HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
May 2017
Media/Community Relations
1. Worked with the CCTC to host San Luis Obispo portion of press trip for Far Out
Magazine.
2. Pitched San Luis Obispo as one of the best small towns in the United States (under
60 K), focusing on attractions and amenities that appeal to millennials.
3. Worked with SLO Wine to feature dog-friendly photos of San Luis Obispo in Robin
Soslow’s upcoming articles (she was hosted in partnership with SLO Wine in April).
4. Pitched the following ideas to Visit California for inclusion in their Urban Outdoor
Recreation round up:
a. 40 miles of trails in minutes of downtown
b. The Madonna Inn bike path
c. SLO Skate Park
d. Historic San Luis Obispo by Bike
e. Cerro San Luis Obispo
5. Pitched the following ideas to Visit California for inclusion in their ADA family travel:
a. Children’s Day in the Plaza
b. Madonna Inn Trail Rides
6. Pitched San Luis Obispo as a great weekend trip from LA to Cheapism.
7. Pitched Libertine, Central Coast Brewing and SLO Brew as contenders for best US
breweries and brewpubs.
8. Worked with Matchfire to feature San Luis Obispo in an upcoming episode of The Jet
Set which will showcase destinations that are educational for kids and fun for adults.
9. Worked with Visit SLOCAL to host Petite Fute writer for inclusion in the 2018 version of
the guidebook as well as online.
10. Provided photos and fact checking for San Luis Obispo portion of Lisa Gipson’s
upcoming article for San Diego Family.
11. Continued to work with the city, Barnett Cox & Associates and Matchfire on overall
tourism marketing campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2017
Media Placements
1. Pacific Coast Highway Road Trip
Travel Channel slideshow calls San Luis Obispo a ‘fairytale fantasy’ in its round up of must
see stops along the PCH.
Unique Visitors Per Month: 9,428,486
http://www.travelchannel.com/interests/road-trips/photos/pacific-coast-highway-road-trip
2. Road tripping along California’s central coast
Daniel Otis, who was hosted in San Luis Obispo in September 2016, writes about his
experiences along the central coast for his article in the Toronto Star.
Circulation: 361,323
Unique Visitors Per Month: 9,373,163
https://www.thestar.com/life/travel/2017/04/05/road-tripping-along-californias-central-
coast.html
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2017
3. The best small town to visit in all 50 states
Thrillist article identifies San Luis Obispo as the best small town in California for the
accessible art and music along with hiking and biking trails and a prime location in the
center of the state. The article was also picked up by local outlets including The Tribune
and KSBY.
Thrillist Unique Views: 11,537,237
https://www.thrillist.com/travel/nation/best-small-towns-in-america
Tribune Unique Views: 845,368
http://www.sanluisobispo.com/news/local/article151931877.html
KSBY Unique Views: 195,190
http://www.ksby.com/story/35487947/report-san-luis-obispo-ranked-best-small-town-to-visit-
in-california
4. All things pink! And caveman...
King 5 features the new flight between Seattle and San Luis Obispo and a stay at the
Madonna Inn, in their daily round up of ‘what's interesting around the Seattle region, the
world, and what's happening at KING 5.’
Unique Views: 3,146,776
http://www.king5.com/news/todays-5/re5-seattle-is-that-you/444142428
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2017
5. 9 Bucket List Road Trips From L.A. For That Well-Deserved Getaway
Jetset Times post features San Luis Obispo as a ‘super underrated’ getaway with wine,
mountains and great weather.
Unique Visitors Per Month: 46,006
http://jetsettimes.com/2017/05/16/road-trips-los-angeles/
6. Smaller college towns with the best music scenes
Good Deed Seats, a ticket vendor that enables portions of their sales to be directed to
nonprofits, highlights San Luis Obispo in its college town round up citing concerts in the
plaza, frequent brewery concerts and venues such as the Alex Madonna Expo Center and
the Fremont.
https://gooddeedseats.com/50-best-college-town-music-scenes/
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2017
7. SLO Train Day draws crowds
KEYT showcases the San Luis Obispo Railroad Museum and Train Day to their Santa
Barbara and south San Luis Obispo audience.
Unique Visitors Per Month: 195,804
http://www.keyt.com/news/slo-train-day-draws-crowds/497047637
8. 5 unbeatable beer gardens in SLO county
The Tribune article highlights the best beer gardens, three of which are located in the city.
Unique Views: 845,368
http://www.sanluisobispo.com/living/food-drink/article153627214.html
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2017
9. The 10 best farmers markets in California
Best Things California names San Luis Obispo’s Thursday night Farmers’ Market the fifth
best in the state, just ahead of the San Francisco Ferry Building market.
https://bestthingsca.com/farmers-markets/
10. Amtrak is taking 25% off fares on Pacific Surfliner route
Miles to the Max, a travel deals website, features the Pacific Surfliner which travels from
San Diego to San Luis Obispo.
http://www.milestothemax.com/2017/05/23/amtrak-taking-25-off-fares-pacific-surfliner-route-
san-diego-san-luis-obispo/
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2017
11. Strike the membrane at the beat of the drum brewery
Great Beer Now writer Bryan Carey shares his experience at Bang the Drum while he was
in San Luis Obispo on a hosted press trip.
Unique Views: 14,845
http://www.greatbeernow.com/strike-the-membrane-at-bang-the-drum-brewery
12. Wine tasting: Baileyana in San Luis Obispo
Blogger Hoot n Annie recaps Mother’s Day spent at Baileyana Winery I San Luis Obispo.
Unique Visitors Per Month: 8,639
http://www.threeadventure.com/hootnannie/2017/05/26/wine-tasting-baileyana-san-luis-
obispo/
13. California road trip ~ part four: everybody loves SLO aka san Luis Obispo
UK based blogger Lucie Loves talks about her three day stop in San Luis Obispo on her
California road trip including the Madonna Inn, Sunset Drive in and downtown nightlife.
http://lucieloves.co.uk/post/158711688264/travel-california-road-trip-san-luis-obispo-where-
to-go