand analysis focus was on need rather than specific location. 6. TOURISM PROGRAM UPDATE Tourism Manager Cano reviewed the following: - The TBID has an open seat due to the resignation of Amy Swink, and that recruitment is currently open, with one application received. - The Central Coast Tourism Council (CCTC) retreat is scheduled for April 27-28 in Santa Barbara. - The new Central Coast Tourism map is being printed, with distribution projected for the beginning of May. - Staff will be attending the Visit California May 31st meeting. - The May 16th AMGEN Tour of California race road closures and downtown block- party. - Road closures for the SLO Marathon on April 29-30. - Upcoming management sub-committee meeting will be held on April 25. - Upcoming marketing sub-committee meeting will be held on May 2. ADJOURNMENT The meeting was adjourned at 11:54 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, May 10, 2017 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 05/10/2017 Attachment A Minutes – Tourism Business Improvement District Board Meeting of April 12, 2017 Page 7 2016-17 Board Liason Property Name Clint Budget Inn Clint Homestead Motel Clint Los Padres Motel Clint Madonna Inn Inc Clint San Luis Obispo Travelodge Clint Villa San Luis Motel TBD Apple Farm TBD Economy Motel TBD Holiday Inn Express TBD La Cuesta Inn Llc TBD Super 8 Motel TBD Petit Soleil Kimberly Avenue Inn Kimberly Granada Hotel & Bistro Kimberly Hostel Obispo Kimberly San Luis Creek Lodge Kimberly Sunbeam Motel LeBren Motel 6 #1373 LeBren Motel 6 #138 LeBren Rose Garden Inn LeBren Embassy Suites Hotel LeBren Courtyard By Marriott LeBren Hampton Inn & Suites Matt Inn at San Luis Obispo Matt SLO Brew Lofts Matt Sands Inn & Suites Matt Vagabond Inn Matt The Butler Hotel Nipool America's Best Value Inn Nipool Lamplighter Nipool Quality Suites San Luis Obispo Nipool Ramada Olive Tree Inn Nipool San Luis Inn & Suites Pragna Lexington Inn Pragna Royal Oak Motor Hotel Pragna Garden Street Inn Bed & Breakfast Pragna Heritage Inn Pragna Peach Tree Inn