HomeMy WebLinkAboutJune 21 2017 AgendaCity of San Luis Obispo, Agenda, Tourism Business
ImprovementDistrictBoard
Any writings or documents provided to a majority of the TBID Board regarding any item on this agenda will be made available for public
inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours.
Special Meeting
Wednesday, June 21, 2017
11:00 A.M.
City Hall - Council Hearing Room
CALL TO ORDER: Chair Matthew Wilkins
PUBLIC COMMENT: Each speaker is limited to two minutes of public comment for items not on the
agenda. Public comment for each agenda item will be called for separately and is also limited to 2 minutes per
speaker.
State law does not allow the board to discuss or take action on issues not on the agenda, except that members
of the board may briefly respond to statements made or questions posed by the person giving public comment.
Staff may be directed by the board to follow-up on such items and/or place them on the next board agenda.
CONSENT ITEMS
C.1 Minutes of Regular Meeting on Wednesday, May 10, 2017
C.2 Smith Travel Report
C.3 Chamber Public Relations Report
C.4 BCA + Matchfire Marketing Report
C.5 Chamber Visitor Center Report
C.6 TOT Report
PRESENTATIONS
1. CHAMBER MONTHLY REPORT 10 mins
Representatives from the SLO Chamber will present the report for the public relations activities over the
past month for the SLO TBID.
2. MARKETING AGENCY MONTHLY REPORT 10 mins
Representatives from BCA + MatchFire will present the report for the marketing activities over the past
month for the SLO TBID
BUSINESS ITEMS
Public comment will be taken for each individual agenda item. Each speaker will be limited to two minutes of
public testimony.
1. PRESENTATION OF THE 2017-18 MARKETING PLAN 30 mins
The Marketing Committee and the marketing agency representatives will present the marketing plan
document for fiscal year 2017-18 for the Board’s review and adoption.
2. 2017-18 CONTRACTOR WORK SCOPES & AGREEMENTS TERMS 10 mins
The Board will review the 2017-18 contractor and partner work scopes for approval contingent upon City
Council’s approval of the TBID operating program budget.
3. 2017-18 ANNUAL EVENT PROMOTION APPLICATION 5 mins
The Board will approve the 2017-18 Annual Event Promotion Application and revised timeline and direct
staff to release the application.
4. 2017-18 TRADE SHOW STRATEGY & PARTICIPATION 10 mins
The Marketing Committee will present the 2017-18 tradeshow strategy and the specific show participation
recommendation for the Board’s approval.
5. MARKETING COMMITTEE RECOMMENDATIONS 10 mins
The Marketing Committee will present the recommendations for the following items as considered during
the committee meeting:
Sponsorship funding for the 2017 Sustainable Ag Expo
Sponsorship funding for a 2017 Grass Volleyball Tournament
6. APPROVAL OF STRATEGIC PLAN ACTION STEPS 10 mins
The Board will review and approve the action steps the for the Strategic Plan Update as recommended by
the Management Committee and Marketing Committee.
TBID LIAISON REPORTS & COMMUNICATION
At this time board members make announcements, report on activities, refer to staff issues for study and report
back to the board at a subsequent meeting.
1. HOTELIER UPDATE – Liaison Reports
2. MANAGEMENT COMMITTEE UPDATE – Minutes: May 23, 2017
3. MARKETING COMMITTEE UPDATE –Minutes: May 30, 2017
4. PCC UPDATE – Minutes: May 10, 2017
5. VISIT SLO CAL UPDATE – Liaison Reports; April Activity Report
6. TOURISM PROGRAM UPDATE – Staff Report
ADJOURN.
POSTING STATEMENT: I, Liesel Kuehl, Tourism Coordinator, do hereby certify that on June 16, 2017, by
5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet
access to agendas and related material is available at www.slocity.org.