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Minutes – Promotional Coordinating Committee Meeting of September 13, 2017 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, September 13, 2017
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, September 13, 2017 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Levi.
ROLL CALL
Present: Committee Members Zoya Dixon, Patricia Loosley, Sasha Palazzo (5:33),
Matthew Wilkins, Vice Chair Jill LeMieux, and Chair Daniel Levi
Absent: Committee Member Diana Cozzi
Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
none
CONSENT AGENDA
ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER
LOOSLEY, CARRIED (5-0) to approve the Consent Agenda items C1 to C7.
C.1 Minutes of the Meeting on August 9, 2017
C.2 2017-18 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid (GIA) Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
C.7 Transit Occupancy Tax (TOT) Report
Minutes – Promotional Coordinating Committee Meeting of September 13, 2017 Page 2
PRESENTATIONS
1. Chamber Public Relations Monthly Report
Chamber of Commerce representative Molly Kern, Director of Communications and
Business Education, reviewed their Public Relations report for August. Highlights
discussed included coverage in Seattle Magazine, the Mercury News, the East Bay
Times, and A Practical Wedding which had a piece entitled “23 Best North American
Honeymoon Destinations.”
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
BUSINESS ITEMS
1. Strategic Plan Work – GIA Program Evaluation
Tourism Manger Cano reviewed the outline created for the Open Forum meeting and a
draft of the survey questions that are to be used in gathering data from current and prior
grant recipients. The Committee discussed their needs for particular information and
edited the survey questions, determined who would present particular topics at the open
forum meeting, and set the survey timeline. The Open Forum meeting is being held on
September 27, 2017, at 4:30 p.m. at the Ludwick Community Center.
Public Comments:
None.
---End of Public Comments---
No further action was taken on this item.
Minutes – Promotional Coordinating Committee Meeting of September 13, 2017 Page 3
2. Strategic Plan Work – GIA Program Evaluation
The committee discussed the evaluation questions.
Public Comments:
None
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY VICE CHAIR
LEMIEUX, CARRIED (6-0) to adopt the evaluation questions as presented in the Agenda
Packet, Item B2.
3. Strategic Plan Status Review
The committee reviewed the Strategic Plan document to check in on progress made and
evaluate priorities and the timeline. By consensus, the committee added “Event
Promotion Criteria” to the evaluation listing, and decided that the next program to be
assessed is SLOHappenings.
Public Comments:
None
---End of Public Comments---
No further action was taken on this item.
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants In Aid (GIA) Update
GIA event liaisons reported on recent communications they have had with their
assigned events.
2. TBID Board Report
Tourism Manager Cano reviewed the August TBID meeting minutes.
Minutes – Promotional Coordinating Committee Meeting of September 13, 2017 Page 4
3. Tourism Program Update
Tourism Manager Cano reviewed and provided updates on the following:
- Cal Poly SLO Days
- Move In weekend at Cal Poly
- Visit Temecula Valley will be coming to meet and discuss the San Luis Obispo City
Tourism Promotion program.
ADJOURNMENT
The meeting was adjourned at 7:19 p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, October 11, 2017 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 10/11/2017