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Home My WebLink About09-13-2017 TBID minutes Minutes – Tourism Business Improvement District Board Meeting of September 13, 2017 Page 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, September 13, 2017 Tourism Business Improvement District Board CALL TO ORDER A Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, September 13, 2017 at 10:00 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Wilkins. ROLL CALL Present: Board Members Pragna Patel-Mueller, Bruce Skidmore, Kimberly Walker (10:01), LeBren Young-Harris, and Chair Matthew Wilkins Absent: Board Member Clint Pearce and Vice Chair Nipool Patel Staff: Tourism Manager Molly Cano, Tourism Coordinator Liesel Kuehl, and Recording Secretary Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. CONSENT AGENDA ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER SKIDMORE, CARRIED 4-0, to approve the Consent Calendar Items C1 through C6. C1. Minutes of Meeting on Wednesday, August 9, 2017 C2. Smith Travel Report C3. Chamber Public Relations Report C4. BCA + Matchfire Marketing Report C5. Chamber Guest Services Report C6. Transit Occupancy Tax (TOT) Report Minutes – Tourism Business Improvement District Board Meeting of September 13, 2017 Page 2 PRESENTATIONS 1. Marketing Agency Monthly Report Representatives from BCA + MatchFire reviewed their monthly marketing activities. Highlights included new metrics on website book-now use, a promotional video featuring Bubblegum Alley, #shareslo use increases, and a report on the Cal Poly Parent Program activity with the students moving in this week. Public Comments: None ---End of Public Comments--- No action was taken on this item 2. SLO Chamber of Commerce Monthly Report Chamber of Commerce representative Molly Kern, Director of Communications and Business Education, reviewed their Public Relations report for August. Highlights discussed included coverage in Seattle Magazine, the Mercury News, the East Bay Times, and A Practical Wedding which had a piece entitled, “23 Best North American Honeymoon Destinations.” Public Comments: None. ---End of Public Comments--- No action was taken on this item. Minutes – Tourism Business Improvement District Board Meeting of September 13, 2017 Page 3 BUSINESS ITEMS 1. 2018 SLO Jazz Festival Sponsorship Consideration Tourism Manager Cano recapped the TBID Board’s funding requirements for the awarded $10,000 for the 2018 SLO Jazz Festival. Jazz Festival representative Scott Andrews reviewed the Jazz Festival concerns about the TBID stipulated marketing requirements, outlined the Festival’s priorities to increase outside attendance, and expressed their belief that the marketing efforts should drive attendees directly to the Jazz Festival website in the most streamlined method possible. Tourism Manager Cano and representatives from BCA + MatchFire reviewed the past Jazz Festival website traffic and related ticket sales statistics for the Board and responded to questions. The Board discussed their priorities and the expressed marketing concerns of the Jazz Festival. Jazz Festival representative Scott Andrews was informed that there would be no change in the funding requirement terms. Public Comments: None. ---End of Public Comments--- No action was taken on this item. 2. 2016-17 TBID Annual Report Tourism Manger Cano presented an overview of changes and highlights for the draft FY 2016-17 TBID annual report, played a sizzle real presentation, and informed the Board that the report would be presented to the City Council on October 17, 2017. Board member Patel-Mueller requested a spelling change to her name. Board members Harris and Walker each requested minor changes to the names of their respective hotels. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WALKER, SECOND BY BOARD MEMBER SKIDMORE, CARRIED 5-0, to approve the report with the minor changes discussed. Minutes – Tourism Business Improvement District Board Meeting of September 13, 2017 Page 4 3. Board Member Committee Assignments Tourism Manager Cano reviewed the management and marketing committee meeting schedules. The Board discussed their availability, directed staff to make some changes to meeting dates, and decided on the following sub committee assignments. The new committee assignments will begin in October 2017. Management Marketing Patel-Mueller Young-Harris Patel Walker Pearce Skidmore Public Comments: None. ------------------ ---End of Public Comments--- Minutes – Tourism Business Improvement District Board Meeting of September 13, 2017 Page 5 4. Property Liaison Assignments Tourism Manager Cano reviewed the background and purpose of property liaison assignments. The Board made changes to the assignments to group them geographically as follows: 2017-18 Board Liaison Property Name Clint Budget Inn Clint Homestead Motel Clint Los Padres Motel Clint Madonna Inn Inc Clint San Luis Obispo Travelodge Clint Villa San Luis Motel Bruce Royal Oak Bruce Economy Motel Bruce Holiday Inn Express Bruce La Cuesta Inn Llc Bruce Vagabond Bruce Embassy Suites Kimberly Avenue Inn Kimberly Granada Hotel & Bistro Kimberly Hostel Obispo Kimberly San Luis Creek Lodge Kimberly SLO Brew Lofts LeBren Motel 6 #1373 LeBren Motel 6 #138 LeBren Rose Garden Inn LeBren Courtyard By Marriott LeBren Hampton Inn & Suites Matt Inn at San Luis Obispo Matt Sunbeam Matt Sands Inn & Suites Matt Super 8 Motel Matt The Butler Hotel Matt Petit Soleil Nipool America's Best Value Inn Nipool Lamplighter Nipool Quality Suites San Luis Obispo Nipool Ramada Olive Tree Inn Nipool San Luis Inn & Suites Pragna Lexington Inn Pragna Apple Farm Pragna Garden Street Inn Bed & Breakfast Pragna Heritage Inn Pragna Peach Tree Inn Minutes – Tourism Business Improvement District Board Meeting of September 13, 2017 Page 6 Public Comments: None. ------------------ ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WALKER, SECOND BY BOARD MEMBER HARRIS, CARRIED 5-0, to approve the assignments as discussed. TBID LIAISON REPORTS &COMMUNICATIONS 1. Hotelier Update No further discussion at this time. 2. Management Committee Update Tourism Manager Cano reported on changes to the STR report contract and additional committee activity. 3. Marketing Committee Update Tourism Manager Cano reported on MindBody University, upcoming travel show booth changes, and approval of the 2017-18 Media Plan. 4. Promotional Coordinating Committee (PCC) Update Tourism Manager Cano reported on the activities of the PCC, specifically covering approval of the SLO Happening program plan and work on their Strategic Plan. 5. Visit SLO CAL Update Tourism Manager Cano reported on activities of the Visit SLO CAL Marketing Committee. 6. Tourism Program Update Tourism Manager Cano reviewed the following:  Cal Poly partnership – Move-In weekend at Cal Poly  Promotional Gift Cards left over from the Rainy Day promotion  Central Coast Tourism Council  Short-term rental program and AirBnB compliance Minutes – Tourism Business Improvement District Board Meeting of September 13, 2017 Page 7 ADJOURNMENT The meeting was adjourned at 11:38 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, October 11, 2017 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 10/11/2017