HomeMy WebLinkAbout07-12-2017 PCC Minutes
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, July 12, 2017
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, July 12, 2017 at 5:33 p.m. in the Council Hearing Room, located at 990 Palm Street,
San Luis Obispo, California, by Committee Member Patricia Loosley.
ROLL CALL
Present: Committee Members, Diana Cozzi, Zoya Dixon, Patricia Loosley, Sasha Palazzo,
Matthew Wilkins (5:44), Vice-Chair Jill LeMieux, and Chair Daniel Levi (5:35).
Absent: None
Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Mike Holiday of GFL Systems remarked that he loves the PCC.
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER PALAZZO, CARRIED (5-0) to approve the Consent Agenda items C1 to C9.
C.1 Minutes of the Meeting on June 14, 2017
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid (GIA) Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
C.7 SLO Happenings Technology Report
Minutes – Promotional Coordinating Committee Meeting of July 12, 2017 Page 2
C.8 Transit Occupancy Tax (TOT) Report
C9 2016-17 Community Promotions Budget Report
PRESENTATIONS
1. SLO Happenings Technology Year End Report
GFL Technology representative Mike Holiday presented the 2016-17 year-end report
for the SLO Happenings Technology contract. A review of the app updates, push
notifications, and events notifications made during Fiscal Year 2016-17 was presented.
2. SLO Happenings Promotion Year End Report
SOLVE representatives presented the past quarter and the 2016-17 year-end report for
the SLO Happenings Promotion contract. It was stressed that outreach to promoters is
key to obtaining event listings. As discussed in the past, there is still a push to obtain
positive reviews of the app which impacts download rates. A review of metrics for
videos, social media, promotional impact, and the app, was presented, along with a
listing of contest successes.
3. SLO Chamber of Commerce Monthly Report
Dusty Colyer-Worth, Chamber of Commerce Visitor Center Manager, reviewed the
guest promotions activities for fiscal year 2016-17. Highlights included a review of
visitor traffic, noting a spike in European visitors.
Public Comments:
None.
---End of Public Comments---
BUSINESS ITEMS
1. GIA Liaison Assignments
The Committee reviewed the 2017-18 recipient list and assigned committee liaisons.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
Minutes – Promotional Coordinating Committee Meeting of July 12, 2017 Page 3
2. Strategic Plan Work – Grants In Aid (GIA) Program Evaluation
Tourism Manager Cano reviewed the background of the Strategic Plan creation
process. The committee discussed the need to add value to the mandatory meeting, and
to create a forum for event applicants to provide input on the sustainable funding
allocation process.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
3. Strategic Plan Work – Evaluation Process
The committee discussed creating an event impact report that shows the social impact
as well as the economic impact of their programs. It was also noted that there is a need
to understand/differentiate the Public Relations impact of the PCC program from TBID
programs. The next step is to develop the evaluation criteria for all programs.
Public Comments:
None
---End of Public Comments---
No action was taken on this item.
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants In Aid (GIA) Update
No reports at this time.
2. TBID Board Report
Committee Member Wilkins reviewed the July 12, 2017, TBID meeting, specifically
highlighting the “SLO Welcomes” initiative.
Minutes – Promotional Coordinating Committee Meeting of July 12, 2017 Page 4
3. Tourism Program Update
Tourism Manager Cano reviewed the following:
- The City Council approved the PCC work program and the GIA grants at their July
5, 2017 meeting.
- The Special Events Application is currently open, and closes on July 21st.
- SLO Days (New Student in Transition Program) is beginning. Ten sessions are
planned for the summer.
- Noted that she has been appointed for an additional year as Board President of the
CCTC (Central Coast Tourism Council), and that the 2017-18 funding grant has
been approved.
- Reviewed the CalTravel Summit meeting of June 27-29th
- Announced that the Special Events sub-committee meets July 31st and August 1st.
ADJOURNMENT
The meeting was adjourned at 8:00 p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, August 9, 2017 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 08/09/2017