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VSC Heads to UK/Ireland for Travel Trade & PR Mission
From April 24-28, Visit SLO CAL President & CEO Chuck Davison and Director of Travel
Trade Michael Wambolt were in Dublin and London as part of a travel trade and media
mission organized by Black Diamond. The trip included 10 travel trade appointments, 13
media appointments, lunch with key Irish travel trade and media contacts in Dublin and a SLO
CAL event that attracted over 30 media and travel trade representatives in London. The
mission yielded seven travel trade leads and seven media leads, and provided the ideal
opporutnity to distribute information about Highway 1 closure information and detour routes.
VSC Celebrates Seattle Inaugural Flight Launch
On April 13, Visit SLO CAL, the SLO Airport and the SLO EVC celebrated Alaska Airline’s inaugural
flight from Seattle to SLO. VSC and its partners welcomed passengers with special Visit SLO CAL
swag bags, Madonna Inn cake and coffee and plenty of cheers. The event attracted media
coverage from KCOY, KSBY and 98.1 KJUG. Visit SLO CAL is currently planning for a similar event
to celebrate new flight service from Denver through United Airlines.
Visit SLO CAL
Activity Report, APRIL 2017
2017 SLO CAL Tourism Exchange & Reception
On May 11, Visit SLO CAL hosted its 2017 Tourism Exchange at the Embassy Suites, attracting more than
170 constituents, members and local leaders. The Tourism Exchange featured a state of the county tourism
update from VSC President & CEO Chuck Davison, a keynote presentation from Visit California President &
CEO Caroline Beteta, and other educational insight sessions. Sessions were recorded and will be available
along with speaker presentations on the Members Area on the VSC website by Thursday, May 18.
Welcome Chie Evans, Executive Assistant to the President & CEO
Chie was born and raised in Gunma, Japan, and moved to the U.S. to study English after high
school. After receiving a Master’s degree in Criminal Justice from John Jay College of Criminal
Justice in New York City, she worked as a legal assistant at Amster, Rothstein & Ebenstein LLP and
Sheppard, Mullin, Richter, & Hampton LLP in New York City. She recently made her dream of
living on the Central Coast come true by moving to SLO CAL. She is extremely happy to be a part
of a team who is devoted to promoting this beautiful area.
VSC Set to Take on DC for IPW 2017
On June 3-7, Visit SLO CAL will be traveling to Washington D.C. for IPW 2017 along with
our partners throughout the County, including Boutique Hotel Collection, Pismo Beach CVB,
Travel Paso Robles Alliance, City of Morro Bay and the Holiday Inn Express – Atascadero.
VSC will be pouring local wine and beer each day of the event. If you would like to
participate in IPW 2018, please contact Michael Wambolt at Michael@SLOCAL.com.
0
- Trending -
Visit SLO CAL is a 501c6 tourism non-profit. For more information please call (805)541-8000.
Featured in Toronto
Star: SLO Provisions
(left); and in
TravelAlerts.ca:
Kayaking in Morro
Bay (right).
Media
• TravelAlerts.ca: A California road trip: from desert to coast http://bit.ly/2r0AWvz
• Toronto Star: 6 spots to wine and dine along CA’s Central Coast http://bit.ly/2qQTK34
• Toronto Star: Road tripping along California’s Central Coast
Public Relations
• SO Magazine (Charlie Bond): May 12
• Seattle Times (Tan Vinh): May 12
• Visit California San Francisco Media Reception: May 16
• City AM: May 20
• Where to Retire (Ahn Phan): March 2018
Travel Trade
• Black Diamond FAM (Ireland/England: May 17-19
• US Travel Association’s IPW: June 3-7 (Washington D.C.)
• Tour and Travel Sales Mission: July (Los Angeles) – co-op opportunities available ($300)
Film Commission
• FLICS Film in CA Event: May 20 (Los Angeles)
VSC Heads to China for VCA Sales Mission
On April 10-14, Visit SLO CAL Director of Travel Trade Michael
Wambolt made key contacts in three major Chinese cities –
Chengdu, Hangzhou and Guangzhou – with Visit California for their
annual China Sales Mission. The sales mission included 60
appointments, 3 agency takeovers, 35 leads and two site visits.
VISIT SLO CAL
WEB ACTIVITY
VISITS: 510,628
UNIQUE VISITORS: 268,867
PAGE VIEWS: 715,222
AVG. PAGE VIEWS/VISIT: 1.40
AVG. TIME ON SITE: 1:04
TOTAL ORGANIC TRAFFIC: 42,459
% OF ORGANIC: 8%
MOBILE VISITS: 462,948
MOST VISITED EVENT PAGE:
MORRO BAY CITY-WIDE GARAGE
SALE (244 VIEWS)
TOTAL BLOG VISITS: 89,483
MOST SHARED BLOG: STEP INTO
SLO CAL HISTORY WITH THESE
RIVETING CULTURAL DESTINATIONS
(32 SHARES)
VISIT SLO CAL
SOCIAL MEDIA ACTIVITY
FACEBOOK
LIKES: 20,700 NEW: 1,269
TOT. IMPRESSIONS: 11.8M
HIGHEST ENGAGEMENT: THEY
DON'T CALL IT A SUPER BLOOM
FOR NOTHING! (CARRIZO PLAIN)
(3325 ENGAGEMENTS)
MOST REACTIONS: THEY
DON'T CALL IT A SUPER BLOOM
FOR NOTHING! (CARRIZO PLAIN)
(2K REACTIONS)
FOLLOWERS NEW
TWITTER: 7,068 91
38.3K IMPRESSIONS
TWEETS: 7,133
PINTEREST: 708 13
PINS: 819
INSTAGRAM: 12K 2K
POSTS: 1,070
VISITOR GUIDE DIST.
WEB DOWNLOADS: 163
GUIDES DISTRIBUTED: 2,146
TOTAL: 2,309
THIS MONTH IN SLO CAL
SUBSCRIBERS 35,848
OPENS: 5,302
CLICK-THROUGHS: 574
THIS WEEK IN SLO CAL
CIRCULATION: 916
MOST CLICKED LINK:
UPCOMING EVENTS
VSC Attends VRMA Conference
On May 8-9, Visit SLO CAL Director of Travel Trade Michael Wambolt
attended the Vacation Rental Management Association’s 2017 Western
Regional Conference in Anaheim. This was the first time VSC attended
this annual conference, and Michael gained some valuable industry
insight into this important segment of SLO CAL’s unique lodging mix.
VSC Conducts Denver Desksides
In April, Brooke arranged ten successful deskside visits with publications in the
Denver market, including AAA Encompass, 5280 Magazine, Denver Post and
National Geographic Social, telling writers about United’s new flight service from
Denver to SLO. VSC is already reporting impressive traction from these meetings.
California
March 2017 vs March 2016 Lodging Statistics (STR, Inc.)
Monterey/Salinas
Santa Barbara/Santa Maria
Visit San Luis Obispo County
Search Engine Optimization Campaign Update
April 2016
Date: May 3, 2016
Client: Visit San Luis Obispo County
Date Range: April 1-30, 2016
Executive Overview
SEO Activities completed last month:
* Crawl errors reviewed, no errors needed corrections.
* 25 meta tags updated and installed to the website.
* Quarterly site speed check completed, no action needed at this time.
* Sent heat map overview report for the home page.
* New content recommendations document completed and sent for review.
Organic Traffic Overview:
Organic traffic increased by 30% over last year. Some of the pages with the best year-over-year growth
were the Fairs and Festivals events page by 58%, the Our Area page by 17%, the Thursday Farmers
Market event page by 159% and the Cambria overview page by 89%. While your site has experienced
a slight drop in traffic from Bing and Yahoo, traffic from Google has increased by 35% which was
around 6,900 new sessions.
Other Notes:
* Total visits increased by 32%, unique visitors increased by 35% and pageviews increased by 14%.
* The blog home page received 1,586 pageviews last month.
* The entire blog received 9,382 pageviews last month.
Industry Averages
Engagement Metrics Industry Average Your Website % Difference
Total Pages Per Visit:2.45 2.73 10.15%
Total Average Visit Duration:0:02:06 0:02:01 -4.27%
Total Bounce Rate:56.87%50.67%-12.23%
Organic Pages Per Visit:2.68 2.87 6.76%
Organic Average Visit Duration:0:02:08 0:02:09 0.82%
Organic Bounce Rate:50.63%46.19%-9.62%
SEO Overview
Page 2 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Date Range: November 1, 2015 - April 30, 2016
Total Traffic Overview:
Nov Dec Jan Feb Mar Apr
Visits:35,523 43,292 50,686 37,694 38,636 40,417
Unique Visitors:28,908 34,379 38,376 31,853 32,504 34,203
Bounce Rate:51%48%51%51%50%51%
Pageviews:109,024 138,722 156,974 107,927 108,338 110,213
Avg Pageviews Per Visit:3.07 3.20 3.10 2.86 2.80 2.73
Avg Time on Site:0:02:18 0:02:36 0:02:38 0:02:07 0:02:04 0:02:01
Total Organic Search Traffic:24,267 31,112 29,823 24,262 28,907 29,043
% of Traffic Organic Search:68%72%59%64%75%72%
Entry Pages From Search:1,843 1,769 1,918 1,934 1,943 1,882
VisitSLOCounty Visits:6,592 13,104 13,938 18,182 14,643 16,518
VisitSLOCounty Bounce Rate:90%89%86%75%73%68%
Mobile/Tablet SnapShot:
Nov Dec Jan Feb Mar Apr
Visits:20,055 25,072 29,441 21,035 21,612 22,655
% of visits 56%58%58%56%56%56%
Bounce Rate:54%50%57%57%54%53%
Pageviews: 55,051 73,318 74,611 51,046 53,305 55,662
Avg Time on Site:0:02:00 0:02:20 0:02:08 0:01:44 0:01:45 0:01:46
0
10,000
20,000
30,000
40,000
50,000
60,000
Nov Dec Jan Feb Mar Apr
Total Visits Comparison
Prior Year This Year
71.86%
14.87% 8.23%
3.37%
0.94%
0.73%
Traffic Sources
Organic Search Direct Referral
(Other) Social Email
0
8,000
16,000
24,000
32,000
Nov Dec Jan Feb Mar Apr
Mobile/Tablet Visits
Prior Year This Year
Page 3 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Date Range: April 1-30, 2016
Organic Traffic % of Total
Site Traffic
Visits 29,043 71.86%
Organic Engagement Compared to Site Engagement
Pageviews Per Visit 2.87 5.41%
Avg. Time on Site 0:02:09 6.80%
New Visits 77.05%-0.70%
Bounce Rate 46.19%-8.86%
Search Engine Visits Percent
google 26,762 92.15%
yahoo 1,383 4.76%
bing 797 2.74%
aol 60 0.21%
ask 24 0.08%
images.google 11 0.04%
Exact Keyword Visits Percent Landing Page Visits Percent
(not provided)27,662 95.24%/events 4,738 16.31%
san luis obispo 116 0.40%/3,339 11.50%
www.share-button.xyz 25 0.09%/profile/402/lake-lopez-recreation-area 1,157 3.98%
san luis obispo events 22 0.08%/events/all/fairs_and_festivals 841 2.90%
lake lopez camping 13 0.04%/our-area 679 2.34%
events in san luis obispo 11 0.04%/activities 595 2.05%
i came up with a method and 1,5 years forcing all-seeing eye of google to distribute my advertisements to millions best paying google clients for free! ha ha! vitaly popov11 0.04%/events/461/thursday-farmers-market 585 2.01%
lopez lake camping 10 0.03%/profile/1468/avila-beach-farmers-market 503 1.73%
lopez lake 9 0.03%/lodging 447 1.54%
san luis obispo hotels 9 0.03%/community/cambria 305 1.05%
Organic Search Traffic:
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Nov Dec Jan Feb Mar Apr
Organic Visits Comparison
Prior Year Current Year
Page 4 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Date Range: April 1 - 30, 2016
Demographics & Interests
Affinity Categories:
Top 10 Affinity Categories Visits
Movie Lovers 14,976
TV Lovers 12,839
News Junkies & Avid Readers/Entertainment & Celebrity News Junkies 12,594
Travel Buffs 12,017
Cooking Enthusiasts/Aspiring Chefs 11,280
Home Decor Enthusiasts 10,262
News Junkies & Avid Readers 10,180
Technophiles 9,508
Health & Fitness Buffs 8,657
Shoppers/Shopaholics 8,346
Other Categories:
Top 10 Categories Visits
Arts & Entertainment/Celebrities & Entertainment News 8,326
News/Weather 6,703
Arts & Entertainment/TV & Video/Online Video 5,735
Food & Drink/Cooking & Recipes 5,153
Travel/Hotels & Accommodations 4,795
Real Estate/Real Estate Listings 4,007
Reference/General Reference/Dictionaries & Encyclopedias 3,637
Travel/Air Travel 3,573
Internet & Telecom/Email & Messaging 3,173
Arts & Entertainment/Humor 2,298
Affinity Categories broaden the scope to identify users in terms of
lifestyle; for example, Technophiles, Sports Fans, and Cooking
Enthusiasts. These categories are defined in a similar way to TV
audiences, and represent an opportunity to understand the behavior
of your audience.
Other Categories are used to classify groups of users based on the
specific content they consume, along with how recently and
frequently they consume that content. This category data provides a
more focused view of your users, and lets you analyze behavior more
narrowly than Affinity Categories.
* Per Google
8.51%
15.28%
11.61% 10.00% 10.05%
5.58%
4.52%
8.66%
7.54%
7.00% 6.62%
4.64%
18-24 25-34 35-44 45-54 55-64 65+
Age Group by Gender Male
Female
Page 5 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Date Range: April 1 - 30, 2016
Top Content:Geographic:
Top Landing Pages Entrances
/events 5,616
/5,323
/profile/402/lake-lopez-recreation-area 1,401
/blog 1,382
/events/all/fairs_and_festivals 945
/our-area 848
/activities 701
/romance-month 694
/events/461/thursday-farmers-market 680
/profile/1468/avila-beach-farmers-market 587
Top Content Pages Pageviews
/events 9,581
/7,246
/events/all/fairs_and_festivals 2,624
/our-area 2,105
/profile/402/lake-lopez-recreation-area 1,785
/blog 1,586
/events?page=1 1,534
/events/all/childrens_activities 1,203
/deals 1,104
/activities 1,081
Top Exit Pages Exits
/3,136
/events 2,638
/blog 1,314
/profile/402/lake-lopez-recreation-area 1,076
/our-area 943
/romance-month 678
/events/all/fairs_and_festivals 647
/events/461/thursday-farmers-market 608
/profile/1468/avila-beach-farmers-market 571
/activities 420
11%
10% 10%
3% 3%
2% 2%
2% 2%
1%
54%
Top Cities Los Angeles
San Luis Obispo
San Francisco
Paso Robles
Atascadero
Arroyo Grande
New York
Santa Maria
Bakersfield
Morro Bay
Other
83.7%
2.4% 1.5%
1.2%
0.9%
0.8%
0.8%
0.8% 0.7% 0.7%
6.0%
Top States California
New York
Texas
Arizona
Nevada
Washington
Colorado
Illinois
Virginia
Florida
Other
30.12%
22.05%
17.02%
3.99%
3.33%
2.53%
2.17%
2.06%
2.02%
1.01%
13.70%
Top Metros Santa Barbara-Santa Maria-San Luis Obispo CA
Los Angeles CA
San Francisco-Oakland-San Jose CA
Fresno-Visalia CA
Sacramento-Stockton-Modesto CA
New York NY
Monterey-Salinas CA
San Diego CA
Bakersfield CA
Phoenix AZ
Other
Page 6 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Date Range: April 1 - 30, 2016
In-MarketVs Vistor:
5,080
12,682
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000
In-Market
Out of Market
Desktop Visits
4,765
17,890
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000
In-Market
Out of Market
Mobile/Tablet Visits
71.40%
28.60%
78.97%
21.03%
Page 7 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Date Range: April 1 - 30, 2016
TopReferrers:
Referrer Sessions Bounce
Rate Avg. Session Duration Pages /
Session
visitslocounty.com 756 58.73%00:01:33 2.29
ib.adnxs.com 427 100.00%00:00:00 1.00
visitcalifornia.com 316 31.65%00:03:03 4.16
centralcoast-tourism.com 237 50.21%00:02:17 3.24
m.facebook.com 190 78.42%00:00:53 1.43
rank-checker.online 182 99.45%00:00:00 1.01
parent.calpoly.edu 128 51.56%00:02:42 2.64
facebook.com 93 51.61%00:05:00 3.23
TopCampaigns:
Campaign Source / Medium Sessions %New
Sessions
Avg. Session
Duration
Bounce
Rate
brand-usa_in-market_Canada_Spring2016 brand-usa / taboola 1,361 95.89%00:00:12 90.23%
51eaa2d5bb-This_Week_in_SLO_County_April_12_2016 Master List / email 72 15.28%00:06:33 41.67%
44dbdc40cf-This_Week_in_SLO_County_April_21_2016 Master List / email 64 31.25%00:03:02 48.44%
f8524208a0-This_Week_in_SLO_County_March_24_2016 Master List / email 42 21.43%00:02:55 57.14%
02f96dd8f9-This_Week_in_SLO_County_March_31_2016 Master List / email 30 3.33%00:06:19 30.00%
fdbb447943-This_Week_in_SLO_County_April_28_2016 Master List / email 30 26.67%00:03:15 60.00%
540614d3db-This_Week_in_SLO_County_April_07_2016 Master List / email 28 21.43%00:03:33 35.71%
VSLOCWeekend newsletterWS / email 8 75.00%00:05:32 62.50%
Promo_Opp:_Watch_List_4/27/16 newsletter / email 7 28.57%00:02:12 71.43%
1b8c49b44f-This_Week_in_SLO_County_March_17_2016 Master List / email 4 0.00%00:01:36 50.00%
2db0457017-This_Week_in_SLO_County_February_11_2016 Master List / email 3 0.00%00:01:06 33.33%
Promo_Opp:_Watch_List_4/20/16 newsletter / email 3 33.33%00:00:24 66.67%
5a1b830939-This_Week_in_SLO_County_March_9_2016 Master List / email 2 0.00%00:00:00 100.00%
9cbf3ac431-January_2016_Newsletter 1_2_2016 Cambria Inns Collection Email List / email 1 0.00%00:00:42 0.00%
b03b9c0de4-This_Week_in_SLO_County_March_3_Lodging_3_3_2016 Master List / email 1 0.00%00:00:00 100.00%
fc4c4865d0-This_Week_in_SLO_County_January_28_2016 Master List / email 1 0.00%00:00:00 100.00%
Totals 1,657 82.62%00:00:55 82.62%
Page 8 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Results Date: Average for April 2016
Keyword Google Bing Yahoo Legend
Arroyo Grande 7 12 12 1st Page Result
Arroyo Grande Activities 7 10 10 2nd Page Result
Arroyo Grande Beaches 6 37 37 3rd Page Result
Arroyo Grande CA 7 26 26 After 3rd Page
Arroyo Grande California 7 29 29
Arroyo Grande Dining 18 17 17
Arroyo Grande Events 5 6 6
Arroyo Grande Hotel 45 98 98
Arroyo Grande Hotels 39 69 69
Arroyo Grande Lodging 23 30 30
Arroyo Grande Packages 18 101 101
Arroyo Grande Restaurants 69 67 67
Arroyo Grande RV Parks 54 101 101
Arroyo Grande Things to do 7 15 15
Arroyo Grande Vacation 41 56 56
Arroyo Grande Vacation Rental 33 88 88
Arroyo Grande Vacation Rentals 31 85 85
Arroyo Grande Vacations 60 95 95
Arroyo Grande Wineries 20 23 23
Atascadero 101 95 95
Atascadero Activities 12 14 14
Atascadero CA 101 101 101
Atascadero California 101 101 101
Atascadero Dining 16 44 44
Atascadero Events 5 21 21
Atascadero Hotel 32 68 68
Atascadero Hotels 37 95 95
Atascadero Lodging 31 25 25
Atascadero Packages 54 90 90
Atascadero Restaurants 32 99 99
Ranking Highlights:
Page 9 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Results Date: Average for April 2016
Keyword Google Bing Yahoo Legend
Ranking Highlights:
Atascadero RV Parks 39 95 95 1st Page Result
Atascadero Things to do 10 29 29 2nd Page Result
Atascadero Vacation 39 55 55 3rd Page Result
Atascadero Vacation Rental 29 57 57 After 3rd Page
Atascadero Vacation Rentals 30 55 55
Atascadero Vacations 45 77 77
Atascadero Wineries 19 18 18
Avila Beach 8 10 10
Avila Beach Activities 7 5 5
Avila Beach CA 7 23 23
Avila Beach California 6 24 24
Avila Beach Dining 22 18 18
Avila Beach Events 8 24 24
Avila Beach Hotel 28 58 58
Avila Beach Hotels 23 51 51
Avila Beach Lodging 24 38 38
Avila Beach Packages 27 94 94
Avila Beach Restaurants 25 32 32
Avila Beach RV Parks 69 101 101
Avila Beach Things to do 10 26 26
Avila Beach Vacation 15 49 49
Avila Beach Vacation Rental 15 20 20
Avila Beach Vacation Rentals 16 37 37
Avila Beach Vacations 37 79 79
Avila Beach Wineries 55 61 61
Baywood Park CA 6 76 76
Bubblegum Alley 17 22 22
California Central Coast 101 101 101
California Central Coast Activities 31 35 35
California Central Coast Dining 24 99 99
Page 10 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Results Date: Average for April 2016
Keyword Google Bing Yahoo Legend
Ranking Highlights:
California Central Coast Events 3 32 32 1st Page Result
California Central Coast Hotel 101 101 101 2nd Page Result
California Central Coast Hotels 101 101 101 3rd Page Result
California Central Coast Lodging 101 101 101 After 3rd Page
California Central Coast Packages 101 101 101
California Central Coast Restaurants 27 101 101
California Central Coast RV Parks 45 101 101
California Central Coast Things to do 43 91 91
California Central Coast Vacation 96 101 101
California Central Coast Vacation Rental 52 101 101
California Central Coast Vacation Rentals 53 101 101
California Central Coast Vacations 71 101 101
California Central Coast Wineries 101 101 101
California Valley 9 101 101
Cambria 34 87 87
Cambria Activities 5 10 10
Cambria Beaches 37 69 69
Cambria CA 6 67 67
Cambria California 6 44 44
Cambria Dining 55 52 52
Cambria Events 19 25 25
Cambria Hotel 101 101 101
Cambria Hotels 101 91 91
Cambria Lodging 71 61 61
Cambria Packages 101 101 101
Cambria Restaurants 32 44 44
Cambria RV Parks 50 101 101
Cambria Things to do 10 43 43
Cambria Vacation 29 89 89
Cambria Vacation Rental 29 87 87
Page 11 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Results Date: Average for April 2016
Keyword Google Bing Yahoo Legend
Ranking Highlights:
Cambria Vacation Rentals 30 85 85 1st Page Result
Cambria Vacations 44 101 101 2nd Page Result
Cambria Wineries 101 101 101 3rd Page Result
Cayucos 26 22 22 After 3rd Page
Cayucos Activities 5 13 13
Cayucos Beaches 30 61 61
Cayucos CA 25 50 50
Cayucos California 20 76 76
Cayucos Dining 17 26 26
Cayucos Events 7 9 9
Cayucos Hotel 34 89 89
Cayucos Hotels 31 54 54
Cayucos Lodging 28 42 42
Cayucos Packages 30 98 98
Cayucos Restaurants 52 45 45
Cayucos RV Parks 61 101 101
Cayucos Things to do 12 26 26
Cayucos Vacation 25 97 97
Cayucos Vacation Rental 30 98 98
Cayucos Vacation Rentals 27 92 92
Cayucos Vacations 27 101 101
Cayucos Wineries 82 58 58
Central Coast 101 101 101
Central Coast Activities 3 33 33
Central Coast Dining 18 101 101
Central Coast Events 3 33 33
Central Coast Golf 101 101 101
Central Coast Hotel 101 101 101
Central Coast Hotels 101 101 101
Central Coast Lodging 100 97 97
Page 12 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Results Date: Average for April 2016
Keyword Google Bing Yahoo Legend
Ranking Highlights:
Central Coast Packages 101 101 101 1st Page Result
Central Coast Restaurants 22 101 101 2nd Page Result
Central Coast RV Parks 48 101 101 3rd Page Result
Central Coast Things to do 22 60 60 After 3rd Page
Central Coast Vacation 86 101 101
Central Coast Vacation Rental 85 101 101
Central Coast Vacation Rentals 89 101 101
Central Coast Vacations 67 101 101
Central Coast Wine Tasting 57 101 101
Central Coast Wineries 101 101 101
Cholame CA 28 101 101
Classic California 101 101 101
County of San Luis Obispo 8 4 4
Creston CA 101 101 101
Edna Valley 23 7 7
Edna Valley Wineries 25 28 28
Grover Beach 8 8 8
Grover Beach Activities 9 5 5
Grover Beach CA 9 9 9
Grover Beach California 9 11 11
Grover Beach Dining 19 21 21
Grover Beach Events 7 3 3
Grover Beach Hotel 53 84 84
Grover Beach Hotels 32 27 27
Grover Beach Lodging 46 28 28
Grover Beach Packages 33 87 87
Grover Beach Restaurants 38 78 78
Grover Beach RV Parks 77 101 101
Grover Beach Things to do 8 17 17
Grover Beach Vacation 23 77 77
Page 13 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Results Date: Average for April 2016
Keyword Google Bing Yahoo Legend
Ranking Highlights:
Grover Beach Vacation Rental 28 82 82 1st Page Result
Grover Beach Vacation Rentals 26 101 101 2nd Page Result
Grover Beach Vacations 37 101 101 3rd Page Result
Grover Beach Wineries 27 17 17 After 3rd Page
Harmony CA 13 101 101
Hearst Castle 58 21 21
Los Osos CA 101 101 101
Mission San Luis Obispo de Tolosa 27 94 94
Morro Bay 8 19 19
Morro Bay Activities 12 10 10
Morro Bay Beaches 101 30 30
Morro Bay CA 7 48 48
Morro Bay California 7 22 22
Morro Bay Dining 28 45 45
Morro Bay Events 4 7 7
Morro Bay Fishing 39 91 91
Morro Bay Hotel 54 92 92
Morro Bay Hotels 42 99 99
Morro Bay Lodging 29 90 90
Morro Bay Packages 70 89 89
Morro Bay Restaurants 33 74 74
Morro Bay Rock 46 101 101
Morro Bay RV Parks 29 101 101
Morro Bay Things to do 12 72 72
Morro Bay Vacation 26 101 101
Morro Bay Vacation Rental 33 101 101
Morro Bay Vacation Rentals 32 101 101
Morro Bay Vacations 34 101 101
Morro Bay Wineries 25 70 70
Nipomo CA 7 19 19
Page 14 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Results Date: Average for April 2016
Keyword Google Bing Yahoo Legend
Ranking Highlights:
Oceano CA 54 101 101 1st Page Result
Oceano Dunes 28 47 47 2nd Page Result
Paso Robles 10 78 78 3rd Page Result
Paso Robles Activities 18 40 40 After 3rd Page
Paso Robles CA 9 82 82
Paso Robles California 7 82 82
Paso Robles Dining 29 56 56
Paso Robles Events 10 34 34
Paso Robles Golf 33 101 101
Paso Robles Hotel 50 97 97
Paso Robles Hotels 32 67 67
Paso Robles Lodging 27 46 46
Paso Robles Packages 78 101 101
Paso Robles Restaurants 23 82 82
Paso Robles RV Parks 101 101 101
Paso Robles Things to do 29 53 53
Paso Robles Vacation 16 101 101
Paso Robles Vacation Rental 15 82 82
Paso Robles Vacation Rentals 15 64 64
Paso Robles Vacations 79 101 101
Paso Robles Wine Tasting 81 101 101
Paso Robles Wineries 75 93 93
Paso Robles Winery 101 101 101
Pismo 8 33 33
Pismo Beach 36 17 17
Pismo Beach Activities 7 21 21
Pismo Beach CA 55 43 43
Pismo Beach California 34 20 20
Pismo Beach Dining 22 17 17
Pismo Beach Dunes 65 101 101
Page 15 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Results Date: Average for April 2016
Keyword Google Bing Yahoo Legend
Ranking Highlights:
Pismo Beach Events 5 5 5 1st Page Result
Pismo Beach Hotel 61 88 88 2nd Page Result
Pismo Beach Hotels 78 65 65 3rd Page Result
Pismo Beach Lodging 53 80 80 After 3rd Page
Pismo Beach Packages 47 95 95
Pismo Beach Restaurants 33 45 45
Pismo Beach RV Parks 56 101 101
Pismo Beach Things to do 6 39 39
Pismo Beach Vacation 33 92 92
Pismo Beach Vacations 47 101 101
Pismo Beach Wineries 24 43 43
Ragged Point CA 20 87 87
San Luis Obispo 5 5 5
San Luis Obispo Accommodations 6 5 5
San Luis Obispo Activities 1 2 2
San Luis Obispo Attractions 5 11 11
San Luis Obispo Beaches 8 3 3
San Luis Obispo Bed and Breakfast 7 7 7
San Luis Obispo CA 5 5 5
San Luis Obispo California 5 8 8
San Luis Obispo Camping 38 38 38
San Luis Obispo County 4 2 2
San Luis Obispo Dining 10 3 3
San Luis Obispo Events 1 2 2
San Luis Obispo Farmers Market 6 8 8
San Luis Obispo Golf 7 19 19
San Luis Obispo Hotel 8 12 12
San Luis Obispo Hotels 9 7 7
San Luis Obispo Lodging 5 3 3
San Luis Obispo Map 2 2 2
Page 16 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Results Date: Average for April 2016
Keyword Google Bing Yahoo Legend
Ranking Highlights:
San Luis Obispo Motels 7 13 13 1st Page Result
San Luis Obispo Museums 19 16 16 2nd Page Result
San Luis Obispo Packages 11 33 33 3rd Page Result
San Luis Obispo Restaurants 12 6 6 After 3rd Page
San Luis Obispo Things to do 4 10 10
San Luis Obispo Vacation 8 17 17
San Luis Obispo Vacations 7 9 9
San Luis Obispo Weather 29 60 60
San Luis Obispo Wineries 10 10 10
San Miguel CA 4 8 8
San Simeon 8 14 14
San Simeon Activities 4 5 5
San Simeon Beaches 23 34 34
San Simeon CA 6 20 20
San Simeon California 6 7 7
San Simeon Dining 18 7 7
San Simeon Events 4 3 3
San Simeon Hotel 55 40 40
San Simeon Hotels 49 61 61
San Simeon Lodging 40 31 31
San Simeon Packages 14 96 96
San Simeon Restaurants 44 15 15
San Simeon RV Parks 83 101 101
San Simeon Things to do 8 23 23
San Simeon Vacation 9 37 37
San Simeon Vacation Rental 19 28 28
San Simeon Vacation Rentals 21 33 33
San Simeon Vacations 11 63 63
San Simeon Wineries 21 58 58
Santa Margarita CA 4 72 72
Page 17 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Results Date: Average for April 2016
Keyword Google Bing Yahoo Legend
Ranking Highlights:
Shandon CA 101 99 99 1st Page Result
Templeton 75 83 83 2nd Page Result
Templeton Activities 4 3 3 3rd Page Result
Templeton CA 6 14 14 After 3rd Page
Templeton California 7 17 17
Templeton Dining 37 41 41
Templeton Events 2 19 19
Templeton Hotel 101 101 101
Templeton Hotels 13 65 65
Templeton Lodging 10 22 22
Templeton Packages 101 101 101
Templeton Restaurants 26 65 65
Templeton RV Parks 32 101 101
Templeton Things to do 4 18 18
Templeton Vacation 26 74 74
Templeton Vacation Rental 30 65 65
Templeton Vacation Rentals 23 64 64
Templeton Vacations 49 84 84
Templeton Wineries 101 96 96
Things to do in Arroyo Grande 7 21 21
Things to do in Atascadero 13 32 32
Things to do in Avila Beach 10 18 18
Things to do in Cambria 12 71 71
Things to do in Cayucos 13 28 28
Things to do in Grover Beach 6 22 22
Things to do in Morro Bay 14 67 67
Things to do in Paso Robles 23 65 65
Things to do in Pismo Beach 6 45 45
Things to do in San Luis Obispo 4 7 7
Things to do in San Simeon 8 24 24
Page 18 of 19
Date: May 3, 2016
Client: Visit San Luis Obispo County
Results Date: Average for April 2016
Keyword Google Bing Yahoo Legend
Ranking Highlights:
Things to do in Templeton 4 19 19 1st Page Result
Travel Paso Robles 23 89 89 2nd Page Result
Visit Arroyo Grande 3 3 3 3rd Page Result
Visit Atascadero 2 3 3 After 3rd Page
Visit Avila Beach 4 8 8
Visit California Central Coast 99 101 101
Visit Cambria 8 8 8
Visit Cayucos 5 9 9
Visit Grover Beach 3 5 5
Visit Morro Bay 4 7 7
Visit Paso Robles 18 16 16
Visit Pismo Beach 7 6 6
Visit San Simeon 5 3 3
Visit Templeton 1 1 1
Page 19 of 19