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Minutes – Tourism Business Improvement District Board Meeting of July 12, 2017 Page 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, July 12, 2017
Tourism Business Improvement District Board
CALL TO ORDER
A Meeting of the Tourism Business Improvement District Board was called to order on
Wednesday, June 21, 2017 at 10:00 a.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Wilkins.
ROLL CALL
Present: Board Members Clint Pearce, LeBren Young-Harris, Vice Chair Nipool Patel (exited
10:38), and Chair Matthew Wilkins
Absent: Board Members Pragna Patel-Mueller and Kimberly Walker (one seat empty)
Staff: Tourism Manager Molly Cano and Tourism Coordinator Liesel Kuehl
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Sierra Haddock was introduced as a new member of the MatchFire team.
CONSENT AGENDA
ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER
PEARCE, CARRIED 4-0, to approve the Consent Calendar Items C1 through C6.
C1. Minutes of Special Meeting on Wednesday, June 21, 2017
C2. Smith Travel Report
C3. Chamber Public Relations Report
C4. BCA + Matchfire Marketing Report
C5. Chamber Visitor Center Report
C6. Transit Occupancy Tax (TOT) Report
Minutes – Tourism Business Improvement District Board Meeting of July 12, 2017 Page 2
PRESENTATIONS
Presentation Items were heard following Business Items.
1. Marketing Agency Year End Report
Representatives from BCA + MatchFire reviewed their marketing activities for fiscal
year 2017-18. Highlights included a review of events, metrics, marketing and media
developments and programs, and materials introduced during fiscal year 2017-18.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item
2. SLO Chamber of Commerce Monthly Report
Committee Member Nipool Patel exited the meeting at this time.
Dusty Colyer-Worth, Chamber of Commerce Visitor Center Manager, reviewed the
guest promotions activities for fiscal year 2016-17. Highlights included a review of
visitor traffic – noting a spike in European visitors, impacted weekends, hotel referrals,
and the live-chat trial.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
Minutes – Tourism Business Improvement District Board Meeting of July 12, 2017 Page 3
BUSINESS ITEMS
The Business item was heard prior to the Presentation items.
1. SLO Welcomes Initiative
The Marketing Committee and the marketing agency representatives presented their
recommendation for the development and promotion of the “SLO Welcomes” initiative.
The initiative aligns with BrandUSA’s One Big Welcome campaign and Visit
California’s All Dreams Welcome. It was noted that a key reason to pursue marketing
with this message is that travelers are making decisions on where to go, by how
inclusive and welcoming a City communicates they are. The City’s welcoming city
resolution was reviewed. A review on how marketing efforts can align with the City
resolution was previewed, with possible marketing concepts, including a video clip of
the Mayor, being presented. It was noted that a strategic goal for the initiative is to
differentiate San Luis Obispo as a leader in the state on inclusivity.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY BOARD MEMBER
PATEL, CARRIED 4-0, to approve the “SLO Welcomes” marketing initiative for
implementation.
TBID LIAISON REPORTS &COMMUNICATIONS
1. Hotelier Update
The Board discussed that business seems a bit light at this time. They further discussed
possible impacts of the Hwy. 1 closure and fires in the area.
2. Management Committee Update
There was no meeting during June. The next meeting will be Monday, July 17th.
3. Marketing Committee Update
The next Marketing Committee meeting will be held Tuesday July 18th and the Event
Application Review will be July 31st.
Minutes – Tourism Business Improvement District Board Meeting of July 12, 2017 Page 4
4. Promotional Coordinating Committee (PCC) Update
Tourism Manager Cano reported on the activities of the PCC, specifically covering the
importance of the SLO Happenings app.
5. Visit Slocal Update
Committee Member Pearce noted that he is the new Board Chair and discussed work
done on messaging concerning the Hwy. 1 closures. Activities of the Visit Slocal
Director were reviewed. It was noted that Aaron Graves has joined the Executive
Committee and that the meeting schedule for the Board and Executive Committee have
been modified.
Tourism Manager Cano reported on advertising efforts and upcoming changes
concerning advertising contract services.
6. Tourism Program Update
Tourism Manager Cano reviewed the following:
Bruce Skidmore, Area Director of Sales and Marketing for Embassy Suites, has
been recommended to the open TBID board seat by the Council sub-committee.
City Council approved the TBID work program at their July 5, 2017 meeting.
The Special Events Application is currently open, and closes on July 21st.
SLO Days (New Student in Transition Program) is beginning. Ten sessions are
planned for the summer.
Noted that she has been appointed for an additional year as Board President of the
CCTC (Central Coast Tourism Council), and that the 2017-18 funding grant has
been approved.
Reviewed the CalTravel Summit meeting of June 27-29th
Noted that the City’s Community Development Department is preparing an update
on the Short-Term Rental program for presentation to the TBID.
ADJOURNMENT
The meeting was adjourned at 11:13 a.m. The next Regular meeting of the Tourism Business
Improvement District Board is scheduled for Wednesday, August 9, 2017 at 10:00 a.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 08/09/2017