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DRAFT Minutes – Tourism Business Improvement District Board Meeting of October 11, 2017 Page 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, October 11, 2017
Tourism Business Improvement District Board
CALL TO ORDER
A Meeting of the Tourism Business Improvement District Board was called to order on
Wednesday, October 11, 2017 at 10:01 a.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Wilkins.
ROLL CALL
Present: Board Members Clint Pearce, Bruce Skidmore, Kimberly Walker (10:01), LeBren
Young-Harris, Vice Chair Nipool Patel and Chair Matthew Wilkins
Absent: Board Member Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano, Tourism Coordinator Liesel Kuehl, and Recording
Secretary Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
CONSENT AGENDA
ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER HARRIS,
CARRIED 6-0, to approve the Consent Calendar Items C1 through C6.
C1. Minutes of Meeting on Wednesday, September 13, 2017
C2. Smith Travel Report
C3. Chamber Public Relations Report
C4. BCA + Matchfire Marketing Report
C5. Chamber Guest Services Report
C6. Transit Occupancy Tax (TOT) Report
Minutes – Tourism Business Improvement District Board Meeting of October 11, 2017 Page 2
PRESENTATIONS
1. Marketing Agency Quarterly Report
Representatives from BCA + MatchFire briefly reviewed current activity, highlighting
additional work on backlink outreach, the 360 degree videos, “SLO Discovery
Weekend” planning, and a renewed TripAdvisor contract. Past quarter highlights also
included website content updates, site and social media metrics, and partnership
projects.
Responding to board questions, a brief discussion ensued concerning the “Sip in SLO”
promotion with Board partner, SLO Wine.
Public Comments:
None
---End of Public Comments---
No action was taken on this item
2. SLO Chamber of Commerce Quarterly Report
Chamber of Commerce representative Molly Kern, Director of Communications and
Business Education, and Dusty Colyer-Worth, Visitor Center Manager reviewed their
Public Relations report for the past quarter. Highlights discussed included visitor center
statistics on customer contacts via email, phone, and in person; events promoted and
visitor demographics; public relations and partnership successes; and capitalizing on
the SLO healthy lifestyle brand.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
Minutes – Tourism Business Improvement District Board Meeting of October 11, 2017 Page 3
BUSINESS ITEMS
1. Fiscal Health Response Plan
Economic Development Manager, Lee Johnson presented the City’s approach to the
development of the Fiscal Health Response Plan concerning the CalPERS increased
pension costs. The Board was informed that they will have the opportunity to give input
at future meetings towards solutions to be considered by Council.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. 2017-19 Tourism Marketing Campaign Presentation
Representatives from BCA + MatchFire presented the final campaign elements for the
2017-19 tourism marketing campaign titled “Be Here” and responded to Board
questions. The Board participated in a demonstration of the 360 degree video and
discussed the potential marketing impact.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
TBID LIAISON REPORTS &COMMUNICATIONS
1. Hotelier Update
Board Member Walker reviewed a website ADA related lawsuit she is experiencing,
and noted that the topic should be communicated to TBID members.
2. Management Committee Update
Tourism Manager Cano reported on the Management Committee meeting of October 3,
2017.
Minutes – Tourism Business Improvement District Board Meeting of October 11, 2017 Page 4
3. Marketing Committee Update
Marketing Committee members and Tourism Manager Cano reported on the Marketing
Committee meeting of September 19, 2017, reviewing a discussion on the TBID room-
block request policy.
4. Promotional Coordinating Committee (PCC) Update
Chair Wilkins reported on the activities of the PCC, specifically reviewing outreach to
Grants-In-Aide (GIA) applicants via a recent forum.
5. Visit Slocal Update
Board Member Pearce reported on activities of the Visit Slocal Marketing Committee,
highlighting an agreement made with airbnb.
6. Tourism Program Update
Tourism Manager Cano reviewed the following:
Contract with Host Compliance to enforce compliance short term rental agreements
Reviewed the process and timeline for filling the Tourism Coordinator position.
City Council will hold the annual public hearing review of the TBID program at the
upcoming November 7, 2017 meeting
LA Magazine Food event on October 15, 2017
Mustang Family Weekend Oct 20-22
Fall workshop for CCTC November 1-2
Hosting Visit Temecula Valley November 8-10
Sustainable Agriculture Expo. November 13-15
San Diego Bay Food and Wine event November 18
ADJOURNMENT
The meeting was adjourned at 12:02 a.m. The next Regular meeting of the Tourism Business
Improvement District Board is scheduled for Wednesday, November 8, 2017 at 10:00 a.m., in
the Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 11/08/2017