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Minutes – Promotional Coordinating Committee Meeting of October 11, 2017 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, October 11, 2017
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, October 11, 2017 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Levi.
ROLL CALL
Present: Committee Members Diana Cozzi, Zoya Dixon, Jill LeMieux, Sasha Palazzo (5:37),
Matthew Wilkins (5:56), and Chair Daniel Levi
Absent: There is one vacant position.
Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
none
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER COZZI, CARRIED (4-0) to approve the Consent Agenda items C1 to C9.
C.1 Minutes of the Meeting on September 13, 2017
C.2 2017-18 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid (GIA) Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
C.7 Transit Occupancy Tax (TOT) Report
DRAFT Minutes – Promotional Coordinating Committee Meeting of October 11, 2017 Page 2
C.8 Minutes of the Special Meeting on September 27, 2017
C.9 Notice of Unscheduled Vacancy
PRESENTATIONS
1. SLO Chamber of Commerce Quarterly Report
This item was heard following Presentation Item 2.
Chamber of Commerce representative Molly Kern, Director of Communications and
Business Education, and Dusty Colyer-Worth, Visitor Center Manager, reviewed their
Public Relations report for the past quarter. Highlights discussed included visitor center
statistics on customer contacts via email, phone, and in person; events promoted and
visitor demographics; public relations and partnership successes; and capitalizing on
the SLO healthy lifestyle brand.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. SLO Happenings Program Quarterly Promotions Update
This item was heard following Business Item 1 and prior to Presentation Item 1.
Representatives from SOLVE presented the quarterly promotions activity report for the
SLO Happenings program. Highlights included a focus on user experience, app training
for event promoters, app store optimization, as well as site and social media metrics.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
DRAFT Minutes – Promotional Coordinating Committee Meeting of October 11, 2017 Page 3
BUSINESS ITEMS
1. Fiscal Health Response Plan
This item was heard prior to the Presentation Items.
Economic Development Manager, Lee Johnson presented the City’s approach to the
development of the Fiscal Health Response Plan concerning the CalPERS increased
pension costs. The Committee was informed that they will have the opportunity to give
input at a future meeting for possible solutions to be considered by Council.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. Strategic Plan Work – Grant-In-Aid (GIA) Program Evaluation
The committee reviewed and discussed the GIA survey results and feedback from their
recent GIA applicant forum. Discussion ensued on eliminating items from the grant
contract limitations list and broadening scope to enable applicants to more effectively
take advantage of available funding. Based on this discussion, staff will present an
updated list to the Committee at their next meeting. Additional discussion was held on
the similarities and differences between the GIA and the Events Promotion programs,
on the merits of the sustainability track, and researching the possibility of offering
media marketing sources for applicants.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY COMMITTEE
MEMBER COZZI, CARRIED (6-0) to modify the GIA grant process by removing the
sustainability track, continue to evaluate each application on a competitive basis, and limit each
individual organization to a single application per grant cycle.
ACTION: MOTION BY COMMITTEE MEMBER WILKENS, SECOND BY COMMITTEE
MEMBER LEMIEUX, CARRIED (6-0) to loosen the restrictions for which the grant money
may be used.
DRAFT Minutes – Promotional Coordinating Committee Meeting of October 11, 2017 Page 4
3. Strategic Plan Work – SLO Happenings Review
Tourism Manager Cano presented the strategic plan timeline for SLO Happenings. The
committee reviewed their program evaluation questions and directed staff to research
ways to survey users and event organizers via the App, to start the evaluation process.
Also identified as a future meeting discussion item is whether the program should
continue to be promoted/supported by the App or if a website should be considered
instead.
Public Comments:
None.
---End of Public Comments---
No further action was taken on this item.
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants In Aid (GIA) Update
Committee Member GIA liaisons reported on recent communications they have had
with their assigned events.
2. TBID Board Report
Tourism Manager Cano reviewed the September 13, 2017 TBID meeting, noting an
appeal by the 2018 SLO Jazz Festival. Committee Member Wilkins reviewed the
October 11, 2017 TBID meeting, highlighting the 360 video demonstration.
3. Tourism Program Update
Tourism Manager Cano reviewed the following:
Announced that the Tourism Coordinator has resigned and reviewed the process
and timeline for filling the vacated position.
City Council will hold the annual public hearing review of the TBID program at the
upcoming November 7, 2017 meeting
LA Magazine Food event on October 15, 2017
Mustang Family Weekend Oct 20-22
Fall workshop for CCTC November 1-2
Hosting Visit Temecula Valley November 8-10
Sustainable Agriculture Expo. November 13-15
San Diego Bay Food and Wine event November 18
DRAFT Minutes – Promotional Coordinating Committee Meeting of October 11, 2017 Page 5
ADJOURNMENT
The meeting was adjourned at 8:36 p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, November 8, 2017 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 11/08/2017