The URL can be used to link to this page

Home My WebLink About12-13-2017 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, December 13, 2017 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Daniel Levi PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Committee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask staff to follow up on such issues. APPOINTMENT - OATH OF OFFICE John Thomas, appointed by the City Council on December 12, 2017, will take the oath of office to serve on the Promotional Coordinating Committee. CONSENT ITEMS C.1 Minutes of the Meeting on November 8, 2017 C.2 2017-18 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Promotions Report C.7 TOT Report PRESENTATIONS 1. CHAMBER MONTHLY REPORT 10 mins Representatives from the SLO Chamber will present the report for the public relations activities that occurred over the past month. BUSINESS ITEMS 1. STRATEGIC PLAN WORK – SLO HAPPENINGS REVIEW 20 mins The committee will continue to discuss the review of the SLO Happenings program for the implementation of the strategic plan. The will review the survey results from the user survey. 2. PCC COMMITTEE STRATEGIC PLAN PREPARATION 20 mins The PCC will begin to discuss the strategic plan check-in session. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT 2. TBID BOARD REPORT – TBID Minutes November 8, 2017 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Molly Cano, Tourism Manager, do hereby certify that on December 8, 2017 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of November 8, 2017 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, November 8, 2017 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the Promotional Coordinating Committee was called to order on Wednesday, November 8, 2017 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Levi. ROLL CALL Present: Committee Members Diana Cozzi, Zoya Dixon, Sasha Palazzo, Matthew Wilkins (5:44 PM,) and Chair Daniel Levi Absent: Jill LeMieux and one vacant position. Staff: Tourism Manager Molly Cano, and Recording Secretary Teresa L. Purrington PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Kevin Harris, SLO Repertoire Theater ---End of Public Comments--- CONSENT AGENDA ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY COMMITTEE MEMBER DIXON, CARRIED 4 - 0 - 2 to approve the Consent Agenda items C1 to C7. C.1 Minutes of the Meeting on October 11, 2017 C.2 2017-18 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Promotions Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of November 8, 2017 Page 2 PRESENTATIONS 1. CHAMBER MONTHLY REPORT Chamber of Commerce Representative Molly Kern, Director of Communications and Business Education presented a PowerPoint regarding the public relations highlights for the month of October. Public Comments: None. ---End of Public Comments--- No action was taken on this item. BUSINESS ITEMS 1. VICE CHAIR APPOINTMENT The PCC appointed a new Vice Chair through March 2018 due to a recent vacancy. Zoya Dixon was nominated for the position. Public Comments: None. End of Public Comments ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY COMMITTEE MEMBER COZZI, to approve Committee Member Zoya Dixon as Vice Chair. MOTION CARRIED BY A VOTE OF 4 - 0 - 2. Committee Member Wilkins arrived at 5:44 PM. 2. FISCAL HEALTH RESPONSE PLAN EXERCISE The committee the discussion regarding which programs costs should be looked at first if cuts are required and which costs should not be considered. They outlined those priorties for future consideration. DRAFT Minutes – Promotional Coordinating Committee Meeting of November 8, 2017 Page 3 Expenditure Priority (A to C) Notes Grants-in-Aid Program keep whole Grants-in-Aid Support C last priority option Events Promotion C option SLO Happenings Program (Tech) B option SLO Happenings Program (Marketing/Support) B option General Contract Services A option Visitors Center* keep whole PR Contract* keep whole Downtown Maps A option Support Cost A option Public Comments: None. End of Public Comments No action taken on this item. 3. STRATEGIC PLAN WORK – SLO HAPPENINGS REVIEW The committee continued to discuss the review of the SLO Happenings program for the implementation of the strategic plan. They held the discussion regarding who should be surveyed, and they established the questions that will be on the survey. Public Comments: None. End of Public Comments ACTION: MOTION BY VICE CHAIR DIXON, SECOND BY COMMITTEE MEMBER COZZI, TO AUTHORIZE STAFF TO ALLOCATE UP TO $100 TO BE SPENT ON THE SURVEY, MOTION CARRIED BY A VOTE OF 5 - 0 - 2. 4. STRATEGIC PLAN WORK – GIA PROGRAM EVALUATION The committee continued the review of the GIA program evaluation for the implementation of the strategic plan. The committee held the discussion regarding creating a Special Projects line item to possibly replace the Event Promotion allocation. They also discussed utilizing the mid plan check in time with BethMarie to discuss the new opportunities for the use of the funds. DRAFT Minutes – Promotional Coordinating Committee Meeting of November 8, 2017 Page 4 Public Comments: None. ---End of Public Comments--- No action was taken on this item. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants In Aid (GIA) Update Committee Member GIA liaisons reported on recent communications they have had with their assigned events. With the resignation of Patricia Loosley, Committee Member Diana Cozzi offered to be the liaison to the Repertoire Theater. 2. TBID Board Report Committee Member Wilkins provided an overview of what was discussed at the November 8, 2017 TBID meeting. 3. Tourism Program Update Tourism Manager Molly Cano provided an update on the Tourism Coordinator recruitment, the new tourism intern, the annual report presented to City Council the October 17, 2017 for the SLO TBID, and that Visit Temecula Valley destination visit. ADJOURNMENT The meeting was adjourned at 7:40p.m. The next regular meeting of the Promotional Coordinating Committee is scheduled for Wednesday, December 13, 2017 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2017 Community Promotions Budget 2017-18 Budget 2017-18 Amount Budget 404,688$ 2016-17 Encumbrances Returned Funds (GIA) Total Budget 404,688$ Expenditure Last Updated 12/7/2017 Expenditure Allocated Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ 100,000$ -$ GIA Recipients Grants-in-Aid Promotional Support Contract 28,000$ 9,332$ 18,668$ Chamber of Commerce Event Promotion Funding 40,000$ -$ 40,000$ City Administration SLO Happenings Program - Technology 8,000$ 6,000$ 2,000$ GFL SLO Happenings Program - Promotion 30,000$ 10,139$ 19,861$ Solve General Contract Services 5,649$ 400$ 5,249$ Visitors Center 112,600$ 37,532$ 75,068$ Chamber of Commerce PR Contract 34,000$ 11,332$ 22,668.00$ Chamber of Commerce Downtown Maps 8,750$ Chamber of Commerce Support Cost 5,000$ 3,273$ 1,727$ City Administration Strategic Plan Update 2,500$ Regenerate Group - Encumbered from ED Administration 32,689$ 32,689$ -$ City Administration Total 404,688$ 210,697$ 185,241$ Report to City of SLO – TBID and PCC Public Relations Contract November 2017 Media/Community Relations 1. Worked with AmEx Essentials on a story about the top things to see, do and experience in San Luis Obispo. 2. Worked with LA Times on a piece about San Luis Obispo as a must see Central Coast stop on your trip north from Los Angeles. 3. Worked with Denver Life Magazine on an upcoming article about San Luis Obispo. 4. Continued working with Seattle Met on an article featuring the City of SLO as a new, convenient destination. 5. Began planning press trip for Bri Grajkowski, creative director with BriGeeski.com. 6. Continued working with Kathy Chin Leong for her article with Active Over 50. 7. Began working on destination portion of a press trip for blogger and influencer Mary Lansing. 8. Pitched SLO as one of the most instagrammable destinations to Smart Meetings Magazine. 9. Pitched the following to Visit California for inclusion in their story ideas pitches to media: a. Celebrity Travel Favorites i. Madonna Inn b. Guys' Weekend Getaways i. Adventure weekend in SLO ii. Hop on Beer Tours iii. Barrelhouse San Luis Obispo Taproom and Barber Shop c. California Pop Culture i. Lady Antebellum’s “Heart Break Hotel” ii. Lady Gaga’s favorite California Castle 10. Continued to work with the city, Barnett Cox & Associates and Matchfire on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract November 2017 Media Placements 1. Top 5 Happiest Cities in the United States National Geographic profiles the five happiest places in the US as identified by Dan Butner and Gallup saying “The SLO life, as it’s called, makes the most of local beauty (there are rolling hills, sand dunes, and incredible beaches a short drive away) and bounty (farm-to-table living is the norm, and vineyards dot those rolling hills). Who could ask for anything more?” Unique Visitors Per Month: 26,084,862 https://www.nationalgeographic.com/travel/destinations/north-america/united-states/top- five-happiest-cities-united-states-2017/ 2. A Lazy Person's Guide to Happiness The Atlantic interviews Dan Butner on what makes that happiest places. He talks about San Luis Obispo and the “push for aesthetics, social gathering places, and streets built for humans, not just cars.” Circulation/Audience: 572,164 Unique Visitors Per Month: 23,930,525 https://www.theatlantic.com/health/archive/2017/10/get-rid-of-everything/543384/ Report to City of SLO – TBID and PCC Public Relations Contract November 2017 3. 16 of the world’s sexiest destinations Expedia Viewfinder names SLO one of their sexiest destinations citing the “alluring wine country, lavishly romantic accommodations, and coastal charm of this city.” Unique Visitors Per Month: 3,613,559 https://viewfinder.expedia.com/features/16-worlds-sexiest-destinations/ 4. 7 Must-Visit Stops In Northern California Along The Drive Between San Francisco And Los Angeles Along with Apple’s new campus, San Luis Obispo is named a top stop along the drive from San Francisco to Los Angeles for the ‘interesting history and culture’ by Only in Your State. Unique Visitors Per Month: 5,253,291 http://www.onlyinyourstate.com/northern-california/stops-between-sf-and-la-nor-cal/ Report to City of SLO – TBID and PCC Public Relations Contract November 2017 5. The 11 Most Joyful Places to Spend the Holidays in the U.S. San Luis Obispo is named the #2 most joyful place to spend the holidays by art auction site Invaluable. Unique Monthly Visitors: 3 Million (self reported) https://www.invaluable.com/blog/top-11-holiday-destinations/ 6. 5 Thanksgiving Weekend Getaways to Take This Year fabfitfun calls SLO a “must-visit” for a West Coast Thanksgiving getaway. Unique Visitors Per Month: 480,437 https://fabfitfun.com/magazine/thanksgiving-weekend-getaways/ Report to City of SLO – TBID and PCC Public Relations Contract November 2017 7. Your California holiday road trip survival guide The Mercury New and East Bay Times suggest bay area readers stop in SLO for “window shopping and a stop at Mission San Luis Obispo” in their holiday road trip survival guide. Unique Visitors Per Month: 8,943,521 http://www.mercurynews.com/2017/11/19/your-california-holiday-road-trip-survival-guide/ Unique Visitors Per Month: 21,326 http://www.eastbaytimes.com/2017/11/19/your-holiday-road-trip-survival-guide/ 8. 10 Most Unusual Destinations Where Visitors Forget Which Planet They Live On Cetus includes Bubblegum Alley in their round up of “wackiest places you should definitely visit at least once in your life.” Unique Visitors Per Month: http://www.cetusnews.com/life/The%C2%A010-Most-Unusual-Destinations-Where- Visitors-Forget-Which-Planet-They-Live-On.HyJANrpkz.html Report to City of SLO – TBID and PCC Public Relations Contract November 2017 9. US Trail Running Conference 2018 Releases Details of Event Sports Destination Management features SLO’s upcoming trail running conference in their events section. Unique Visitors Per Month: 18,000 http://www.sportsdestinations.com/destinations/california/news/us-trail-running- conference-2018-releases-details-13732 10. Get a Taste of California's Coffee Scene Visit California includes SLO favorites Kruzberg, Scout and Acendo in their media pitch regarding California’s coffee scene. http://media.visitcalifornia.com/Story-Development/Story-Ideas/Story- Idea/?id=109486#sthash.TKiagpLv.dpbs 11. Classical Music News of the Week Classical Candor features Festival Mozaic’s WinterMezzo. https://classicalcandor.blogspot.com/2017/11/classical-music-news-of-week- november.html Report to City of SLO – TBID and PCC Public Relations Contract November 2017 12. When to catch the best holiday events in downtown SLO The Tribune shared the best times to catch holiday celebrations in downtown SLO. Unique Visitors Per Month: 856,264 http://www.sanluisobispo.com/living/family/article186161068.html 13. Catch the Downtown SLO Holiday Parade Dec. 1 New Times highlights GIA recipient the Downtown SLO Holiday Parade. Unique Visitors Per Month: 25,426 https://www.newtimesslo.com/sanluisobispo/catch-the-downtown-slo-holiday-parade- dec-1/Content?oid=3865150 Grants- in-Aid Marketing Support November 2017 Report Organization Event VC PR SM EC MTG ST PC Associated Quilt Guilds of the Central Coast (AQGCC)Seven Sisters Quilt Show X Cal Poly Corporation (for Cal Poly Arts) Cal Poly Arts "Masters of American Music" Series X X X X Canzona Women's Ensemble Canzona Women's Ensemble Concerts X X Central Coast Shakespeare Festival Shakespeare Under the Stars X X X Cuesta College Foundation Friends of the CPAC 7th Annual Gala X X X Foundation for San Luis Obispo County Public Libraries Library Foundation Book & Author Series X X X History Revisited Central Coast Renaissance Festival X X Opera San Luis Obispo Madama Butterfly: A Citywide Arts Collaboration X X X X Orchestra Novo Labor Day Weekend Pops Concert X X X X X Performing Arts Center, San Luis Obispo Family Day at the PAC X San Luis Obispo Classical Academy An Evening of Story with Jim Wiess X X San Luis Obispo Little Theatre Introducing the San Luis Obispo Repertory Theatre X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival and Elf Express X X X San Luis Obispo Soccer Club SLO Summer Classic - Girls Edition X San Luis Obispo Soccer Club SLO Junior's Classic San Luis Obispo Vocal Arts Ensemble 2017-2018 Season X X SLO Downtown Association 42nd Annual Holiday Parade X X X SLO Downtown Association Santa's House (25th Anniversary)X X X SLO Downtown Association 22nd Annual Concerts in the Plaza X X X The Monday Clubhouse Conservancy Becoming Julia Morgan X X X X United Way & Rotaract Flavors of SLO 2018 Black is current month, gray is past work 21 Total; 19 served to date or in progress VC- Dropped off materials for display in Visitor Center; brochures, posters, etc. PR- Sent out Press Release SM- Ran event through Social Media outlets EC- Included in Event Calendar MTG- Meet with Groups in person to offer public relations advice and support ST- Sell Tickets for events through the Visitor Center PC- In place of in person meeting, had phone call with group to discuss details. Report to City of SLO – PCC Visitor Services Contract November 2017 Visitor Interaction November 2016 October 2017 November 2017 Walk-ins 5,372 6,918 5,016 Farmers’ Market* n/a n/a n/a Phone calls 415 524 524 Emails 300 537 537 *estimate without people counter Visitor Center Highlights • Promoted the Holiday Parade and Santa’s House. • Participated in the DowntownSLO Small Business Saturday. • Enjoyed helping every single guest th at came through our doors. Demographic Snapshot International travelers 504 Asia 1% Africa 0% Europe 37% Australia/New Zealand 15% United Kingdom 38% North America 7% South America 2% Domestic travelers (outside of CA.) 597 West 10% West Coast 31% East Coast 27% Southw est 14% Midw est 15% South 3% California travelers 1,602 Northern CA 25% Southern CA 28% Central Coast 41% Central Valley 5% Desert 1% Calendar of Events October 2017 November 2017 Events in calendar 206 183 SLO HAPPENINGS MARKETING - MONTHLY REPORT REPORT PERIOD: November 1 - 30, 2017 PROGRAM SUMMARY, SERVICES and RESULTS Services Delivered: Promotional Digital, Content and Social Marketing and Management Strategies, CMS & APP Management, Monitoring & Entry, Media Advertising Design, Planning and Execution, Content Design, Planning and Execution, App and Landing Page Design, and Video Production. Services Summary: Our Q2 efforts continue the strategic direction of optimizing the user and app store experience, the strong focus on curation and editing, keeping the flow of events coming in from promoters and planners and sound social media engagement. We regularly remind the community to download/use the app. The social community engagement connects an additional information portal to those who are not yet aware of the app, for updates, and for those who simply rely on Facebook for their social interactions. In addition, our team has been diligent on addressing numerous development issues and the new iOS app store video released this month and uploaded to the App store, ads, and social posts. MEDIA / ADVERTISING APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ] • Number of App Downloads: 150 (+13/ +9.5%) • Number of Users: 1,784 (-120 / -6.3%) • Number of App Sessions: 3,157 (-194/ -5.8%) • Number of Submission Users: 100 (-10 / -9.09%) • Number of Submission Sessions: 242 (-8 / -3.20%) • Number of SLO Happening Splash Page clicks: 23,951 (+89 / +0.4%) • Number of Add Event Page clicks: 231 (+0 / +.0%) • Number of Events Entered / Edited / Posted: 170 • Contest / Emails / Survey Entries n/a Facebook / Instagram Ads People Reached Impressions Actions Taken CTR Budget Engagement / Awareness / Clicks to Website 3,799 7,471 2,039 0.54 $81.07 SOCIAL CHANNELS SOLVE manages, curates and posts upcoming events, promotions and local information, executed branded design, timeline and digital app contests, connect and engage with the community users and event planners, optimize the media campaigns and deliver provide quick response monitoring -- incrementally growing all digital channels and user data. FACEBOOK October 2017 November 2017 +/- Likes 22,096 22,091 -5 Followers 21,765 21,763 -2 Video Views 2,242 4,333 +2,091 TWITTER October 2017 November 2017 +/- Tweets 1,486 1,498 +12 Following 2,822 2,825 +3 Followers 2,777 2,803 +26 INSTAGRAM October 2017 November 2017 +/- Posts 232 240 +8 Followers 3,607 3,651 +44 Following 2,244 2,262 +18 YOUTUBE October 2017 November 2017 +/- Views 30 41 +11 TOT Comparison 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 Change +/-2016-17 2017-18 Change +/-2016-17 2017-18 Change +/-2016-17 2017-18 Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 878,786$ 0.2%84.7 84.9 0.3 174.75 174.02 -0.4 148 147.82 -0.1 August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 733,970$ -4.1%82.5 76.6 -7.2 155.56 157.94 1.5 128.38 121.01 -5.7 September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 681,785$ 4.9%74.8 74.7 -0.02 151.1 158.01 4.6 113.08 118 4.4 October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 608,813$ -3.1%72.9 70.3 -3.4 146.18 146.93 0.5 106.51 103.31 -3.0 November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 66.5 133.3 88.61 December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 58.9 123.17 72.52 January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 56.4 115.69 65.3 February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 61.7 128.71 79.36 March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 69.1 130.03 89.91 April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 80.4 149.96 120.56 May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 72 147.7 106.33 June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 79 164.33 129.9 Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 2,903,354$ 71.58 143.37 104.04 *Sept TOT totals missing 3 hotels and 7 homestays *Oct TOT totals missing 2 hotels and 7 homestays Occupancy ADR RevPAR Figures from Smith Travel Research report DRAFT Minutes – Tourism Business Improvement District Board Meeting of November 8, 2017 Page 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, November 8, 2017 Tourism Business Improvement District Board CALL TO ORDER A Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, November 8, 2017 at 10:00 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Wilkins. ROLL CALL Present: Board Members Pragna Patel-Mueller, Clint Pearce, Bruce Skidmore, Kimberly Walker, LeBren Young-Harris, Vice Chair Nipool Patel and Chair Matthew Wilkins Absent: None. Staff: Tourism Manager Molly Cano, Tourism Coordinator Liesel Kuehl, and Deputy City Clerk Heather Goodwin PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Bettina Swigger CONSENT AGENDA ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER PEARCE, CARRIED 7-0, to approve the Consent Calendar Items C1 through C6. C1. Minutes of Meeting on Wednesday, October 11, 2017 C2. Smith Travel Report C3. Chamber Public Relations Report C4. BCA + Matchfire Marketing Report C5. Chamber Guest Services Report C6. Transit Occupancy Tax (TOT) Report DRAFT Minutes – Tourism Business Improvement District Board Meeting of November 8, 2017 Page 2 PRESENTATIONS 1. Marketing Agency Monthly Report Representatives from BCA + MatchFire briefly reviewed their current marketing activities for the month of October, highlighting the “Be Here Campaign Roll Out,” “Rainy Day Promotion,” enhanced website content updates, site and social media metrics and partnership projects. Responded to Board Member inquires. Public Comments: None ---End of Public Comments--- No action was taken on this item 2. SLO Chamber of Commerce Monthly Report Chamber of Commerce representative Molly Kern, Director of Communications and Business Education, reviewed their Public Relations report for the past month. Highlights included coverage in National Geographic, Coastal Living, Sunset Magazine, Expedia Viewfinder, and Realtor.com. Responded to Board Member inquires. Public Comments: None. ---End of Public Comments--- No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of November 8, 2017 Page 3 BUSINESS ITEMS 1. Tradeshow Delegation Tourism Manager Cano outlined the process for the delegates representing the TBID at the upcoming 2018 tradeshows. Explained the specifications and approach to partner outreach. Staff responded to Board Member inquires. Board discussed the creation of a cancellation fee for properties who fail to attend the shows after they have committed. Staff will crate a draft agreement and cancellation fee terms for discussion with the Management Committee. Staff will open the lottery entry for travel show participation. Board will make the selection at the December meeting. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL-MULLER, SECOND BY BOARD MEMBER SKIDMORE, CARRIED 7-0, to direct staff to reach out to TBID properties for interest in participation in both 2018 Travel & Adventures shows. 2. Fiscal Health Response Plan Input Tourism Manager Cano discussed the input from the Marketing and Management committees communications regarding the Fiscal Health Response Plan. Responded to Board Member inquires. Board input urged the council to not support an increase in the transient occupancy tax (TOT). An increase in the TOT would have a direct impact on the lodging industry and the occupancy rates in the city of San Luis Obispo. It would increase the total cost of a stay in the city and put hoteliers at a further disadvantage compared to short-term rentals, especially those operating illegally. With the increase of minimum wage as well as other economic factors, now is not the proper time to put more strain on the hotel properties. Although an increase in the TOT may appear minor, it would contribute to the total cost of a stay in San Luis Obispo and deter visitors from hotels and possibly the city as whole. Board noted that TOT should not be the solution to help increase city revenues as it does not address the problems at its core. Regarding the code enforcement on short-term rental in the city, the TBID Board encourages council to focus on proper enforcements on homestays and short-term rentals. Not only do illegal operators not collect the transient occupancy tax, but they are impacting hoteliers in the process. There should also be proper code enforcement regarding commercial use property regulation and policies as well as operating with the proper business license and permits. The total cost of staying at an illegal short-term rental is much lower because they are not charging the proper taxes to contribute to the city revenue. This lower total cost is unfairly competing with hotel properties and decreasing occupancy. DRAFT Minutes – Tourism Business Improvement District Board Meeting of November 8, 2017 Page 4 Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WALKER, SECOND BY BOARD MEMBER SKIDMORE, CARRIED 7-0, for the Board Chair to submit a formal letter to the City Council on behalf of the TBID to include the following: 1) encourage the City Council to support the Code Enforcement Priorities for homestay properties in the City and 2) urge the City Council to not increase Transit Occupancy Tax (TOT) and include proper enforcement on illegal operators. 3. 2018 Rainy Day Promotion The Marketing committee shared the program plan for the 2018 Rainy Day campaign for the Board’s review and approval. Responded to Board Member inquires. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL-MULLER, SECOND BY BOARD MEMBER PATEL, CARRIED 7-0, to offer $100 cash and a customized bill holder to hotel guests booking a 2-night stay minimum in the City of San Luis Obispo during the 2018 Rainy Day promotional period (January 1, 2018 through March 23, 2018). TBID LIAISON REPORTS &COMMUNICATIONS 1. Hotelier Update Board Members Skidmore and Walker provided hotel updates. 2. Management Committee Update Board Member Pearce and Tourism Manager Cano reported on the recent Management Committee; highlights included the new star reports. 3. Marketing Committee Update Board Member Walker reported on the 2018 Rainy Day Promotion. 4. Promotional Coordinating Committee (PCC) Update DRAFT Minutes – Tourism Business Improvement District Board Meeting of November 8, 2017 Page 5 Chair Wilkins reported on the activities of the PCC. 5. Visit SLO CAL Update Board Member Pearce reported on activities of the Visit SLO CAL Marketing Committee Meeting. 6. Tourism Program Update Tourism Manager Cano reviewed the following: • Tourism Coordinator recruitment • Tourism Intern Berlin Lopez work schedule • TBID Annual Report to City Council on October 17, 2017 • TBID Public Hearing to City Council on November 7, 2017 • Central Coast Tourism Council • Visit with Temecula Valley destination trip • Management Committee Meeting – December 7th – 10:00 am • Marketing Committee Meeting – December 6th – 10:30 am • TBID Board Meeting – December 13th 10:00 am • Board Member Young-Harris on maternity leave ADJOURNMENT The meeting was adjourned at 11:42 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, December 13, 2017 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2017