Loading...
The URL can be used to link to this page
Your browser does not support the video tag.
Home
My WebLink
About
71217TourismBusinessImprov
City of San Luis Obispo, Agenda, Tourism Business ImprovementDistrictBoard Any writings or documents provided to a majority of the TBID Board regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Wednesday, July 12, 2017 10:00 A.M. City Hall- Council Hearing Room CALL TO ORDER: Chair Matthew Wilkins PUBLIC COMMENT: Each speaker is limited to two minutes of public comment for items not on the agenda. Public comment for each agenda item will be called for separately and is also limited to 2 minutes per speaker. State law does not allow the board to discuss or take action on issues not on the agenda, except that members of the board may briefly respond to statements made or questions posed by the person giving public comment. Staff may be directed by the board to follow-up on such items and/or place them on the next board agenda. CONSENT ITEMS C.1 Minutes of Special Meeting on Wednesday, June 21, 2017 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 BCA + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report PRESENTATIONS 1. MARKETING AGENCY YEAR-END REPORT 20 mins Representatives from BCA + Matchfire (formerly StudioGood) will present the 2016-17 year-end report for the marketing activities for the SLO TBID. 2. CHAMBER YEAR-END REPORT 20 mins Representatives from the SLO Chamber will present the 2016-17 year-end report for the Guest Service, Special Promotions and Live Chat contracts with the SLO TBID. BUSINESS ITEMS Public comment will be taken for each individual agenda item. Each speaker will be limited to two minutes of public testimony. 1. SLO WELCOMES INITIATIVE 15 mins The Marketing Committee and agency representatives will present the recommendation for the development and promotion of the “SLO Welcomes” initiative for San Luis Obispo in alignment with BrandUSA’s One Big Welcome campaign and Visit California’s All Dreams Welcome initiative. TBID LIAISON REPORTS & COMMUNICATION At this time board members make announcements, report on activities, refer to staff issues for study and report back to the board at a subsequent meeting. 1. HOTELIER UPDATE – Liaison Reports 2. MANAGEMENT COMMITTEE UPDATE – No Committee Meeting 3. MARKETING COMMITTEE UPDATE – Minutes: June 22, 2017 4. PCC UPDATE –Minutes: June 14, 2017 5. VISIT SLO COUNTY UPDATE – Liaison Reports 6. TOURISM PROGRAM UPDATE – Staff Report ADJOURN. POSTING STATEMENT: I, Liesel Kuehl, Tourism Coordinator, do hereby certify that on July 7, 2017, by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 21, 2017 Page 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, June 21, 2017 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Special Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, June 21, 2017 at 11:04 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Wilkins. ROLL CALL Present: Board Members Pragna Patel-Mueller, LeBren Young-Harris, Kimberly Walker, Clint Pearce, Chair Matthew Wilkins, and Vice Chair Nipool Patel Absent: (one seat empty) Staff: Tourism Manager Molly Cano and Tourism Coordinator Liesel Kuehl PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Angee Johnson of Taste SLO commented on her food and beverage tours of downtown. CONSENT AGENDA ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER PEARCE, CARRIED 6-0, to approve the Consent Calendar Items C1 through C6. C1. Minutes of regular meeting on Wednesday, May 10, 2017 C2. Smith Travel Report C3. Chamber Public Relations Report C4. BCA + Matchfire Marketing Report C5. Chamber Visitor Center Report C6. Transit Occupancy Tax (TOT) Report DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 21, 2017 Page 2 PRESENTATIONS 1. SLO Chamber of Commerce Monthly Report Chamber of Commerce representative Molly Kern, Director of Communications and Business Education, presented the public relations activities report for the past month. Highlights included a review of Thrillist naming SLO the best small towns to visit and one of the top getaway destinations by Jetset Times. Public Comments: None. ---End of Public Comments--- No action was taken on this item. 2. Marketing Agency Monthly Report Representatives from BCA + MatchFire presented their marketing activities for the past month for the SLO TBID. Current promotions, promotional metrics, and newsletter items were reviewed. Highlights included a review of impressions of digital ads, updates to the website and over 200 new leads for newsletters. Public Comments: None. ---End of Public Comments--- No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 21, 2017 Page 3 BUSINESS ITEMS 1. Presentation of the 2017-18 Marketing Plan The Marketing Committee and the marketing agency representatives presented the marketing plan document for fiscal year 2017-18 for Board adoption. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER HARRIS, CARRIED 6-0, to approve Marketing Plan as presented. 2. 2017-18 Contractor Work Scopes and Agreement Terms The Board reviewed the 2017-18 contractor and partner work scopes for approval contingent upon City Council’s approval of the TBID operating program budget. The Board recommended to add a section to Cal Poly Athletics’ contract specifically for halftime promotions during basketball and football games. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WALKER, SECOND BY VICE CHAIR PATEL, CARRIED (6-0), to approve the contractor work scopes and agreement terms for Cal Poly Athletics and SLO Wine. ACTION: MOTION BY BOARD MEMBER WALKER, SECOND BY VICE CHAIR PATEL, BOARD MEMBER PEARCE ABSTENTION, CARRIED (5-0-1), to approve the contractor work scopes and agreement terms with the Chamber of Commerce for Guest Services and Public Relations. 3. 2017-18 Annual Event Promotion Application The Board considered the 2017-18 Annual Event Promotion Application and revised timeline. Public Comments: None. DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 21, 2017 Page 4 ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WALKER, SECOND BY VICE CHAIR PATEL, CARRIED 6-0, directed staff to release the application. 4. 2017-18 Trade Show Strategy and Participation The Marketing Committee and staff presented the 2017-18 tradeshow strategy and the specific show participation recommendation for the Board’s approval. The Board discussed the participation in only the San Diego and Denver shows for the Travel & Adventure Show series. They also approved the participation in IPW co-op with Visit SLO CAL and directed staff to explore an additional show for the Marketing Committee’s consideration. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY VICE CHAIR PATEL, CARRIED 6-0, to approve the Tradeshow strategy and participation as recommended. 5. Marketing Committee Recommendation The Marketing Committee presented their recommendations for sponsorship funding for the 2017 Sustainable Ag Expo and the 2017 Grass Volleyball Tournament. The funding for the Grass Volleyball Tournament will be contingent on the Marketing Committee’s acceptance and approval of the sponsorship application. Public Comments: ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WALKER, SECOND BY BOARD MEMBER HARRIS, PEARCE ABSTENTION, CARRIED 5-0-1, to approve sponsorship funding in the amount of $7,500 for the 2017 Sustainable Ag Expo. MOTION BY BOARD MEMBER PEARCE, SECOND BY BOARD MEMBER WALKER, CARRIED 6-0, $5,000 for the 2017 Grass Volleyball Tournament contingent on the Marketing Committee’s acceptance and approval of the sponsorship application. DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 21, 2017 Page 5 6. Approval of Strategic Plan Action Steps The Board reviewed and approved the action steps the for the Strategic Plan Update as recommended by the Management Committee and Marketing Committee. The Board would like to explore the addition of language to adopt a position on homestay policies. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WALKER , SECOND BY BOARD MEMBER PATEL-MUELLER, CARRIED (6-0), to approve the Strategic Plan Update action steps as presented. TBID LIAISON REPORTS &COMMUNICATIONS 1. Hotelier Update - Patel-Mueller commented on addressing issues to maintain safe environments at hotel properties. - Wilkins commented that electricity was lost on Monterey Street during Cal Poly graduation weekend. - Harris commented on emphasizing the TBID’s goals in the event sponsorship application process. 2. Management Committee Update No further updates at this time. 3. Marketing Committee Update No further updates at this time. 4. Promotional Coordinating Committee (PCC) Update Chair Wilkins reported on the current status of PCC GIA event applications, May 10, 2017. 5. Visit SLOCAL Update Tourism Manager Cano provided a current update on Visit SLO CAL activities. - Highway 1 Support - Liaison meeting with the Mayor, City Manager, VSC, Pearce, Patel and Cano in July DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 21, 2017 Page 6 6. Tourism Program Update Tourism Manager Cano reviewed the following: - Event Application Informational Meeting o July 5th at 11:30 am in the Council Chambers - Board Seat o Open recruitment for the open seat o One application has already been received o Interview scheduled for later this week - IPW- o Washington DC – 6/3-6/8 o Held over 55 appointments o Focused on targeted international markets: UK, China, Germany, Mexico/South America, South Korea – in line with the VSC international participation o Met with international OTAs, receptives, operators o Leads have been distributed to TBID members - Visit California o June 20 in person Rural Committee meeting o ATTA influencer FAM (mission & farmers with SLO), year end reports, and grant application - Amgen Tour of CA – recap o Tuesday May 16 o Ride came through SLO o Very large turnout for race viewing o Currently debriefing with all organizations involved and considering next steps for next year as route is defined - SLO Jazz Festival – May 20 o Internal meeting with Scott & team next week for initial debrief and prep for his final report - Coming Up: Roll Out the Barrels – June 22-24 o Stay in SLO ticket package – over 12 packages sold - Cal Travel Summit – June 27-29 o Newport Beach ADJOURNMENT The meeting was adjourned at 12:40 p.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, July 12, 2017 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2017 STR Report June 2017Week of May 28 - June 3Percent Change2017 2016 2017 2016 2017 2016 Occ ADR RevPARRoom Rev Room Avail Room SoldCity of Paso Robles 73.8 76.4 157.03 153.79 115.86 117.46 -3.4 2.1 -1.4 -1.4 0.0 -3.4City of Pismo Beach 70.9 73.8 180.82 176.63 128.19 130.35 -3.9 2.4 -1.7 -1.6 0.0 -3.9City of San Luis Obispo 69.4 69.3 145.71 144.88 101.16 100.38 0.2 0.6 0.8 0.8 0.0 0.2Week of June 4 - 10Percent Change2017 2016 2017 2016 2017 2016 Occ ADR RevPARRoom Rev Room Avail Room SoldCity of Paso Robles 73.0 81.4 145.41 158.01 106.13 128.69 -10.4 -8.0 -17.5 -17.5 0.0 -10.4City of Pismo Beach 73.9 79.8 169.73 188.70 125.51 150.59 -7.3 -10.1 -16.7 -16.6 0.1 -7.3City of San Luis Obispo 71.9 77.9 141.23 171.53 101.49 133.69 -7.8 -17.7 -24.1 -24.1 0.0 -7.8Week of June 11 - 17Percent Change2017 2016 2017 2016 2017 2016 Occ ADR RevPARRoom Rev Room Avail Room SoldCity of Paso Robles 82.4 83.0 163.51 148.51 134.77 123.20 -0.6 10.1 9.4 9.4 0.0 -0.6City of Pismo Beach 80.2 82.0 208.45 190.37 167.22 156.17 -2.2 9.5 7.1 7.1 0.1 -2.1City of San Luis Obispo 79.2 78.8 182.08 151.42 144.23 119.29 0.5 20.2 20.9 21.0 0.0 0.6Week of June 18 - 24Percent Change2017 2016 2017 2016 2017 2016 Occ ADR RevPARRoom Rev Room Avail Room SoldCity of Paso Robles 84.1 85.8 151.00 149.50 126.99 128.28 -2.0 1.0 -1.0 -1.0 0.0 -2.0City of Pismo Beach 87.8 87.2 194.84 188.76 171.02 164.53 0.7 3.2 3.9 4.0 0.1 0.8City of San Luis Obispo 85.1 87.6 159.19 159.82 135.49 140.00 -2.8 -0.4 -3.2 -3.2 0.0 -2.8June 2017 2016 2017 2016 2017 2016 Occ ADR RevPARRoom Rev Room Avail Room SoldCity of Paso Robles 78.3 81.6 154.36 152.38 120.81 124.41 -4.1 1.3 -2.9 -2.9 0.0 -4.1City of Pismo Beach 78.2 80.7 189.64 186.38 148.35 150.41 -3.1 1.7 -1.4 -1.3 0.1 -3.0City of San Luis Obispo 76.3 78.4 157.67 157.32 120.35 123.34 -2.6 0.2 -2.4 -2.4 0.0 -2.6RevPARADR Percent ChangeOcc %Running 28 Days - TY vs. LYCurrent Week - TY vs. LYCurrent Week - TY vs. LYOcc %Current Week - TY vs. LYRevPARADROcc %Occ %Current Week - TY vs. LYADRADR RevPARRevPARADROcc %RevPAR Report to City of SLO – TBID and PCC Public Relations Contract June 2017 Media/Community Relations 1. Worked with Matchfire to feature San Luis Obispo in an upcoming episode of The Jet Set which will showcase destinations that are educational for kids and fun for adults. 2. Worked with Visit SLO CAL to host Nelle Jacques, an editor with Petite Fute, for inclusion in the 2018 version of the guidebook as well as online. 3. Pitched the following ideas to Visit California for inclusion in their insider travel tips round up: a. SLO Happenings App b. Winter in San Luis Obispo c. History Center Podcast Tour d. Late Night at the Children’s Museum e. Art After Dark f. Bike Night g. The Biggest Little Market in SLO (Saturday Farmers’ Market) 4. Pitched Coyote + Oak and Edible SLO as indie food and travel magazines to Mic.com. 5. Continued to work with Lisa Gipson at San Diego Family Magazine on her article about San Luis Obispo. 6. Pitched San Luis Obispo as a destination that is perfect for a dog-friendly getaway to Fido Friendly. 7. Pitched the new Airport terminal to Visit California for inclusion in their What’s New in California: Fall 2017 round up. 8. Provided photos of Cerro San Luis to El Universal in Mexico City for inclusion in their print article. 9. Pitched Hotel Serra and The SLO - Hotel San Luis Obispo to Global Traveler for their article on properties opening in 2018. 10. W rote press release regarding San Luis Obispo being named the town with the Best Blend of Sunshine, Food, and Beaches by Outside Magazine. 11. Pitched The Downtown SLO Farmers’ Market to Bon Appetit for an article on their ‘Healthyish’ section about best farmers’ markets. 12. Pitched San Luis Obispo as one of the best destinations for wine lovers to BuzzFeed. 13. Worked with the BBC’s The Travel Show to feature San Luis Obispo in their segment on best places to visit between San Francisco and San Diego. 14. Pitched San Luis Obispo as one of the best places to visit this summer. Report to City of SLO – TBID and PCC Public Relations Contract June 2017 15. Pitched the Central Coast Railroad Festival to Visit California for inclusion in their round up of events that celebrate California history. 16. Pitched the following ideas to Visit California for inclusion in their active travel: a. SLO Marathon + Half b. Warrior Trail Run Adventure c. City to the Sea d. Amgen Tour of California 17. Continued working with Portia Smith to plan a press trip to San Luis Obispo from Seattle. 18. Continued to work with the city, Barnett Cox & Associates and Matchfire on overall tourism marketing campaign. Media Placements 1. You can’t take a road trip without pit stops. Here’s the lowdown on 7 spots Los Angeles Times highlights Madonna Inn and Apple Farm as can’t miss stops on the 101 between Los Angeles and San Francisco. Unique Views: 23,969,120 http://www.latimes.com/travel/la-tr-road-trips-pit-stops-20170607-htmlstory.html Report to City of SLO – TBID and PCC Public Relations Contract June 2017 2. California’s Highway 1 is the most beautiful road trip in the country. Here’s the proof. Matador Network article explores the ‘plan B’ road trip from San Francisco to Los Angeles – with a stop in San Luis Obispo –avoiding the closed section of HWY 1. Unique Visitors Per Month: 3,805,118 https://matadornetwork.com/read/californias-highway-1-beautiful-road-trip-country-heres- proof/ 3. Family Road Trip: 6 Fun Stops Along California’s Central Coast San Diego Family editor Lisa Gipson, who was hosted in San Luis Obispo earlier this year, writes about the natural beauty, delicious food and fun things to do in SLO. Unique Views: 44,922 http://www.sandiegofamily.com/travel/family-travel/2050-ca-road-trip Report to City of SLO – TBID and PCC Public Relations Contract June 2017 4. San Francisco to San Luis Obispo Coastal Living Magazine outlines how to get from SF to SLO on the fifth leg of their road trip from Seattle to San Diego. Circulation/Audience: 659,309 Unique Visitors Per Month: 854,995 5. A rail of a time Sunday Times Magazine features a story by Adam Edwards, who was hosted in San Luis Obispo earlier this year, about his train trip along the California Coast. Circulation/Audience: 50,062 Report to City of SLO – TBID and PCC Public Relations Contract June 2017 6. The Golden State Air New Zealand’s inflight magazine, KiaOra, features the classic California road trip that was experienced by editor Jenny Farrel when she was hosted in Fall of 2016. Faller calls SLO a ‘vibrant university town, with a cheerful buzz that was immediately welcoming.’ Available to 750,000 domestic passengers (self-reported) 7. For a Beery Good Time Call: SLO Genie Davis, who was hosted during SLO Beer Week, wrote two articles for Diversions LA about her time in SLO. http://diversionsla.com/?p=6779 Staying SLO Brew Style - A Weekend in San Luis Obispo http://diversionsla.com/?p=6186 Report to City of SLO – TBID and PCC Public Relations Contract June 2017 8. Drinking California’s Central Coast Forbes article by Amber Gibson calls the Central Coast the ‘most underrated wine region in the country,’ and highlights Chamisal and Edna Valley Vineyard in San Luis Obispo. Unique Views: 29,761,498 https://www.forbes.com/sites/ambergibson/2017/06/01/drinking-californias-central- coast/#1fa5e4231fa5 9. 30 Most Charming College Town Main Streets 2017-2018 Best Value Schools highlights San Luis Obispo’s Higuera Street as one of the most Charming citing the youthful energy, Thursday Night Farmers’ Market and nearby creek. The rankings were picked up by more than 30 additional sites. http://www.bestvalueschools.com/charming-college-town-main-streets/ Spoke Unique Views: 1,995,280 http://www.spoke.com/press_releases/593557fbb2691edc59001160 Report to City of SLO – TBID and PCC Public Relations Contract June 2017 10. Pacific Coast Highway Road Trip: Los Angeles to San Francisco on CA Highway 1 TripSavvy tells readers how they can experience HWY 1 even with the Big Sur closure. Unique Views: 128,461 https://www.tripsavvy.com/road-trip-los-angeles-san-francisco-4064567 11. An Inside Look: Niven Family Wine Estates Blogger Minnesota Girl in the World showcases Niven Family Wines calling it the perfect stop on your next trip to San Luis Obispo. Unique Visitors Per Month: 11,814 http://mngirlinla.com/2017/06/03/inside-look-niven-family-wine-estates/ Report to City of SLO – TBID and PCC Public Relations Contract June 2017 12. Top 7 Places for Nature Lovers in the United States UK based blogger Chelsea Mamma names the Pacific Coast Highway, with a stop in San Luis Obispo, as one of her best destinations for nature lovers in the US. Unique Views: 41,897 https://chelseamamma.co.uk/2017/06/top-7-places-nature-lovers-united-states/ 13. These 12 Towns In Southern California Have The Best Main Streets Only In Your State highlights Higuera Street as one of the best main streets in California. http://www.onlyinyourstate.com/southern-california/best-main-streets-so-cal/ Renae Walker – Real Estate Agent Blog https://realestaterenae.wordpress.com/2017/06/05/these-12-towns-in-southern- california-have-the-best-main-streets-you-gotta-visit/ Report to City of SLO – TBID and PCC Public Relations Contract June 2017 14. America’s Happiest Town: Wining and Dining In San Luis Obispo Plum Deluxe makes recommendations on where to stay, what to do and what to eat while in San Luis Obispo. Unique Views: 25,781 https://www.plumdeluxe.com/weekend-getaway-in-san-luis-obispo 15. Classical Music News of the Week, June 24, 2017 Classical Candor highlights Festival Mozaic in their weekly roundup of notable Classical music events. https://classicalcandor.blogspot.com/2017/06/classical-music-news-of-week-june- 24.html SLOTBID AGENCY REPORT June 2017 HAPPENING NOW • Marketing Plan 2017–2018 • 2017-19 Campaign Concepting • Cal Poly Parents & NSTP Strategic Partnership Planning • Cal Poly SLO Days • Festival Mozaic SLO VACATIONS • Launched new Hotel & Homestay pages • CMS Transfer • Updated Pages -ATV -Farmers’ Market SEO • Alt image tags added to property pages • Broken links fixed • Duplicate title tags updated • Duplicate content issues fixed EMAIL • Ongoing Welcome Series & Hotel Page Email • June Newsletter • 208 new leads 1 Copyright © 2017 - Barnett Cox & Associates. All Rights Reserved. No distribution or reproduction is allowed without expressed written permission or authorization. SLO TBID MARKETING PLAN 2017–2018 SLOTBID AGENCY REPORT June 2017 SHARESLO • Activated on Instagram Stories for Roll Out the Barrels Weekend • Interviewed Heidi Harmon and submitted content for Brand USA’s One Big Welcome campaign • Community Blog Posts -Top Things to Do this Summer in SLO -11 Reasons to Visit SLO from Denver -Summer Concerts in SLO 2017 (Updated) -13 Things to Do in Montaña De Oro -SLO in the News: May LOOKING AHEAD • July/August Newsletter • 2017-19 Campaign Production • 2016–2017 Annual Report • 2016–2017 Annual Report Sizzle Reel SLOTBID AGENCY REPORT June 2017 SESSIONS PAGE VIEWS USERS REFERRALS SanLuisObispoVacations.com 23,377 42,799 17,961 slocity.org m.facebook.com orientation.calpoly.edu FACEBOOK New Fans Total Fans Total Reach Average Reach per Post Average Daily Page Engaged Users Total Engagements 0 104,275 437,437 5,370 529 3,787 TWITTER New Followers Total Followers Total Engagements #ShareSLO 29 3,744 749 430 INSTAGRAM New Followers Total Followers Total Reach Average Reach per post Total Engagements #ShareSLO 197 10,937 126,463 2,874 11,654 3,202 YOUTUBE SLO Promo Video 34,181 Report to City of SLO – TBID Phone Line and Availability Contract June 2017 Response to TBID Advertising Week 1 Week 2 Week 3 Week 4 June 2016 June 2017 Calls to 1-877-SLO-TOWN 17 26 19 15 46 77 Hotel Availability Tracker Week 1 Week 2 Week 3 Week 4 June 2016 June 2017 Email Response 14 14 16 15 33 59 Phone Calls to Hotels 63 61 45 40 115 209 Hotel Referrals Week 1 Week 2 Week 3 Week 4 Week 5 June 2016 June 2017 Visitors Served (Walk-ins) 1,490 1,395 1,905 1,537 6,232 6,718 Farmers’ Market* 500 500 500 500 500 1,500 2,500 Hotel Rooms Referred 424 452 299 270 1,050 1,445 *estimate without people counter TOT Comparison2009‐102010‐11 2011‐12 2012‐13 2013‐142014‐15 2015‐162016‐17 Change +/‐2015‐162016‐17 Change +/‐2015‐162016‐17 Change +/‐2015‐162016‐17 Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 3.9% 88.3 84.7‐4.1 160.52$ 175.36 9.2 141.66$ 148.48 4.8August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ ‐1.2% 84.8 82.6‐2.6 151.23$ 155.11 2.6 128.23$ 128.09‐0.1September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 1.1% 78 74.8‐4.1 140.93$ 152.37 8.1 109.94$ 114.03 3.7October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ ‐2.2% 78 72.9‐6.6 142.17$ 146.18 2.8 110.87$ 106.51‐3.9November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 6.2% 65.1 66.5 2.1 128.84$ 133.3 3.5 83.85$ 88.61 5.7December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 1.2% 59.7 58.9‐1.3 118.86$ 123.17 3.6 70.92$ 72.52 2.3January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,437$ 2.4% 55.2 56.4 2.2 118.85$ 115.69‐2.7 65.62$ 65.30$ ‐0.5February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ ‐5.8% 66.2 61.7‐6.8 129.14$ 128.71‐0.5 85.53$ 79.36‐7.3March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ ‐1.7% 72.3 69.1‐4.3 131.95$ 130.03‐1.5 95.34$ 89.91‐5.7April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 16.3% 72.5 80.4 10.9 145.67$ 149.96 2.9 105.62$ 120.56 14.1May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 635,273$ 6.2% 70.7 72 1.8 145.58$ 147.7 1.5 102.92$ 106.33 3.3June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 78.9 $160.81 126.91$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 6,582,598$ 72.48 139.55$ 102.28$ 7,186,264$ *January TOT totals missing 2 homestays*February TOT totals missing 2 homestays*March TOT totals missing 3 homestays*April TOT totals missing 3 homestays*May TOT totals missing 1 hotel and 5 homestays Occupancy ADR RevPARFigures from Smith Travel Research report SLO TBID Welcoming City Initiative Marketing Plan Outline Objective: Incorporate a welcoming message to international audiences and marginalized groups across SLOTBID’s marketing channels. Goals: - Align TBID’s marketing efforts with Brand USA’s “One Big Welcome initiative,” Visit California’s “All Dreams Welcome” initiative, SLO City’s policy on equal treatment, and the new “SLO Welcomes …” decal project - Leverage current initiatives’ significant investments and funnel message down to the local level to address regional challenges - Differentiate SLO City as a leader in the state on inclusivity Key Messages: - It is the policy of the City of San Luis Obispo to treat all persons equally, with dignity and respect, regardless of race, religion, creed, color, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, or disability status. - San Luis Obispo has always celebrated openness and diversity. - We’re here to inspire visitors from all walks of life to experience everything San Luis Obispo has to offer. - San Luis Obispo is a welcoming place for all and you are safe here. Strategy: - Incorporate existing key messages from SLO City and Visit CA into SLOTBID assets via photography, videography, content and public relations messaging o Diverse photography & videography showing different races, religions, ages, sexual orientations, etc. to be used across marketing channels (website, social, paid advertisements, newsletter, etc.) o “SLO Welcomes” in copy - Leverage Visit California’s toolkit for caption ideas - Incorporate “SLO Welcomes” messaging into social editorial calendar twice per month - Utilize the existing Visit California hashtag and other relevant tags for social media engagement (#alldreamswelcome) - Build a “SLO Welcomes …” page on SanLuisObispoVacations.com featuring City policy and SLOTBID statement - Add “SLO Welcomes” to the homepage’s rotating banner during campaign launch, driving traffic to “SLO Welcomes” site page - Create an #AllDreamsWelcomeHere series on the ShareSLO blog, interviewing locals on why they do business, live, work and go to school here in addition to describing how welcoming the community is - Survey visitors and SLO city residents about the city’s perceived efforts to be inclusive before and after campaign launch KPIs: - Increase or stable number of international or marginalized group visitors (rely on Chamber for data) - Increased satisfaction on perception survey after vs before - Inclusion and engagement from travel accounts higher in the funnel (Visit CA, Brand USA, Visit SLO CAL) - Inclusion of key messages in social content, site content, ShareSLO blog posts, press releases, email messaging, etc. Timeline: - Ongoing Tourism Business Improvement District Marketing Committee Meeting Minutes June 22, 2017 – 10:30 a.m. BCA – 711 Tank Farm Road, Suite 210 PRESENT: Patel-Mueller, Wilkins STAFF PRESENT: Molly Cano, Tourism Manager; Liesel Kuehl, Tourism Coordinator BUSINESS ITEMS 1. Welcome Campaign Discussion Staff presented various “welcome” campaigns utilized by BrandUSA and Visit California promoting safe and inclusive destinations. The committee discussed the benefits of promoting the City of San Luis Obispo as a welcoming destination for an inclusive environment for everyone. Recommendation: The committee recommends to create a welcome campaign similar to BrandUSA and Visit California to market the City of San Luis Obispo as a safe and inclusive destination for all groups. 2. 2017-19 Marketing Campaign The committee began to brainstorm ideas for the development of the 2017-19 marketing campaign. The committee discussed San Luis Obispo’s strengths, weaknesses, opportunities and threats to create clear ideas for the development of the new campaign. Strengths included Farmers’ Market and its history, Cal Poly, the intersection of highway 1 and the 101, friendly people, the outdoors, the uncrowded population and the welcoming people that frame the community. Weaknesses included the resident vs visitor perception, Cal Poly crowds, crowded holidays that may not align with the City’s goals, the difficult pronunciation of San Luis Obispo, the high market value, high/low resonance and lack of five star hotels. Opportunities discussed included sharing our name with the County (SLO Cal), ShareSLO, new five star hotel properties that will open in 2018, our assets to make an emotional connection with visitors and extended stays. And although an opportunity, the committee discussed that sharing a name with the County could also be considered a threat, as well as changes in booking behaviors with travelers. Recommendation: The committee asked the agency to explore items such as masculine roles in the marketing materials in order to target all audience groups. The committee also recommends staff to research not just marketing leisure activities, but business and extended stay opportunities as well. The marketing agencies and staff will present a detailed outline of the marketing campaign draft at the next marketing committee meeting for further discussion. 3. New Business Committee Discussion Future Agenda Items Schedule Next Committee Meeting: Tuesday, July 18th from 11:00am - 12:30pm. Meeting was adjourned at 11:53 am DRAFT Minutes – Promotional Coordinating Committee Meeting of May 14, 2017 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, June 14, 2017 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the Promotional Coordinating Committee was called to order on Wednesday, June 14, 2017 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Daniel Levi. ROLL CALL Present: Committee Members, Diana Cozzi, Zoya Dixon, Jill LeMieux (5:41), Sasha Palazzo, Vice-Chair Patricia Loosley and Chair Daniel Levi. Absent: Committee Member Matthew Wilkins Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Mike Holiday noted that he “Loves the PCC”. CONSENT AGENDA ACTION: MOTION BY COMMITTEE MEMBER LOOSLEY, SECOND BY COMMITTEE MEMBER DIXON, CARRIED (5-0) to approve the Consent Agenda items C1 to C9. C.1 Minutes of the Meeting on May 10, 2017 C.2 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid (GIA) Support Report C.5 Visitors Center Report C.6 SLO Happenings Promotions Report C.7 SLO Happenings Technology Report DRAFT Minutes – Promotional Coordinating Committee Meeting of June 14, 2017 Page 2 C.8 TOT Report C9 Minutes of the Special Meeting on May 17, 2017 PRESENTATIONS 1. SLO Chamber of Commerce Monthly Report Chamber of Commerce representative Molly Kern, Director of Communications and Business Education, presented the public relations activities report for the past month. Highlights included San Luis Obispo named among the best small towns to visit in all 50 states by Thrillist, Outside Magazine named San Luis Obispo as a top small town, and coverage by the Travel and the Toronto Star. Public Comments: None. ---End of Public Comments--- BUSINESS ITEMS 1. 2017-18 SLO Happenings Program Proposals Contractors for SOLVE and GFL presented their updated 2017-18 proposals for the SLO Happenings program, based on the direction and work scope requests given by the committee during the May meeting, and further direction from the program task-force that was formed during the May meeting. The Committee expressed thanks to SOLVE for the work scope focus but also expressed concern regarding the proposed workload for entering events. The committee requested that SOLVE provide feedback in the future on the event entry workload. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER COZZI, CARRIED (6-0) to approve the $ 30,000 budget and the scope of work as presented. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 14, 2017 Page 3 2. 2017-18 Contractor Work Scope and Agreement Terms The committee reviewed the 2017-18 draft contractor work scopes (Attachment A) for approval, contingent upon the City Council’s approval of the program budget. The contractors responded to questions from the Committee. Public Comments: None. ---End of Public Comments--- Committee Member Lemieux was recused during consideration of Chamber of Commerce services. ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY COMMITTEE MEMBER LOOSLEY, CARRIED (5-0) to approve the Chamber of Commerce Visitors Information Services scope of work as presented. ACTION: MOTION BY COMMITTEE MEMBER DIXON, SECOND BY COMMITTEE MEMBER COZZI, CARRIED (5-0) to approve the Chamber of Commerce Public Relations scope of work as presented. ACTION: MOTION BY COMMITTEE MEMBER LOOSLEY, SECOND BY COMMITTEE MEMBER PALAZZO, CARRIED (5-0) to approve the Chamber of Commerce Marketing Support Services to the GIA Program scope of work as presented. ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY COMMITTEE MEMBER LOOSLEY, CARRIED (6-0) to approve the GFL scope of work as presented. 3. 2016-17 Final Budget Review The Committee reviewed the year end program budget for 2016-17 and discussed possible uses for the remaining $ 3,600 in the General Contract Services line item, including; Tear-off downtown maps, coasters, and future strategic plan update costs. Public Comments: Dusty Colyer-Worth, Chamber of Commerce Visitor Center Manager, noted that the coasters are very popular at Cal Poly promotional events. ---End of Public Comments--- ACTION: MOTION BY COMMITTEE MEMBER COZZI, SECOND BY COMMITTEE MEMBER DIXON, CARRIED (6-0) to dedicate $ 2,500 towards a Strategic Plan Review session, with the remainder going towards the purchase of additional coasters. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 14, 2017 Page 4 4. PCC Strategic Plan Review The committee reviewed their Strategic Plan timeline and year-one priorities, City of San Luis Obispo Promotional Coordinating Committee Strategic Plan Report – March 2017. The committee gave direction to staff for modifications to the timeline. Public Comments: None. ---End of Public Comments--- No action was taken on this item. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants In Aid (GIA) Update No reports at this time. 2. TBID Board Report Tourism Manager Cano reviewed the May 10, 2017, TBID meeting minutes. 3. Tourism Program Update Tourism Manager Cano reviewed the following: - Due to the lack of quorum at the June 14, 2017 TBID meeting, the Special Events application and Informational Meeting will be delayed until July 5th. - Provided an update on the Highland/Santa Rosa, City entrance monument and the City Hall informational kiosk. - Reviewed the IPW International Tradeshow in Washington DC. - Noted the Central Coast Tourism Committee (CCTC) board election is on June 15th. - Announced the upcoming June 20th Visit California meeting. - Reviewed the AMGEN Tour of California race activities. - Upcoming Events: Roll out the Barrels, June 22-24, Cal Travel summit, June 26-30. - July 5th Program budget before City Council ADJOURNMENT The meeting was adjourned at 7:13 p.m. The next regular meeting of the Promotional Coordinating Committee is scheduled for Wednesday, July 12, 2017 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2017 ATTACHMENT A DRAFT CONTRACTOR WORK SCOPE DRAFT Minutes – Promotional Coordinating Committee Meeting of June 14, 2017 Page 5 SCOPE OF WORK FOR VISITORS INFORMATION SERVICES The San Luis Obispo Chamber of Commerce shall provide and perform services to facilitate the welcoming and hospitality of visitors to San Luis Obispo, in a manner designed to promote the unique character, heritage and special attributes of the community and enhance the econom ic vitality of the City of San Luis Obispo. Such services shall include, but are not limited to: 1. Maintain a public office in a central location in Downtown San Luis Obispo for visitor information (the “Visitors Center”) that has regular hours that suits the needs of visitors. 2. Assist in implementing the City’s Tourism efforts, goals, and objectives. 2.1. Continue to maintain and improve upon strategic alliances including supporting partnership opportunities with Cal Poly Open House & Alumni relations, the Arts Community on special events, the City’s Parks and Recreation Department through special events and marketing opportunities and Grants-in Aid recipients and allow the use of the Visitors’ Center as an outlet for events and possible ticket sales. 3. Use the City of San Luis Obispo’s tourism logo and tourism URL in visitor information materials commissioned and paid for by the City of San Luis Obispo. 4. Provide visitor information that suits the needs of visitors to San Luis Obispo. 4.1. Provide high level of personal customer service to visitors with an adequate number of trained employees to handle the seasonal flow of visitors to the Visitors Center. 4.2. Respond to high volumes of information requests including telephone calls and emails. 4.3. Serve as a contact for information requests from potential visitors as well as an activity resources and a referral agency to the City’s lodging members. 4.4. Maintain an annual events calendar. 4.5. In the Visitors Center dispense City maps, hotel/motel directories, visitors’ guides, brochures, pamphlets, and general statistics about San Luis Obispo. 5. Provide written reports on activities monthly (by noon on the first Wednesday of the month) to the City of San Luis Obispo’s Administration Department to be included in the Promotional Coordinating Committee’ monthly meeting packets. At a minimum the reports shall include: 5.1. Summary of activities & achievements relating to work scope as outlined in Exhibit A 5.2. Number of visitors to the center for the month in comparison to historical data. 5.3. Number of events and activities promoted for the month and aggregated total. 5.4. Summary of monthly telephone and email information requests in comparison to historical data. 5.5. Type and quantity of any special materials distributed to groups. 5.6. Summary of partnerships with event organizations in the Visitors Center ATTACHMENT A DRAFT CONTRACTOR WORK SCOPE DRAFT Minutes – Promotional Coordinating Committee Meeting of June 14, 2017 Page 6 6. Once a quarter, present the PCC with a detailed oral report highlighting achievements as compared to the work scope and elaborate on upcoming plans and events. 7. Once a year, upon request, provide a cost summary for the Visitors Center that details operational line-item expenditure for the previous calendar year. ATTACHMENT A DRAFT CONTRACTOR WORK SCOPE DRAFT Minutes – Promotional Coordinating Committee Meeting of June 14, 2017 Page 7 PUBLIC RELATIONS WORK SCOPE Objectives 1. Build awareness to grow tourism, serving as the voice of San Luis Obispo 2. Promote San Luis Obispo as a regional trade, recreation and tourist center The scope of work for this agreement includes: • Proactively pitching story ideas on a monthly basis to national, regional and online media as well as travel and lifestyle bloggers • Writing press releases throughout the year and distributing through all channels utilizing an online media management tool • Hosting travel writers on individual trips throughout the year • Fulfilling all media requests that are received • Proactively tying in with Visit SLOCAL, CCTC and Visit California’s public relations efforts to enhance visibility • Access to image and video library for Chamber-executed public relations work • Promoting San Luis Obispo as the perfect destination for target audiences • Participation in and pitching of City coordinated special promotions • Increasing proactive outreach through up to three activations of: o Digital FAM trip (2-3 days, 3-5 writers) o Out-of-area promotional trips (possible opportunities include partnerships with strategic partners such as SLO Wine as well as sponsored events such as Bacon and Barrels). Lodging expenses would be covered by the city, similar to tradeshows. • Enhanced media presence for up to four significant TBID-supported events o Promoting the event in a way that ties the destination and event together o Meeting in-person, or by phone with events to sync messaging o Pitching and hosting event-specific writers o Working with event organizers to host select writers that are being brought to the area by the event. Writers will be vetted to make sure that their audience and tone are beneficial to SLO city tourism before being hosted. • Working in coordination with TBID marketing agencies to achieve comprehensive marketing plan and increase brand awareness across all platforms Reporting • Monitor outreach effectiveness by providing analysis based on media monitoring system established metrics. • Provide written reports on activities monthly (by noon on the first Wednesday of the month) to the City of San Luis Obispo’s Administration Department to be included in the TBID’s monthly board packets and the Promotional Coordinating Committee’ monthly meeting packets. ATTACHMENT A DRAFT CONTRACTOR WORK SCOPE DRAFT Minutes – Promotional Coordinating Committee Meeting of June 14, 2017 Page 8 At a minimum the reports shall include: o Summary of activities & achievements relating to the work scope o Summary of media highlights/ coverage earned over the course of the month o Number and copies of press releases distributed o Listing of media outlets contacted and worked with over the course of the month o As needed include information specific to PR involvement in TBID-supported events and FAM trips and/or out-of-area promotional trips • Monthly present an oral report to the TBID Board & PCC highlighting monthly achievements as compared to the work scope. • Once a quarter, present an oral report to the TBID Board & PCC highlighting in detail the achievements of the quarter as compared to the work scope. • Annually, present an oral & written report to the TBID Board & PCC highlighting in detail the achievements of the year as compared to the work scope. ATTACHMENT A DRAFT CONTRACTOR WORK SCOPE DRAFT Minutes – Promotional Coordinating Committee Meeting of June 14, 2017 Page 9 SCOPE OF WORK FOR MARKETING SUPPORT SERVICES TO GIA PROGRAM Objective: Secure ROI of the GIA investment by assisting the organizations in utilizing the funding to increase attendance and nurture collaboration. Goal: Increase awareness of the supported events to attract residences and visitors in order to maximize the event income to move toward self-sufficiency. 1. Manage a comprehensive marketing support program available to all Grants-in-Aid recipients to enhance event visibility and increase event attendance. The program will include support through: • Writing press releases and distributing to local, regional and national media outlets • Promoting events through social media channels • Including events in event calendars to local tourism-related businesses • Including events in upcoming event releases to local media outlets • Meeting in-person, or by phone with groups • Offering to sell tickets through the Visitor Center (at no charge) • Promoting events through the Visitor Center by display of event materials- brochures, posters, etc. 2. Prepare and distribute an easy-to-use, monthly local events one-pager to local hospitality partners that is consistent with the “look and feel” of the city’s messaging efforts 3. Provide written reports all support activities monthly (by noon on the first Wednesday of the month) to the City of San Luis Obispo’s Administration Department to be included in the PCC’s meeting packets. At a minimum the reports shall include: • Matrix of services fulfilled for each organization • List of issues encountered and current and future opportunities • List of media reached out to and copy of press releases sent • Copy of the monthly events calendar. • Summary on generated media coverage for events. • Maintenance of a digital clip book of articles garnered through media outreach. • Monitoring of ROI achieved from media outreach and reporting on, at minimum, ad value equivalency, overall impressions, and circulation figures. 4. Once a quarter, present the PCC with a detailed oral report highlighting achievements as compared to the work scope and elaborate on upcoming plans and events. 5. Annually, present an oral & written report to the PCC highlighting in detail the achievements of the year as compared to the work scope. ATTACHMENT A DRAFT CONTRACTOR WORK SCOPE DRAFT Minutes – Promotional Coordinating Committee Meeting of June 14, 2017 Page 10 SCOPE OF WORK FOR GFL Development • Work with city staff and marketing vendor to design new methodology for displaying recurring events. • Implement new methodology in mobile app and web based entry system as needed. • Improve in-app analytics Maintenance • Maintain app releases for iOS and Android marketplaces. • Update app as need to repair any bugs, apply necessary security updates Event Management System • Maintain web based event entry system on slohappenings.com • Perform updates as need to repair any bugs and apply necessary security updates • Maintain functionality between SLO Chamber, SLO Happenings App and Share SLO Calendar App & Use Reporting • Improve reporting system • Automate monthly and quarterly reports • Ensure marketing vendor has full access to information Contract Reporting • Once every three months or as needed, the contractor will provide an oral report to the PCC to discuss the progress, changes or suggestions for the app. - What’s New - VSC Continues Highway 1 Communication Efforts With the recent setback on efforts to re-open Highway 1, VSC has pivoted from a short- term to a long-term strategy, working with Monterey County, Visit California and the Central Coast Tourism Council to unify consumer messaging and advocacy efforts. We are relentlessly sharing the message that SLO CAL is open for business, and engaging the international and tour sectors to bolster this message, while also encouraging local support of our North Coast partners who are directly affected by the closure. AMGEN Tour of California Races Through SLO CAL On May 16, professional riders geared up for Stage 3 of the AMGEN Tour of California, which started in Pismo Beach, traveled through the County, ending in Morro Bay. This countywide opportunity was made possible through Visit SLO CAL’s $50,000 sponsorship of the event. The sponsorship package included two 30-second commercials on NBC Sports and an online15- second video, among other promotions. The event provided two hours of live international television coverage of the county on NBC Sports, reaching an audience of 11.3 million. Kudos to our partners, the Pismo Beach CVB and City of Morro Bay, for making this event such a success. Visit SLO CAL Activity Report, May 2017 VSC Attends VCA Silver Anniversary Celebration On May 3, Chuck Davison and VSC Vice President of Marketing, Brooke Burnham, attended Visit California’s Silver Anniversary Celebration in Sacramento, CA, along with Paso Robles Mayor Steve Martin and several members of the SLO CAL tourism community, including VSC Board Chair Jay Jamison. Special guests included California Governor Jerry Brown, who recognized the importance of tourism to the state’s economy. This event also provided an opportunity to collaborate with Visit California on the communication strategy surrounding the closure of Highway 1. VSC Joins VCA Mexico and Canada CEO Mission On May 22-25, Visit SLO CAL’s President & CEO, Chuck Davison, joined a delegation of senior industry leadership and elected officials on a momentous Visit California CEO Mission to deepen ties and reaffirm our industry’s commitment in Mexico and Canada, the state’s biggest international visitation drivers. Visit California organized the mission around its “All Dreams Welcome” campaign, in response to the national political climate and global economic factors impacting international travel. SLO CAL Magazine Spread Hits Seatbacks on Alaska Airlines In the May issue of Alaska Airline’s Beyond in-flight magazine, readers found a 7-page paid placement story about SLO CAL! In collaboration with 6 SLO CAL destinations, VSC placed this spread to feature unique experiences and activities throughout the county. The publication, and the SLO CAL spread, appears on all Alaska flights, including the new Seattle flight to and from the SLO County Regional Airport. Renew Your Membership Today Visit SLO CAL is now reaching out to current and inactive members to renew their membership for the FY2017-18. For more information, contact Pam Roberts, Membership and Travel Trade Sales Coordinator, at Pam@SLOCAL.com. 0 - Trending - Visit SLO CAL is a 501c6 tourism non-profit. For more information please call (805)541-8000. Featured in King 5 Evening Magazine: McLintock’s at SLO Farmers Market (left) and Elephant Seals in San Simeon (right). Media • Travel Weekly: CA tourism officials propose alternative routes with Pfeiffer Canyon Bridge closed http://bit.ly/2s2l3bN • King 5 Evening Magazine: Must-see spots in SLO County http://kng5.tv/2rz20UX • King 5 Evening Magazine: 6 must-do things in SLO CAL http://kng5.tv/2sQvGea • Matador Network: 8 Things That Will Surprise You About Arroyo Grande http://bit.ly/2qXuG7m • Matador Network: Escape the City in Pismo Beach http://bit.ly/2sEoUZA • Matador Network: Morro Bay: The Perfect Spot to Ignite Your Senses http://bit.ly/2qXjAz9 Public Relations • Petite Fute (Nelly Jacques): • Billiger-mietwagen.de (Maggie Gernatowski): Travel Trade • Tour and Travel Sales Mission: July (Los Angeles) – co-op opportunities available ($300) VISIT SLO CAL WEB ACTIVITY SESSIONS: 305,084 UNIQUE VISITORS: 182,202 PAGE VIEWS: 461,690 AVG. PAGE VIEWS/VISIT: 1.51 AVG. TIME ON SITE: 0:59 TOTAL ORGANIC TRAFFIC: 45,232 % OF ORGANIC: 15% MOBILE SESSIONS: 273,957 MOST VISITED EVENT PAGE: ARROYO GRANDE STRAWBERRY FESTIVAL (894 VIEWS) TOTAL BLOG VISITS: 35,697 MOST SHARED BLOG: 2017 SUMMER CONCERT GUIDE (66 SHARES) VISIT SLO CAL SOCIAL MEDIA ACTIVITY FACEBOOK LIKES: 22,198 NEW: 1,498 TOT. IMPRESSIONS: 8.5M HIGHEST ENGAGEMENT: SHARESLO MADE THRILLIST’S LIST AS THE BEST SMALL TOWN IN CA (1345 ENGAGEMENTS) MOST REACTIONS: HEY COLORADO!...LET US HELP YOU CREATE YOUR BEST SLO CAL ITINERARY (475 REACTIONS) FOLLOWERS NEW TWITTER: 7,163 95 28.2K IMPRESSIONS TWEETS: 7,151 PINTEREST: 701 0 PINS: 791 INSTAGRAM: 13K 1K POSTS: 1,105 VISITOR GUIDE DIST. WEB DOWNLOADS: 156 GUIDES DISTRIBUTED: 849 TOTAL: 1,005 THIS MONTH IN SLO CAL SUBSCRIBERS 35,674 OPENS: 5,937 CLICK-THROUGHS: 955 THIS WEEK IN SLO CAL CIRCULATION: 915 MOST CLICKED LINK: STR REPORT SLO CAL Attends VCA San Francisco Media Event On May 16, Visit SLO CAL representative Kylee Corliss attended the Visit California San Francisco Media Reception. The event hosted 80 media with outlets including the San Francisco Chronicle, the Bay Area News Group, AFAR, Sunset, Via and Smart Meetings. The event also attracted some major SF-based international media. Film SLO CAL Attends Film in California Event In partnership with FLICS (Film Liaisons in California), each year Film SLO CAL has the opportunity to attend the Film in CA event held at CBS Studios in Los Angeles. This year, Film SLO CAL representative Kylee Corliss was able to meet with representatives from Paramount and Disney, as well as location managers who work on features, commercials and TV series, to promote SLO CAL as a filming location. VSC Hosts UK Travel Trade FAM in SLO CAL On the heels of a successful sales and PR mission in the UK and Ireland, VSC hosted nine top travel agents and product managers from UK and Ireland in SLO CAL on May 17-19. They experienced several communities along Highway 1, wine tasting at Paso Robles, dinner in Morro Bay and at the SLO Farmer’s Market, and even enjoyed a bonfire at the Oceano Dunes. The FAM was organized through our UK partners at Black Diamond. California April 2017 vs April 2016 Lodging Statistics (STR, Inc.) Monterey/Salinas Santa Barbara/Santa Maria