HomeMy WebLinkAbout12-13-2017 PCC Minutes
Minutes – Promotional Coordinating Committee Meeting of December 13, 2017 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, December 13, 2017
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, December 13, 2017 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Levi.
ROLL CALL
Present: Committee Members Diana Cozzi, Sasha Palazzo, John Thomas, Matthew Wilkins
(5:38), Vice Chari Zoya Dixon and Chair Daniel Levi
Absent: Committee Member Jill LeMieux
Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
none
APPOINTMENT
Committee Member John Thomas was sworn in.
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER DIXON, SECOND BY COMMITTEE
MEMBER COZZI, CARRIED (5-0) to approve the Consent Agenda items C1 to C7.
C.1 Minutes of the Meeting on November 8, 2017
C.2 2017-18 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid (GIA) Support Report
C.5 Visitors Center Report
Minutes – Promotional Coordinating Committee Meeting of December 13, 2017 Page 2
C.6 SLO Happenings Promotions Report
C.7 Transit Occupancy Tax (TOT) Report
PRESENTATIONS
1. SLO Chamber of Commerce Monthly Report
Chamber of Commerce representative Molly Kern, Director of Communications and
Business Education, reviewed recent coverage in various media, including The
Atlantic, The National Geographic examination of SLO as the 5th most happy City in
the nation, and the websites “invaluable” and “fabfitfun.”
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
BUSINESS ITEMS
1. Strategic Plan Work – SLO Happening Review
The committee reviewed and discussed the SLO Happenings program for the
implementation of the strategic plan. A review of the results from the user survey was
conducted and was followed by committee discussion and evaluation using their PCC
program “scorecard”.
Public Comments:
Molly Kern gave input concerning the costs of basic Word Press calendar sites.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECOND BY COMMITTEE
MEMBER PALAZZO, CARRIED (6-0) to begin the process of replacing the SLOHappenings
mobile app with a mobile site.
Minutes – Promotional Coordinating Committee Meeting of December 13, 2017 Page 3
3. PCC Strategic Plan Preparation
Committee Members discussed the strategic plan check-in session timing, related to
when budget discussions occur. The Committee gave direction to staff to schedule a
special meeting in February with the contractor for the Strategic Plan.
Public Comments:
None.
---End of Public Comments---
No further action was taken on this item.
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants In Aid (GIA) Update
Chair Levi related that one recipient expressed concerns that the media may not always
represent their information accurately. Committee Members Dixon and Palazzo
expressed that they have not received call backs from their contacts.
2. TBID Board Report
Committee Member Wilkins reviewed the December 8, 2017 TBID meeting.
3. Tourism Program Update
Tourism Manager Cano reviewed and reported on the following:
A new Tourism Coordinator has been selected
Goodwill over fire response by hoteliers
City Council discussion of a TOT increase as part of the Fiscal Health Response
Plan
Upcoming travel for trade shows
Cal Poly Parent Program event, February 1 – 4, 2018
ADJOURNMENT
The meeting was adjourned at 6:50 p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, January 10, 2018 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 01/10/2018