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Home My WebLink About01-10-2018 TBID minutes Minutes – Tourism Business Improvement District Board Meeting of January 10, 2018 Page 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, January 10, 2018 Tourism Business Improvement District Board CALL TO ORDER A Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, January 10, 2018 at 10:00 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Wilkins. ROLL CALL Present: Board Members Clint Pearce, Pragna Patel-Mueller, Vice Chair Nipool Patel, and Chair Matthew Wilkins Absent: Board Members Bruce Skidmore, Kimberly Walker, and LeBren Young-Harris Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns, and Recording Secretary Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. CONSENT AGENDA ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER PEARCE, CARRIED 4-0, to approve the Consent Calendar Items C1 through C6. C1. Minutes of Meeting on Wednesday, December 13, 2017 C2. Smith Travel Report C3. Chamber Public Relations Report C4. BCA + Matchfire Marketing Report C5. Chamber Guest Services Report C6. Transit Occupancy Tax (TOT) Report Minutes – Tourism Business Improvement District Board Meeting of January 10, 2018 Page 2 PRESENTATIONS 1. Marketing Agency Quarterly Report Representatives from BCA + MatchFire reviewed their marketing activities from the past quarter, highlighting the Money for a Rainy-Day promotion, website and social media metrics, the new #SLOWelcomes video for ShareSLO, and Partnership program successes and opportunities for improvement. Public Comments: None ---End of Public Comments--- No action was taken on this item 2. SLO Chamber of Commerce Quarterly Report Chamber of Commerce representative Molly Kern, Director of Communications and Business Education, and Dusty Colyer-Worth, Visitor Center Manager, reviewed the past quarter. Guest services metrics compared almost equal to the same quarter of the previous year, with exceptions of phone and email support which both increased. It was noted that the City ranking in the National Geographic Happiest places caused a ripple effect to other publications and television promoting San Luis Obispo, which is reflected by an increase in both the “placement” and “potential reach” statistics. Public Comments: None. ---End of Public Comments--- No action was taken on this item. 3. SLO Wine Mid-Year Report Heather Muran from the SLO Wine Country Association presented the mid-year activity report. A review of the Associate Member Benefits, new additions to the website and website metrics, social media metrics, public relations features, and Roadshow metrics were reviewed. Public Comments: None. ---End of Public Comments--- No action was taken on this item. Minutes – Tourism Business Improvement District Board Meeting of January 10, 2018 Page 3 BUSINESS ITEMS 1. Event Promotion Sponsorship Update Tourism Manager Cano provided a review of existing funding and reported that the Marketing Committee’s Event Promotion Sponsorship funding approach for the remainder of the fiscal year will be on a first come, first served, basis. Public Comments: None. ---End of Public Comments--- No action was taken on this item. TBID LIAISON REPORTS &COMMUNICATIONS 1. Hotelier Update None at this time. 2. Management Committee Update No Management sub-committee meeting was held. 3. Marketing Committee Update Marketing Committee Member Wilkins reported that funding for Weekend Sherpa have been reallocated for use in the partnership with Bay Area News Group, and discussed the sponsored conference room process which will be agendized for Board review at an upcoming meeting. 4. Promotional Coordinating Committee (PCC) Update Chair Wilkins and Tourism Manager Cano reviewed the Minutes of the December 13, 2017 meeting, highlighting work done on the Strategic Plan, and discussion focused on changing the SLO Happenings program from an App to a mobile site. Minutes – Tourism Business Improvement District Board Meeting of January 10, 2018 Page 4 5. Visit SLO CAL Update Board Member Pearce reported on the communications plan for Hwy 1 updates, destination development planning which will include an audit of the region’s assets, noted that the new website is scheduled to launch on February 13th, and listed upcoming tradeshow attendance plans. Tourism Manager Cano reviewed the marketing committee meeting, highlighting work with the new advertising agency, the creation of marketing assets, discussion on starting an ambassador program, and noted that there will not be a printed inflight co-op marketing piece. Tourism Coordinator Burns reported on attending a recent Visit SLO CAL workshop highlighting the new website and its launch. 6. Tourism Program Update Tourism Manager Cano reviewed and reported on the following:  Announced that Lee Johnson, Economic Development Manager, is leaving the City  Reviewed upcoming Tradeshow dates, hotel partnership participation, and noted staff attendance  SLO Discovery Weekend with Cal Poly  Upcoming Meeting dates: - Management sub-committee, February 1, 2018 10:00 a.m. - Marketing sub-committee, February 7, 2018 10:30 a.m.  The March Regular scheduled meeting of the TBID has been cancelled due to conflicts with Tradeshows ADJOURNMENT The meeting was adjourned at 11:15 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, March 14, 2018 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 03/14/2018