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Minutes – Promotional Coordinating Committee Meeting of November 8, 2017 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, November 8, 2017
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, November 8, 2017 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Levi.
ROLL CALL
Present: Committee Members Diana Cozzi, Zoya Dixon, Sasha Palazzo, Matthew Wilkins (5:44
PM,) and Chair Daniel Levi
Absent: Jill LeMieux and one vacant position.
Staff: Tourism Manager Molly Cano, and Recording Secretary Teresa L. Purrington
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Kevin Harris, SLO Repertoire Theater
---End of Public Comments---
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY
COMMITTEE MEMBER DIXON, CARRIED 4 - 0 - 2 to approve the Consent Agenda
items C1 to C7.
C.1 Minutes of the Meeting on October 11, 2017
C.2 2017-18 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
C.7 TOT Report
Minutes – Promotional Coordinating Committee Meeting of November 8, 2017 Page 2
PRESENTATIONS
1. CHAMBER MONTHLY REPORT
Chamber of Commerce Representative Molly Kern, Director of Communications and
Business Education presented a PowerPoint regarding the public relations highlights for the
month of October.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
BUSINESS ITEMS
1. VICE CHAIR APPOINTMENT
The PCC appointed a new Vice Chair through March 2018 due to a recent vacancy. Zoya
Dixon was nominated for the position.
Public Comments:
None.
End of Public Comments
ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY
COMMITTEE MEMBER COZZI, to approve Committee Member Zoya Dixon as Vice
Chair. MOTION CARRIED BY A VOTE OF 4 - 0 - 2.
Committee Member Wilkins arrived at 5:44 PM.
2. FISCAL HEALTH RESPONSE PLAN EXERCISE
The committee the discussion regarding which programs costs should be looked at first if
cuts are required and which costs should not be considered. They outlined those priorties for
future consideration.
Minutes – Promotional Coordinating Committee Meeting of November 8, 2017 Page 3
Expenditure Priority (A to C) Notes
Grants‐in‐Aid Program keep whole
Grants‐in‐Aid Support C last priority option
Events Promotion C option
SLO Happenings Program
(Tech) B option
SLO Happenings Program
(Marketing/Support) B option
General Contract Services A option
Visitors Center* keep whole
PR Contract* keep whole
Downtown Maps A option
Support Cost A option
Public Comments:
None.
End of Public Comments
No action taken on this item.
3. STRATEGIC PLAN WORK – SLO HAPPENINGS REVIEW
The committee continued to discuss the review of the SLO Happenings program for the
implementation of the strategic plan. They held the discussion regarding who should be
surveyed, and they established the questions that will be on the survey.
Public Comments:
None.
End of Public Comments
ACTION: MOTION BY VICE CHAIR DIXON, SECOND BY COMMITTEE
MEMBER COZZI, TO AUTHORIZE STAFF TO ALLOCATE UP TO $100 TO BE
SPENT ON THE SURVEY, MOTION CARRIED BY A VOTE OF 5 - 0 - 2.
4. STRATEGIC PLAN WORK – GIA PROGRAM EVALUATION
The committee continued the review of the GIA program evaluation for the implementation
of the strategic plan. The committee held the discussion regarding creating a Special Projects
line item to possibly replace the Event Promotion allocation. They also discussed utilizing
the mid plan check in time with BethMarie to discuss the new opportunities for the use of the
funds.
Minutes – Promotional Coordinating Committee Meeting of November 8, 2017 Page 4
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants In Aid (GIA) Update
Committee Member GIA liaisons reported on recent communications they have had
with their assigned events.
With the resignation of Patricia Loosley, Committee Member Diana Cozzi offered to be
the liaison to the Repertoire Theater.
2. TBID Board Report
Committee Member Wilkins provided an overview of what was discussed at the November 8,
2017 TBID meeting.
3. Tourism Program Update
Tourism Manager Molly Cano provided an update on the Tourism Coordinator recruitment, the
new tourism intern, the annual report presented to City Council the October 17, 2017 for the
SLO TBID, and that Visit Temecula Valley destination visit.
ADJOURNMENT
The meeting was adjourned at 7:40p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, December 13, 2017 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 12/13/2017