HomeMy WebLinkAboutB42017 Travel &
Adventure Trade Shows
Bay Area
February 11-12 at Santa Clara Convention Center
Attendee Profile:
•19,954 attendees
•72% of attendees earn over $100,000 per year
•74% were 35-65 years of age
•58% spend over $5,000 per year on travel
Show Results:
•686 emails collected, 578 qualified emails (338 in 2016)
Los Angeles
February 18-19 at the Los Angeles Convention Center
Attendee Profile:
•35,621 attendees (4.5% increase over 2016)
•63% of attendees earn over $100,000 per year
•72% were 35-65 years of age
•58% spend over $5,000 per year on travel
Show Results:
•621 emails collected, 496 qualified leads (371 in 2016)
San Diego
March 4-5 at the San Diego Convention Center
Attendee Profile:
•15,302 attendees
•67% of attendees earn over $100,000 per year
•+68% spend over $5,000 per year on travel
Show Results:
•363 emails collected, 295 qualified leads (228 in 2016)
Overall Show Recap
Tradeshow promotion:
Book 2 nights in the City of SLO and receive a free $100 visa gift card
•18 people from the tradeshows participated in the promotion, resulting in 36
room nights
•5 participants from Bay Area
•8 participants from Los Angeles
•5 participants from San Diego
2018 Travel & Adventure
Show Schedule
•San Diego –January 13-14
•Bay Area –February 17-18
•Los Angeles –February 24-25
•Denver –March 24-25 *
2017-18 CONSUMER TRADESHOW
RECCOMENDATIONS
Travel & Adventure Shows –January & March 2018
•San Diego –January 13-14, 2018
•Denver-March 24-25, 2018
•Booth cost $4000 per show + travel & booth expenses
LA Magazine’s The Food Event –October 2017
•Booth cost already covered in SLO Wine partnership + travel & booth
expenses (estimated at $1500-$2000)
*Continue participation in IPW 2018 in Denver for business to business
show
* Identify one additional show –possible partnership w VSC for meetings
market