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Marketing Committee
Meeting Minutes
May 30, 2017 – 12:30 p.m.
BCA – 711 Tank Farm Road, Suite 210
PRESENT: Patel-Mueller, Wilkins
STAFF PRESENT: Molly Cano, Tourism Manager; Liesel Kuehl, Tourism Coordinator
BUSINESS ITEMS
1. Sustainable Ag Expo Proposal for Funding Sponsorship
Kris Beal, the Executive Director for the Vineyard Team, presented the sponsorship opportunity
for TBID support for the Sustainable Ag Expo held midweek in November. This event brings
speakers from all over the country to educate people in sustainable agriculture. Last year, 60% of
the 500 attendees were from out of the county. Kris requested $7,500 for non-local marketing.
Recommendation: The committee recommends funding the event at $7,500 from the remaining
2016-17 event promotion budget.
2. Special Event Funding for Volleyball Tournament
Staff presented the opportunity to support a volleyball tournament in Fall 2017 that will bring
participants from Northern and Southern California. The event isn’t finalized, but because it
aligns with the TBID’s goals, the committee recommends to earmark money in the budget for
potential funding sponsorship.
Recommendation: The committee recommends allocating funding to the event in the amount of
$5000 from the remaining 2016-17 event promotion budget pending the approval of the event
funding application.
3. Marketing Plan Review
BCA presented the changes that have been made to the 2017-18 marketing plan. The committee
didn’t have any changes and will present the marketing plan to the Board in June.
Recommendation: The committee approved the changes to the Marketing Plan and recommends
the adoption of the 2017-18 Marketing Plan by the TBID Board.
4. Strategic Plan Initiatives
Staff presented the committee’s strategic initiatives and action plans for 2017-18. The committee
approved the action plans and will present it to the Board in June.
5. Tradeshows
Staff presented an overview of TBID’s participation at the Travel and Adventure shows and
discussed opportunities for 2017-18 tradeshow participation. The committee recommends staff
attend the San Diego and Denver Travel and Adventure Show, IPW and LA Magazine Food
Event in 2017-18. Staff will research opportunities for a fifth show in 2017-18 that aligns with the
TBID’s goals.
Recommendation: The recommends participating in the Denver and San Diego Travel &
Adventure series trade shows, IPW 2018 tradeshow co-op participation with Visit SLO CAL, and
the 2017 LA Magazine Food Event with SLO Wine.
6. New Business
Committee Discussion
Future Agenda Items
Schedule Next Committee Meeting: Thursday, June 22nd from 10:30 - 11:30am.
Meeting was adjourned at 2:12 pm