The URL can be used to link to this page

Home My WebLink About08-09-2017 TBID minutes Minutes – Tourism Business Improvement District Board Meeting of August 9, 2017 Page 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, August 9, 2017 Tourism Business Improvement District Board CALL TO ORDER A Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, August 9, 2017 at 10:02 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Vice Chair Patel. ROLL CALL Present: Board Members Pragna Patel-Mueller (10:29), Clint Pearce, Bruce Skidmore, LeBren Young-Harris, Vice Chair Nipool Patel, and Chair Matthew Wilkins (10:05) Absent: Board Member Kimberly Walker Staff: Tourism Manager Molly Cano, Tourism Coordinator Liesel Kuehl, and Recording Secretary Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. OATH OF OFFICE Bruce Skidmore was sworn in. CONSENT AGENDA ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER HARRIS, CARRIED 5-0, to approve the Consent Calendar Items C1 through C6. C1. Minutes of Special Meeting on Wednesday, July 12, 2017 C2. Smith Travel Report C3. Chamber Public Relations Report C4. BCA + Matchfire Marketing Report C5. Chamber Guest Services Report C6. Transit Occupancy Tax (TOT) Report Minutes – Tourism Business Improvement District Board Meeting of August 9, 2017 Page 2 PRESENTATIONS 1. Marketing Agency Monthly Report Representatives from BCA + MatchFire reviewed their monthly marketing activities. Highlights included new and updated pages to SanLuisObispoVacations.com, a review of the impact to site metrics from the previously added hotel pages, and their new “Pride in the Plaza” video. Public Comments: None. ---End of Public Comments--- No action was taken on this item 2. SLO Chamber of Commerce Year End Report Chamber of Commerce representative Molly Kern, Director of Communications and Business Education, reviewed their Public Relations report for fiscal year 2017-18. Highlights discussed were the uber wine service that launched in SLO, and the digital- only media outreach launch for 2016-17 that included Snapchat, goop, Thrillist, and Lonely Planet. Public Comments: None. ---End of Public Comments--- No action was taken on this item. Minutes – Tourism Business Improvement District Board Meeting of August 9, 2017 Page 3 BUSINESS ITEMS 1. Cal Poly Student Affairs Strategic Partnership Tourism Manager Cano reviewed the background of TBID involvement with the Cal Poly Student Affairs (Parents Programs), and the work to date in creating a Partnership Plan. It was reported that the proposed plan is for the establishment of a two-year strategic partnership agreement between the SLO TBID and the New Student in Transition Program (NSTP). The partnership request is for $20,000 in funding and would require exclusivity for the City of San Luis Obispo TBID hotel partners, as well as having events focused on off-peak weekends. Tessa Stevens-Espinoza, Director of Parent & Family Programs and Commencement for Cal Poly, reviewed the NSTP organization, and explained its relationship with Student Affairs and the student’s parents as the students mature. With her feedback, the Board discussed the uses for funding, as well as the possibility of NSTP partnering with individual local hotels outside of the proposed strategic partnership. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER PEARCE, CARRIED 6-0, to approve a $20,000 two-year partnership with Student Affairs, allowing flexibility for the New Student in Transition Program to have closed partnerships with San Luis Obispo City hotels. Minutes – Tourism Business Improvement District Board Meeting of August 9, 2017 Page 4 2. 2017-18 Event Promotion Funding Recommendations The Marketing Committee presented their funding recommendations for the 2017-18 Events Promotion sponsorship program. The Board discussed the value of the various events, with input from Tourism Manager Cano, representatives from BCA + MatchFire, and Chamber of Commerce representative Molly Kern. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER PEARCE, CARRIED 6-0, to approve funding the 5th Annual 2017 SLO Jazz Festival at $10,000, with no funding approved for the 2017 Fall Festival. ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER HARRIS, CARRIED 6-0, to approve funding the Central Coast Growing Edible Education Symposium at $500. ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD MEMBER PEARCE, CARRIED 6-0, to approve funding the Central Coast Hop Festival at $3000. ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER HARRIS, CARRIED 5-0-1, to approve funding the SLO Craft Beer Festival at $6000, with Board Member Pearce recused. ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY VICE CHAIR PATEL, CARRIED 6-0, to approve funding the Festival Mozaic's WinterMezzo at $5000. ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY VICE CHAIR PATEL, CARRIED 5-0-1, to approve funding the Mission Prep Christmas Classic at $30,000, with Board Member Harris recused. ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD MEMBER HARRIS, CARRIED 6-0, to approve funding the Roll Out the Barrels Weekend at $11,000. ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER HARRIS, CARRIED 5-0-1, to approve funding the SLO Marathon + Half at $15,000, with Board Member Pearce recused. ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER PEARCE, CARRIED 6-0, to move $3,500 to events funding from the contingency fund and fund the following events; US Trail Running Conference at $25,000, and San Luis Obispo International Film Festival at $15,000. Minutes – Tourism Business Improvement District Board Meeting of August 9, 2017 Page 5 3. Grass Volleyball Tournament Application Review Tourism Manager Cano reviewed the event and responded to Board questions. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER SKIDMORE, CARRIED 6-0, to fund the event at $5,000. 4. 2017-18 Marketing Campaign Representatives from BCA + Matchfire presented the Marketing Committee’s recommendation for the 2017-19 destination marketing campaign, highlighting changes proposed from the last plan, their “Be Here” campaign theme, and the challenge of differentiating San Luis Obispo City from San Luis Obispo County (SLO CAL) in marketing. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY VICE CHAIR PATEL, CARRIED 6-0, to approve the marketing campaign. 5. Board Member Committee Assignments (skipped) The Board directed staff to move this item to the September 13, 2017, meeting. Minutes – Tourism Business Improvement District Board Meeting of August 9, 2017 Page 6 6. 2016-17 TBID Annual Report Preparation The Board directed staff to follow the 2015-16 TBID annual report format in creating the 2016-17 report. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY VICE CHAIR PATEL, CARRIED 6-0, to prepare the 2016-17 TBID annual report for presentation to Council on October 17, 2017 TBID LIAISON REPORTS & COMMUNICATIONS No Liaison reports or Communications updates were provided at this meeting. ADJOURNMENT The meeting was adjourned at 12:11 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, September 13, 2017 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 09/13/2017