HomeMy WebLinkAbout06-14-2017 JHC Agenda PacketCity of San Luis Obispo, Agenda, Jack House Committee
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REGULAR MEETING
Wednesday, June 14, 2017 at 5:30 PM
Parks and Recreation Department, 1341 Nipomo Street, San Luis Obispo, CA 93401
CALL TO ORDER: Chair Kathi Settle
ROLL CALL: Vice Chair Toni Kincaid, Commissioners Chuck Crotser, Bob Gordon,
Dorothy Sundbye, Eva Ulz, Jeff Whitener
Exofficio Committee Member Marilyn Darnell
PUBLIC COMMENT: At this time, the public is invited to address the Committee on items that are not on the
agenda but are of interest to the public and within the subject matter jurisdiction of the Jack House Committee. The
Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to
statements made or questions raised, or to ask staff to follow up on such issues.
1. Consideration of the Minutes and Financial Reports and Expenditures of Regular Meeting on
April 12, 2017 (Settle) – 1 minutes
2. Election of Chair and Vice Chair (Committee – 5 minutes)
3. Review and Adopt 2017-18 Jack House Promotions and Marketing Plan (Setterlund – 15
minutes)
4. Presentation of 2018 Jack House Facility Reservation Requests (Committee – 10 minutes)
5. Discussion of Art After Dark Program Expenditures (Setterlund – 10 minutes)
6. Consider Docent Programing (July-December 2017), Budget and Update (Darnell – 15
minutes)
7. Consider Friends of the Jack House Update (Papp) – 5 minutes
8. Staff Report for Parks and Recreation and Agenda Forecast (Setterlund) – 2 minutes
9. Communications – as needed
Adjourn to Next Regular Scheduled Meeting on July 12, 2017 at 5:30PM at Parks and
Recreation (1341 Nipomo Street, San Luis Obispo, CA.).
APPEALS: Administrative decisions by the Jack House Commission may be appealed to the City Council in
accordance with the appeal procedure set forth in Chapter 1.20 of the San Luis Obispo Municipal Code.
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Regular Meeting- Parks and Recreation Office
1341 Nipomo Street, San Luis Obispo
Wednesday, May 10, 2017
CALL TO ORDER: Chair Kathi Settle
ROLL CALL: Vice Chair Toni Kincaid, Committee Members Chuck Crotser, Bob
Gordon, Dorothy Sundbye, Eva Ulz, Jeff Whitener
Ex Officio Committee Member Marilyn Darnell
ABSENT: None
STAFF: Shelly Stanwyck, Parks and Recreation Director, Melissa Mudgett,
Recreation Manager and Dave Setterlund, Recreation Supervisor
Guests: Marilyn Darnell, Docent President, James Papp, Friends of the Jack
House President (via telephone)
Public Comment:
Guest Marilyn Darnell expressed displeasure with the handling of Jack House
objects by
the carpet cleaning company. Parks and Recreation Director, Shelly Stanwyck
articulated
that staff was working on resolving the performance issue with the contract and that
contract review and assessment of penalties for damages incurred as a result of this
work
will be reviewed.
Consent Agenda:
1. Consideration of the Minutes of Jack House Committee Meeting on March 8, 2017
MOTION BY COMMITTEE MEMBER KINCAID, SECOND BY COMMITTEE
MEMBER ULZ, CARRIED 7-0 to approve the regular meeting minutes of March 8, 2017 as
amended.
AYES: 7
NOES: 0
ABSTAIN: 0
ABSENT: 0
Jack House Committee
DRAFT - MINUTES
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2.Consideration of April 2017 Financial Reports
Member Crotser expressed his desire for a new reporting format for Jack House financials.
Member Kincaid asked about Committee support for the Art After Dark program. Member
Ulz clarified that the Friends of the Jack House group paid for the annual membership into the
Art After Dark Program. Staff Mudgett added that the Committee approved the Art After
Dark program through to December 2018 and that Committee funds have paid for exhibition
materials which become property of the Jack House following exhibition.
MOTION BY COMMITTEE MEMBER ULZ, SECOND BY COMMITTEE MEMBER
GORDON, CARRIED 7-0 to approve the April 2017 financial reports.
AYES: 7
NOES: 0
ABSTAIN: 0
ABSENT: 0
Public Hearings / Business Items:
3.Discussion about Future Jack House Volunteer Agreements
Parks and Recreation Director, Shelly Stanwyck, presented to the Committee and provided a
brief background and history of the Jack House, current roles and responsibilities of the City,
Committee and various volunteer groups. She detailed the need to memorialize the long-standing
relationships into partnership agreements that clearly define responsibilities. She added that staff
will working to identify operational best practices for historic Homes. She concluded that
partnership agreements will be developed with existing volunteer groups and historic
preservation professionals.
Public Comment
Maurine Titus, Jack House Docent, said she is pleased to see the City involved with the home.
Committee Comments
Member Ulz asked about the Cultural Heritage Committee’s role with the house. Director
Stanwyck responded that the CHC serves a role in the historic determination of the home and
providing guidance for historic preservation. Member Ulz added that the City is now a Certified
Local Government. Member Ulz also shared that the Historic House Trust of New Your City
has several example agreements and would be an outstanding resource for staff.
Member Crotser agreed that partnership agreements would be helpful. Director Stanwyck agreed
that partnership agreements would provide clarity to the roles and responsibilities for all
involved.
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Chair Settle added that historical best practice training will help groups learn about the proper
care of the house.
Member Sundbye asked about historic home research to-date. Director Stanwyck responded that
the process has just begin and staff are in the early data collection phase.
4.Review of the 2017 – 18 Itemized Jack House Budget
Staff Setterlund presented to the Committee an itemized budget for 2017-18 Jack House
Programming. Staff Mudgett explained that new programing is not included within the
itemized budget.
Public Comment
Lois Crotser, Jack House Docent, asked for clarification if all spending for events had to be
brought before the Committee for approval. Staff Mudgett responded affirmatively.
Committee Comment
Member Crotser asked for clarification on the various Jack House budgets. Staff Mudgett
explained that the revenue account receives funding from tours and that the Committee can
spend in proportion to what is collected. She added that the Community Services division of
Parks and Recreation also has funding set aside for Jack House programming, historically in
the amount of $10,500. Staff Mudgett said that these funds are used for programming,
marketing, training, events, exhibit materials, etc. as the Committee approves. She concluded
that remaining funds in this operating account at the end of the fiscal year are returned to the
City’s general fund balance.
5.Receive Update of Historic Preservation of Jack Family Photographs
Friends of the Jack House President, James Papp, participated in conversation via telephone.
Mr. Papp stated that there are three local companies that could provide a review and
assessment of photograph preservation needs. They are the SLO History center, a photo shop
on Marsh Street and Forest Dowed (who was recommended by Cal Poly. Mr. Papp said that
based upon experience and knowledge of historic preservation methods he would recommend
soliciting Mr. Dowed for a proposal.
Public Comments
Maureen Titus, Jack House Docent, expressed concern about roles and responsibilities of the
photo preservations projects and that City staff should take the lead on this project. Mr. Papp
responded via telephone that Committee previously assigned him the task of reviewing works
on paper and to solicit a restoration proposal.
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Marilyn Darnell, Jack House President, stated the house looks less like a “home” without
photographs.
Member Ulz suggested that the process not be rushed, and that the duty of the Jack House
Committee is not only the address present needs but also the future of the home.
Committee Comments
Member Crotser inquired about the total cost of the proposal. Mr. Papp said that cost is
unknown until the condition of the framed material is known.
Vice Chair Kincaid recommended Parks and Recreation be part of the proposal process and
in developing the scope of work.
Member Gordon praised Forest for his outstanding work.
Chair Settle recommended City staff establish a priority list for the restoration efforts and
would like to see photographs of the Jack Family addressed first. Mr. Papp reminded the
Committee that is approved a priority list at a previous meeting. He added that the priority
list could be reviewed again at a subsequent Committee meeting.
6. Jack House Docent Updates
Docent President, Marilyn Darnell, reported that the docents made the news and an update to
the City’s website. She asked staff about the process of getting a National Register plaque for
the Jack House. She suggested the Committee consider advertising with the SLO Chamber
of Commerce. Mrs. Darnell commented that a banner sign, visible from the street, would be
helpful in attracting passer-byers for tours. She added that the Docent Handbook will be
provided to the docents at the May 11 the meeting.
Mrs. Darnell provided the Committee with an update on docent programming. She said that
the Mother’s Day tour will focus on Nellie Hollister Jack. June will utilize focus on Captain
Jack for Father’s Day. Mrs. Darnell added that she personally owns 70 letters from Jack which
she will loan to the Jack House for this event. Expenses for June programming will be largely
for storyboard materials. July programming will highlight personal letters about strawberries.
Mrs. Darnell asked if the City could provide strawberries for this event.
Public Comment
Lois Crotser, Jack House Docent, expressed that the docents were extremely unhappy with
the appearance of the house. Chair Settle expressed sympathy and asked for patience as the
Jack House Committee and City staff embark on the assessment and restoration of
photographs.
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Committee Comments
Member Sundbye asked about marketing this event to the public. Mrs. Darnell responded that
program themes can be shared with the public. Staff clarified that once the Committee
approves programming, City staff will market events through website, print materials, and
social media.
Member Crotser asked if there are ways to make the house more welcoming. Director
Stanwyck responded that city staff would need to assess the property to see what can be safely
hung on the walls. Member Ulz suggested the Committee use this time to take the opportunity
to display art during the restoration process.
Bob Gordon suggested contacting Katchy Andrews, the Jack Family heir, to see if she has
items she’d like to display in the home.
7. Friends of the Jack House Update
Member Ulz read the Friends of the Jack House update authored by James Papp.
Friends member appreciation and recruitment event. Originally it was conceived in
association with the flower show, but several of us determined that by the time the committee
approved this, it would be too late to send out invitations, so I suggest this motion be “for a
Friends appreciation and recruitment event or events at a time or times to be determined with
the community service and events supervisor, fees to be waived in furtherance of the
fundraising and programming role of the Friends.”
A tea in the garden and tour of the house for eight, which was auctioned to benefit the History
Center at its October 2016 gala, in very partial recompense for all the help it has given the
Friends and the Parks Department in developing programs. Discussions with the purchaser (a
Point San Luis Lighthouse super docent) are for June of July, so motion “for a tea in the Jack
Garden and tour of the Jack House for eight, at a time or times to be determined with the
community service and events supervisor, fees to be waived in recognition of the Histo ry
Center’s services to the Jack House.”
Order of Minor Historians, a local history group, would like to do a barbeque in the Jack
Garden and have a tour of the house and a talk on Jack matters Tuesday evening, June 20.
Motion “for a barbeque in the Jack Garden, tour of the Jack House, and talk about the Jack
economic and political interests, Tuesday evening 20 June 2017, arrangements to be
determined with the community service and events supervisor, fees to be waived as a program
furthering the educational mission of the house.”
The History Center is organizing a historic foodways week in collaboration with Sarah
Lohman, the author of Eight Flavors: The Untold Story of American Cuisine. We have the
opportunity to be the capstone event with a barbeque in the garden on Sunday, July 16.
Motion, “for a barbeque in the Jack Garden Sunday 16 July 2017 as part of the History
Center’s historic foodways week, arrangements to be determined with the community service
and events supervisor, fees to be waived as a program furthering the educational mission of
the house.”
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Public Comment
None
Committee Comments
Vice Chair Kincaid asked if docents would be required for these events to provide tours.
Member Ulz responded that these events would not require docents to lead tours.
Vice Chair Kincaid also asked if the docent scheduler needs to schedule volunteer for the Art
After Dark events on the first Friday evenings of the month. Member Ulz responded that Art
After Dark does not require docents to lead tours.
8.Parks and Recreation Update and Agenda Forecast
Staff Setterlund provided a brief report on Parks and Recreation Department programming.
May 1, Summer Classes and Activities Registration Opens
May 6, Parent/Grandparent and Child Golf Tournament
May 13, Monster Skate and American Red Cross Life Guard Training
May 14, Mother’s Day Concert at the Jack House and Ranger Led Hike: Dowden
Ranch (Bowden)
May 20, Saturday Work Day with Rangers
May 29, Observance of Memorial Day – City offices will be closed
Staff Mudgett presented to the Committee the agenda forecast for the June 14th meeting.
9.Member Comments/Communications/Reports (Committee) – 5 minutes
Jack House Committee Members welcomed Jeff Whitener, Parks and Recreation Commission
liaison, to the Committee.
Meeting adjourned at 7:45 pm to the next Regular Meeting on Wednesday, June
14, 2017 at 5:30 pm at the Parks and Recreation Administration at 1341 Nipomo
Street, San Luis Obispo, CA 93401.
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2016-17 Fiscal Year
Reporting Date:6/1/2017
Accounting Periods:11
May 2017
Verified By:Dave Setterlund, Community Services Supervisor
Melissa C. Mudgett, Recreation Manager
14,338.91$
Acct 625-3901
& 625-3032
BUDGET
REVENUES
COLLECTED TO-
DATE
REVENUES
AVAILABLE TO
SPEND
Jack House Revenues (Fund 625) $ - $ 3,028.65
Jack House Expenditures (Fund 625)
for Construction and Operating
Materials
$ - (2,165.89)
BUDGET EXPENSES TO-
DATE
BUDGET AVAILABLE
TO SPEND
Total Expenditures
(through May 31, 2017)
City Fund-100 Parks & Recreation (to
be used for JH Promotions) $ 10,500 $ 4,482.63 6,017.37$
(through to May 31, 2017)
ACCOUNT SUMMARY
JACK HOUSE Accounting
Monthly Account Reporting of Revenues and Expenditures
JACK HOUSE FUND BALANCE
Jack House Account Summary
REVENUES (From July 1, 2016 - June 30, 2017)
(Note: Dates are when posted by Finance Dept., not dates of transaction)
EXPENDITURES (From July 1, 2016 - June 30, 2017)
862.76$
Parks & Recreation Promotions Account Summary
2016-17
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JACK HOUSE Accounting
$ -
$ 4.26
$ 22.45
$ 52.53
$ 79.24 $ 550.00
$ 155.17
$ 120.00 $ 144.27
$ 20.00 $ 44.66
50.00$ $ 21.57
$ 100.00 $ 17.84
$ 100.00 $ 13.98
2/16/17 - Jack House Donation $ 100.00 $ 13.56
$ 490.00 $ 10.74
625.58100 – Food Sales Non-Taxable
No Activity $ 211.30
$ - $ 509.87
625.58110 – Merchandise Sales Taxable
$ 60.00
5/18/2017 - Cash Reciept - Books $ 37.00
$ -
Sub-Total Sales Revenue: $ 97.00
625.58120 – JH Revenue (Tours)
$ 400.00
$ 100.00 Sub-Total: $ 2,161.79
$ 97.60
$ 100.00 $ 4.10
$ 100.00 $ 4.10
$ 95.81
$ 75.00
$ 365.00 $ 2,165.89
2/16/17 - Cash Receipts $ 591.00 $ 2,165.89 3/06/17 - Cash Receipts $ 100.00
5/18/17 - JH Mother's Day Tour Books $ 190.00
5/18/17- JH Tours $ 48.00
5/18/17 - Cash Reciepts $ 100.00
$ 2,362.41
$ 3,028.65
$ 468.83
Jack House Fund EXPENDITURES (OUT)
Account 625-89140
BEGINNING BALANCE $ -
625.42760 – Interest on Investments
BEGINNING BALANCE
Jack House Fund REVENUES (IN)
Fund 625
Revenues Collected from July 1, 2016 through June 30, 2017
12/16/16 - Credit Card Payment
12/16/16 - Credit Card Payment
Expenditures (through July 1, 2016 - June 30, 2017)
89140.7227 Contract Services
Jack House Account - FULL DETAIL
11/4/16 - SPOKES
12/16/16 - Credit Card Payment
9/30/16 - Quarterly Distribution
2/15/17 - Dec 2016 Quarterly Distribution (Q22017)
12/21/16 - Stockton Family Donation
12/21/16 - Jack House Donation
Sub-Total Interest Earned:
625.47010 – Other Contributions (Donations)
7/29/16 - July Donation Jar
3/31/17- Quartherly distribution (Q32017)
12/16/16 - Credit Card Payment
12/16/16 - Credit Card Payment
12/16/16 - Credit Card Payment
12/16/16 - Credit Card Payment
10/4/16 - Jack House Donation
10/28/16 - Cash Reciept
12/16/16 - Credit Card PaymentSub-Total Donations:
4/28/17 - Reimbursement to Darnell (Exhibit Materials: Jack Travel. 9
receipts total)
10/28/16 - Cash Reciept
7/29/16 - Jack House Tours
10/4/16 - Cash Receipts
10/4/16 - Jack House Tours
10/28/16 - Cash Receipts
$ 3,028.65
Ending Revenue Balance (May 31, 2017)
(Includes Accrued Interest. Does not include Petty Cash)
TOTAL JACK HOUSE FUND REVENUE
Sub-Total Tours Revenue:
8/24/16 - Cash Receipts
8/8/16 - Cash Receipts
9/19/16 - Cash Receipts
8/9/16 - Cash Receipts
Ending Expenditure Balance (May 31, 2017)
(Matching Finance Plus)
TOTAL JACK HOUSE FUND EXPENDITURES
Sub-Total
1/27/17 - Ca State Board of Equalization
89140.7789 Cost of Materials for Resale
4/28/17 - Fed Ex, Printing of Docent Handbook
4/7/17 - Correction of Charge to appropriate account (#100-3032)Sub-Total Non-Taxable Revenue:
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JACK HOUSE Accounting
Parks & Recreation Promotions
Account - FULL DETAIL
STARTING BALANCE $ 10,500.00
60280.7244 Promotions
$ 250.00
$ 280.00
$ 22.00
$ 432.00
$ 100.00
$ 85.31
$ 70.15
$ 43.15
$ 25.66
$ 19.95
$ 987.20
$ 236.00
$ 236.00
$ 143.82
$ 10.00
$ 509.87
$ (509.87)
$ 337.45
$ 42.88
$ 23.68
$ 900.00
$ 91.58
$ 145.80
$ 4,482.63
(as of May 31, 2017)
$ 6,017.37
5/12/17- Mother's Day Cal Poly Jazz Band
5/19/17 - Mother's Day FedEx Poster
5/26/17- Mother's Day Flowers (Bob Gordon)
4/7/17 - Correction of Charge to appropriate account (#100-3032)
REMAINING AVAILABLE BALANCE
Account 100.60280.7244
Total Expenditures:
Expenditures (from July 1, 2016 through June 30, 2017)
8/26/16 - Bryan Graef
10/14/2016 - Us Bank Credit Card (Hobo)
10/28/2016 - CA State Board of Equalizer
12/16/16 - James Papp - Reimbursement (38 Reciepts in total)
12/16/16 - New Times Adv
1/27/17 - Ca State Board of Equalization
1/6/17 - New Times Adv
12/16/16 - Credit Card
12/16/16 - Credit Card
1/20/17 - Credit Card (Protec)
12/16/16 - Credit Card
12/16/16 - Credit Card
3/03/17 - Reimbursement to James Papp (Art After Dark Materials - 17 Receipts in
total)
12/16/16 - Credit Card
12/16/16 - Credit Card
4/7/17 - Reimbursement to James Papp (Art After Dark ) Art Central
4/7/17 - Reimbursement to James Papp (Art After Dark) Michael's
12/16/16 - Credit Card
Jack House Promotions City General Funds - EXPENDITURES
2/24/17 - Toni Kincaid
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Historic Jack House
2017-18
Marketing and Promotions Action Plan
Purpose:
The purpose of the Marketing and Promotions Action Plan is to showcase the Jack
Family residence, its collection and garden to increase understanding of late-
nineteenth-century social, political, business, and artistic life; to maintain and show
the garden as an example of early-twentieth-century horticulture; to memorialize the
place of the Jack family in the history of the city and county; and to show exhibitions,
all for the benefit of city and county residents and tourist.
I. Marketing and Promotions Action Plan:
2017-18 Goal:
1.To increase the total numbers of visitors to the Jack House and Gardens by 10% from the
previous year through the establishment of purpose-driven and educations
programming, and community outreach.
2.Through programming and focused exhibits, raise awareness of the Jack House and
Gardens for residents and tourists alike by telling the story of the Jack Family and the
role they played within the county and throughout California between the years of 1870
through 1975.
II.Target Demographics
1.Primary: Adults with a strong interest for local history and unique experiences
i.Social Media
1.Utilization of social media efforts (Facebook, Instagram, etc.) to
attract adults to Jack House events
ii.Organized bus tours (educational travel)
1.Tourism Business Improvement District (TBID)
a.Collaborate with TBID to learn more about tour bus
schedules and interests.
b.Collaborate with hotel groups (TBID) for rack card
placement in hotel lobbies. Rack Cards should be
passed at local hotels/motels Bi-annually (May &
September)
i.Contact Information: Molly Cano, Tourism
Manager mcano@slocity.org #805-781-7165
2.Visit SLO County
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a.Utilize VisitSLO website to promote Jack House events
i.Contact Information: Michael Wambolt,
Director of Travel Trade
michael@visitsanluisobispocounty.com #805-
541-8000
iii.Research local history groups (meet-up groups, clubs, etc.)
iv.Provide the below contacts with improved content (pictures, stories, and
content)
1.Dave Middlecamp (provide better photos)
2.Reach out to Joe Carotenuti jacarotenuti@gmail.com
3.Reach out to Dan Krieger dan@kriegerconsulting.net
2.Secondary: youth/seniors with strong interest for local history
i.School-Age children (5 yrs – 12 yrs)
1.Docent president works with local school district to arrange a
minimum of 2 school tours per school year.
2.Docents (former teachers) develop Jack House school curriculum
for Local California history. This curriculum should be turnkey
programing that teachers can implement in the class room
ii.Teen and Young Adults
1.Research High School/Cal Poly History clubs. Community Service
requirement.
iii.Senior Citizens
1.Promotional material should be placed at SLO Senior Center,
Manse, the villages, and all senior living facilities. This
information should be replenished yearly (May).
3.Tertiary: Museums
i.SLO History Museum
1.Work with Museum to develop ways to cross promote
programming.
III.Marketing Strategies
The City and Jack House Committee are committed to spreading the word about the Jack
House to increase visitors (both new and return) to the historic home through diverse
marketing efforts as outlined below.
i.Newspaper
1.Paid Advertisement for City Sponsored events such as Mother’s Day,
Victorian Games, Victorian Christmas, and Halloween
ii.Social Media
1.utilizing Facebook, Instagram for promotion of events
iii.Print Materials
1.Distribution of Rack cards at local hotel, Chamber of Commerce & SLO
Senior Center. Tri-fold materials to be handed out during docent led
tours.)
iv.Website
1.Update City Website Jack House page with current information &
photographs)
v.Collaboration
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1.Cross promotion with local groups and events; such as Art-After-Dark,
SLO History Center events, Arts Obispo, Railroad Museum, Cal Poly,
Dallidet Adobe, Central Coast Railroad Festival, San Luis Obispo Poetry
Festival, Lifelong Learners of the Central Coast, schools (3rd – 12th,
college) etc.)
vi.Focus Articles
1.submit articles about Jack Family history for publication; print and online
guidebooks. Examples of publications: SLO News, SLO Journal, Journal
Plus)
vii.Radio
1.KVEC 92AM, coordinate with regular Parks and Recreation time slot for
promotion of upcoming Jack House events. Every other Friday 8:00am)
viii.Farmer’s Market
1.Coordinate with Parks and Recreation Department for Farmer’s Market
Information booth for promotion of upcoming Jack House events.
IV.City-Sponsored Events
City Sponsored events at the Jack House would include
Valentine’s Day, Mother’s Day, Victorian Christmas,
Halloween, Victorian Tea & Garden Games. For City
Sponsored events the Parks and Recreation Department
will provide the following marketing and promotional
efforts:
1.Create flyer, ¼ flyer, and poster
2.Provide print and other media ads
when appropriate
3.Create targeted Facebook post
4.Post to community calendars
5.Send press release (content driven)
6.Website posting (content driven)
V. Interpretive Signage
Develop interpretive signage to increase use of the gardens and an overall understanding of
the Jack Family history, historic home and grounds while the house is closed.
i.In collaboration with Parks and Recreation Departments, consultants, history
organizations, develop interpretive outdoor signage Jack Gardens.
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ii.to increase use of the park and understanding of the family, house, and grounds
while the house is closed
VI.Jack House Programming & Exhibits
a.Historic Sports (Such as Victorian Games)
i.Develop concept for Jack House
Committee approval for historic
sports event to attract the younger
demographic (teens and young
adults) and active adults who will
foster more social media presence
and more word-of-mouth
advertising
1.Promotion materials would
include Facebook,
Instagram, Flyers, ¼ page
flyers
b.2017-18 Programs
i.Jack House Committee to approve 2017-18
programming and budget. Program budget to be inclusive of marketing,
advertisement, promotions, equipment, services & exhibit materials.
ii.Consult with history professionals for production of content and exhibits for
approved programming.
VII.Brand
Branding creates name recognition, supports advertising, ads value, generates new
customers. It is important to support consistent design and logo use.
a.The Parks and Recreation Department is responsible for the design of Jack House
advertisements and shall review all materials prior to publication.
b.The City logo shall be present on all Jack House Marketing Materials.
c.Jack House Marketing Materials shall be consistent with the adopted Style Guide
and sign ordinances.
d.Parks and Recreation Department will work on developing a Jack House logo which
could be used on future marketing materials.
VIII.Performance Measurements
Review and Evaluate Marketing and Promotional Programs Regularly.
1.Identify key measures of success
a.Visitor attendance (10% above previous year = 2,200 total)
b.Media (Press release, advertisements placed)
c.Facebook “Reach”
d.Increase volunteer docents
e.Jack House logo
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Committee Reservation Requests Shall be made one-year prior
2018 Jack House Committee
Reservation Calendar
◄ March April 2018 May ►
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 Notes:
When does Annual Parks Maint Rennovation Conclude?
Reopening House date?
Will Art After Dark Continue in 2018?
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Committee Reservation Requests Shall be made one-year prior
◄ April May 2018 June ►
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5
6
TOURS 1-4pm
Reserved all day
7 8 9 10 11 12
13
TOURS 1-4pm
Reserved all day
Mother’s Day
14 15 16 17 18 19
20
TOURS 1-4pm
Reserved all day
21 22 23 24 25 26
27
TOURS 1-4pm
Reserved all day
28
MEMORIAL DAY
City Offices Closed
29 30 31 Notes:
Blue Star Museum Tours Memorial
Day to Labor Day
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Committee Reservation Requests Shall be made one-year prior
◄ May June 2018 July ►
Sun Mon Tue Wed Thu Fri Sat
1 2
3
TOURS 1-4pm
Reserved all day
4 5 6 7 8 9
10
TOURS 1-4pm
Reserved all day
Father’s Day
11 12 13 14 15 16
17
TOURS 1-4pm
Reserved all day
18 19 20 21 22 23
24
TOURS 1-4pm
Reserved all day
25 26 27 28 29 30
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Committee Reservation Requests Shall be made one-year prior
◄ June July 2018 August ►
Sun Mon Tue Wed Thu Fri Sat
1
TOURS 1-4pm
Reserved all day
2 3 4
July 4th Holiday
City offices Closed
5 6 7
8
TOURS 1-4pm
Reserved all day
9 10 11 12 13 14
15
TOURS 1-4pm
Reserved all day
16 17 18 19 20 21
22
TOURS 1-4pm
Reserved all day
23 24 25 26 27 28
29
TOURS 1-4pm
Reserved all day
30 31 Notes:
4-4
Committee Reservation Requests Shall be made one-year prior
◄ July August 2018 September ►
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4
5
TOURS 1-4pm
Reserved all day
6 7 8 9 10 11
12
TOURS 1-4pm
Reserved all day
13 14 15 16 17 18
19
TOURS 1-4pm
Reserved all day
20 21 22 23 24 25
26
TOURS 1-4pm
Reserved all day
27 28 29 30 31 Notes:
4-5
Committee Reservation Requests Shall be made one-year prior
◄ August September 2018 October ►
Sun Mon Tue Wed Thu Fri Sat
1
2
TOURS 1-4pm
Reserved all day
3
LABOR DAY
City office closed
4 5 6 7 8
9
TOURS 1-4pm
Reserved all day
10 11 12 13 14 15
16
TOURS 1-4pm
Reserved all day
17 18 19 20 21 22
23
TOURS 1-4pm
Reserved all day
24 25 26 27 28 29
30
TOURS 1-4pm
Reserved all day
Notes:
4-6
Committee Reservation Requests Shall be made one-year prior
◄ September October 2018 November ►
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6
7
TOURS 1-4pm
Reserved all day
8 9 10 11 12 13
14
TOURS 1-4pm
Reserved all day
15 16 17 18 19 20
21
TOURS 1-4pm
Reserved all day
22 23 24 25 26 27
28
TOURS 1-4pm
Reserved all day
29 30 31 Notes:
More Calendars from WinCalendar: 2018, Excel Calendar, Calendar PDF, Holiday Calendar
4-7
Committee Reservation Requests Shall be made one-year prior
◄ October November 2018 December ►
Sun Mon Tue Wed Thu Fri Sat
1 2 3
4
TOURS 1-4pm
Reserved all day
5 6 7 8 9 10
VETERAN’S DAY
11
TOURS 1-4pm
Reserved all day
12 13 14 15 16 17
18
TOURS 1-4pm
Reserved all day
19 20 21 22
THANKSGIVING
23
City office closed
24
25
TOURS 1-4pm
Reserved all day
26 27 28 29 30 Notes:
4-8
Committee Reservation Requests Shall be made one-year prior
◄ November December 2018 January ►
Sun Mon Tue Wed Thu Fri Sat
1
2
TOURS 1-4pm
Reserved all day
3 4 5 6 7 8
9
TOURS 1-4pm
Reserved all day
10 11 12 13 14 15
16
TOURS 1-4pm
Reserved all day
17 18 19 20 21 22
23
TOURS 1-4pm
Reserved all day
24
CHRISTMAS EVE
25
CHRISTMAS
CITY OFFICED
CLOSED
26 27 28 29
30
TOURS 1-4pm
Reserved all day
31 Notes:
4-9
JHD Report June 2017 to JHC by Marilyn Darnell
Mother’s Day Numbers
2017 128
2014 113
2013 75
2012 87
In April we had 23 people come through the House including AaD.
July – December 2017 themes & anticipated expenses
Jun Father’s Day! Captain Robert Jack - FATHER & GRANDFATHER
The father of Robert Edgar Jack was a sea captain for the Sewell shipbuilding
company of Bath, Maine for nearly 40 years, the longest in the company’s
history. Through his regular reports to the Sewell’s and his personal letters to his
wife, Nancy, REJ’s mother, Captain Jack is revealed as a husband and father. His
letters will be on loan courtesy of Marilyn Darnell. He was described in the
Tribune on October 4, 1879 when he visited SLO. /// Story boards: quotes from
his letters, pertinent info such as duties of a sea captain. $400
Jul Edgar Jack wrote how he celebrated Independence Day in 1865 with a “Hurah!”
For Strawberries!!” and in 1867 he couldn’t remember that he “enjoyed myself
better.” Facsimiles of those letters will be on display. How about serving
strawberries? Simply, one large strawberry per person would make the point and
be less trouble and expense. $250
Aug 20 Focus: Lecture by Marilyn Darnell, historian and author, on Mr. Jack’s Civil War
service protecting Harrisburg, Pennsylvania during the Battle at Gettysburg and
what he may have experienced and called “The Roughest Kind of Time.” Would
the JHC fund the printing of 50 booklets of “The Roughest Kind of Time” to sell
that weekend at an approximate cost of $2 per booklet? Marilyn Darnell wrote
it drawing on facts gleaned from her on-site research in 2016. $100
Rack cards
Banner: Suggest making one banner that says something like “Jack House 536 Marsh St. Forefather of
San Luis Obispo Sundays 1PM – 4PM” with “patch” ($35) that can be changed at will highlighting theme.
That way any one of the months could easily be advertised with less cost.
Reimbursement to Toni Kincaid of $55 for the bookcase in the Jack House to display books for sale.
Update Request: National Register of Historic Places Plaque
The Evolution of Travel – Jack Family Style Exhibit
Donation of linens
5-1
Sept Birthday Party! Cake or cake and ice cream celebrating R.E. Jack (Sept 4, 1841) &
Ethel Jack (Sept 17, 1879). Note: Labor Day is Monday, Sept. 4 and Sunday, Sept
10 is Grandparents Day. Large birthday cards! $25 + cake/ice cream
Oct San Luis Cemetery JACK, HOLLISTER, KAETZEL: One Sunday event 2pm – 3pm
docents would give the story of the families at their gravesites. Need: JH
brochures to pass out. Meanwhile, regular tours at the house – 1pm to 4pm
Nov Furniture Dressing: Jack textiles dress up the furniture putting linens, such as
doilies, runners, dresser scarves, bedspreads, pillows and tablecloths on display.
$250
Dec Christmas [first two Sat. & Sun.] In Sept we focused on Ethel’s birthday. She was
the child that lived in the JH the longest. The exhibit shed light on travel of the
1920s, so how about Christmas in the 1920s? $500
2018 Jack House Monthly Themes:
April: Horticulture books on display from Jack Collection
May: Mother’s Day - Women in REJ’s life (mother, sister, wife, daughters) pictures & info
June: Birthday Party! Nellie (6/16/1849) Howard (6/25/1887) Display an old luxury car on grounds
July: Port Harford – Jack’s place to transport sheep, receive goods from SF, point of steamer travel
Aug: Vaqueros/horses/Jack Ranch – Cowboys of yesterday and today
Sept: Children’s books on display from Jack Collection
Oct: Victorian Wake and Funeral Customs
Nov: Highlight prominent business leaders of SLO, such as the Sinsheimers Warden Jack Andrews
Phillips – Special Collections @ Cal Poly
Dec: Victorian decorations and customs – music – apple cider – baked goods – flower arrangement
for dining table
5-2