Loading...
HomeMy WebLinkAbout09-14-2011 MTC Minutes FINALAPPROVED NOVEMBER 9, 2011 MTC REGULAR MEETING CITY OF SAN LUIS OBISPO MASS TRANSPORTATION COMMITTEE CITY LIBRARY COMMUNITY ROOM WEDNESDAY, SEPTEMBER 14, 2011 MINUTES CALL TO ORDER: Vice Chair Stanley Yucikas called the meeting to order at 2:45 p.m. ROLL CALL Present: Susan Rains, Stanley Yucikas, Art Apruzzese, Louise Justice, Jody Frey, and Todd Katz Absent: CM Ashbaugh, CM Smith, Elizabeth Thyne, Jean Long Staff: John Webster ANNOUNCEMENTS Mr. Webster noted for the record that the meeting location was changed to the City Library Community Room and that a revised Agenda reflected a new discussion item by Susan Rains (B-1) and the SLO Transit Marketing plan as a Cal Poly class project. PUBLIC COMMENTS There were no public comments. A. CONSENT ITEMS A-1. Approval of May 11, 2011 Regular Meeting Mr. Katz moved to approve the May 11, 2011 meeting minutes as submitted. Mr. Apruzzese seconded the motion. The motion passed unanimously. B. DISCUSSION ITEMS B-1. Update of SLO Transit Marketing Plan APPROVED NOVEMBER 9, 2011 MTC REGULAR MEETING Ms. Rains reported that she met with professor Mary LaPorte to discuss the overview of her Winter term Student Team senior class marketing plan challenge for drafting suggestions for a SLO Transit Marketing Plan aimed at increasing discretionary ridership. Ms. Rains stated that the MTC could consider all the submitted class campaigns and choose between them and that she understood that the Transit Dept. budget had limited funds for marketing campaign implementation and that the Committee’s role was to recommend the best plan for the city to consider. She also noted that Ms. LaPorte favored a more traditional advertising approach (television, radio, display ads). She requested the survey results of why people do not ride the bus currently and that her class has access to all City/Transit logo artwork, photos, and the draft Transit Marketing Place. Mr. Webster suggested advertising efforts could be placed in various bus shelters but that exterior bus ads would need Council approval. Mr. Yucikas suggested making videos of the various final presentations and then posting them on YouTube and the Cal Poly video channel. He also said he would be interested in being present for the final presentations. Mr. Webster agreed to make this item an action item on the November agenda. C. ACTION ITEMS C-1. Review Cal Poly Subsidy Agreement Mr. Webster presented the report that will go to Council as a consent item on September 20, 2011. He stated that the current Agreement that expired on June 30, 2011 was on a month to month extension and this was a good successor agreement. If approved by Council the monthly fee would be pro-rated back to July 1, 2011. Mr. Yucikas suggested a shared fuel-purchasing arrangement with other local agencies. Mr. Webster discussed the current status of fuel purchasing with JB Dewar’s and the subsequent price break, noting that SLO Transit is receiving a discount by using Red-Dye Diesel with only the State retail sales tax (SST) as an added cost. Ms. Justice noted that there had been previous discussion of having students pay separately to ride during evening service. Mr. Webster stated that this new Agreement included evening service as part of the base transit service and there would be no separate charge considered during the five year term of the agreement if approved by Council. There was discussion regarding the cooperative aspects of the new agreement and Mr. Webster stated that this section did not represent any additional cost to either agency. He stated the language was very positive in nature and read from the agenda item (C-1) as noted: APPROVED NOVEMBER 9, 2011 MTC REGULAR MEETING “The City and Cal Poly desire to cooperatively pursue any and all opportunities to reduce costs, increase revenues and to execute plans for a more efficient transportation system. To this end, both Cal Poly and the City agree to make their respective resources available to advance the following goals and activities:” • Bus Service Promotion and marketing • Identify and apply for grants • Rider surveys • Bus service planning and development • Cal Poly Master Plan Development Mr. Apruzzese moved to recommend that Council approve the Agreement as submitted. Ms. Rains seconded the motion. The motion passed unanimously. D. INFORMATION ITEMS D-1. Transit Manager’s Report D-2. Operating-Performance Reports Mr. Webster presented highlight discussion on the reports as presented. MEMBER COMMENTS There were no member comments. The meeting adjourned at 3:55 p.m. to the regular meeting November 19, 2011 at 2:45 p.m. in the Council Hearing Room. Respectfully submitted, Lisa Woske, Recording Secretary