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HomeMy WebLinkAboutC4SLOTBID AGENCY REPORT May 2017 HAPPENING NOW • Marketing Plan 2017–2018 • Updating Hotel & Homestay Pages • June Newsletter • Cal Poly Planning • Roll Out the Barrels SLO VACATIONS • Updated Pages -Downtown -Festival Mozaic -Music • Created Concerts in the Plaza & SLO Car Free Page SEO • Broken Links Fixed • Title Tags Shortened • Duplicate Title Tags and Meta Descriptions Updated EMAIL • Ongoing Welcome Series & Hotel Page Email • Lodging Loyalty “Thank You” Email, encouraging participants to book their stay before end of the school year • 202 New Leads 1 Copyright © 2017 - Barnett Cox & Associates. All Rights Reserved. No distribution or reproduction is allowed without expressed written permission or authorization. SLO TBID MARKETING PLAN 2017–2018 SLOTBID AGENCY REPORT May 2017 SHARESLO • Social focused around biking in San Luis Obispo • Activated on Instagram Stories for Edna Valley Vineyard Opening & SLO Jazz Fest • Community Blog Posts -Bike Month in SLO (Updated) -Planes, Trains & Automobiles! Ways to Get to SLO -2016 SLO Jazz Fest Experience -Summer Concerts in SLO 2017 -SLO in the News: April LOOKING AHEAD • Cal Poly SLO Days • Event Reports SLOTBID AGENCY REPORT May 2017 SESSIONS PAGE VIEWS USERS REFERRALS SanLuisObispoVacations.com 34,711 55,578 24,867 slocity.com m.facebook.com orientation.calpoly.edu FACEBOOK New Fans Total Fans Total Reach Average Reach per Post Average Daily Page Engaged Users Total Engagements 742 104,290 796,486 6,731 996 4,176 TWITTER New Followers Total Followers Total Engagements #ShareSLO 31 3,715 546 450 INSTAGRAM New Followers Total Followers Total Reach Average Reach per post Total Engagements #ShareSLO 260 10,740 134,320 2,798 16,869 3,158 YOUTUBE SLO Promo Video 33,010