HomeMy WebLinkAboutB6 - MANAGMENT COMMITTEEStrategic Imperative Strategic Initiative Action Step
Deliver Smart Growth Research future tourism trends Define and prioritize relevant trend data for targeting
Identify and access trend source content
Incorporate trend highlights into quarterly report
Utilize & leverage existing reports ‐ SLO County Research; Visit CA research
Identify and evaluate need to purchase research/ reports with outside vendor
Incorporate trends into the marketing plan development
Budget for reports accordingly
Build Meaningful Partnerships
Create a comprehensive Cal Poly/ Cuesta partnership
plan Identify and prioritize the sources of business (dept./ programs)
Develop relationship with Conference & Event Planning
Maximize relationship with Athletics
Expand relationship with Alumni
Expand relationship with Parents ‐ NSTP/Parent Programs
Define what success of partnerships would be for the Board
Track the partnerships to gauge success
Maximize partnership/ relationships at the national,
state, regional, and local levels Continuing to partner with VSC, CCTC, Visit CA on marketing opportunities and promotions
Identify and create new partnerships/relationship: ex. Amtrak
Leverage and expand opportunities with existing strategic partners (Cal Poly, SLO Wine)
Develop a partnership program policy that defines & outlines paid vs in‐kind partnership
Develop partnership agreement/terms for paid and in‐kind partnership
Establish a partnership review process that is feasible for the Board to utilize
Ensure Organizational Excellence Foster utilization of referral services Outline the current referral services
Annual communication of the existing services to members
Evaluate and establish the referral traffic reporting (Board/ member properties)
Education & outreach to members on the guest services (hotel availability/number)
Define what success of the referral services would be for the Board
Track to gauge success
Implement a plan to develop our next strategic plan
Develop & release an RFP or call for proposals (based on budget) for the development of a 2nd
phase strategic plan
Receive and review proposals
Select a contractor
Budget accordingly in 2018‐19 for plan development
Begin plan development in 2018‐19
Develop new ways to connect and effectively
communicate with our stakeholders Outline the current communications tools
Identify successful methods for outreach
Identify new communication tools or constituent outreach services
Implement communication tools
Define what success of communication evaluation would be for the Board
Track the program to gauge success
Deliver relevant information to our stakeholders Develop/ maintain an information tool kit of TBID programs
Expand members section of website with relevant info
Develop a stakeholder communication plan
Implement stakeholder communication plan
Develop strategies to make board membership
attractive, sustainable, and easier define and identify barriers to participation
develop solutions to reduce the barriers
develop a board membership action plan
implement the board membership action plan
Establish and implement Annual Board retreat for the review of programs and processes