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Home My WebLink About08-09-2017 PCC Minutes Minutes – Promotional Coordinating Committee Meeting of August 9, 2017 Page 1 Minutes PROMOTIONAL COORDINATING COMMITTEE Wednesday, August 9, 2017 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the Promotional Coordinating Committee was called to order on Wednesday, August 9, 2017 at 5:33 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Levi. ROLL CALL Present: Committee Members, Diana Cozzi, Zoya Dixon, Sasha Palazzo, Matthew Wilkins (5:40), Jill LeMieux, and Chair Daniel Levi Absent: Patricia Loosley Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Recording Secretary Christian presented a summary of the written public comment from Lea Brooks concerning the proposed bike lanes on Buckley Road, along with their relationship to the Avila Ranch project. CONSENT AGENDA ACTION: MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER DIXON, CARRIED (5-0) to approve the Consent Agenda items C1 to C7. C.1 Minutes of the Meeting on July 12, 2017 C.2 2017-18 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid (GIA) Support Report C.5 Visitors Center Report C.6 SLO Happenings Promotions Report Minutes – Promotional Coordinating Committee Meeting of August 9, 2017 Page 2 C.7 Transit Occupancy Tax (TOT) Report PRESENTATIONS 1. Chamber Public Relations Year-End Report Chamber of Commerce representative Molly Kern, Director of Communications and Business Education, reviewed their Public Relations report for fiscal year 2017-18. Highlights discussed were the uber wine service that launched in SLO, and the digital- only media outreach launch for 2016-17 that included Snapchat, goop, Thrillist, and Lonely Planet. BUSINESS ITEMS 1. SLO Happenings Tactical Strategies & Plan Representatives from Solve presented the 2017-18 SLO Happenings work plan, proposed updates, data collection strategies, and summary timeline. The committee discussed time intensive event curation concerns and options for shifting funding from advertising to curation. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY COMMITTEE MEMBER WILKINS, CARRIED (6-0) to transfer $600 from the app advertising budget to be used for event curation man-hours. ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECOND BY COMMITTEE MEMBER DIXON, CARRIED (6-0) to transfer up to $375 from the general contract services budget to fund creation of a video opener for the Apple App Store. Minutes – Promotional Coordinating Committee Meeting of August 9, 2017 Page 3 2. 2017-18 Event Promotion Funding Recommendations The Events Promotion committee presented their funding recommendations for the 2017-18 Events Promotion sponsorship program. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER WILKINS, CARRIED (6-0) to approve funding for the Central Coast Growing Edible Education Symposium at $500. ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER DIXON, CARRIED (6-0) to approve funding for the City Farm Harvest Festival at $2,900. ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER WILKINS, CARRIED (6-0) to approve funding for Love SLO at $4,250. ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER DIXON, CARRIED (6-0) to approve funding for the New Year's Eve Celebration and Concert at $4,350. ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECOND BY COMMITTEE MEMBER DIXON, CARRIED (6-0) to approve funding for the Roll Out the Barrels Weekend at $4,000. ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER COZZI, CARRIED (6-0) to approve funding for the SLO Craft Beer Festival at $3,000. ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER PALAZZO, CARRIED (6-0) to approve funding for the Festival Mozaic's WinterMezzo at $5,000. ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY COMMITTEE MEMBER WILKINS, CARRIED (6-0) to approve funding for “Oklahoma! A Citywide Arts Collaboration” and “The Civic Ballet of SLO Presents the Nutcracker”, each at $2,000. ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECOND BY COMMITTEE MEMBER PALAZZO, CARRIED (5-1) to approve funding for the 5th Annual 2017 SLO Jazz Festival at $3,000, with Committee Member Cozzi voting against the motion. ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECOND BY COMMITTEE MEMBER COZZI, CARRIED (6-0) to approve funding for the San Luis Obispo International Film Festival at $9,000. Minutes – Promotional Coordinating Committee Meeting of August 9, 2017 Page 4 3. Strategic Plan Work – GIA Program Evaluation The committee discussed the details of the open forum proposed at the July PCC meeting. The “Purpose” statement was refined, the agenda was further developed, and the following initial timeline was developed: - Review and approval of survey questions at the September 11, 2017 PCC meeting. - Survey responses due September 22, 2017. - Tentative forum date - September. 27, 2017 @ 4:30 Public Comments: None ---End of Public Comments--- No action was taken on this item. 4. Strategic Plan Work – Evaluation Process The committee discussed the need to have a set of evaluation questions, with a focus on collectable data, that are used to evaluate all programs. Public Comments: None ---End of Public Comments--- No action was taken on this item. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants In Aid (GIA) Update Tourism Manager Cano gave an update on the currently routing GIA contracts. 2. TBID Board Report Committee Member Wilkins reviewed the August 9, 2017, TBID meeting, specifically highlighting the new marketing campaign, “Be Here”. Minutes – Promotional Coordinating Committee Meeting of August 9, 2017 Page 5 3. Tourism Program Update Tourism Manager Cano reviewed and provided updates on the following: - Event Sponsorships - Finalizing contractor contracts for 2017-18 - The City hosted a Redlands City tourism group - The City is working on hosting a City of Temecula tourism focused group - SLO Days partnership (Cal Poly new students and parents) - Central Coast Tourism Council (CCTC) grant funding update and upcoming FAM tour - Short term rental enforcement and compliance ADJOURNMENT The meeting was adjourned at 8:21 p.m. The next regular meeting of the Promotional Coordinating Committee is scheduled for Wednesday, September 13, 2017 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 09/13/2017