HomeMy WebLinkAboutCouncil Reading File - 2017-20 TBID Proposal Cal Poly AthleticsUniversity Facts & Figures
Enrollment –21,900
Undergrad –20,960
Grad Students –940
Alumni–170,000
Living in California –140,000
Living out of state –30,000
College Sports Fan Demographics
Sex:
37% Female
63% Male
Age:
11% 18-24
18% 25-34
18% 35-44
17% 45-54
15% 55-64
21% 65+
Race:
73% White
9% African Am.
7% Asian
11% Other
Income:
33% $100K+
14% $75K-$99K
12% $50 -$74K
41% $0 -$49K
Family:
40% One or more children
Married:
53% Married
Home Owner:
63% own their residence
Please note: A fan is a Central
Coast area adult 18+ who has
watched listened or attended a
Cal Poly Athletics event in the
past 12 months.
Nielsen Scarborough Research, Los Angeles DMA, 2015
Exclusivity
•Exclusive hotel industry sponsor of Cal Poly Athletics with the exception of one
ocean front hotel to be used for football recruits
•TBID will be the only lodging properties permitted to use the Cal Poly Mustangs logo or
marks.
•TBID will be given the title of Official Lodging Sponsor of Cal Poly Athletics.
•TBID will be the only lodging properties to receive a comprehensive list of all coaches and
travel coordinators for teams visiting Cal Poly each season.
•Cal Poly Athletics and TBID will work together to create a direct mail campaign directing
visiting coaches to TBID website/lodging properties
•E-mail blast to all parents and students pitching City of San Luis Obispo TBID properties as
the place to stay for all parents weekends.
MOTT Athletic Center Signage
•Two (2) NBA Style scrolling LED boards have
replaced the back-lit signs that existed at courtside
in previous seasons. Putting our contracted
partners in a low numbered highly visible dynamic
rotation
•Increase visibility at Mott Athletic Center during
Men’s/Women’s Basketball, Volleyball and
Wrestling events through courtside LED signage
Digital Signage
•Premium Scoreboard Signage at Spanos Stadium
•Permanent Wall Signage up at Mott Athletics Center
for men’s basketball, women’s basketball, volleyball
and wrestling
Videoboard and Permanent Wall Signage
Outfield Wall Signage
Baggett and Janssen Stadium Outfield Wall Signage
•8 x 16 Outfield Wall Sign along the outfield wall at Baggett Stadium
•6 x 16 Outfield Wall Sign at Janssen Field
•Scoreboard signage at Janssen Field
•The Outfield Fence has the popular look & feel of MLB stadiums providing branding
opportunities that are regularly picked up be covering media
Print Advertising
Create comprehensive print advertising in our sports
programs which are sold at each athletic event.
•Full Page Ad in Football Program
Your participation as a partner of Cal Poly Athletics &
Mustang Sports Properties will include 8 season tickets to
all Cal Poly Athletics Events along with the below
hospitality access.
•Skybox/Suite for one regular season home men’s and
women’s basketball game
The Stampede Club is the heart & soul of Cal Poly
Athletics.Stampede Club gifts help support funding to 500+
student-athletes.
•SPANOS STADIUM PRE GAME TAILGATING
•STAMPEDE CLUB PRE GAME BBQ
•MOTT ATHLETIC CENT PRE GAME STAMPEDE CORRAL
•KRUKOW’S CLUBHOUSE PRE GAME & IN GAME ACCESS
Season Tickets & Hospitality
Naming Rights
•Naming rights for Cal Poly Softball Classic –Share SLO Mustang Classic
•Naming rights for Cal Poly Women’s Basketball Thanksgiving Holiday Tournament –
Share SLO Holiday Tournament
•Naming rights for Cal Poly Share SLO Track and Field Invitational
SMS/MOBILE DISPLAY
Presenting Sponsor of six baseball games per season
TBID will receive the opportunity to throw out the first pitch, PA reads, a block of
tickets and tabling for each designated game as presenting sponsor.
Presenting Sponsor
ESPN RADIO 1280
•The Central Coasts Sports Leader
•Cal Poly Flagship Station
COACHES RADIO SHOWS
•Tim Walsh Radio Show
•Joe Callero Radio Show
•Larry Lee Radio Show
•Two :30 Commercials during Cal Poly Coaches Show
•Four :30 Commercials at all regular season Men’s
Basketball
•Four : 30 Commercials at all regular season baseball
games
•Six: 30 Commercials at all regular season football
games
ESPN Radio Broadcast
E-Mail Marketing
EMAIL BLASTS
•Four email blasts per year through Cal Poly
Alumni Association
•Email blast to all corporate sponsors
pitching City of San Luis Obispo TBID
properties as the place to stay for business
travel
•Logo and link on gopoly.com
New Sponsor Assets
•New script for PA reads at all football, basketball and baseball regular season away
games
•Provide Info on visiting team guide
•Surveying teams that have stayed in San Luis Obispo in the last year.
•Two (2) week long social media campaigns on the Cal Poly Athletics facebook page
•Baseball Outfield banner placement moved towards prime location in centerfield.
•Stay page on gopoly.com
Investment
NET INVESTMENT LEVEL:
•2017-18 $ 35,000 plus 605 rooms
•2018-19 $ 35,000 plus 605 rooms
•2019-20 $ 35,000 plus 605 rooms