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Home My WebLink AboutC1 DRAFT Minutes – Tourism Business Improvement District Board Meeting of May 10, 2017 Page 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, May 10, 2017 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Regular Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, May 10, 2017 at 10:03 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Wilkins. ROLL CALL Present: Board Members Pragna Patel-Mueller, LeBren Young-Harris, Vice-Chair Nipool Patel, and Chair Matthew Wilkins Absent: Board Members Clint Pearce and Kimberly Walker (one seat empty) Staff: Tourism Manager Molly Cano, Tourism Coordinator Liesel Kuehl, and Recording Secretary Kevin Christian. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Ermina Karim, Chamber of Commerce President/CEO, invited everybody to Visit the “Expo at the Expo” which is a business-to-business trade show being held from 4pm to 7pm today. CONSENT AGENDA ACTION: MOTION BY VICE-CHAIR PATEL, SECOND BY BOARD MEMBER PATEL- MUELLER, CARRIED 4-0, to approve the Consent Calendar Items C1 through C6. C1. Minutes of regular meeting on Wednesday, April 12, 2017 C2. Smith Travel Report C3. Chamber Public Relations Report C4. BCA + Matchfire Marketing Report C5. Chamber Visitor Center Report C6. Transit Occupancy Tax (TOT) Report DRAFT Minutes – Tourism Business Improvement District Board Meeting of May 10, 2017 Page 2 PRESENTATIONS 1. Marketing Agency Monthly Report Representatives from BCA + MatchFire presented their marketing activities for the past month for the SLO TBID . Current promotions, promotional metrics, and newsletter items were reviewed. It was noted that a break from using paid media promotion during the upcoming summer tourism season is planned, that updated homestay pages will be launched in June, and that there is now a new “Visiting” web page on GoPoly.com directing users to SanLuisObispoVacation.com Public Comments: None. ---End of Public Comments--- No action was taken on this item. 2. SLO Chamber of Commerce Quarterly Report Chamber of Commerce representative Molly Kern, Director of Communications and Business Education, presented the public relations activities report for the past month. Highlights included a review of Hosted Experiences, television programs, and magazines pieces which featured San Luis Obispo. An increase of pieces covering travel on the Amtrak Coast Star Light was specifically noted. Public Comments: None. ---End of Public Comments--- No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of May 10, 2017 Page 3 BUSINESS ITEMS 1. 2017-19 Budget Recommendation Tourism Manager Cano and members of the Management sub-Committee reviewed the 2017-19 budget allocation recommendations from the Management sub-Committee. It was noted that the Board had previously decided to budget based on a no-growth assumption from the current budget. The Cal Poly New Student Transition Program (NSTP), was discussed, along with noting that further consideration of tradeshows by the Marketing committee is planned. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE-CHAIR PATEL, SECOND BY BOARD MEMBER HARRIS, CARRIED 4-0, to approve the Budget Recommendation as presented in B1 of the Agenda Packet. 2. Partnership & Funding Recommendation The Management sub-Committee partnership recommendations for the San Luis Obispo Chamber of Commerce, Cal Poly Athletics/Learfield Sports, and the SLO Wine Country Association were briefly reviewed: Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE-CHAIR PATEL, SECOND BY BOARD MEMBER PATEL- MUELLER, CARRIED (4-0), to approve the Partnership and Funding proposal for the San Luis Obispo Chamber of Commerce as presented in B2 of the Agenda Packet. ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD MEMBER HARRIS, CARRIED (4-0), to approve the Partnership and Funding proposal for Cal Poly Athletics/Learfield Sports as presented in B2 of the Agenda Packet, contingent upon an exclusive hotel partnership. ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY VICE- CHAIR PATEL, CARRIED 4-0, to approve the Partnership and Funding proposal for the SLO Wine Country Association as presented in B2 of the Agenda Packet. DRAFT Minutes – Tourism Business Improvement District Board Meeting of May 10, 2017 Page 4 3. Marketing Agency Agreement Amendments The Management sub-Committee recommendation for additional marketing contract terms and expenditures were reviewed. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY VICE CHAIR PATEL, CARRIED 4-0, to approve the marketing agency agreement funding amendments as presented in B3 of the Agenda Packet. 4. 2017-18 Annual Event Promotion Application The 2017-18 Annual Event Promotion Application was reviewed. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL- MUELLER, SECOND BY VICE CHAIR PATEL, CARRIED 4-0, to approve the application and timeline, contingent on approval by the Promotional Coordinating Committee. DRAFT Minutes – Tourism Business Improvement District Board Meeting of May 10, 2017 Page 5 5. 2017 IPW Co-op Consideration The Management sub-Committee presented their recommendation to begin participation at the 2017 IPW tradeshow with Visit SLO CAL in June 2017, and to consider it for future events. Tourism Manager Cano reviewed past participation by the TBID, explained the cost breakdown proposal total of $ 8,125, reviewed line item budget sources for funding, and described the need to view this as a long-term investment for participation. Public Comments: Bruce Skidmore, Director of Sales and Marketing for Embassy Suites, expressed his support, noting the value of connections made at this event. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD MEMBER PATEL, CARRIED 3-1 (HARRIS NO), to approve participation at the IPW tradeshow with representation done by Tourism Manager Cano. 6. Tourism Marketing District (TMD) Board Appointment The Board discussed the appointment of the SLO TBID representative to the TMD Board. The position is currently held by Vice Chair Patel and the seat is up for renewal on July 1, 2017. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY CHAIR WILKINS, SECOND BY BOARD MEMBER HARRIS, CARRIED (4-0), to approve continued Tourism Marketing District Board representation by Vice Chair Patel. TBID LIAISON REPORTS &COMMUNICATIONS 1. Hotelier Update No reports at this time. 2. Management Committee Update No further updates at this time. DRAFT Minutes – Tourism Business Improvement District Board Meeting of May 10, 2017 Page 6 3. Marketing Committee Update No further updates at this time. 4. Promotional Coordinating Committee (PCC) Update Chair Wilkins reported on the current status of PCC GIA event applications, encouraged the TBID board members to download and review the SLO Happenings app, and noted that there are new members on the committee. 5. Visit SLOCAL Update Tourism Manager Cano reviewed recent activity by the committee, reported the approval and three-year extension for the CEO, noted that the Conference Center Feasibility Study was released on May 9, 2017, and noted top web traffic came from the Los Angeles and Seattle areas. 6. Tourism Program Update Tourism Manager Cano reviewed the following: - Recruitment for the open TBID seat is ongoing, with one application received to date. - Inaugural flight to Seattle - Visit SLO CAL Tourism Exchange activities - CCTC retreat review - The next Visit California meeting will be held May 31, 2017 - AMGEN Tour of California May 16th activities and downtown “block party” - Jazz Festival May 20th need for additional ticket sales - The next Management sub-Committee meeting will be held May 23, 3 pm - The next Marketing sub-Committee meeting will be held May 25, 10 am ADJOURNMENT The meeting was adjourned at 11:21 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, June 14, 2017 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2017