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Home My WebLink About04-12-2017 PCC Minutes Minutes PROMOTIONAL COORDINATING COMMITTEE Wednesday, April 12, 2017 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the Promotional Coordinating Committee was called to order on Wednesday, April 12, 2017 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Daniel Levi. ROLL CALL Present: Committee Members, Diana Cozzi, Zoya Dixon, Patricia Loosley, Matthew Wilkins (5:57), Vice-Chair Jill LeMieux, and Chair Daniel Levi. Absent: Sasha Palazzo Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. OATH OF OFFICE Committee Members Diana Cozzi and Zoya Dixon were sworn in by Recording Secretary, Kevin Christian. CONSENT AGENDA ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER LOOSLEY, CARRIED (5-0) to approve the Consent Agenda items C1 to C8. C.1 Minutes of the Meeting on March 8, 2017 C.2 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid (GIA) Support Report C.5 Visitors Center Report Minutes – Promotional Coordinating Committee Meeting of April 12, 2017 Page 2 C.6 SLO Happenings Promotions Report C.7 SLO Happenings Technology Report C.8 TOT Report PRESENTATIONS 1. Book Presentation Gareth Kelly, author of “100 Things To Do In San Luis Obispo County Before You Die” introduced himself, reviewed his background, and presented the book information to the Board. Tourism Manger Cano noted that copies of this book will be given to participants of the inaugural SLO/Seattle flight on 4/13/17. Public Comments: None. ---End of Public Comments--- 2. SLO Chamber of Commerce Quarterly Report Chamber of Commerce representatives Molly Kern, Director of Communications and Business Education, and Dusty Colyer-Worth, Visitor Center Manager, presented the public relations activities report for the past quarter, along with a review of their Grants In Aid (GIA) services. A review of service metrics for the past quarter was presented, noting that the Rainy Day promotion drove much of the traffic they received during the past quarter. In a discussion concerning a magazine piece entitled, Epic Cross Country Train Rides, it was stressed that the Chamber presents the City in an apolitical manner. The public relations highlights included Spoon University rating San Luis Obispo the seventh healthiest City to eat in, in the U.S. Public Comments: None. ---End of Public Comments--- Minutes – Promotional Coordinating Committee Meeting of April 12, 2017 Page 3 3. SLO Happenings Program Quarterly Promotions Update Judith Cohen and Victoria Moreno, representatives from Solve, presented the quarterly promotions activity report for the SLO Happenings program, showed their new promotional video, reviewed strategy and successes for their outreach promotions, and announced that they have created a marketing tips booklet for how to most effectively use the SLO Happenings app. Public Comments: None. ---End of Public Comments--- 4. SLO Happenings Program Technology Quarterly Update Mike Holiday from GFL Systems presented the quarterly activity report for the technology developments with the SLO Happenings program. Public Comments: None. ---End of Public Comments--- Minutes – Promotional Coordinating Committee Meeting of April 12, 2017 Page 4 BUSINESS ITEMS 1. San Luis Obispo (SLO) Little Theatre Beatification Funding Request Kevin Harris, Managing Artistic Director, and Patty Thayer, Communications and Development Director, reviewed the history, current production capacity, and the potential economic impact of the SLO Little Theatre. They announced that the Little Theatre is going to be rebranded as the SLO Repertory Theatre, asked for a one-time $5,000 grant to help fund the rebranding, and responded to questions from the committee. Tourism Manager Cano reviewed remaining available funding in the current fiscal year budget. The Committee requested that the words “San Luis Obispo” in the previewed logo be studied for word spacing legibility. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER WILKINS, CARRIED (6-0) to support signage rebranding the SLO Little Theatre to the SLO Repertory Theatre, at $5,000. 2. Promotional Coordinating Committee Strategic Plan Tourism Manager Cano reviewed the final PCC Strategic Planning Report and the process for presentation to City Council. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER COZZI, CARRIED (6-0) to adopt the Strategic Plan as presented. Minutes – Promotional Coordinating Committee Meeting of April 12, 2017 Page 5 3. Final Review of Committee Bylaws The Board reviewed bylaw amendments discussed during the February meeting. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY COMMITTEE MEMBER LOOSLEY, SECOND BY COMMITTEE MEMBER LEVI, CARRIED (6-0) to amend the Committee Bylaws as follows: ARTICLE 6. Item 1. Planning a comprehensive program to promote the City of San Luis Obispo and prepare an annual marketing program consistent with City goals and objectives. 4. San Luis Obispo Chamber of Commerce Partnership Consideration (Committee Member LeMieux recused herself from the meeting during this item.) Tourism Manger Cano reviewed the financial outlook for the City and how it relates to contract commitments. Chamber of Commerce representative Molly Kern, Director of Communications and Business Education, and Dusty Colyer-Worth, Visitor Center Manager presented the proposed two-year contract rate, along with single year contract rate options for both the Visitor Center services and the Public Relations service. The Committee determined that they should consider Business Item 5 prior to any decisions being made concerning the contract options. Public Comments: None. ---End of Public Comments--- No action was taken on this item. Minutes – Promotional Coordinating Committee Meeting of April 12, 2017 Page 6 5. Initial Budget Allocations Tourism Manager Cano reviewed the anticipated budget and commitments for 2017-18. The committee discussed their priorities and needs concerning support cost, the SLO Happenings app marketing and programming, and event promotion funding needs. Initial recommended line item allocations for the 2017-18 Community Promotions budget were developed, with final determination to be made at the May meeting. Public Comments: None. ---End of Public Comments--- No action was taken on this item. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants In Aid (GIA) Update Chair Levi, and Committee Members Lemieux and Wilkins are the sub-committee for the GIA grant review. The sub-committee will bring recommendations to the full committee on specific organization funding at the May meeting. A brief review of the overall process was presented for the new committee members. 2. TBID Board Report Committee Member Wilkins reviewed the April 12, 2017 meeting, noting that Kimberly Walker has been reappointed to the TBID. 3. Tourism Program Update Tourism Manager Cano reported on the following Tourism program events: - Reviewed the inaugural Alaska airlines flight between SLO and Seattle on April 13, 2017, and the tourism outreach planned around the launch. - The Visit SLOCAL Tourism Exchange meeting will be held on May 11. - The new Central Coast Tourism map is being printed, with distribution projected for the beginning of May. - Staff will be attending the Visit California May 31st meeting. - The May 16th AMGEN Tour of California race road closures and downtown block- party plans. - Road closures for the SLO Marathon on April 29-30. - A GIA sub-committee meeting will be held on April 26th. - There will be a special PCC GIA meeting to announce specific grant award allocation on May 17th. Minutes – Promotional Coordinating Committee Meeting of April 12, 2017 Page 7 ADJOURNMENT The meeting was adjourned at 8:03 p.m. The next regular meeting of the Promotional Coordinating Committee is scheduled for Wednesday, May 10, 2017 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 05/10/2017