HomeMy WebLinkAboutBox 1_027_Box-242 - LOT PETITION_ JOURNAL - APRIL 2006 ,
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An ethical locai firm with a 50-year track record '
Since I9S4, Mo�iar•�y Entcrpr�is�s hc�s ecrf•ned th�confzdence
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financial pt�sitian, anc�ussu�-e�z secur�,f'tc�ur•�. N�t a.stflck
�ir-okerabe> the firm spE�ciali��s i��p�-uc�e�zt s�Zutir�ns ta fzx��ancic�C
conc�j-ns lik�th�se:
„I-�aw can I t��c�uce nzy tcxx ba�y�z�en withazst jc�c��ayclizing nay as�ets?,�
„Haw can I ease rray fincrncial c���ain �f ski?r«cketir�g dr�ug cort.s?„
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"1`rra t��-�icl�hat rr�aj�r izec�ltl�pt-oblet�as eo��lcl eve�tz�trlly�vi�ae Qut
I r�z}�assets. �-low ca�T be assu�e�r�f hrat��c�z�a�ity��f�cc��c,
E��������1��.�1J anc�qacality of Eif�?"
�nswLrs c�n include real estat�strrrt�gies, annuities, Iif�i�astcranee,
�r'���������1� 1Yledicar~e sup�lement coverage, c���Ic�ng term cc�r�e pvlzci�s.
llfl�ri�zrtv Er�terpr{dser closely r�ao��ito�s ecanor�tic ancl palitical tY�nds,
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from the G[bill.In early�Octobcr,A1 Moriartp,.�
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my door.We boaght our Crst life insurance policy
t Asourhfamil��grew.Alreviewedourfinancial eall for a no-obl.igation appt�intmen� ta evaluate
plans and we dere�toped onr portfolio.We started i■ C� t�p s� t�s7� � �� _ � �a.
taxshelteranuuitiesandsavedourincomeso �Ota� ���7�u�i�.a,..� 44n� �V6t��• ,
that,when our kids graduated from college,�se �' "' ����
were not in debt �Ypll WQII��I?(iISMiP.fI�O IllalfC 1ti}'Ii1V@S�ITiQri�S �
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produet.I hxce retired after 35 years in public ��� O
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secnnd careee Mary Lea,my w�fe,is nearing the � Q
end of her career as a home school teachee ' � �
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After 38 years working.+�ith Moriartp ����I��,����������I��.�, i� � �
Enterprises,we ha��e financial securit}�for our � �� �
retirement. "�'� �
Fina�tcial Se�ices since 1954 � �
H.w.�,���n�i����i C
Supen�tia ofAcadmd�lr.,.mu on . .. . . . . �
Califumialrninmp Faaliq Z
S��ledad.�ali�. r
M�,,��,��,>�,,,t, P.O.Box 970�Grover Beaeh,CA 934�� .
"°�°`,� `��,`�,°` Phone: (8fi6} 546-1366 �
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"Integrity, as in nature, Lic.No.014456fi ,��;��„�.1��,�,' C��;� �,
will always bc supreme" Certified Senior Advisar �
�
4 SAN LUIS OSISPO�COUNTY
� ��"�i �
� . � �
A I"ll 2006 �The People. Comm�uiity a��d Business
p ot oiir Beautij�d Centraf Coc�st
793 Higuera # 1 O, San Luis Obispo, CA 93401 • 54G-OG09 • slojournal@fix.net
From The Publisl�er
--- -- Our cover story this month gives you a per- motions that are scheduled. i
sonal look at San Luis Obispo's new Fire Our final profile is on Gordon Snider.This '
Chief,John Callahan.I first met John when man has done it all.When Ingrid Reti
� � his uncle,long-time San Luis resident,Bob tumed in the story, she also turned in a CD
Callahan brought him to our Friday lunch filled with his photographs.I spent hours
group the week he was hired.Our lunch enjoying the photo travel log.We didn't have
group gathers each Friday and before we're the space to do his spectacular work justice ,
�-T �r finished,we feel like we've solved the but the photos chosen should give you a
`�" world's problems.We had plenty of ques-
tions for him including:changes he would taste of his travels.
like to make,the color of the trucks and was In our 150th Celebration of San Luis Obispo �
�� he planning to move here.After an hour he series,we cover the early years of Business
�, m� had impressed us all.I asked him about a and Leadership.Plenty has been written on i
profile and he agreed.We think you will be the current leadership and business,so j
as impressed as we were. Sandy Baer took us back in time.You'll
en'o the hi tor lesson.
s
Our second profile is on Lisa Quinn.She � v y
�._ recently took the position of Regional Finally,the Monday Club tums 80 this year.
Rideshare coordinator.The position Susan Stewart gives us a little history and
, _ remained open since John Donovan left, brings you up to date on what's happening
�r,. �� and everyone knew the next person had with the group that keeps up this local
'�`� _-��° some big shoes to fill.During the interim, treasure.The photos are incredible. i
���� �� ��`� ��� � � the staff filled in nicely,but it was time far �
this move.You'll like her and some of the
� ' upcoming alternative transportation pro- Enjoy the magazine, Steve Owens �
�___ _ _ ---_ '
In This Issue '��
� � �
O l� ���l��S ���
�� � � �
Profiles
Cover Story
John Callahan 8 Around Downtown 3� Painted Violins 6
LisaQuinn io Eye On Business 46 Trees of SLO �4
Gordon Snider �z SLO �elebrates 150th -part 4 �6
Central Coast Polo Club zo
• SLO Chamber Orchestra 22
�
Z Something's Afoot
� On tne Cover: ventura, ca z5
� 'Vtail subscriptions are avaiLabie at$20 per
p San Luis Obispo City Fire Department Chief � Friends of Prado Day �tr. 28
year.Back issues are S2 each.In uiries concern-
� John Callahan witll tlte 1941 MaCk FiYe ing advertising or other information made by�
� Truck restored by the city for the ciry�s wrieing to Steve owens,sLo Co��nrylournccl,793 Dr.Croeker—SUpt.Of SCh0015 30
� 1O0T11 �nni��eCSTYy cdebl'atiOn. Higuera S[reet,Suite 10,San Luis Obispo,CA ��Qm� �� ,��Q ��aSSrO�m 3� �
93401.You can call us at 546-0609,our fa7c line
� ��_� � is 546-8827,and our email is slolournal@fLY.net. E� Cam1110 �"�OIl7e�e55 �Y 32
� �� � '� � SLO Cor{nrylow nal is distributed monthly free �'
.a� � � by mail to all single family households of San pa�m �tf'eet — �
� =� ��� t_oVel'de519n by Luis Obispo and is available free at ocer 300 loca- �'OUCICIIWOCYIQI7�111Sf111e MUIhOIIQIId 34
� �� — � VIaYy HinShaW tions throughout the County. I
(� �"'iUlalcomson
Editorial submissions are welcome but are �,j��.d� �QWS 35
�,�z��;r � � published at the discretion of the publisher.
� � ��� -� Submissions will be reuArned if accompanied by BQQ�S —�prp SQl1�1.115�b15 36
�� � �Cover hoto b p �
Cfl � j ,� p y a stamped,self-addressed envelope.I�;o material
� 4 , � .;!Stpll Thomp50n published in the)oumal can be The MOhday ��ub 42 �
N � reproduced without written permission. 41 .
,_, � � Opinions expressed in byline articles are those �a��11O Oh �ahVaS �
'� �� t of the�vriters and not necessarily those of the
� SLO CountyJournal. Sp�t��ght 44
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�U34 Santa Ba�rba�ra Avenue, San Luis Ob' • 54�21�1 �������� �� �� ���� �
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Violins to Tour � ��� �:� �
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SLO County �
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Music for Your Eyes � �;- �; ,� � . ��
�elebrates Mozart's `�' � �
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250th Birthday �� ,�� _.� , �� � �
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our venues,twelve signature violins, ° '� p �� ����-
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F and 250 years of Mozart are the focus � , ,..-�`"` �
�v, �'���' ��.:��t�, .� i�.° ."��..,;..
of Music forYour Eyes,a spectacular �.� � ,
first annual fundraising tour and auction � �+ °' ' LL �" � ' �
in honor of Mozart's 250th birthday.The �° �' � � �''�� � �� '
San Luis Obispo Mozart Festival recruited �� ` �� ��' ����""�� f � ���� ��� '���
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twelve of the Central Coast's most promi � ' x� �, --� r ° f ,, �� �� � '
s- ; � ���
nent artists to transform a dozen violins �� ���,�,� - � � �� �-Y =
into exceptional pieces of art signed by � ��'` � Y # # �� �;�
the artist and a festival musician.The sig- , � x ��� ��� � �
,� �, �.,,-
nature violins will tour the counry and � �; �.� u
then be auctioned off at a gala event at the ' �– - �'� �' r
exclusive San Luis Jet Center on Apri129. �
Z'�12 tOL1T'IJeg1ri 8t C1St0I0 C2111IS lII LBfI:H00)�BC�Oli 1�i;.�1:>u[i t�iCi r'L'Cli,fJ��PRlrtl xOLiii32S
Templeton on March 15,then moved to Center:Dof�tce oflslitnr,Gernldine Rotelln,by Shirley hirkes 9In�
Rraht:t�llenro Con Fuoco L'erde,Tke�esr�Dinront],b1�Yriscilln Benclle
Big Sky Cafe in San Luis Obispo on March 29
and finally moves to Talley Vineyards in
,� � �- � � Arroyo Grande on April 13.The Apri129th
c . �� `��. � gala auction event starts at 7 p.m.with appe-
� ��
� ' ` � ---��.::� tizers and wine and includes a full sit down
�
�, _ � � ��`� '� � ��, ,� � ��� '� �` dinner and e�ravagant auction dinner show
= r�" ' � not to be missed.Tickets for the auction are
° �� �� � �� ` � � '� � ��� $100 each and are available by calling(805)
� �.�:' � �':�.�` .� �=� 781-3009.
u � '��'' ` ' � � Local artists from the Narth County area
- � : -��� ` ' include Shirley Kirkes Mar,Dianna Brenna,
�,-� ' �� ' � � . ����� � �� __ �� ''`` Shirley Pittman,and Nixon Borah.SLO area
� � ��� � .
--
�: �� � � �-�� x �� artists include Andrea Raft,Sharon Pescatore,
�; -� , �;� �.' � —
,_
; y ., � ' " Pricilla Beadle,Glynis Chaffin-Tinglof,Patti
Robins and AI Schnupp,and South County
. �:. area artists include Robert Burridge,and
:
�i i '
� ,�, Sandra Kay Johnson.
z � Violin sponsorships are still available at
� �` - � the$1500 and$30001evels.Sponsors at the
p Oo z0o��a;forn�.a C� ����ompan/, nc AU�ighrs reservec.Ea�h francTse indepa.,:.' ... - �-` �_==� $3000 leVel TeC81Ve ttle pI1V110ge Of k88plrig
�
� CALI FORNIA C LO SETSo the violin oryto further benefit the Mozart
Festival,ma donate the violin back for auc-
� tion at the final live auction event.Table
p sponsorships for the auction are also avail-
� Beeause good organization ableatthe$12001evelwheresponsorscan
host one of the talented artists involved with
° m a kes g ood se n se. this project.An online auction will allow bid-
� ding on these one-of-a-kind pieces prior to a
• live auction to benefit the Mozart Festival.
o ��B CALL US TODAY FOR YOUR FREE CONSULTATION � For tickets to the li�e auction event and
� T 800.274.6754 � calclosets.com moreinformationvisit:
�
www.mozartfestival.com.
'� Showroom: 4705 New Horizon Blvd#5, Bakersfield, CA 933'13 "
�
�
�rawing for owners (after 46th remaining home sold) to win your home!'�
Welcome to this
�'
latest o f fering o f �,. �� .� � C
beauti ful homesl � �. .�.., r�.�� � � �� �,' ���
ATASCADERO'S �
GO-HOME
g fighting large organization inertia to
get the flywheel turning."
� �p�ei If it hadn't been for a buddy,
Callahan most likely would have
COU81"St01'y instead spent a career in law enforce-
.,.,; ment.At 20,he had primed himself
" �` by taking police science classes at a
S�� ���� ����� '�` � �� communiry college.
A friend suggested checking out
x the firefighter's test at the Los
J O�� " � � ; ��ngeles Ciry Fire Department.°The
� ���r� � more I looked at becoming a fire-
� fighter,"Callahan recalls,"the better I
C������� liked it.°Competing against 2,000
� applicants for 200 positions,he was
,� � hired and spent the next 33 years ris-
� _�' ; � ing to LAFD's second in command in
By.StGt12 7'jZOYi2�'IS012 ��o�w�� da' ���, `�'� 1997. �
- }fi T'��� 'Although I had the same employ-
he recently-appointed chief of the San ' �,.,,� er,"he says,°I had 28 different job
Luis Obispo City Fire Department may be ��.,. � �', assignments that kept me moving
new to the city,but the job is old hat to around.I was never bored.Always
him. faced with more challenges."
He was Depury Chief and Commander of ��°�` After retiring in early 2003,"I
Operations at the Los Angeles City Fire planned to travel and spoil the
Department-the second highest ranking posi- ;randkids,°Callahan says.Frequent
tion-before heading up SLO's department requests for his fire-fighting expertise
beginning last November,replacing Wolfgang �� prompted him to open a consulting
Knabe. company dealing with public safery.
The 57-year-old has never been happier. He and his wife,Lynne,had already planned a move to SLO,but
"It's job fulfilling in a variety of ways,°Callahan explains."Unlike in instead of extended retirement there,Callahan discovered a second
LA,here the department is smaller.We can make changes without calling.The local fire department needed a chief.
°I gave it thought,°recalls Callahan."I knew the city and the fire
department had such a great reputation.I was also impressed with
. ciry government and its department heads,and most of all the enthu-
The Darnell/Eiehler siastic firefighters.I wasn't really looking for a job,but I decided to see
how I might fit in there."
; ,,� The fire chief oversees 10-square-miles serving an area that con-
j ��,� tains four fire stations and some 45,000 residents,plus Cal Poly stu-
; dents.There are 50 firefighters with 14 on duty each day.
� >„ �
I � , ��'"� ���; � The department responds to some 4,500 emecgency calls a year,a
� � �:� � �" �� � �"� number that's increasing rapidly."Two thirds are medical calls,"
�
i ' ` Callahan says."It's an aging population with more and more elder-
"���'' ,,,� :� �� care facilities.
��� �' "Totally a public service,giving,not designed to make a profit.
� Lives are at stake.Someone is there four minutes after the call.You
� '<�-° � won't find that service in any other business."
-- The SLO fire chief is one of nine city department heads."In Los
Angeles,°Callahan says,°there wasn't a loop between departments.
Cralg 5.Darnell,B.S. Madia Dadgar,B.S. John L.F.ichler,VP CPP
•
cFxriFien F�i�nNcini ue�.,s�e,�� ��„�.,-,i,r�„��;��,. They operated on a more specialized basis.Here,cooperation
� >>i„aNti�N K���es�„�du,.e �'����n�� between departments is mandated.We all focus on all the ciry's prob-
Z Put your TAX REFLJND to good use. lems together.Everyone knows everyone else on a first-name basis.
� If you received a refund from the IRS this year The spirit of cooperation is like family."
? consider putting it to work for you. Born and raised in the LA area,Callahan subscribed to his father's
Pay down debt, invest in a retirement account, worldly advice-stay out of trouble and get a worthwhile education.
� Callahan attended a trade high school where he not only took college
*� or contr�ibute to a child's education.
� prep courses,but also learned skills in metallurgy.
� Let the Darnell/Eichler Financial Planning Team, Bethlehem Steel snapped him up immediately after graduation."I
� with over 2> years of investment experience, hit the ground running,"says Callahan.At 17 he was x-caying aircraft
guide you to�-ards financial independence. parts,until a transfer proved a bad fit and he gave notice.
0 To schedule a free consultation, please call: His first LAFD assignment was in downtown LA."I'd led a sheltered
Uj t$0�, 5����RA t��Z, existence,"he says,"wondering why were there so many people up at
. 3 a.m.when they have to go to work tomorrow."
� ` T ��-+�-+ ' cT �.,��-+ On his first fire call,Callahan recalls heading down into a base-
p �'�-1,��'L '�=,L � :�����C7'LLL ment.Big rats were running up the stairs to escape.He remembers
� 299 Madonna Road • San Luis Obispo, CA 93405 thinking,"Am I going the right direction?"
'� Eagerly embracing his new-found career,Callahan took advantage
Member:NASD-SIPC CA Lic.#080?>57
� of promotion exams.He made engineer grade at 25,"driving my o�a'n
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Lt-�`a:, ,r ,;f�r"de,'�a:itlt fire�2gltie,:
Right.•]ohn reviews records with fire inspector Tracy Ferguson
fire engine around the streets of LA,"he says. light up as he recalls using his street experi- out to fire departments in other countries-
"I thought that was pretry cool.° ence to coordinate fire units on the scene, including Israel,China,and Japan-to help
He also found himself immersed in the leg- moving them around to fill operational gaps. them develop disaster emergency plans.
endary camaraderie found among firefighters He also remembers calling a group of firefight- "They wanted to learn how it's done in
everywhere."It's hard for others to under- ers out from inside a burning building just California,"he says,°where we're seen as pro-
stand,"Callahan explains."Working 24-hour before the roof collapsed. gressive firefighters."It was uphill for some.In
shifts brings firefighters together in a tight Callahan spent two years investigating sus- Tel Aviv,he notes,"the department was so
bonding.They go out on calls depending on pected arson cases,"digging in fires to see poorly budgeted it couldn't even afford busi-
each other,trusting each other.It crosses over how they started,"he says."We were trained ness cards."
to firemen in other fire departments in other as peace officers and carried weapons.The International exchange works two ways,
towns. first guy I arrested was on probation for pos- Callahan adds,explaining that the concept for
'Bonding was even greater after 9/ll.And sessing a machine gun." Communiry Emergency Response came from
there was greater respect for firefighters. After 10 years as captain,Callahan was pro- Japan in the mid'80s.°I watched it blossom.
People running out of buildings while fire- moted to Battalion Chief and continued his So far in SLO we've gotten city employees and
fighters ran in." climb up management rungs.Along the way more than 600 citizens trained"
After making captain grade,Callahan he earned degrees in management and fire Reflecting on his career,Callahan says,".4
served a variety of assignments all over the technology. source of pride is that no firefighter got seri-
city,including a stint as a dispatcher.His eyes Holding reins on several LAFD's operations, ously hurt at any of my fires.And I always fielt
Callahan experienced challenging and excit- I had enough training to comfortably handle
ing times.He not only oversaw the depart- anything that came up.°
_ � �'� ��.-�,_y ' � ment's preparations for the 2000 Democratic Like the other firefighters in his depart-
�` � � �lational Convention,but had in-charge ment,Callahan adds,"I'm doing what I want �
�
�� � �'� � - � involvement in some of the largest and most to do-helping people,work I love." �
� ��e complicated emergency incidents in southern i
California,including the Northridge For more information about the SLO City
Earthquake. Fire Department,go to web site www.ci.san-
Representing LAFD,Callahan also reached luis-obispo.ca.us/fire/index.asp.
_' �- �
�
� � � � �
� '�"`��"` � ��.,� (�
O
; `. �
. :, �-
�`" � For 1Neicome Gifts, iVlaps, �ivic 1n#�rrvsatior� �
¢� � • San Luis Obispo: Jan Nanninga . . . . . 544-3046 p
• Morro Bay/Cayucos/ Z
�"` Los Osos: Frenchie C►ark . . . . . . . . . . . 541-2807 a
Liz Hiatt-Salas . 5 Cities/Nipomo/ �
��"- Owner Santa Maria/Avila: Dee Dee Magri . . . .595-2755 y
`� -� 541—ZS�1 . Cambria: Mar'an Swantek . . . . . . . . . 927-8146 �,
salas54@sbcglobal.net �
A FREE SERVICE • North County: Sandy Hexberg . . . . . . 238-1529 �,
joiin Gnliala�uz rit tlte st�lrt oj�izts ceir�eer° TO NEWCOMERS �
��-.F,-�¢�-a,�,.�< - .��-�_.��,,;.�-���-�� :_$..:.� ���._.,�.. . -,;;���F , ._,_ ��� ,:����,��x.��.���������:�:
a Washington developing transportation pro-
l0 ��;
��ople grams for employees to take regional tcansit
� to work rather than driving their cars This
� �vas followed by a four-year stint in Seattle
• � directin marketin for the U-PASS ro ram
�� ', �"'"""� g g p g
f, � at the University of Washington.The 0-ppSS
program is a transportation choices program
����� � that offers staff,faculty,and students a dis-
Qu'nn counted bus pass,merchant discounts,a
Shcl I.UIS ObISpO R�IOIIdI guaranteed ride home,as well as carpool,
vanpool,and bike programs."The program
Rideshare 111 £ basically encourages transportation choices
� ��� �"���� other than driving alone to work or school,"
���h�� � �. �. � � she explains.After the University of
�� � ,� r, -
�;,'° * '� , ' ��`. Washington job she served as the Urban
�� � �� � ,�� tilobili Grou s trans ocration mana erfo�
By Melissa Abramovitz � � � ���� ry p� p g
� �� "� �,�� ���� � �� ,�.��� ,�,� �t- the ciry of SeattLe,managing and expandii�g
� � ���� � �, � � ��'���� the Flex-Pass program(a discounted bus
�.
orn and raised in Laverne,California, � �� �� �� � �.,r�� �`�� � � pass),and then moved on ToVancouver,
� �����
about 50 miles east of Los Angeles, �`� ��` � � ,�`"� � '�� C�anada working for Better Environmentalh�
5 �,
Lisa Quinn has taken a circuitous ���� ��'��' : �v� �` � Sound Transportation.The Vancouverjob
route before arriving back in California as � � ���� involved training employers and employees
the San Luis Obispo Regional Rideshare � to try alternative forms of transportationand
Program Coordinator.After obtaining her colleges.After that she worked w�th a consult- to reduce the amount of time their vehicles
degree in advertising from San Jose State, ing firm in Palo Alto developing alternative spent idling in traffic."Vancouver was the ulti-
Quinn wanted to combine her background in transportarion programs.As an avid bicyclist, mate place to learn the transportation busi-
advertising with the new field of transporta- she found this arrangement suited her fine."It ness,"she says."They treat bicyclists well and
tion management She became interested in was great,"she says."I was living in San Jose it was also educational to live in another
this field after being in a car accident in col- and warking in Palo Alto and I was able to ride country.Vancouver is one of the model cities
lege.The car was totaled,she didn't buy my bike to the train station and put my bike for transportation progress."
another one,and she learned to get around on on the train and ride the train in to work." VVhile she liked Vancouver,Lisa felt alackot
her bicycle.She took a job developing a trans- Greater opportunities beckoned up north, a sense of community there.She also longed
portation plan far the Santa Clara communiry and Quinn accepted a job in Tacoma, to be closer to family in California,and�vhen
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0 BEST selection•Expert advice•Best prices
.�
�' � u �1acSuperstore
� yb�� Apple � �
o ���`��� Specialist � � � 1
� Pacific Coast Center•SLO
N
� �0�� dt � � - � (where Madonna Rd.meets Higuera)
� 805J81.6227
M_`.A_Y �S portation to work or school gets stuck or sick promises to offer a good time and good bicy- ��
��_ �� � � or their kids need them,SLO Regional cle knowledge for all.
�` � � ; Rideshare sends a RideOn Shuttle to take the Durin Bike Month there will also be a
� ! � � ��� ��V� ��'�}`��} individual hom f ' g
i� � ��t.� e or�ust$4. competition to decorate company�nnndows
I �i�`� . !> � �'1��� Right now Lisa is hard at work on the May with the Bikes in Bloom theme.Local artists
��� � � � . -v-��°' Is Bike Month campaign.This year's Bike are available to help with the displays.A panel
pMonth theme is'Bikes in Bloom."SLO of judges will select the winning Bike Art
Regional Rideshare has planned a variery of Window Display,which will be announced at
biking activities to encourage people to ride the Bike Fest on May 18.The winning busi-
�` t their bikes instead of driving a vehicle.During ness receives recognition at the Bike Fest.
Bike Week May 15-19,Regional Rideshare and Lisa Quinn does not merely promote events
-� local coffee houses will be providing free cof- like Bike Month;she also lives them.As a ded-
fee and Bike Month T-shirts to participants. icated bicyclist she puts her bike on the bus to
'`� ``�x Businesses,organizations,and schools are go to wark from her home in Morro Bay and
� ,, .
� � ^' encouraged to participate in the Commuter tries to ride the bike home as often as possi-
Bike Challenge and the Executive Commuter ble.She also enjoys mountain biking,running,
� Challenge.Teams can register to win prizes for and participating in triathlons.Other hobbies
�' the largest percentage of people or the most include reading nonfiction,going to movies,
miles ridden.On Thursday May 18th Bike and gardening.She wants to learn to surf and
Week will culminate in a Bike Fest from 5-9 hopes to become active in volunteer work as
pm in Mission Plaza.Bike Fest will feature she settles into her new home.
interactive games,raffle tickets for prizes,a For more information on SLO Regional
the job opened up at San Luis Obispo Pedal Zoo,educational booths,music,a BMX Rideshare or any of its programs,call Quinn at
Regional Rideshare,she jumped at the chance show,and the Iron Mechanic competition.It 781-4462 or visit www.rideshare.org.
to return to her home state and to share her
transportation knowledge in a small com- /�� ' ' t� '" �;'���/!�__��,,,_�Ty '�T t�}
muniry.SLO Regional Rideshare is dedicated
to reducing the number of single occupant
vehicles on roads and highways,conserving ,
fuel,reducing air pollution,and making it 3'"`
easier for commuters to get to work or ���;�� �i ��� ������
school.Workmg in partnership�nnth the Air = ,,
Pollution Control District and RideOn ' �� � �
Transp grtation Managemept Association, ���� ����� � r �1������ ; f w` � .
SLO Re ional Rideshare ex lains the value �
of alternative transportation to employers � �` � js�`�'�"
and customizes programs to meet each ��n��� �� ��
company's needs.They also keep a database �`�� �����"�
which matches commuters with others who �`, � ff�,�,_ �� �
have similar work hours and locarions to �:=- �� � � �
encourage ride sharing. � � 5 �
Quinn has been Regional Rideshare " , � . -
� �'
Coordinator since November of 2005 and is ;3 � " y' '�# `�� �-
thoroughly enjoying her job."You have to be = �` �'�'
creative here in working out transportation �. �'!�������� '`�
choices,"she says.°The buses don't run as � 4 s
frequently as in larger cities and people here ������ � ����
�
aren't as much in carpool ar vanpool mode. _`
But people are willing to try things,and the � ' �������� �'���������� �:'`
San Luis Obispo area has higher than the ��=�' ������������� �' ' ,,�, ` ��
national average in taking alternative trans- � ��� - `'�. ;.� � . C!�
portation."Her job involves a lot of working � �����Q� �]���'�'� "'� �' �� �'��� , ����� �
with incentives for employers to encourage f � �t �
walking,carpooling,taking the bus,and bik- ���' ������� �����1��� "� ' � �' �"�" ����'`°* . C�
ing to work.She often goes out and does a `�`��,�, ���� �����'�'���� "'� � �
' :. ; :
work site analysis to try to encourage �; ��� ����� � °t� 'a �-° �-� ��,`_ �� �
employers to start these programs.For � �
example,she has been working with � F�� `
Atascadero State Hospital to get a vanpool a � �, ;�` '`�: c
program going. � �� v��' �� �
�_,�� z
Her job also involves revamping the SLO _
Regional Rideshare website to make it more I �
�
user friendly and to make the commuter a. � Paso Robles Arroyo Grande San Luis Obispo .
database matching service available online. 1234 PaCk St 133 Bridge St 6$6 Higuera y
She is also promoting the guaranteed ride � � ' 238-2233 481-1700 541-0686 �
�.
home program to make people feel better '—'
about leaving their cars at home.In case N
� � ,:,<<,
0
someone who has taken alternative trans- ` "" ""'<, f+1"'�"""���E �
12 � ���'� � � � ���� � �
,��ople � � �� `� � - �
� �� ��� ��� ��
���� � - �' �,
���
Gordon � � � �
.
�� �
Snider
�� � �
Writer,World Traveler, a�
Photographer and Retired ��£ �� � �
Marketing Consultant � ��� - �� � � �
By Ingrid Reti � �
_ �
� ,, _
fter writing travel articles and two non- � ; � -
w _:F. �
ficrion marketing strategy books,Gordon � � �� ���� ����.�� � � �� �� �
nider in retirement now spends his time � � � � x
.�:� ..
writing novels.His first published novel, '� , �" � � ;� �,�.
Sigourney's Quest,inspired by two trips he � � �� �� � ����
made to Tibet in the mid 90s,has just been ` � � �� � ��� � � � _,����
published by Helm Publishing. " `
�.
.
�- -�-�" � �, . .�� _
. .., ,: _
An"almost native"Californian,Gordon was �'�� ` �� " � "
born in El Paso Texas as his parents were on Gordon and Fe Snider
their way to California.He laughed,"I like to
say that I missed being born in Califomia by five months,which for tour operators."That led first to Gordon traveling all over South
explains my wanderlust."Both his father and mother were chemists. America photographing for EcoAdventures.It was followed in the mid
Gordon grew up in Los Angeles and after graduating from John 90s by his photographing Bhutan,Tibet and Nepal for Himalayan
Marshall High School near Griffith Park,first attended UCSB and then Treasures and Travel.Both companies used his photographs for pro-
UCLA where he eamed a B.S.in Business Administration.That was fol- motional materials and slide shows."I did two trips to Tibet and that
lowed in 1969,by an M.B.A.in Marketing from Cal State L.A..He led to my novel."
recalled that at the time you could park for 25¢at Cal State L.A.and Fe accompanied Gordon on many of his trips.Together they traveled
books cost about$10 each, to the Soviet Union,China,Borneo,Indonesia,Thailand,Philippines,
Gordon has always had wanderlust and traveled all over the world to Malaysia,Korea,Tibet and all through South America.Most of their
places that interested him."I traveled my whole life and photographed trips were for a month or less and sometimes included several coun-
and what I started doing after I came back from a trip was to write a tries.
travel article accompanied by my photography.I got a number of travel Asked about the genesis of Sigourney's Quest Gordon focused first
articles published in local magazines."In the 70s,while he was teach- on his earlier non-fiction writing.°I had written Winning Marketing
ing marketing and business courses at Pacific States Universiry,Gordon Strategies, (Appollo Press)in the 80s and then,in 1999 I published How
met Fe who was running the library there.The two were married in to Become a Killer Competitor(Jain Publishers).That was based on m��
1979. consulting experiences over the years and it was designed for small
For the next few years Gordon worked for various companies.Then businesses.It's a book I use in my classroom at Cal Poly.Since moving
in 1981 he started his own consulting business doing consulting work here I usually have taught two upper division classes every quarter at
for small and medium sized companies in strategic planning and mar- Poly.
keting.He explained,"One of the industries that I specialized in, "I got tired of writing nonfiction,and decided I didn't want to do
because I had some previous experience in that industry,was the travel that any more,so I started writing novels.And,having been in Tibet,I
industry.So I started doing some consulting for tour operators.When I was very concerned with what was happening to Tibet because of the
did marketing trips for them,I also took a lot of photographs.They Chinese government's policies.It was one of the most intriguing places
started using my photographs in their promotional materials.Another I had ever been.I loved it and the people.It's a very difficult country to
• tour operator spotted the photographs and hired me to do photo- travel in.You are at about 12,000'most of the time.I was inspired by
� graphs for them.And I stopped consulting and started photographing my trip there and that led me to write the novel.While it is first and
Q
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doing.He followed that with sending out his ;� � � ' �'�� 13
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� queries and book proposals."I sent � �
- Sigourney's Quest to Diane Helm of Helm ��
,=�a� ' x"" � °
Publishing,a small publisher.She responded ��,. ��� ��
within two weeks and said she would publish �, , s
�� it.She was pretry excited about the book.I do
,����§ have my books professionally edited."He ��
� �� 4� ��T;«.-��.;.� paused briefly,°Myadvice for anyone who �� - '�.�
..- ..e,
_4 _
wants to get their bookpublished is get pro- ��- �r
���:, ��`�^�'���_ fessional editing.It wi11 give you much more � �
credibility.°Gordon attended the Cuesta �, �`
� _ _, �*��."` Writer's Conference a few years ago and ����� a
�, .
w; .� . _., . a_,.
�`� ' ����`���` ��� ���°"�_�� �=�� � , spoke there to an agent who recommended � '�
� '
�,�_, ..,�3 .� Y r ,.: an editor in Oregon.He has been happy with " �_`�
�, � ,
�z� �a�:� ; � ��"� her work and is about to send her his third ��� �. ��' ���"���i M I �C�� �
� � ��� ��� �� �t��
:�.- : � � `�� ,� . �� novel,set in Venice.He explained that what �
�y� .,,��; -' n���"� ���-�. � �� she does is,"fine tuning.She brought up
' some tensions and some things the book
�:�F ;;� .
- � � needed that I wasn't thinking of.She helped -���
� � -
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A few of Gordon's pictures from Tibet
., :.
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foremost an adventure story,it is also very �"��` _ -� happen.I write these books and I don't know
spiritual and confronts the Chinese issue. �-- � . �vhat's going to happen.I have a roadmap in
There are two levels to the book." � �� ��- � � ` �� my mind and it's not formally written down.
NY �'� �a����
In 1999 Gordon decided to retire and he As I start writing it changes.All of a sudden,
and Fe left the Bay area and moved to Pismo � � , the characters start doing things I had no idea
Beach and that is when he began to focus on � �� ``� � they were going to do.In my other completed
fiction writing."We had seen enough other �'� _ ; �'_� � ,� � � novel,The Separatist,my main character I
places;we knew this was where we wanted to =�: � ' � ��';�` started with became a secondary character
live." ���=' ,� u��'� and this other woman emerged and became
Asked how he found a publisher,he replied, � �;��' �'�' the main character."He chuckled,"I have so
°I sent out queries.I did not have an agent. � � � �}. � � much fun writing,I don't mind all the editing
With novels it's almost impossible to get an � and going back in the rewriting.If you are
agent It's a matter of sending out book pro- �" going to have a good novel,you probably have
posals."What he did was to obtain The to rewrite it half a dozen times.I don't even
Writer's Market and look for publishers he mind that.I just enjoy it It's pleasurable."
thought might be interested in what he was ,��
, i, �
�
a�� I �.�,+�......e�.�.,�,�...��,,.....s
�.�. ,� r.; �. .
���t�.;. . . -�,�..-���_'...
` me round out the characters and make them ��
���� �q � more complete.She helped me show their �� f �
� . ~�� �
���,e„_�� �� � � feelings and emotions more,i.e.show don't � ��
�����;, � tell." ��� ` �
�� �,�� �r� When they moved to Pismo,Fe also retired �� r (n
`� ' f
� �,� ��� � fiom her job as Librarian for the Hewlett �� . �'
; ?� � " t Packard Foundation.She reads Gordon's � ' � �
��� ��, ��.
�, �;�*`�� '� books and is his first critic.Shortly after mov- �
a'� � ��� � �' �' � ��� . ing to Pismo,the two went on their long- �� '�. .;�' �
��� ��`. �"�r�,���a b�" �.a �?�` ` �� �-
� � planned trip to Africa.Since then they have �
���,���� � ����� � not done much traveling."We kept looking �
� �� ����� around and saying we should take a trip," �
�� ���h Gordon laughed,"but living here is kind of � C
,��-�-�� �� , like being on a trip.So we find it kind of hard � ��� �
� � ���.�. �_,=�'� � : to leave.We did go back to Europe this last �� � � �
-..�'' �,� � , � summer." � �
���'- � . Gardon plans to retire from Cal Poly this •
4 � ! year and spend full time on his writing.He �
= f�„�� hopes to get his other two novels published �
,�.� . �
� � . � � and already has a concept for his next novel.
��'� � - N
He considers fiction writing"such a fabulous o
��� �,-�/��� � � � - � creative process.I never know what is going to 0
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����U�CENT�'��`� �� � , �e
The Tr�,es of �� n � ��.�i
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By Joseph Carotenuti � �
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T A �at's the best part of Downtown?Look up-it's the canopy of 8 .�°`" `� �
V\/ trees.Imagine the striking difference without them!Indeed,
v photos taken well after the turn of the last century do not
show a town abundant in foliage. -, �« � ���� � ��a�'�'" "''�"�' ��'���_��
With the founding of the Mission in 1772,the need for wood for
building and burning severely reduced trees in the area noted for its were health conscious,eucalyptus trees produced oil which had
grasslands.Even the building of the current church was accomplished "immense power." One traveler at the turn of the century commented
by hauling timbers from a distance.William G.Dana's Casa Grande on the various trees lining the streets...but downtown San Luis Obispo
boasted of lumber brought around Cape Horn in 1851. remained bleak.
A correspondent from San Francisco in 1868 advised the citizenry to Today,as an estimate,there are about 30,000 trees on public proper-
cherish the few remaining olive trees near the Mission.The next year, ty.This represents about 20 percent of the total foliage in the area.
the local newspaper extolled the 14 advantages of planting mulberry There are more trees in the valley than any other time in its
trees while praise the following year was for the cottonwood.Yet,in history...and Mother Nature cannot take all the credit.She has had
1875,a reporter lamented:"San Luis Obispo is nearly destitute of fruits, help.
even the most common variety." Official notice came in the 1960s when led by Councilman R.L.
The Editor of the then Telegraph Tribune in 1876 wrote about the Graves,trees became a priority.In 1963,43 carrot wood trees were
trees which made Broad Street"always beautiful"or the pepper trees in planted on Chorro Street between Palm and Pacific.Current Mayor
front of R.E.Jack's house.If beauty and comfort were unconvincing, Dave Romero was responsible for the planting as City Engineer.About
another article explained that shade increased properry value.If you 70 trees followed in November finding homes along Higuera between
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f�LOO�i C�OU17lIN011tB7"L')i�li'L'i!ue�Ure ii'"e'L'3CtIf(f Cl 100ii iOCiflj'.
Santa Rosa and Nipomo.Ordinances were passed,a Tree Committee resources.He looks forward to developing a community forester cadre
established and as we know...the trees have been growing and spread- of volunteers."The first four years for a new tree are critical,°he notes
ing ever since.Truly official notice came in 1991 when the California when watering and light pruning are essential.Eventually,a tree cares
Sycamore was designated the official Ciry tree. for itself but still needs personal attention to thrive.Communiry
While tree planting and care are encouraged for residences and busi- foresters would receive professional in-service and supplement the
nesses,some trees are considered less desirable mainly for their inva- City staff in tree promotion.Indeed,they would become a tree's
sive root systems.The City maintains a basic list of 53 recommended guardian watching after its well-being.
trees.If no tree on the list meets the need,the City must be consulted. Create some shade,grow some fruit,and improve the air simply by
The large selection of trees provides not only variery in the Ciry neigh- planting a tree.We often miss seeing the riches around us...until look-
borhoods but reduces expenses associated with roots invading sewer ing up we note the trees of San Luis Obispo.
lines,cracking sidewalks and lifting foundations.This kind of attention To learn more,go to www.slociry.org and click on Public Works.
has earned our being designated as a Tree Ciry,U.S.A.The honor high- Thanks to Ron Clarke and the San Luis Obispo County Historical
lights the civic and communiry involvement in our"forest.° Society for the pictures of yesterday's downtown.
While not all trees are equal,some are really special.Heritage trees
are designated by the City Council because of their historic interest
or their unusual species or size.Currently,only 21 carry the designa- ` ��� �'he Real Estate Corner
tion.Undoubtedly,the two most famous are the silk floss tree `
' (Chorisia speciosa)found in front of the Mission and the Sequoia ��� �, Price and Value in Our Marketplace
senipervirens(redwood)also known as the Moon Tree growing near You have seen it all over the years--interest rates rise and
the Creek.The former planted in 1956 produces a flower which fall,sales prices escalate and decline.No matter what
resembles a cross between a lily and a hibiscus.The bloom resembles phase the market is in,it is always important to price your
silky cotton floss as it leaves the tree.The latter designated by a home on the central coast competitively.How can you
plaque was planted as part of the Bicentennial celebration and was price your home with confidence?
germinated from seeds that went to the Moon. """'"` "`""�" . San Luis Obispo and the Central Coast are areas that
For a more personal commitment,a Commemorative Grove was people want to live in.Markets change,loan t�ates
established in 1989.To remember or celebrate,well over two-hun- change...even our city can change,but the ocean will always be there,the moun-
tains,the creeks,the weather...even the colleges...these all make it desirable.
dred residents have planted a tree in the Grove in Laguna Lake Park. Some homes can sit on the market too long and become"stale"when initially
Each one has a small plaque to remember the planting. priced too high.Showings stop because most buyers have already seen it.Why let it
The only°dark"side of our trees was their use to string up some sit when small price reductions can bring it back to the public eye?Unless the con-
criminals in the pioneer days.Myths abound as to their location,but dition of the house is just in shambles,why isn't someone buying it?On the Central
one early resident recalled her grandmother often saw"fruit"on the Coast,most likely,it's price!
The first step is to contact a professional Realtor for a market anal��sis.The (f�
one on Chorro Street. Realtor willlook at recent sales of comparable homes in your area and give you C-'
Trees not only provide shade but also help reduce the temperature information about other properties that are currently on the market.B,y comparing 0
and purify the air.Long used as wind breaks,studies show trees the size,location and condition of your home to the competition,your agent can help
reduCe the instances of crime.Where is there a more peaceful setting you determine what to ask for your home.This isn't just looking at recent closing n
than a ark for strollin a famil icnic,or sim 1 s ace to en o prices,anyone can do that on the internet(and believe me,some sources aren't that
P g� YP P➢ P JY �
nature? Even the heart of New York Ci is Central Park and not a accurate!).Good agents have actually been IN the houses you are comparing yours �
�' to.That is how to do it right! -*
high rise. Even in an active market,an inflated price may frighten prospective buyers away. `C
Every year San Luis Obispo officially promotes trees in Arbor Day A house that is over-priced can take additional weeks or months to sell,and the final O
activities.The activities have earned the City a Gold Leaf Award from sale price may even be lower than if the sellers had started out more realistically. e
the International Society of Arboriculture.It is the"OsCar"for Arbor The price is based on market conditions,comparable sales,and our years of experi- Z
Day activities.This year's events will take place on Apri129.EspeciallV ence in the marketplace. Always remember...what vour home is worth,is what some-
geared toward children,what better way to enhance your communiry, one is willing to pay for it! �
he1 teach children to res ect their Earth,and remember that Gold For professional aduice on all aspects of buying aad selliag real estate feel •
P P free to call Robert at Corrterstorce Real Estate,805-543-8500 or visit him �
Leaf Award on an on-going basis. online at www.LiveInSLO.corn. '-�
Knowledgeable,enthusiastic and dedicated to our urban farest, —
�
City Arborist Ron Combs is a key member of the Natural Resources � �
Department that plants,maintains,and removes trees.As with all i ' ' o
City budgets,there are always more goals to accomplish with fewer �
o�
is ".
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�� �% ���� 150 Years ; � _ _ : �
� �
Q�JCEN`��'� The pueblo of San Luis Obispo �
was small,only a few houses. �
Newspapers reported in the 1850s
that San Luis Obispo was"very dulY'and"beset with evil eharacters,and In tdre errrl}�rltil-s t/re 5LU.tlission
robberies are momentarily expected."Nevertheless,the once Mexican- ii�as the I�risi�zr�ss{ir�b of the corrinii�iiity.
ruled pueblo incorporated as a General Law City on April 19,1856. ,
One hundred and fifty years later our city is celebrating its birthday as although one of the smallest."It did very well economically."
the commercial,governmental and cultural hub of the Central Coast. A In 1782 the King of Spain levied a taY against the Franciscans to help
Sesquicentennial Steering Committee convened by the city hopes that fund his war against England and Mission San Luis Obispo de Tolosa
the community will share its enthusiasm and join in with special events contributed its share of the assessment by sending$107 to Spain as did
throughout the year.Different aspects of our city will be featured month- many larger Missions.
ly.April's focus is on business and leadership.A special grand finale The Mission flourished and construction of the Church,the priest's
birthday party will be held on October 21 st in SLO Mission Plaza.If you, residence and the convent wing were all built in 1794.Mills,store-
your club or organization would like to parCicipate,please contact Kendi rooms and soldiers barracks were among the other adobe and tile
RooC at kroot@calpoly.edu or 756-5113 or Betsy K'�ser at the City of San structures built by the natives between then and 1809. The number of
Luis Obispo at 756-7123. neophytes peaked at 832 in 1804.
• Even after the Mexican War for Independence began in 1810 and
Bus�ness � Spain ceased sending funds,the California Missions were mostly self-
� sufficient Construction continued until 1820 and housing for the neo-
�.,eadersh�p Phytes and a granary were built and the quadrangle was completed.
But the Mission's prosperiry was in decline and after Me�co won
her independence from Spain in 1821,all California Missions we�e sec-
By Sandy Baer ularized and their vast land holdings sold to politicians and their '
ommerce on the Central Coast began well before the incorpora- friends.
tion of San Luis Obispo as a city in 1856.Undoubtedly,the Governor Pio Pico sold Mission San Luis Obispo de Tolosa for$510
Chumash,who were hunter-gatherers and adept at fishing,trad- to Captain 1ohn Wilson in 1845.By then,the Mission was in terrible
ed the bounty of the sea.Native settlements often built tomols or plank disrepair but usable buildings such as the convent wing housed a
canoes that facilitated the distribution of goods and could even be school as well as a jail and the county's first courthouse.Captain
used for whaling. William Goodwin Dana built the first hotel in town in 1851,the Casa
Chumash literally means"makers of shell bead money"and comes Grande that eventually became the Court House unti11870.
from the Santa Barbara language,Syuxtun Aqliw,one of the seven dis- Commerce was chiefly agricultural but the drought of 1862-64 virtu-
tinct languages within the Chumash language family.The Chumash ally ended the cattle industry in California.San Luis Obispo was largel��
were also excellent crafts makers and their coiled baskets were both lawless in the mid to late nineteenth century.At a time when it was dif-
functional and decorative. ficult to prove land ownership,many were compelled to sell off huge
In 1769 Gaspar de Portola was the first European to explore this area land holdings to newcomers.
• followed in 1772 by Franciscan Father Junipero Serra who established In 1865,Edgar Willis Steele and his brothers,dairy farmers who
�� Mission San Luis Obispo de Tolosa.Earlier that year supplies at the owned the Pescadero Ranch in San Mateo Counry,purchased 45,000
existing four missions dwindled and starvation seemed eminent until acres in the Edna Valley for$1.10 per acre and introduced the modern
O Father Serra sent a hunting expedition to the Valley of the Bears. dairy industry to San Luis Obispo County.They operated five dairy
' More than 25 mule loads of dried bear meat and seed were sent farms each with 150 head of dairy cattle.
� north to feed priests,neophytes and soldiers at the Mission San Carlos According to the San Luis Obispo Board of Trade,the precursor to
� Borromeo de Carmelo(Carmel Mission). With its mild climate,fertile our modern day Chamber of Commerce formed by local business lead-
� land,proximiry to the sea and relatively friendly Chumash natives, ers in 1887,San Luis Obispo Counry°surpassed even Marin Counry as
O Father Serra chose San Luis Obispo as the site for the fifth mission in the banner cow country of California.°
U an eventual chain of 21. The Steele's specialized in cheese and in 1870,San Francisco's
� Like most California Missions,the Mission San Luis Obispo de Commercial Herald,the standard commercial and credit reporter for
,� Tolosa supported itself by growing crops of wheat and corn and raising the West,valued the Steele's holdings at$150 million.Many other
� herds of cattle and horses as well as cultivating grapes in a vineyard. European immigrants found their way to San Luis Obispo and flour-
• Native Chumash borrowed guns from the Spanish soldiers to hunt bear ished during this period,including Italian-Swiss and Portuguese.
O� and they were so successful that the Mission San Luis Obispo de Tolosa In A Vast Pastoral Domain: San Luis Obispo County in the 1870s
continued to supply other Missions in Alta California with bear meat. the author wrote about San Luis Obispo."The 1870s were a pivotal
� Accarding to Dan Krieger,Cal Poly history professor and author of period that recards the region's shift from a poor,remote and some-
'i San Luis Obispo County: Looking Back Into The Middle Kingdom, times violent outpost of rural California to a locale prized for its diverse
� Mission San Luis Obispo de Tolosa was one of the wealthier Missions, and spectacular scenery and rich farms and mines."
� � � 17
_=y� z -
`� _.�� � Ah Louis sitting in
��= � front of his store
���
,',� wareholise. �" ���,
�`
�
� �� Pictured right io � _
the Ah Louis store .;y ,
`� � � and a look down ��
� � _,� � � � {�
�� Montere,y Street,circ;� �m
I ���� � � ����� � �93° 1 1 �
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� �o;� building the first wharf on San Luis Bay,he so there was unrest and a policy to remove
,����_ -� ��� � � '� established the first Chinese store in the coun- Chinese laundries from San Luis Obispo's ciry
� "�� �� �j ty in 1874 on Palm Street at the corner of limits was exercised in 1880.
y ��� ; �� : Chorro Street.Twelve years later,Ah Louis The Pacific Coast Railway Company
�'
_,� i � replaced the original wooden building with a (PCRC),a three-foot narrow gauge railroad
'� ` °prestigious brick building,"constructed with that ran from the shipping wharves at Port
� �.���
r �� bricks from his Bishop's Peak brickyard. Hanford ten miles to the present intersection
� � ' . � Then the hub of Chinatown and now a state of Higuera and South Streets was completed
historic landmark,the store sold general mer- in 1876. Eventually the PCRC was a 76-mile
Anglo-Scottish attorney Walter Murray pub- chandise and served as a pharmacy,selling railroad stretching to Los Olivos by 1887.
lished the first permanent newspaper in specialry herbs.The Ah Louis Store was also Both the railroad and land speculation of
California,the San Luis Obispo Tribune on the Chinese bank,post office and employ- that era boosted the local economy.San Luis
August 7,1869 and soon became our first dis- ment office. The Tribune called it"an orna- Obispo became a two-railroad town in 1894
trict court judge,thereby bringing some sem- ment to the city and it shows the proprietor to when the Southern Pacific reached us from
blance of law and order to the county seat of be an enterprising,competent businessman." San Francisco and eventually in 1901 connect-
one of the original California counties. In 1881 Ah Louis began selling imported ed us by rail to Los Angeles. The PCRC ceased
In 1871,Chauncey Hatch Phillips opened a Chinese and Japanese merchandise at this operation in 1940.Today's Amtrak train sta-
bank with Horatio Warden,a Los Osos Valley upscale store. tion was renovated in the early 1980s.
rancher who later built two of the largest Ah Louis saw a need for a labor force to In order to accommodate businessmen and
buildings in downtown.The Bank of San Luis construct public works projects and he spon- tourists,several hotels were built on Monterey
Obispo incorporated in 1873 with$200,000 in sored many Chinese immigrants who helped Street,including the French Hotel and the
capital with E.W.Steele as its president J.P. build Stage Coach Road and dug the eight Cosmopolitan Hotel whose weekly board��-as
Andrews and William L.Beebe sat on the tunnels through the Santa Lucia Mountains at $8,probably more than local workers could
finance committee. the Cuesta Pass between 1884 and 1894.Even afford as carpenters earned$2 a day and
According to Krieger's book,the Bank of
San Luis Obispo"was so well managed that it
remained open when the Panic of 1875 ruined �
William Chapman Ralston's giant Bank of ��� ����� ����, ��� f-��, , , �
California."The Panic closed practically every
bank in California and led to Ralston's suicide. `�
In addition to the European immigrants,
Chinese settled in San Luis Obispo,most � -1�
notably Wong On.The Taiping Rebellion from )�
1850 to 18641ed to massive migration to the ��-- �� �`�� �� C!)
West and by 1852,one third of all immigrants �y A 1 .� ;���a���`,� �
� . �J r, _ i O �,
to California were Chinese.One in ten San , -�"'��;
Luis Obispo residents was Chinese at the peak � ��.�..� ��� �
of Chinese immigration in the late 1800s. �
Won On was 18 when he left China and 7 , ` �( �c �
crossed the Pacific Ocean in 1856 first to �/' [%"Ll11L% �[/' G�`l.G��JL'!(' IN�l��J .-L'CLC((L:i�i '�
`C
Oregon then to the gold fields near `
Sacramento before he settled in San Luis �-- c
Obispo in 1867. By 1871 he began a brickyard ppEN MON-FRI A7 11 A.M. • SAT AT 4 RM. • CLOSED $UNDAYS Z
on the north side of Cerro San Luis(near a
where Foothill Boulevard is today) and fur- �
nished bricks to build a three-story Court 1865 MONTEREY '
House in 1873.He also furnished bricks for 5 44� 1 V V� �
many of the buildings on Higuera,Monterey �,
and Chorro Streets. WWV�11$(�S,COM ~
Dubbed"Ah Louis"by John Harford,one of p
his partners along with William Beebe in �
18 �� ,
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v
briciclayers earned$3 a day in the late 19th � `I� �� ���`��
century. �� � standing and in use is the Sauer-Adams Adobe
In an account in The Tribune in the 1930s, ���'S� , ������a��! �'���� at 964 Chorro Street Originally built in the
Ah Louis remembered his early days here."I �' � ��� '� � '`' 1820s it too provided lodging and was for a
worked in the French Hotel,then located �J' �� ��� time the St Charles Hotel and then the Red
across from the Mission,as a cook.After that, �UfCEN`��'� Store.Later owned by Victoria Duchi during
I was the foreman and employment agent for Prohibition,it was"well known as a source of
Chinese warking on the Pacific Coast Andrews occupied the first floor,the presi- liquor,but never raided.For a time it was a
Railroad.°Ah Louis died in 1936 at the age of dent's office elegant and equipped with elec- bordello."
94• tricity.The upper floor was the town's first In 1940,Helen Adams and her daughter
The Eagle Hotel was on the corner of public library. bought the property and restored the adobe
Monterey and Osos Streets before J.P. Keeping with the Richardson-Romanesque that they operated as the Olde Mission
Andrews bought it and built the Andrews style of the bank,Andrews built a series of Tearoom as well as a boarding house for Cal
Hotel,the most elegant,in 1885.The three- two-story additions on both Monterey and Poly students.During World War II,service-
story hotel boasted 26 suites,86 single rooms Osos Streets,several of which still stand and men and their families lived there.
with 16 bathrooms."].P.Andrews spared no operate as commercial businesses today. Sometimes referred to as°business valley"
lu�cury in its appointments." Eventually,the Andrews Bank was taken over Monterey Street boasted a number of com-
Unfortunately,on Apri118, 1886,the bell in by the Bank of Italy,later Bank of America. mercial enterprises other than hotels.In 1874
the City Hall tower summoned all volunteer In 1910 Andrews built the Hotel Ramona, brothers Bernard and Henry Sinsheimer
firemen to the buming hotel and nearby an unassuming three-story hotel,to replace moved from San Francisco and soon bought a
buildings,including the County Court House. the original grandiose Ramona Hotel on Essex store in a little adobe on the carner of
The Andrews Hotel and several wooden build- Street(now Johnson Avenue)that burned Monterey and Charro Streets from Bartolo
ings across Monterey Street"were but beds of down in 1905. Two additions,one three-stary Brizzolara.They established Sinsheimer Bros.
ashes and the flames left nothing of the interi- and one four-story were also completed along in 1876"known for its trade in gold dust,
or"although the Court House was saved. Osos Street and the three hotels were renamed grains,beans and cattle°as well as general
Andrews rebuilt a two-story brick"fire- the Andrews Hotel. merchandise.
proof"building on the site and the Bank of The oldest building in downtown still They were soon successful and after a sec-
. . �n,�.��,�
JOHNNY HOUGH �;-� - -.
�i�����lr� Broker Associate �' A�, ,,� �;`��� ` �x�;'`� �'ij
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p � Cammerceal � / � Seasoned fish or ehieken in flour torfi(las
' &industriai i �� wifh ail the fixings.
� Lighting design& � � � �� $7.95
� instaliation
O A California Corporation ,StBQ�C �7' ,S�1Cl171p �.'0111,60
Data distr�buteon A detieious sur-and-tur eombination.
(� systern design& f f
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,� . Energy eonservation CaSUaI t�tlriOSp�lCre — SeP10US F00t�
� . Professional engineers
' OPEN 11:30 M-F
Cp Electrieai const�uctipn 962 Mill Street Lunch&Dinner 7 da}'s a aeek
� C/������� San Luis Obispo,CA 93401 Breakfast serced Sat.&Sun.9:00
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N 7�'!'v Full Bar•Nightl}Specials
,��y FAX:543 3829 cnuceHsr xnazrs , � Owners - Scott&Dana Milstead
�., ,,,,�,rx � , ,, � �� 541-2888 x 3105 � �
thor��eux r�m�ma.�tc,corri .�,.,,f� � 1 � .
� Cell:�{$OS)801-5063
Q�' 3562 Empleo St.,san ku�s obisPo ' johnny@realestategroup.com
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Botl�buildirrgs lanve riotchr�r�aecl nteacl�over t{ae decczr�es.
ond purchase from Brizzolara,this time land,they completed a two- San Luis Obispo had a population of more than 6000;erected a new
story brick building on Monterey Street bounded by Rose Alley in 1884 building every day;and modern cottage cost from$1000 to$2000.
to house their varied merchandise including farm machinery and The Board of Trade was comprised of 100"committed men sympa-
ranching supplies as well as dry goods and clothing.Built in the thetic to the cause and willing to work°according to Krieger.Two mem-
Venetian-Renaissance style with bricks from Ah Louis,"the front of the bers helped write San Luis Obispo's first city charter in 1911.The
store was one of the first cast-iron facades in California." Chamber,restructured under the leadership of William 0'Donnell,later
Half-brother and Civil War veteran Aaron Zacharias(A.Z.)and wife General Postmaster,in 1921 when 90 percent of local businesses
Jeannette°Nettie"Sinsheimer and their young family had moved here belonged to the Chamber.
in 1878.Henry was based in San Francisco as an agent of the Koshland By the 1970s when the Chamber hired Dave Garth,a TV newsman
wool merchants and together the three brothers ran the store,acted as from the Valley in 1973,membership had dropped to 250.Garth imme-
commissioners in beans and grain,ran cattle,and developed land. diately expanded the Board,started a monthly newsletter and signed a
Two sons of A.Z.'s ten children,Louis and Otto,continued to operate contract with the city to undertake promotion of the city as a tourist
Sinsheimer Bros.until Louis's death in 1956.When A.Z.died in 1919, destination.
"all of the businesses in town closed between 11 and 1 o'clock in his "The biggest single change in the ciry since I moved here is that then
honor." it was NOT a popular place to live.It was a sleepy little community with
A.Z.'s youngest son Warren became an oil industry executive and little in its favor.There were poor infrastructure,awful water and no
his son Warren,Jr.,a successful Texas petroleum engineer,moved to culture,°Garth continues."Hearst Castle was a real boost for tourism in
San Luis Obispo to run the family business.Sinsheimer Bros.continued the 1950s."
under family operation until 1974. The family still owns the building, Today's Chamber of Commerce has 1400 members from San Luis
but today it is leased with retail on the street and office suites upstairs. Obispo and its reaches and according to Garth,"Our single biggest
Louis was elected Mayor in 1919,an office he held for 20 years. challenge is work-force housing;it's huge as it's getting more and more
During that time he never cashed a pay warrant and at his death,more difficult to find employees."
than$14,000 had accumulated,all of which was used to establish the San Luis Obispo was and is the commercial center between San
Sinsheimer Family Charitable Trust°to relieve suffering or misfor- Francisco to the North and Los Angeles to the South.Today,after years
tune...of any resident of the city." of mid-twentieth-century cover-ups,the downtown core is being �
Thus our city has the good fortune of being home to the 23.5-acre revived,partially due to the earthquake retrofitting requirements. C-
Sinsheimer Park.Known today as the Sinsheimer Sports Complex it fea- :. �
tures many facilities including a City Swim Center and the San Luis ..:_----------- 'u �
Obispo Baseball Stadium as well as siY tennis courts,a playground, �"�r,����� y���e, ` `�� �„, O
sand volleyball court among other amenities. ��^��-� f� �-�' � ' � :�`' �
Mayor Louis Sinsheimer was an ardent supporter of a much-needed ' r' ` � �
�'�' � � 1 � > �r
Mission restorarion and a campaign eventually raised$70,000.Father ��`��� ��'� ''�, 1 f�_ � �� � � `C
Daniel Keenan,pastor at Old Mission Church contributed significandy �� � �-� ��� r� � �- �� �
when he founded La Fiesta de los Flores(The Festival of the Flowers)in �` � � �; �
�
1925 and restoration began in 1934. � < Z
The Board of Trade,founded by Benjamin Brooks,the new editar of % ' �'" � � � ➢
� � r-
The Tribune,touted San Luis Obispo's virtues including its"broad �' r � �„ ' � •
plains and charming valleys...its public buildings and substantial busi- . '�= ��° '" h
�� � �, � `, � � �- `� �
nessblocks"in a booklet first published in 1907,the predecessor to � ��` �.�,� � � � � t� '�
today's Chamber of Commerce Visitors Guide. �"� ' . �. � �
3 �,
_.�. „, #
The booklet continues,"San Luis Obis o is the business center of a � �` � N
P � � .�.-�� r,;;v ��x : =4 ��
large and productive agricultural and mining section...."Lots 50'x 150' '�'�� �' "� �
O
were selling for an average of$500.Other"Important Items°included: .,��.. ..��,. �� •� r_,r_ ��_,._ .. ,. �:�_.��t,�.. �
�
20 s� importantly,a Harvey's Honey Hut.
� The horses occupy seven spacious
� �' ���� � , � �'��� � �_� �� and grassy pastures surrounding the
� ����� _- � �' arena and are also mov�able assets of
��� t�� �,� � ���, � � � �� the Club.Judge points out that the
, ���`""�� Polo Club is a non-profit venture;the
L��� �� � �� e 14 horses have been donated by peo�
� ple who get taY exemptions,and the
P��� . ,..-�� 20 acres of land are leased.
��� The horses,trained for polo,lead
an idyllic e�stence because they love
By CG�tj2y V6lG�YL�l �� ���� �� ��� �� the game.The grass in the pastures is
� . ,.
� � : supplemented with hay and grain.In
/� nyone who thinks polo is a rich � _' � "� y�- F mid-afternoon,when the players
/� man's game should visit the home ��m � show up from work or school,the
1 1of the Central Coast Polo Club on � -� ° �� � horses stand quietl�or walk up to
Clark Valley Road near Los Osos where � --� ? their riders to be haltered and led to
that perception will be forever changed. the hitchrack where they are tied and
Polo pr•act�ce c�irzong tlae morros
The dirt arena is well manicured and saddled.
boasts very lo-tech(plywood)signs advertis- Judge,founder,coordinator,manager and Most wear breast collars or martingales to
ing local equine-based businesses and pro- general be-all and do-all of the Central Coast prevent the saddles from slipping and keep
claiming the site home to the Cal Poly and Polo Club."The Cal Poly and Cuesta teams heads low.Very important are the bandages,
Cuesta College Polo Clubs as well as a high- play here,and we usually have matches and thick cotton wraps worn on all four legs to
school polo team.The grandstand seats two or practices every afternoon at three o'clock. prevent leg injuries from another pony or a
three dozen and there is elevated standing "During the polo season,which is April wildly-swung mallet.
room so spectators can watch the games over through October,we usually have a game Polo,a game originating in India and
the high fences. every Sunday afternoon at 3 p.m.,and specta- migrating to England through British Army
The arena itself is just 150 feet wide and 300 tors are definitely welcome." officers stationed there in the 19th century,
feet long,while a regulation polo field is 150 The Club's assets are moveable and include involves a team of four riders on each side
yards wide and 300 yards long,or nine times a giant Sooner stock trailer,a ship's container playing siY seven-and-a-half minute chukkers,
its size. which houses saddles and tack,a water truck, or periods,during which they try to hit a white
The 14 polo ponies in residence work relocatable offices which also serve to store ball made of willow wood through upright
"Maybe four or five days a week,"says Megan mallets,helmets and the like,and,very poles resembling a football goal.
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� � � ,�,. r��� � �'° :�"` actually built it—and we were married last year.° 21
e� :� Judge says the club is actively seeking both members and land—for a
,� �, real polo field.The current enclosure limits the teams to Arena Polo,a
„�, �>fi•, ` , .• i ' shorter game of four chukkers played on the smaller field.
"We'd like 50 to 100 acres of flat land,"she says."Dues for the club
�
,�� t �� � . ` are$400 per year,and I give polo lessons.Members can lease the Club's
� T � , � ' + � ponies for an additional fee,or bring their own."
� �� ` �� "There's no better place to spend a summer Sunday,"says Francesca
�� � �� Finato,Assistant Manager of the club as she gestures to the surround-
�� � ; ing farmland,greening hills and rocky morro peaks,"It's so peaceful."
�" `$ Look closely,and you might see a future ten-goal player in action.
,� The Central Coast Polo Club is located on Clark Valley Road just
` south of Los Osos Valley Road.Polo games begin around 3 p.m.on
_„ Sundays,and practice begins at the same time on weekdays.For more
, , information call Megan Judge at 801-9410.
� � x
� ' ;��.
•� . ._ � �.
,.�� �� �r
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� �T��� �.�me for usom��or� �p����s for you
:��. - �-
.
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���e � � � �� �� ��- ��
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It's an ancient game,probably 3,000 years old.An apocryphal story , � _ � ��� '
x
has Genghis Khan playing polo using the heads of enemies,buried up � � � �� �� ` ���m ��� ��
to their necks,as balls.Now the players,at least,wear helmets,face � � "�` �`��?� ���� ' '°`"�
protectors,and leather leg and lrnee pads. ��__ � �� �t"�' �a� ,
A strong pony can play two chukkers in a game,so thearetically �� ��`���
someone with only three horses could participate;actually,most play- "'" �€
ers like to have at least four,hence the sobriquet"Rich Man's Game." �� �
Polo is also a fast and furious game.As the ponies race up and down �M�
the field,the players try to intercept the ball or"ride off"the other � � '����
rider.If this is done,a backhand shot will send the ball in the opposite ' � ���°_ _
direction and the entire mob reverses direction and charges back �� ���
toward the opposite goal. �
While the players relax between chukkers,the ponies are hosed off,
scraped,blanketed and walked...and walked...and walked...to cool { i � '
them off slowly and prevent chilling,colic or cramps.Megan Judge has � -'
c �
walked her share of ponies,starting with her grandfather William I LL
Carter,Jr's horses.
"When I was big enough to hold the hose,I got to spray the horses
down,"she recalls."Then when I got bigger I could scrape and brush
them;and pretry soon I could do everything his grooms did,so he fired ��
them and hired me.°
A long-time member of the Will Rogers Polo Club in southern D.�vE B�LMovT K�viN DYE C�xY ADLEx
California,her grandfather recently passed away,but she gives him
credit for being the inspiration for the Central Coast Club.
Judge was returning on a recent afternoon from a polo game against �'���70��(;���q,,���'���(��Y�y�s�2�'��q�CQ lS;2�t�'
Santa Barbara Ciry College with two players from the Cal Poly Team. , � � , �
"We whipped them good,°she said. ��'�� ���e�n��io�C;�Of�C�E'���'?'��.��2�s����g � ���:;� ���,, �,�s...
College teams from UC Davis,Westmont,Santa Barbara CC,Poly A�Talbot,we'ce al�vaps been focased on gour 6usiness.That mean.providi�g expert�isk assessment, �
and Cuesta-and Yale,Harvard and Stanford-along with military excellent coverage value,and an eye fo�oppormnities to help enhance our relationships.That's n�hy �
sChools,armory and local amateur teams,form a nuCleus of°low goal° �ye'��e become a HUB Incerna�ional company�-bringing together the expectise and experience of some
players who strive to move up to"High GoaP'polo and receive a rating C�
from the US Polo Association,the goveming body mentoring more of the most well-regarded profeasionals i�the induscry and cceating one ot"the st�ongest insucance �
than 100 clubs from Misslssippi to Hawa11. �rokerages in North America.We're still the same people yodce come to kno�c and trust,providing �
The top rating of ten goals is coveted by every high goal polo player the same lece(of personal se�cice t-ouT company demands-but�i�e nou�hace more to offec than iust �
and is achieved by a very few. the basic package.So as far as our relauonships are concerned-nothing has changed.Except our name. �
An article by the Chairman of the US Polo Association asserts: And our abilir��o sen•e�ou be�te�. p
"...Today there are,in nearly all parts of the country,reasons for e
�
encouragement and enthusiasm.There is a very healthy resurgence of a
play at the broad base of low and medium-goal polo,from which,of �
course,must come replenishment for the high-goal play of the future." '
The Central Coast Polo Club has been in e�stence for three years at ,�
its Los Osos Valley location,says ludge,a Cal Poly grad and former I11fQl'tiG}1 MpI �.
member of the Cal Poly Polo Club."We used to use the rodeo arena HUB International of California lnsurance Services,Inc. ~'
after the rodeos were finished,but then they kicked us out I found this N
land and persuaded my boyfriend Dominic to help build the arena.He 1457 Marsh Street#100�San Luis Obispo,CA•805.542.0991•805,542.0246 �
�
22 � � � �r ���P � ing together the money to pay for
};, renting the hall and the music
� � . " scores.
S�O � �, Last year he retired,still playing
�, �� �
�� � the violin but turned over the presi-
�� dency to Richan who found a place
Chamber �rv j� �� �
� � ,���� � � in her schedule for the added duties,
��� _� �..� sharing some with her husband,
� �_ � � ���� . � Steve Aiena,whose background in
Orchestra _ ���� computerworkhelps.
��
������ � '� Sandy Eastman is the orchestra
B 1VIGlYUIYI SOSiZGd Y'` y. ��t librarian,keeping track of the sheet
y music that the orchestra rents from
��� ��' �� � � publishers after the selections ace
hey come together every week in the �5� � � �-�� � � � -� made by the orchestra's board.He
utilitarian band room at San Luis � °. � �- also plays bassoon and substitutes
Obispo High School,and they spend `� occasionally as conductor."I played
two hours working on intonation,volume, �,` ," in orchestras in Southern California
bowing and breathing,all to play archestral before I moved here seven years
music,and all of it without a penny of pay. ago,°Eastman says,"and I always
Many have been doing it for a decade,driv- �` ' �vanted to try conducting.I've found
ing from Nipomo,Atascadero-one violinist � that it is a great responsibiliry up
lives in Santa Cruz and arranges his week to ' there.I sweat when I'm doing it."
} ��; �.f �
be there on Wednesday nights-to play ` Many of the musicians are in the
orchestral music. second half of their lives.Lucy Noble
It is classical music written for large ensem- „n � � . ` "took up the cello when my hus-
bles.Many of the 40 musicians in the San Luis `�§� band,Evard,a violinist,wanted
Obispo Chamber Orchestra can find small company.We played in the San Luis
groups-trios,quintets-in which to play,but �" "" Obispo Symphony for 20 years."
orchestras are few and usually filled. They retired from the symphony
Playing orchestral music is different.Ask �;ellist Lafc��Nol�le"issr':tl�e oldest." "when the music grew more com-
flutist Bonnie Richan about it and her face plex and we felt it was beyond us."
lights up as she explains that"the sound,the Along came the chamber orchestra,
experience of playing in a large group does a break at a recent rehearsal."I loved my vio- and Lucy-now in her 80s-accompanied
something to you.And you get to learn from lin and wanted a place to play.°The two Evard there.Evard,now 83,retired last year.
the conductar and from the musicians around orchestras in the county at that time were the Their son is a violinist as is his son.
you." San Luis Obispo Symphony and the Cal Poly "I'm not the oldest in the orchestra,"she
Richan is third flute in the San Luis Obispo Orchestra. notes.
Symphony,half again as large as the Chamber "I called around,put up some posters.The Some musicians have other careers.When
Orchestra.She plays in the Chamber strings were the hardest to find,°he says. Myron Deale isn't playing horn,he develops
Orchestra because there aren't enough oppor- He recruited Leonard Lutz to conduct.Lutz video games.Violinist Claudia Cadwallader is
tunities to play with the larger symphony.She added that to a list of music activities varying an acupuncturist who finds orchestral music
is the newly elected president of the chamber from organist to music teacher to directing a "a challenge learning the score.I have to play
group,succeeding Dr.Peter Bresler who,with handbell choir,and the San Luis Obispo it in order to hear it."
pianist Kathy Harvey,founded the orchestra in Chamber Orchestra was formed. On the podium is Leonard Lutz,trained as a
1997. It was an all-volunteer group,and still is. bassoonist,who started his career as a sound
"I was practicing medicine at the prison" Bresler carried it himself,choosing the music, engineer in the Seventh-day Adventist Media
(California Men's Colony),he recalled during scheduling the rehearsals and concerts,scrap- Center in Thousand Oaks,came to Arrovo
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Joyce Wltiteirzg-Hc�niinofatl,Joc�ii Wedbttsl2,Claudia Dilworth,Sandy Eastman.
Cc�c�wc�.11ncler
Grande to teach math and music,and who
literally lives and is surrounded by music,
including a flutist daughter whose fiance ia a Reap The Benefits Of Direct Mail Delivery
guitarist.
Leading volunteer musicians calls for To Every Single Family Home
skills that are only partly musical."I try to
build the musicians,"Lutz says."I know that In San Luis Obispo
player didn't play the wrong note intention- AI1d At MOTe Than 200 Hlgh Traf�c LoCatloIls
ally"
He can play all the instruments in the Throughout The County- In Full Color
orchestra and can advise the players on how E ��F.;
�_ �
to achieve what's needed.But he asks the :� �\� 1�l I� C7[3151'() t.Ol`1"T 1" "
string players for help because,"as a bas- � ��
soonist,I think'breathe here,'and a string , � �
player has to think, 'bow position here.'° � � '�
«�:. �.��,
He acknowledges the players'abilities and � ;���. � . _�:���,��,�;�,�
limitations."Many of our players have � ��
played in larger groups and find that's too
much for them now.They are comfortable �- k
playing with us.Others are in their first � � _
orchestra setting and learning what that's ' _ �' '�-'�, � ' ��
1ike.°They all have much to offer,in their ��G(��jv4'��,.��-�+ ����;.�� '<
own way. �� � � � ��
His music,Lutz says,"Is God's gift and I � �,x����� ��� �� .���t
use it that way." � - - ��"��"""' p ����
�
The difference between a chamber
archestra and a symphony orchestra is � ,� ;
essentially size and repertoire.A large group �� �� � '�� ' �����i��. " �
can play works scored for troops of players;a �
chamber orchestra looks for less volume and �
a more intimate sound. n
Those will be heard April 9 at 3 p.m.in Mt MOY6 ThaYl 20,000 COpl2S! O
�
Carmel Lutheran Church,San Luis Obispo, �
and on May 28 in the First Presbyterian SAN LUIS OBISP,O,��"COUNTY �C
Church,Cambria. i ��� `
� C
IF YOU G0: �
Apri19,3 p.m.: Czech Suite,BY Dvorak; �,�, `"�� � " �
"Siegfried Idyll"by Wagner and Concerto in
E-flat for Trumpet and Strings by Neruda.3 For Advertising Information �
p.m.,Mt.Carmel Lutheran Church, �
Fredericks Street,San Luis Obispo.Donation Call 546-0609
�'
asked:$5.
May 2s,3 p.m.,First Presbyterian Church, 793 Higuera St. San Luis Obispo, Ca. 93401 0
Cambria.Guest:Brynn Albanese,violin. o�
24
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, <<, . .�:� . ,�,
A Travel Odyssey � ��'�'� f�.
mefil�in s � � � � -�-- �-�` .: � ��a,. �
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Ventura, CA �-'� ���. �: �
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to show that a place named after a saint of Mindless gazing is easy here,preferably ,
California is chock-full of M&Ms-travel good fortune is going to be lucky,no matter with one of Ventura's prime edibles or drink- ',
writers'shorthand for all the missions- what. ables in hand.Near the mission,what used to
and-museums tourism along El Ventura's perfect little grid is set up for be a lovable old grocery with 20-mule-team
Camino Real.Ventura,however,is an M&M walkers.We started our perambulations by Bor�ads on its ancient bricks has been ',
with a difference.This laidback coastal locale browsing through the city's well-lit archaeo- turned into an atmospheric dining place.At ;
also possesses a vibrant Main Street full of logical museum.With Chumash canoes and its patio tables,we stopped for an aperitif and '
collectibles and can't-live-without-ables,one other artifacts,it conveys the past in painless to check out the street theatre of Figueroa
that's liberally salted with good eateries, fashion,leaving us ample time to sit and Plaza and the murals of nearby China Alley.
interesting shops,and a sprightly wine-and admire San Buenaventura Mission,made even Refreshed by our pit stop,we got the energy to
coffee-bar scene. prettier by the dazzling blue-and-white tiled knock off another interesting"m"-the
How can that be,in a town sliced in two fountain,bougainvilleas,and lanky palms at Comstock Fire Museum,located on the plaza.
byheaw traffic on Highway 101? It just goes its feet. Downtown Ventura likes to call itself an
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Over a Q�rar ter ��"������� � - � �
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anriquing mecca.Ifyou've got the shopping moxie,there are dozens of bed down in an old Gothic church.Our favorite for its stirring��ews
stores,from no-nonsense thriftshops to the exquisitely dressed empo- was the Brakey House,a Victorian that perches on Poli Street above
ria lining the 300 block of East Main.This part of town is also salted Main.
with secret fun:we stumbled on various establishments that each seem As the afternoon grew later,and sun slipped into the sea,Ventura's
to be the brainchild of an eccentric:here an oddball bookshop,there a historic downtown got decidedly livelier.We saw musicians setting up,
mini-museum devoted to rock and roll. we smelled savary tapas,and we heard Happy Hour laughter.
Lodging near all these riches is easy.If you head across California Following our noses,we wandered into Alegria en Palermo,a beguil-
street toward the ocean,you'll find half a dozen competently comfort- ing combination of gift store,gelato stop,and wine bar that also serves
able motels.To enter more fully into the quirky feel of Ventura,we sug- a light menu.The wine bar has great breadth;twice monthly it does
gest you splurge and give their B&Bs a try.One operates as a sea-spa as elaborate"warld tours"of vino from a given country or region.The
well as a lodging;another offers rooms to those with a secret desire to food selections at Alegria lean to�vard paninis(divine)and a lineup of
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� salads of remarkable taste and perfume,plus mined to see that no offering remained 27
� coffees and desserts.A happy place,befitting untasted or unquaffed.(And people think it's
�"� its Spanish name. easy being travel journalists.)
, �` Afterwards,we headed back down Main The great part about tapas and similar
� Street near the mission,where a wine and small plate goodies is that the very next day
�' ' martini bar called J's Tapas was just getting we were able to tackle a giant lunch at Nona's
�
into high gear. Courryard Cafe,then follow it up with spit-
Before our trip,we hadn't relied on luck but roasted chicken and picnic fare from Tutti's as
on our"something's afoot"mantra of using we took our farewell aftemoon on Ventura's
the web to research.In the process,we'd glorious beach.
made the key discovery that the first Thursday While putting away a sinfully sweet dessert,
� of each month is celebrated in Ventura as which we barely managed to keep out of the
'Alive After 5"on these historic streets.Stores sand,we bemoaned the things we hadn't yet
remain open,there is live music aplenty,and a seen,done,or devoured in Ventura.Another
number of restaurants feature a special°$5 visit,that was the ticket.As we had learned to
after 5 p.m."menu.This being The Thursday, our delight,Ventura is no mere M&M;it's a
we manfully and womanfully dove in,deter- whole delicious box of See's.
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28
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Getting to know... �� : � �� � � �
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of Prado Day � � �
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Center � �+ -
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By Deborah CAsh : �r�.=3��:r��c�o i:�ec�u�ve Committee me»1�ers
(1-r)Marilyn Mayor,Sarah Taylor,Suzanne Heitzman,Dorie Lnrsen,
Kathy Smith,Dave Smiley
veryone needs a friend,including the 100 or so men,women and uals contributed amounts anywhere between pocket change and tens
children who use the Prado Day Center every day. Friends of of thousands of dollars and the Center opened in 1997.
Prado Day Center formed in 2000,a couple of years after the Initially,Interfaith Coalition for the Homeless(ICH)oversa�v the
Center opened,when it became apparent a fundraising"arm"was management of the faciliry with Economic Opportuniry Commission as
needed to supplement the grants and donations the Center relied on, the operator.But the charitable group was strapped with its own load
Far historical perspective,in the mid-1990s,the People's Kitchen of work-it became clear the needs of the Center would soon undul��
had begun looking around for a new lunch site when availability of its burden those already volunteering to serve the homeless community.
feeding area in Mission Plaza appeared to be in jeopardy.Due to the In response,a group of concerned parties formed-many of the same
size of the operation,Mission Plaza was essentially a gathering place folks initially involved with the Center's genesis-and the idea of
for dozens waiting to be served a meal who then stayed on for a good Friends was born.Their goals were basic:to raise money and oversee
portion of the day.Locals and tourists alike voiced concerns about the operation and maintenance of the Center.With about$70,000 in
safery and cleanliness related to this use,and the business community "start up"funds plus contributions from the City and Counn�,Friends
offered to build a permanent facility for the People's Kitchen on prop- worked with EOC to develop a budget,set hours for the Center and
erry owned by the City.Moreover,Mission Church announced that the devise a reserve study to address the structural needs of the building-
patio area used for set up was slated for reconstruction and the insur- it's definitely a place of high use and heavy impact.
ance company had deemed it unsafe for public use,thus mandating a Since that time,the operation has catapulted into levels not imag-
decision for the long-time nonprofit group which hadn't been fully ined in those early years.The friends°portion"of the operating budget
convinced a move was necessary. has increased from about$40,000 pledged annually to more than
A group of cirizens from all walks of the communiry met to formulate $150,000 pledged this year.In addition,a foundation has been estab-
a plan;what ensued was beyond the hopes and dreams of not only the lished and the bulk of the non-restricted funds sits in a money market
People's Kitchen but also of those who were interested in helping the account.A major capital campaign realized nearly$20Q000 over a
homeless and the hungry:a multi-use day facility where clients could three-year period;these funds gain interest through a CD at Coast
eat,shower,wash clothes,access services,rest and spend the day in a National Bank where Charlie Fruit has also been a"friend"and handles
caring and compassionate environment It was named the Prado Day all of Friends of Prado's accounts. The Communiry Foundation,Dave
Center due in part to its location at 43 Prado Road adjacent to the city's Edwards,administers Friends'foundation account(In case this
Public Warks Department's offices and yard.The business communiry overview gives the idea that Friends is°flush,°consider that the monies
pitched in with materials,the City and Counry allocated funds,individ- on hand represent only about a year's"safety net,"less if major work on
the Center is to be performed any time soon.Sound financial manage-
• ment,know Friends Board members,is key to keeping the Center
Q open and maintained.)
�Z , :^ ,,,•==d-- =,� While the communiry rallies and gives generously when asked,the
��=`� � •' �°�""""� "hard and true"Friends of Prado Day Center are those�vho sen�e on
? �•�s.�''�"�,��F►� the Board of Directors.For more than six years,some of the same peo-
�., � ��� ��� �� ple who were around to visualize and build the Center have selflesslv
� �� ,,,� �u���,�z,�,��� given time and money to keep the endeavor going through continued
---- board service. Others who join the Board for a period of time find the
U � � service rewarding and eye-opening and often find themselvesvolun-
The T(�ew Name in Complete Funeral Care teering at the Center as well.Among those who've championedthe
� cause since day one are Chuck Crotser(designer of the facilit��)�Dick
-� � �� Warren(affiliated with ICH),Dave Smiley(Ministerial Associationl�
� Dorie Larsen(People's Kitchen) and yours truly-having served as
• 8�5•54�'6871 treasurer for six years,I recently passed the baton to Kathy Smith,for-
p 2890 S. Hlguei'3•San Luis ObiSpO mer Ciry Councilmember and Downtown business owner who's also a
� Lel'dnd and Sa11d1'a Smlth long-time friend.Smith joins Iulie Aguilar,Suzanne Heitzman,Laura
,._, Vlurphy,Gil Stork and Sarah Taylar on the current board along with
�, � FD'37� Ciry of SLO representative Bets p g
��1+ I.ocated��exr to San Luis Cemeterc� y Kiser.Most recently,de artin mem-
- bers include Debby Nicklas,Grace Mitchell and Dave luhnke.
�
.�°',�� � 29
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� Prado�Day Center. � Salazar,Chuek Crotser,Frierzds eoard rraeniye�;6steila�oricls a�aci Ueil
Wagner.
Important topics reviewed at a recent
Board retreat include upgrading the facili- � �� ��� � � � ' 4 � � ��� , �
ry-imagine the effect of dozens of show- � ��� �� �'��� � �� � �
� ::
� ��,s,. ..
ers and laundry loads every day,the
impact on a kitchen of preparing and
serving a full midday meal to a hundred � � '� �� ��,
people daily,the lively use(and cleaning) � � �� y ; I
of the children's center and play area, � �� �"J ���� I
upkeep of the common indoor and out- �' ,
door areas...it takes more than a coat of '
punt to spruce the place up.Then there's � i
the idea that perhaps Friends of Prado � ��� ��� �'4}'}�� �
should combine its mission with that of ���
other agencies serving the homeless/hun-
gry and put all the money raised in one
big"pot,"rationalizing that at the end of
the day,it's all the same people who are ��
being served.This has been an on-going �`;�;
discussion with supporters and detractors � � �� � � �
each having good points;for the time �`�� �� _� � -�� ��° ;��� �
being,the Center will remain its own enti- � �� , �� �
ry and donations made to Friends will go ; > "�
exclusively to the Center. � ,,,� � �=� �"'��-°��
Back during the days when plans for a � _,--- � � �� �� � ��
little feeding site grew into the Center,it
��.
couldn't have been imagined that we'd ��q
,.�
have an award-winning project on our ��� � �° �� �,
hands.Indeed,in 1998,the Center gar- ' � �� � > ;� � � �� � ��
nered a Special Achievement Award from � �T f �� �� �� � �
Califomia Healthy Cities and � � �� � � �� �� � � � ��� �
� � fi
Communities and has been visited by � ` # � �' `� � ° � ; �' �
groups from around the state hoping to � � �� � � �, �
� � �� , � � `�� � C�
ceplicate the success in their own com- � � ; � ���� � .� �� � � �� p
munities.And while there was a time ,�� � ° �+ � �� �`� �,M�� � �� `r�� �. ` � �
when some lamented the idea entirely , � � =� �'��. � � � . �� � � �� �� ,..�
claimin it would create a ma net for � `C
g� g � � � ��� � ' �
more homeless persons,the truth is that �� � � � � ��� ����� �`� � �� �
the Center has a strong track recard of � � � �� � �
helping many looking for shelter,a meal, � ��' � " ��l��a,�� �i�' z
a hand and the population seems to a
remain manageably steady.Regardless of �'� ����'� �S^� � �
how many homeless/hungry people are � � '������2 �
in our town or what their story is,Friends �, e n��; �-�, �,. t �� � .�,�`� � "�
� � r � ► i ` � i i "; r . � , > � , �, ; �.
of Prado seeks to be just that to all of . , ,_,
„ � � . _, . �_...� .
n , , 1 .. . ,... �
them,a friend. , ,. „ .,
25 Ja)te l,a�xe San Luis Ol�ispa 805 541-I4IT o
o�
30 than devoting resources to longer-term research.Also,fewer students
� seem to be choosing advanced study beyond high school in scientific
� and technical disciplines.Certainly California's economy is very
dependent on innovation and production in fields dependent on a sci-
entific and mathematically literate workfarce.There is a concern that
O�r���5 the workforce is becoming smaller.
What can our schools do to prepare more students to select careers I
Scientists, in science,engineering,technology and mathematics? The most
• • important element in increasing student interest in science and math is
� �� R Techrucians, a well-trained and qualified teaching force in these disciplines.As in I
�. ��ryn�� �ld most educational endeavors,a competent and enthusiastic teacher is
�`�=` t�"` the key to successful learning.So the first thing our schools need to do I�
Mathematicians to prepare students for careers in science and math is to insure that we
have well qualified math and science teachers in our classrooms.This is
�"�:� By Dr.Julian Crocker not an easy task.Ideally,we know that teachers at the middle and high
County Superintendent school level who teach math and science classes should have at least an
Of SC�ZOOIS academic minor,and preferably a major,in that discipline.This is not C
always the case.Of course there are always exceptions.There are some
he President mentioned it in his State of the Union Address. effective science teachers who are not science majors.Conversely,there ��
TIMEmagazine had a cover story about it in February. The"it" are examples of people who have a science or math major in college, F�
refers to America's loss of leadership in the areas of scientific but are not effective teachers for young students. TI
advancement and technological innovation.The fear expressed by A very real challenge to attracting college graduates with math and !�
many is that other countries are beginning to supplant our past pre- science majors into teaching are the lower salaries compared to jobs in U�
dominance in scientific endeavors and that we are becoming less com- business and industry.There are many more math and science majors �'
petitive in these areas.Countries such as China and India are now pro- at Cal Poly who graduate to work in the private sector for considerably 10
ducing many more scientists,technicians,engineers and mathemati- more compensation that their friends who may choose teaching as a �'
cians than the United States according to several recent surveys. career.One possibiliry is for schools to parmer with the private sector P�
Certainly an essential element for continued economic vitality depends to employ science teachers during the summer break to enhance ��
on our ability to develop and apply scientific and technological innova- eamings.Also,there are certainly examples of college students with
tions. interests in math,science and technology who never considered teach- ��
There are several reasons for this loss of leadership in science and ing as a career.Active recruitment within the universiry is another strat- �f
engineering,including a reduction in government and business fund- egy to attract qualified graduates into teaching.Finally,providing ��
ing for research and development.To stay competitive,businesses avenues far retirees from the private sector with math and science Lf
sometimes favar product production for shorter-term profits rather expertise to teach in local schools is yet another possibiliry to sustain a i fo
qualified teaching staff. Lf
• . . .. .. .. .. . . ... . .. . .. ..... ... At the elementary school level,our teachers sometimes do not feel st
comfortable in teaching science and math since much of their training L�
is devoted to achieving literacy.For example,the study of fractions Ch
that often begins in 3rd grade is a"gateway"to a later feeling of com- ��
I N D A M O O D �B E L L petence in math for students.It is important that our 3rd grade teach- �
Learning Cente�Ys ers feel confident in e�laining the math concepts as well as the com- �A
putation involved in mastering fractions.There are many examples of b�
these turning points in both math and science in the elementary ��
school years.Also,because of the other classroom demands,it is diffi- F�
• cult to have the time and equipment needed to conduct a"hands-on" �
�2 ��� • � science program in an elementary classroom. �
at our Spring Open House! Finally,continual training of our teachers in the areas of effective a`•
math and science instrucrion is very important In fact,given the cela- � �i
tive few number of new teachers that schools in our counry hire each
� year,devoting our resources to upgrading the skills of our e�sting staff
e �eC�11eSC�ay,Apri126 at 6:00 pm is a wise investment. ��
Z li
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� �
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� � �� SERVICES ;�'
� reach their learning potential. g�' �� '"�
o � � �1'rofcssionaE(>> �ta�iaqed I ai
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Anything at All! Let Him Live Long 31
� Let the rain kiss the laughter of the children Let the rain,I don't know what to write,
k � playing in the dark,the end kiss my paper so I can write.
of the snake that slithers across the hard grav- Let the rain kiss my house
el road the boy stuck on top of it
a lost dog looking for its worried owner. how can he get down?
• Let the rain kiss a hurt bear,the top of the Let the rain kiss the school bus
wr'te rs American flag that flipped over
an abandoned house on the edge of the what will they do
�f OC�� dreadful cliff. all the kids inside
� Let the rain kiss a stop sign or a traffic light Let the rain kiss my Australian Shepherd dog
so it keeps everybody safe,a greenish bluish I love him.
�oe�try in our Schools stream full of hungry trout Let him live long.
looking for something to eat,a butterfly flap- Let the rain kiss all my friends
ping its wings let them be my friends,
Euery month,Writer's Block showcases the in the fierce cold wind. have friends.
�ork of young poets frorn San Luis Obispo Let the rain kiss the sand of the beach, Let the rain kiss my sister playing volleyball
oi�nty iuho hc�ue pc�rticipated in recent a beautiful tulip planted in the soil of the I hope she plays well
alifornia Poets in tlze Schools workshops. Earth. Tell me who wins.
¢anired this month is poetry from Leslie an apple with a slimy worm in it Let the rain kiss the fish
liompson's 7th grade classes at Los Osos a bee looking for pollen or honey so it can swim again.
iiddle School.Michael McLaughlin was the Let the rain kiss the survivors from Hurricane Let it live.
o¢t-tencher.For more information about Katrina and Hurricane Wilma, Let the rain kiss the flowers that get trampled
'alifoniia PoeCs in the Schools, visit their new people who are homeless from the hurri- Let them live.
�e�siteat u�w�v.cpits.org.San Luis Obispo canes,the stray animals in New Orleans ---Sean Grossland
'o¢[-Teacher and Area Coordinator Candi Let the rain kiss the firefighter who risk their
'¢mberton mc�y be reached at:candipoet@ lives for innocent people
hcglobal.net. the police who keep everybody safe,the fire Let the Rain Kiss
alarm that keeps me and my family safe. Let the rain kiss a dead man lying on the
etthe Rain Kiss George Washington Let the rain kiss the whole world,anything it ground
etthe rain kiss George Washington so he can lands on the skateboard under my feet
ome back to life. ar anything it wants to. so I don't fall and break my arm or leg.
etthe rain kiss Lambeau Field so it can last Let the rain kiss. Let the rain kiss the hobo living in my back
�rever. ---Allison Walters yard
etthe rain kiss trees so they can grow tall and so he won't eat my cat.
�cong. Read a Book Let the rain kiss all of the animals
etthe rain kiss a homeless pig on the side of Read a book at the doctor's so they will not have to worry about getting
iehighway appointment waiting for your sister hunted
�it can find a place to eat and sleep to get well by dragons and people with guns and spears
lame dog so it can heal and become healthy On the lion's back through the rain forest with Let the rain kiss the homeless children
broke-down car so it can make it home no rain so they will have something to eat tonight
efore bedtime. In the mountain of kings where many a drag- Let the rain kiss my hand so my eraser burn
etthe rain kiss Neverland so it can become on's death will go away and the trees outside so they will
oceverland has taken place grow into space.
llschools so they can teach Read a book like the globe that is the earth to Let the rain kiss a lion so it will catch an ante-
ndall students so that they can learn a young boy. lope for dinner
sbest they can Read a book to the neighbor who can't read and the antelope so it will not be eaten by the
e[the rain kiss. but is 36. lion.
---Carlo Green a suitcase laying in the luggage section of the Let the rain kiss the world so it will not
plane explode
llYourWorries in an egg's yoke with white surrounding yel- from all of the global warming that is wrecking �
etthe rain wash away the old ladies afraid of 10`^'• it� Q
�sing their kids Read a book to the woodpecker pecking at the Let the rain kiss the food so it will be eaten
nd the dirty sidewalks that have not been wooden house by the hungry people of the world n
leaned for weeks to the blue flower just blossoming from a and the fish so they won't get eaten by the O
et the rain wash away all of the sadness in green bulb rude and the mean ,.s
In a black chair you're laying in Let the rain kiss the polar bears =
�e oak trees and let the rain y so they will breed,so they won't lose their fur �
�ash away the sad old painting left in an old after a hard da of work.
n building with beautiful colors Read a book in the abandoned bus in an old and freeze to death. p
et the rain wash away the angry divorced junk yard ---D.Marad �
ouple in the ciry to a lizard of various colors �
nd the wrecked car on the side of the road. In the dark of the night trying to read with the �
etthe cain wash away all your worries dull light found in your room Cornpiled by Candi Pemberton •
etthe rain wash them all away. Read a book all day,all night...you can read �
---Annie Cummings anY�^'here. �
---Jacob Woehrie
N
O
O
O�
32 � ' �� '� �� � Women to Kiwanis,Rotary and local
•
� ��� ���� - , congregations,made it possible to
q,���,� � provide 16,500 homemade,nutri-
tious meals and 16,631 beds during
TO ����� the first two years of ECHO opera-
� �, , tion,earning it the honor of being
� ' � named the°Organization of the
� � � Year"in 2003 by the Atascadero
W� �a ' '�„� �� Chamber of Commerce.
�� � � = "In 2000,when we came up with
H�� � � ��'� ' � the idea of ECHO,I went to Pastor
� � �. � _..
� 4#t -� � � ,
��� �� � Rick Comstock at the Atascadero
� � , �� �
�� � , �~� w� �` � First Assembly of God,"Charlotte
R ' �`�'- ��, � . recalls,°and he asked me:'so what '
B�NG�tRSyiGI DLLlt072 �1 do you want us to do?'and I said
�� :� �
�� �,��'�
�� �� that we needed volunteers from his
`IVothing great in the world has been � church for the month of December,
, „ , . .,
accomplished without passion." two people per day.'That will be no
---GeorgHegel,German philosopher, problem,'he said."
1770-1831 ' �
� .; It was five churches at first that
�� . agreed to provide shelter on a
There is hardly a better remedy for monthly basis,until the First
the lonely and disheartened than ECI30 Board Membe�s-Chnrlotte B��rne,��lin lll��rrett,a71d Baptist Church of Atascadero
a chance to help others.It's good f3eu Aho ivitl�go-yenr•-ol�volinzteer 111i1t Bae�: stepped in and became the home-
to realize that you are not only needed base for the year-round meal center
but also have a lot to offer.Besides,meeting El Camino Homeless Organization(ECHO) and the shelter that operates for the other
selfless,caring volunteers boosts confidence makes it sound so simple.She and her hus- seven months of the year.
and energy in those around them.When it band Michael who have lived in Atascadero ECHO was formed with the help of the
comes to helping others,"It's not all that for 35 years,at some point"became con- Interfaith Coalidon for the Homeless in SLO
important what exactly you're doing,"Gandhi cerned about homeless in the area."lust that, and the Economic Opportuniry Commission
once said,°but it is very important that you do and a lot of enthusiasm and compassion from (EOC),which celebrated its 40th anniversary.
it." individuals as well as various organizations, "Homeless in our area are often invisible,"
Charlotte Byrne,one of the founders of the from American Association of University explains Jim Patterson,County Supervisor,
SAN LUIS OBISPOO OLI�NTY
/
I
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� �� v� ��:,,5. � 33
-� The first on that list are the sick,families with children,and the elderly.
� �,y
�� �, ��� . � The social workers not only help them to find housing but make sure
' ' '" ' that they don't get evicted due to the lack of funds.
Still,the news on the county's homeless front is a mixed bag.While
�. � . ;
� I:OC is about to secure a$999,318 state grant to build a permanent
� & ' shelter in Atascadero,the MaYine Lewis Memorial Center,on the other
�" ' hand,for the first time in its history was facing closure from April l
°� � � � ��w�� � � � Ihrough June 30 due to a funding shortfall happening partially because
�� "; ' � ' of reduction in public funding and partially because more local organi-
} �
,�� zations are now competing for the same,already stretched,resources.
�,�:
Pushing homeless back on the streets is a bad idea.It will jeopardize
^ their health,safety and efforts to find and hold a job and will have a
rippling effect on businesses and neighborhoods as well.Our commu-
nity is known for its care and generosiry.If you can help,please call:
541-6351 or 462-FOOD.
� ��,�
� ���� �� No S rin s.
��� ���� p g
� �£� # � ��
�
� ���� � No Air. No Water.
�
� .
_ � ���m�.� e
�tc�scactero school teacdters Steve nnd Jean Collins serving food to �� ������
)torrteless. ��
and a Commissioner on the EOC Board."They don't necessarily live • • �
on the streets or carry signs;many sleep in their cars or move from No Kiddin��
house to house staying for a while with friends or family members,yet `
there are thousands of them in our counry."And if you still picture a "`�° �
homeless as a destitute vagabond,"You have to realize that the two �' �
fastest growing segments of the homeless population here,especially � �'��� ��� �
in the Narth Counry,are seniors and families with children.Many of �
those people work,but don't make enough to compete in the rental ��_ �;
market In Atascadero Unified School District alone,there are 176
�f
homeless children between the ages of 5 and 18!° #>_.���
°For the last 15 years,the Maxine Lewis Memorial Center in SLO has
been a pioneer in providing shelter to the county homeless,and when
the Prado Day Care Center opened in SLO in September 1997,it was �°�
only the sixth homeless day center in the nation,°says Lillian Judd,
��
Director of Planning and Program Development for EOC.Providing a , ���,�r,���,��"��_�
place for homeless in order to get them off the streets during the day,
where they can take care of their basic needs like food and shelter, ����~�~��
helps them to refocus their attention on putting their lives back i, ��. � � � i � j��t�rf',�JS i
together. ; � 1 ' 5����� a� ',
"Eighty percent of our clients are locals,and we often know them," � �g
says Charlotte,discretely pointing to a senior from Atascadero who � � ��?� � I
had been renring the same apartment for 13 years,and then got evict- �����p�� �,
ed when the rent went up.It takes time and effort to find another , PRessuRE pe��ev�r,� '
place to live,and the staff and numerous volunteers at the two counry THE BEST NITE S SLEEP SWEDISH MATTRESSES AND PILLOWS � ,
shelters help people at the time when they are in desperate need of Y�U WILL EVER I�AVEi �� ~-. � �
support and encouragement to stay afloat. why? Our Weightless Sleep Bed embodies the new `gEs��v
It's different with transients."We've bought one-way tickets for peo sleep technology recognized by NASA and acclaimed by � � ;
25,000 medical professionals woridwide. Our scientists ;
ple to the places they needed to be,fixed and filled up their cars,but invented the amazing Viscro Elastic Tempur pressure refieving ,r_
then they had to sign an agreement that they wouldn't be coming for material.it holds perfectly to your every curve bringi�g you the � i
more help to us again,°Charlotte Byrne says."Our shelters are not a most retauing,energizing sleep you will ever experience. � �
i
vacation destination."
"Our shelters are not,by any means,a revolving door,and our � � �,il ' O
.. �
guests'stay here is limited to 180 days,"continues Lillian;that's why � � '' � '`� � �
the Prado Center,which is available for services year-round,is also so _ � �,D SUPERSTORE �
important to have.This is where homeless can meet with their case ��'�� ����� �� �• �
workers,get showers,do laundry,make phone calls,get mail,receive � , i , ,- �� i, �
information and referrals.They can get free clothing from the local ¢ � �
LagunaYlap �� �
$hWpMC M
thrift shop for school and job interviews,and store their belongings in i � � — �Q �,
a locker.Yet the shelter is not a guest house,and°If people don't look °� � ������� �� '�°°" = �'i �
for a job and don't cooperate with their case workers,after six months ,,`,,,,, � � . �� , , , � � FINANCING o
they fall on the very bottom of our priority list,"says Charlotte Byrne. auniue�oac o
6�
�
34 that time more affordable than where ti��e
�mm�l had been living.
� Jumping forward 20 years,I understand
how people feel when I hear them say thep
��� can't afford to buy a home here.But I also
S believe that in this life we must weigh the
positives and the negatives and make choic-
�� • � es.If it was my priority to buy a home now,I
would not be looking in San Luis Obispo.
C�� d� ��.,� �U�S ���5� A spokesperson for the building industry
insists that if only local government would
'�''� ��� � zone more land for housing,the homes
� �
� would be cheaper.But big money has found
�= � � San Luis Obispo.This counry is now among
� �-� ��' � � the most desirable areas in the state,if not the
�:
� mwenty years ago,buying a home became country.
� . �` � 1 a priority for my husband and me.We Out the other side of his mouth,the indus-
�� wanted to put down roots and give our try spokesperson argued against the ciry hous-
son a hometown in which to grow up.But we ing policy that would encourage the building
�.~�� ` could not afford the smallest home in the area of smaller homes,saying they can't sell smaller
� ' where we were living,renting.So we went homes for top dollar,and that the market
� � f looking elsewhere. demands bigger homes.Catch 22?
`�`�"� `�' I was looking for a smaller town where I The place from where I moved used to be
By SLO City Councilwoman, could get a handle on the community,get surrounded by rural lands.Now they have
involved,and maybe make a little difference. built out everything and towns run together
Christine Mulholland Serendipity brought us to San Luis Obispo,at with no separation.The farm fields and open
��. .- � , ��
lands are covered with subdivisions and tract
� homes.But the area is still not any more
` � �� ��� ��� � - affordable than here,and now they plan to
�� �'��� � � � build up,eleven stories!So forgive me if I just
� �" �� � '�� don't believe that more building will make
� homes cheaper.
�.: �
' "So what's the answer?"some people ask.
� � ' �
�� _ _ ,� "Do something,"others demand.Well,I say,
and only somewhat tongue-in-cheek,simple.
" � �„�� ����' `r<�' Fsy-�� �� We can make this place less desirable. Oh,
��;,. ,� � � a �,��<,x
yes,we can build more,have more traffic con-
� � 1 � � gestion,worse air qualiry,more crime,less
- ""�""" maintenance of roads and parks.Homes will
� n ��� a '' �5�����r�j�j��a e`�- •s �r o " � ���.,�c��,,�[��� be cheaper once we have lost the special char-
=� ` �` � � _�t �� acteristics of this area that are so attractive to
residents and visitars alike.
Or we can realize that there are too many
��� � '� m m � � people and we are living longer.We cannot
�� � � ' � have four,five or eight children and then
�`� � ; t� ��:� ����� � � °�:. � '� �� expect that all of them will be able to afford to
� a �sa � � _ � e' � buy homes in a relatively small and highly
' � desirable town.Of course,talking about popu-
� � - � - � a�
� � � � � �� � ° lation control steps on some toes,so most
�� ;
�� w�.
• � � , � � � � � � . � �� � politicians will not speak of it.
Q r �� �e���=� � � t ���� � So we continue to go down the same old
�..�--�- ,a.�r; .�
E
z � road,using the same equation.There are
�
� �� ���� more people,so we need more houses,watec,
� ����� '���� � � "�� � ��� roads,parks,schools,etc.But until we talk
�, � _ � � ����� ' � about the"people" side of the equation,we
� �� � ��� �Q � �, ���: � � ��� � � ; e � are just putting fingers in dikes,and we will
� � � _� ��'��, � � F��� � � ��� never be able to supply the unending
��, � � � �`
C � � � �� � � �` �' �`� `� " demands.
� '�" � ����� � _� � o ���.-�� �� �;:� = u�� ` The residents of San Luis Obispo have con-
C � � � : 4 '�'� � �� �� ��> �'` _ " �° � � � - sistently voted for qualiry of life over growth.
�-. �,�.; �; ~ " �
... ,
-• �� ��,`-- � � �;; '� Chan e and growth will happen,but the resi-
Cf' � �� �: g
� � Irtsi � � �. ,� ,.
�,... z; ` � � • ` �. ` dents have said that the change and growth
� '} � � � . � ,� � should be slow.And no one ever promised any
o � , � � _ `"4 " I of us that we could own a home in SLO.
C . - . r � . ' • .
.
N • .
� ` �1 . � � � •
� � _,�� ;.� _
uo� __ �
and Literacy Council 35
m� ' volunteers.Bernadette
�
� ��u�� � �"���� �;�;; Bernardi,Executive
�" �� Director of the Literacy
� � � � Council and
,
�-��.z �'�� � ��'��,; �. _ '-� ���� Chairperson of the
�,f� - �
� � �� Festival stated that
ra �' � �� [( , °this year we hope to
� � � � � � � � �� � � �"` �`� � � � � - �� double our last year's
,� a� ���� � . �
1 ���� � N � �� k,: attendance of 250 par-
� / .., . - � �; � ' ticipants and increase
1�� �. , ,� _ a � �;, ;
�,� our total revenue.°
� � ", Proceeds of the
' ? � . Chocolate Festival will
�p � � � k
� ���� � � �������-�� -• -�� . -� �.4 _..- go to the Literacy
""�� - Council and the
��0��� Friends of the Library.
Novo Restaurant and Bakery,and Cowboy The Friends of the Library then use their share
Cookies. to give to the library for books,supplies,and
� • � Both floors of the library as well as the services.
Communiry Room will be open for the event, Tickets for"A Chocolate Suite"are available
and the chocolate treats will be scattered all at the Circulation Desk of the Ciry/County
B In lL� over the library.So,festival attendees will be Library,the San Luis Obispo Chamber of
y � able to eat,drink and speak loudly in the Commerce,the Literacy Council Office at 1264
Reti library,something that is usually forbidden. Higuera St.,the Paso Robles Chamber of
The Chocolate Suite is made possible by the Commerce,the Arroyo Grande Library and the
many donors and sponsars of the event as Outspoken Beverage Bistro at 1422 Monterey ',
well as the numerous Friends of the Library St.,San Luis Obispo.
ark your
calendar j,.
for the ` �'HE FRESHEST SANDWICH �'
annual chocolate n{ �'
festival"A Chocolate Suite:An Afternoon of �"�� �/'�
Chocolate,Champagne&Music"co-spon- �� IN 1 ��N
sored by the San Luis Obispo Counry �
Literacy Council and the San Luis Obispo Come by in the morning
Friends of the Library.The date is Sunday,
Apri130 from 2:00 p.m.to 5:00 p.m.,and the ������ and t1� Our
place is the San Luis Obispo Ciry-Counry
Library,995 Palm Street,San Luis Obispo. ��p'��r$�• ��$���� � Fresh Hot
Chocolate lovers will be able to enjoy all Lhe sandurich m.akers � �
kinds of chocolate treats from creamy eclairs Cinnamon Rolls
to rich chocolate cake,to dipped fruit,
fudge,candy,chocolate milk and ice cream. 1638 OSOS • SLO � � '
All ages are welcome.All chocolate treats are 543-8684
donated by SLO Counry vendars.
Tickets for the fundraiser for adults are _;�� �,��"
$20,which includes unlimited chocolate and �Y`"`� '
� i , �r `
champagne,$12 for children 5- 11 and free f
4 F"..�
for children under 5. ��� � - � ''' � �
The Chocolate Suite consists of an after- �
� �
noon of champagne,chocolate,wine,appetiz- �
ers,a silent auction,entertainment.For the � � • � F 0 • � � �
first time,there will also be two brief talks and � �. , �;�� � � �
book signings by George Marrett,the author • � ��� � fl ��0 •� p �
of Howard Hughes Aviator and other books. w,s;`.: • , ��� R ,�
Marrett also was a consultant for the movie � ���� �*� � �� c �
o ` � • • ' A • � �� � �
, � �Y � ��,� „s
"The Aviator."The auction will include such �� ,, �n � � t� � ��� � � ���� ��, , ��'�»°� � �
items as trips,local hotel packages and bas- ' '� '{`�'� li � i�'�' � �`�{'''� ���r;�'� �
�� �� � � ti► � �
kets with wine,to name a few -��� Z' �+ � �
� ' �° z
� .�� � � , t
Once again,last year's most popular huge ,� � ��' _ a
�
fountain of fresh chocolate in which to dip ,,;�� ���., ! • � • • � ��'�` � , �
strawberries and other fresh fruit will be `"° '�� " `�`��""��'� ��' �
�rt�
donated by the Outspoken Beverage Bistro. �� '� �� � �� �� ����� � � � ��� � � � � � �
� a �.�. . � ;. .�__ '�
Among the other previous vendors(being „_ �� • / ' / ' ' ' � �.
approached at the time of this writing in mid � � �'' �
February)are Big Sky Cafe,Linnaeas,San Luis � � � �� , • � , J �` �� N
.v.�- "�a .,-�e �=..,_ � �
Obispo Sourdough,Upper Crust Biscotti, h�`` �d� �` ' �v - � • • - �� � � � • � � II� �
�� ., :
36 �� ������ Camp San Luis is state owned,it is still one of
� the nation's largest and most versatile training
� �I areas for both the U.S.Army and the
Book Review California National Guard.It is also the host of
�� ��� several agencies and academies.
Although there is some text at the beginning
�w��- �� of each chapter,the book speaks to the reader
L��� �'� O primarily through the many archival photo-
� � b �'� ` ��� � �n graphs that captured both the early develop-
�����`� .l ment of the camp and the changes over the
California Center for Military � �g ` �"-=� years to t he Camp San Luis O bi sp o o f to day.
H1S[OI'y ' ��� Each photograph is accompanied by brief
Arcadia Publishing,2004 =-��,�� � ' - ,,.� � explanatory notes.For example,the book
`�ra, includes a number of photographs of the
128 a es a er $19.99 = � '"
p g ,p p , �., �, United Service Organization(USO)at the
�R �
ince its founding in 1928,both in time of � � �; camp.There is one of Rudy Valle directing the
��;
peace and time of war,Camp San Luis archestra during dedication ceremonies of the
Obispo,located on Highway 1 in the '� camps amphitheater in 1941.Another photo-
Chorro Valley halfway between San Luis did not have a permanent home until the graph shows Judy Garland and Bob Hope
Obispo and Morro Bay,has played a vital part "California legislature confirmed in the state entertaining the troops.There is also one of
in our Counry.The California Center for adjutant general the power of eminent Bob Hope with Dorothy Lamour.The most
Military History using extensive archives of domain."He,in turn,selected the site near recent pictures include some of the original
the Guard,Camp San Luis Obispo,and the SLO and in 1927 secured a 25-year lease on camp gates and the Headquarters of the
California State Military Museum,as well as 2,000 acres of land there.The camp was for- GrizzlyYouth Academy,part of the Guard's
over 200 photographs has added Camp San mally opened on July 4,1928. domestic mission authorized by Congress in
Luis Obispo to the Images of America Series, By 1932 the National Guard Training camp the 1990s.The Grizzly Youth Academy is part
(a series of books that celebrates the history of had grown to 5,800 acres and had acquired a of the Cha1leNGe Program for at risk
neighborhoods,towns and cities across the new name,Camp Merriam.Then in WWII the teenagers.
country). federal government°exercised its preemptive Camp San Luis Obispo is a book that both
Camp San Luis begins with a brief account rights and leased Merriam from the State of military and local history buffs will enjoy
of California's colorfu1200 year military histo- California renaming the National Guard facili- perusing.
ry.Although by the 1920s the California ry Camp San Luis Obispo."The camp was by Ingrid Reti
National Guard had served in several wars,it enlarged by 4,685 acres in 1941.While today
.,�,�
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38What ' s Up Aro � � � Downtown ?
o foolin', April's definitely when the pace picks � e� recently sat on a citizen's task force hosted by County Supervisor
up Downtown as you'll soon note when you � ' � I Jerry Lenthall to work on the idea of how the Marketplace project,
see Fiesta de SLO and Concerts in the Plaza , �� �° upon its eventual re-emergence, might be reconfigured in a way that
posters popping up around town. And just to get in the � ' '� best serves the community and the property owner. It wasn't long after
�
festive mode, we'll start off with two terrific events: Kids � �� the last meeting that the project—renamed the Dalidio Ranch—has
Day in the Plaza and the 16th annual Rib Cook Off at � come forward and not as an item for the County Supervisors' approval
Farmers' Market this month. More about those further but for the voters of the county. Because the Downtown Association,
Deb��ah Cash
on. First I'd like to introduce new (and re-elected) Administrator during the project's last go 'round, voiced its opposition to so much
Board members joining us for a two-year stint as of retail plopped on the edge of the town, I've been asked repeatedly
April 1. (Yes, we do have a little fun with that start date: "Oh, did I say how we feel about this latest version. At this juncture, there's not much
I'd run for the Board, April Fools!" or "Changed my mind, April to say differently from a year ago. And while project drawings show a
Fools..." I even thought about emailing everyone: "No meetings this few concessions added—giving a nod to the task force (like including
month, April Fools," but some may not read the last two words and that an organic garden and a skate park)—it's still a large-scale retail devel-
would not be so funny.) Returning for a second term are Patty Carpenter opment that could likely impact not only the Downtown in a negative
(Cornerview Restaurant and Bar�, Tom Copeland (Copeland Properties) way, but the City overall as City requirements for traffic, design and
and Tom Swem (Real Property Investments).Joining them as new mem- such differ from county requirements. Review of the submitted docu-
bers are Frank DuFault(Mission Real Estate�, Bob Schinkel (Poster ments is underway as is analysis by the City and our consultant, and
MarkeiJ and Natalie Tartaglia (Tartaglia Realty�. With all the proposed along with reading the initiative when it becomes public, all will give us
development slated for powntown, it's fitting that the Board boasts sev- a better picture and may or may not cause us to revise our previous
eral members in the real estate field. Welcome to all and good bye to position. And, while Downtown detractors decried protectionism at our
Kathi Main (Kevin Main Jewelers�, Brad Bilsten (B. Anthony&Co. and stance, the impact on Downtown is just a piece of why everyone should
The Gold Concept) and Howard Carroll (Carroll Properties�. I always look closely at what any project (not just this one� means for the overall
say, while we have a beautiful Downtown, it's the people who make it good of our area. Yes, we're a huge retail hub ourselves, but there is
what it is and so all of these wonderful folks are greatly appreciated for such a thing as too much retail and the idea of supporting any project
their contribution. just to "get more shopping choices" also has its pitfalls. Cheap stuff,
On the Cover:Whimsical art by Josephine Crawford,designed exdusively for pownlown banners,exemplifies the feel of Downiown as we head into spring. Photo by Deborah Cash
� ._ ,
� ` -�,-�e.��
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I'C�RC.}� ������ I ��= ��.��ZC��ti
, ��ds' Ni���
: .�� :� � ..�" � �pril 6t�
'� " Sponsored by the
F `'� �`; San Luis Obispo Children's Museum
' �
� �<�r, _ �,f _ ' _
.. �
��� .. _ 1 � � _ _ �_� s>_
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� �� �� � :
� `�° Sponsored by Johnson's for Children
�.� a. .,,
Z `. Brought to you by SLO City Parks & Recreation
� and the Downtown Association
� ��
° � ; ��, � �" �
� ���, � �,� s � .,..t���� �1� �����
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� � � .`���pri127th
�- �..�..�,.,;
_ _ .�-�-�,
Sponsored by Crystal Springs Water,
�, �� �� ~' � t ' Wells Fargo, Downey Savings, Cornerstone
C °�� � � � ���� � Real Estate, KSBY and KJUG
� :�
� ,;: r��y�
�
� San Luis Obispo '�� ���r'� 1i9��PPiit�'��i��, �i�dSe COi➢��t�
,r
.,
. _ .�_„. _ . . .
• Downtown �� Downtown Associat�on at 541-0286
o ` � � � � , � ; Association
N
� � � � "
� �- ��
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�
�lhat ' s Up Arovnd Downtown2 39
sometimes,can be very expensive. Stay tuned. ensure that an orderly manner of arranging can understand why folks would resist the
nother issue came up recently that had cars in a tight urban area exists. As such, its change in tradition, and for now Sunday park-
some folks steamed but could use a lit- operation has a price. Compared to many ing will remain free of charge, the task force
tle more press for perspective than it other urban areas, our price is low. I even did its job of analyzing how to keep the park-
was given elsewhere. When a Parking overheard two ladies in Ross one day, one say- ing fund solvent for current and future parking
Revenue Task Force was formed to figure out ing to the other, "Oh, I better run out and put needs.
how to pay for future parking needs (in this some money in the meter." To which her friend did mention two events: Kids Day in the
case the Palm/Nipomo St. garage�, a menu of responded, "Oh, don't worry. A ticket's only I Plaza on April 6th and the 16th annual Rib �
items was devised after five meetings over as $12, let's not worry about it." As the demand Cook Off on April 27th. We're proud to host
many months, with more than a dozen mem- for parking increases (see#1 complaint, a number of family oriented events including
bers from all walks of the community hearing above), ways to pay for more parking are nec- these two—I used to take my own children to
Ihe issue and making recommendations. When essary. And, another complicating factor, espe- kids' day and hopefully anyone with children
people say the number-one reason they don't cially on Sundays, is that employees don't will take advantage of the many activities and
come Downtown is parking, we naturally understand that if they park in all the "good events during the day and also at Farmers'
respond,okay, how do we fix this? Options spots," they eliminate parking inventory for Market the Thursday before and then come
are to provide more parking, to better manage their customers! Meters are the most effective back to munch ribs and vote for your favorite
the parking we do have (including getting way of getting workers out of YOUR spaces at one of our messiest and most fun evenings
Downtown employees out of the core spaces!), and since Sunday is free, guess who gets all at Rib Cook Off. I'm excited this year that my
encourage alternative methods of getting to the spaces, all day? Not you. The task force dad, Richard Holley, will be joining the judges'
Downtown and running the Parking Enterprise felt that by continuing the regular program panel; as someone who's been coming to
fund like a business so that there will always seven days a week—and leaving the garages Farmers' Market since it started and who
be parking. If the public better understood how FREE on Sundays—customers would have knows a good rib, iNll be great to have him
parking works, it would make sense that access to core parking and workers (and oth- join Mayor Romero, the police and fire chiefs
locreasing meter rates, fines and even charg- ers who don't want to pay) could park for free and other local hoi polloi as they vote for the
iog for parking on Sunday aren't necessarily all day in the garages, none of which are very best bones at the Market. No fooling, there's
ounitive measures. Parking is a commodity to far from any point in the Downtown. While I lots to do in April...around Downtown!
CornerStone Real Estate... �� E �
THE HOMETOWN SPECIALIST Micha�e� �'o��.�rt�n, DDS
T.� .. �
� � �� � �v� FAMILY� Lr1SEl2 I?�:NTISTRY
, � :
�,,,..� � ��� -
- "' �
����������'���'� � ` � �`�' � ' Your Comfort Is Our First Concern
�
��� •� � � ��'`� �� ��,:�` Dr. Colleran and his staff are well aware that many people still believe that ��
r,;
,
_._�
� ' � visiting the dentist is anything but comfortable. But modem techniQues have
'�� `_ � put that obsolete idea away forever!We offer the exciting advances in Cl)
� � ���.? patient comfort provided by laser dentistry which is only the beginning. �
�� � �,. � � !
` ` ' � Duringyour visit,you can snuggle under a warm blanket and listen to
• ` �`" " '` � music.As a caring and considerate dentist, Dr. Colleran can make any O '
�, �' � � dental procedure comfortable. Don't let fear and anxiety get in the way of �
your dental health. �
More Homes Sold From This Location �
Than Any Other In San Luis Obispo! • Beautiful, White, Straight, and Perfect-Lookin�Teeth in �ust a `
Few visits o
� � � • Laser Teeth Whitening c
�
J • Advanced TechniQues For High-Fear Patients �
• Prevent Tooth Loss with LASER Periodontal (Gum) Therapy �
TWO LOCATIONS TO SERVE YOU BETTER! . Laser Dentistry—No Shots or Drills! •
• Monterey at Chorro, San Luis Obispo • • Dental Implants ��
• First and Main Streets, Templeton • 1250 Peach Street, Suite E �.
(805) 543-8500 FAX (805) 545-7500 San Luis Obispo, CA 93401 N ,
www.cornerstonerealstate.com (SO5) 543-0814 0 ,
�
4o g u s i n e s s N e w s tl� _�_r�_y_� �
The Downtown Association is proud to announce this year's winners New Construttion: Court �
for the annual Beautification Awards. This special honor goes to Street Center „�II��'
those businesses in the Downtown Association area that have demon- Tenant Improvements �,��/ � � ��` ,�
strated exemplary efforts in a variety of categories with everyone's con- Restaurant new: Palazzo � � ' � ,
tribution making a difference in the beauty and charm of Downtown. Giuseppe's � ��� �F '�a
This year, according to committee chair Marshall Ochylski, the task was Tenant Improvements �
unusually difficult due to an unprecedented number of new construction Restpurant remodel: �`'' �
_ � : .
projects as well as those in a special in "special-outside-the-box" cate- Black Sheep Bar&Grill, '�.� ; � _ a `:
gories such as the Special and Green awards.Joining Marshall on the Panolivo, Vieni Vai Trattoria }
committee were: Deborah Cash,Jackie Crane, Landy Fike, Bruce Fraser, Tenant Improvements The(ourt Street projed grabs exrellence in new construdion ,
Retail, New Cor orate: Photo rredit to:MarshallOrhylski
Pam Seeley and Julie Towery. P
And the winners for projects completed in 2005 are: Pottery Bam, Abercrombie & Fitch, Banana Republic
� r�a��, �m��x�,� rs������ Locally Owned: Salon Lux, Open Air
� =lowers
� i ±enant Improvements Remodel:Victoria's
� -<' Secret, Prudential California Realty, Shik Hair
' ( � ( , � ( d Signdge: 1Romp, Downtown Brewing Co.,
HepKat Clothing; Lush Beauty Bar, Reveal
Salon, SLO County Histoncal Museum
�5<:� � ,_; �-�.;;� ; �! i='-� �� � ��° �' �� �
� � �� �� � �v �� � �_,;
5 , , �tl_ }
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��`��-� � � �� Hi,S�mmYhere_ ��� `' �' � � ,
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IIt e effort �� ��_ � ` .�
���� �'aes a lor��s�,aY to �� � r' �� ��
r �;
§ ��- � �,<, P eservin -� �
��`� � � G'COSJ�St 171m� ��� � .,����s heautif�� �i, ,e�
' �� rnoro c�ea„;o:MarshallOrhylski �
� Maintenance. San Luis Diagnostic Center,
� � — —� Thai Palace, The Natural Cafe
�� ��,����s �prin�time 'Tips• } Merchandising: Bambini, Bramble's
I 1� Save water and money by gratlually increasing your irrigation time as g��t�q�e, Ch��o�s, Contessa S., Straight Down,
weather warms. Studio 718, Talbors
Spetial award: patio at Buona Tavola
� /� Inspect your irrigation system for broken pipes,sprinkler heads or Green Award: "Racks with Plaques" bike
3 i'
Oth2f Wat2f 188kS. rack donation program
��'� ►� Storm drains on your street connect to our streams, lakes and the Public Art: Sculpture at Court Street, Mark
ocean;so take your car to the carwash instead of washing it in the F�eea�, a�r�st, and Warden Building Wrap
Administrator's Award:Trout About
tlriveway.
� Downtown
� ►� Dirt and chemicals from your lawn that wash into the storm tlrains, Chairman's Award: Santa's House
� creeks and ocean make it hartl for me to breathe. Mayor�s Award: New County Government
0 /� Sweep your sidewalks and driveways instead of hosing them down Ce�rer
� �
��= � into the street.
'., ��;''„ m�,y�r. a Our community is blessed to have so many ,
� � Im5a
,° �mber— business and property owners wanting to
� ��' �� �" Rem lutlOn invest in our powntown. We ho e ou take
(� �� " Youareth�r� ollutian ` ` advantage of your beautiful city'sc nter by vis-
` � ` rm�a� P �
(� ,4 ,, t05� r Gonser�at'on �,� � iting. While you're here, note some o{the
�, ' ( �:, RI`T�w�'� award winners and the differences they've
U � 1 ,:���:
;,
' , � - , made!
� � `�` � For more information on
c9 „;�� �;, ��- ::
o Downtown Association events,
� �, � ° � �� � ' ' ' ' '' ' �'�` t programs and activities, or to
,� � ��s��4• � • �� � � � � � `�' � sign up for our bi-weekly
� ' _
� � � �� � t ,�..ry' e-newsletter, visit
� www.downtownslo.com
��mm�� 41
�: „
� � t �.. � �n
Car�izo on Canvas �Y � � � ��� ���������
� `� xr-kr��- {,��`�', . '��s� .'r'� ���„��. �w� �#r'Sv`sz�� x '�„-
��;. t i.�-`�,�4�.�.�.�..s,�: 4�,�.�"'�-'�'-rc.t`�4 h . ��.a�. . ��s e'.-� =7.��.
A,pril 15th at the Histor�c Sarrta � ����
Margarita Ranch and the SLO ���� .� ���
���;
�
Painters Enterprise �
�� �
WHO: San Luis Outdoor Painters Enterprise �:��� �� � � � ���` �
(www.slopepainters.com) A group of nationally-known artists commit- `� �� �� `"�� ���. � �� ' � � °�` -��
ted to preserving the plants,animals and natural communities that R�<�ovee:Carrizo Temblers-By Laurel Sherrie I
represent the diversity found in San Luis Obispo County and The Beloic�:S��ring Mngic orz the Carrizo Plain-
Friends of the Carrizo Plain,a non-profit organization dedicated to By Dott��Nr�wthorne
furthering education,interpretation,and conservation of the unique
resources of the Carrizo Plain Narional Monument-known as "` ���`' '� � �
"Califomia's Serengeti.° (www.carrizo.org) � �tl}
,���� <,, �,��,
���. �� a.
WHAT:An art show and sale to benefit The Friends of Carrizo. � ;�_
Original paintings of the Carrizo Plain painted by members of the San ,::, x
Luis Outdoor Painters Enterprise during the last year will be sold and �
� . , a
, .,�
auctioned at the event �
WHERE: The historic Santa Margarita Ranch(located just off
Highway 101,approacimately 10 miles north of San Luis Obispo).
� .� ��
WHEN:Saturday,April 15,2006, 1:00 p.m.to 5:00 p.m. �,� t��� �
The Carrizo Plain National Monument,located in eastern San Luis � �ry �'°-
,�
Obispo Counry,is one of California's best-kept secrets.The area is one =.�
ofthe last remnants of San Joaquin Valley grassland habitat and home ����a,_ �� . �� � ��� �,�� `��
to the largest suite of endangered plants and animals in the state.The `� � � �;� � ,�
Carrizo comes alive in the spring with a blast of colorful wildflowers.
Members of the San Luis Outdoor Painters Enterprise(SLOPE)have � � �
been visiting the Carrizo in all seasons and in all weather to paint its
splendor for more than a year.Their paintings will be on display and
for sale at Carrizo on Canvas. For more information the SLOPE painters or Carrizo on Canvas
Carrizo on Canvas was scheduled to coincide with the peak of the contact:Fayrene Parrish at fayrene@charter.net or 805.627.1765.
Spring wildflower season at the Carrizo Plain,to allow visitors to plan a For information about the Friends of the Carrizo Plain,contact
wildflower viewing trip in conjunction with attending the event.For Johna Hurl at:661.391.6093 or johna@tesn.net.
more information about visiting the Carrizo for wildflower viewing,
contact the Carrizo Plain National Monument Visitor Center at:
805.475.2131.
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The Monda Club Q�� - '��
y
. . , �
SLO s F�rst Women s Club Tlurns 80! ��� � ��4�
��� ���
By Susan Stewart �� � � � � � �
� � � �
t seems fitdng that the architect hired to design the Monday Club �� - ,.��� � �� � � ' �
was also William Randolph Hearst's architect...and a woman.This � �*
.,��
last September,The Monday Club,a women's civic organization,
4% r��������
�. :�� The Monrlc�y Cli�b if1 1934
`*� r
� V y � celebrated its SOth birthda Six members attended the ala luncheon
� �'4r e v. ry g
���,� held in the now historic Julia Morgan building on upper Monterey
�' Street,where eight decades of civic,social,and cultural improvements
�: � ������ ���� were remembered.
�` � This month,the club's sixth annual Architectural and Historical Tour
� � � ���� gets under way,with all proceeds going to local high school students
�. who excel in art,music,and scholastics.Initiated in 2000,the annual
*� � T � tour funds the Monday Club's Tri-Awards Scholarship Program for six
� `�` e, J�+��F�F� l. � deserving students.It's the latest in a long list of illustrious achieve-
'�` ` ments that began 80 years ago with the installation of lighted entrance
=� signs to the ciry along what was then called Route 101.
�� � In 1925,six women began meeting in each other's homes to organize
� I��„��R�;�. what began as a book and garden club.Interest grew and the need for
�� "��� iil � '��� both a meeting place and an official name became apparent.Any
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woman who could get her laundry done by noon on Monday-the tra-
� : . ditional laundry day-was considered a"go-getter"and would there-
���� ��` � fore be an asset to the club.Hence the name.By 1928,the origina125
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� charter members of the Monday Club had grown to 350,the agenda
had changed to include more civic-minded goals,and meeting places
�, ranged from the Moose Hall above Duff's Grocery to the basement of
��'" the Carnegie Library where they had to sit on crates.
The women held rummage sales,shined shoes,and sold tickets to
� � � dinners and flower shows in order to raise the$700 they needed to pur-
� chase the lot on Monterey Street.Then-President Grace Barneberg
approached Hearst's architect,Julia Morgan,who agreed to design and
� $ oversee the building of the clubhouse-at no charge.Morgan asked
only for room and board during her many trips from San Luis Obispo
� ���� � to San Simeon.Members took turns being her hostess.Tn 1934,the ele-
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gant clubhouse was completed and dedicated.
One belief has motivated the women of The Monday Club from its i,ewis,)oa�a yetersorz,a�acl Patti 1'aylor
inception:that the strength of women when they stand together can
improve the quality of life in San Luis Obispo for everyone.During the
1920s,Monday Club members lobbied for city stop signs,requested � �
milk and meat inspections,planted city trees,and supported a i� � Q_ ,� �"'
Children's Home.During the war years,they raised over$15,000 for � A �� � T�� „�----` �)� (�"
war bonds,sat in lookouts to scan for Japanese planes,and collected �� �
30 tons of scrap metal.The 1950s saw them raising money for high
school band uniforms and a new municipal swimming pool.And in i�� ��� �
196$they donated Portola Fountain where Marsh and Higuera Streets e°' � �
��� �
meet.The Monday Club organized SLO Friends of the Library,support- �/ f����'"`
ed the Women's Shelter,and most recently,started the Tri-Awards —/ �Q� ,
Scholarship Program. � �
Monday Club members represent women of all ages,from all walks. � j ��` � �
Take the current Architectural Tour Committee,for example.Joan j'� � i ���aybreak Rotary Presents
Peterson was a dental hygienist and has been a member since 1959. _ �
Chris Lewis has been a homemaker and hostess;Verena Von Engel,an � �.�����(� �� ��U
accomplished photographer and artist.Suzette Lees is a nursing _ �t� �
instructor,and Patti Taylor supervised student teachers and sells real ��� °„.. .. ��-
estate. ����'
This year's tour will focus on the Mill Street Historic District and will �� �
be held on Apri123rd from 1:00 p.m to 5:00 p.m.Six sites have been r ��� �
selected,each one furnished with four Monday Club docents.Tickets 6 P(V��
are S10 each and can be purchased at the Monday Club, 1815 �� SLO Vets Hall �
Monterey Street,or by calling 543-8338.The ticket price includes trans- ��l""
portation to each of the six sites,a brief history of the homes,and �� # �01 Grand Ave.� �LD � Q
refreshments.Brochures for the tour-which have become a collector's I
item-include an enticing"secret°associated with each site,revealed i S40 per Person
only during the tour. n v Dinner and Games Included
Once a highly political organization with members who were active K No Children/Aduks Only on ��a �
in ciry government,today The Monday Club has no room for politics, � I �
religion,or sales.Members believe they can accomplish more for the aiient Auction,Raffle&Ticket sales wili hel��
community without these potentially divisive topics.The monthly raise money for scholarships,community �
luncheons,however,are a tradition that hasn't changed.A catered �� �xajects and donations to locai � .,
lunch with crisp linens,fine crystal and china is followed by a program � charitable organizations. y ;
chosen to inform,motivate,entertain and inspire its members. �, c'�� =
Well into its 81st ear of service,The Monday Club is proud of its dis- ��r?��kets or More Info�mation Cali C �`' `�
y Dave Nilsen (805) 596-2246 or � O
tinction as the first civic group specifically for women on the Central (,� Cbar Rosales (805) 54i-1234
Coast.As they prepare for the annual Architectural and Historical Tour, �' � e
members look ahead to awarding the six students with the scholarship `�?,,�:� ��� � � � •
money the tour will earn. ��Y � �
M early photograph shows over sixty women crowded into the main � } ' _ ��� �� ~-�v � � '
hall of their clubhouse,the walls decorated with the same criss-cross � � 1j �
�
design and loquat trees that Julia Morgan selected over 70 years ago.If = ,...t
those women could have been shown a photograph of last month's �, � ____ � �"- /� ='�
. --- �"' / ��
lun collective smile of recogmtion. �� C_� �� � �� f/J o
cheon,they might have smiled a � -- � ��/ �
Perhaps they would see-reflected in the eyes of the wo�men w go came � �f/�/�� � �
after them-their own belief in the ower of women to et thin s done. �� l�� �� �
p � ,� ��.:.x-�, _ - ____ � - ._.�._
44 CENTRAL COAST
C�� °�"� �'a"U � � � � �
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508 Higuera St. �_'
•i i � San Luis Obispo ..� _�� � �. `�`. ����� �� �
California 93401 r �� � `� ��. �; �:
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Tel 805 595 1848 � �5 v � (;�"'—"'�
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��r°�y�r� �.f#ernoon Tea �F = ��_� �
Tuesday—Saturday 10:00 am to 5:00 pm =' `� - '� �'- � �'
Sunday 11:00 am to 4:00 pm (Closed Mondays) �,: � ' =- '�
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freshly baked smnes,tea sandwiches,desserts .9 over • � • �
„•. ,- ,... _.
7o varieties of loose leaf tea .� incuding our - *
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best selling tea French caramel creme brulee �;�,�' �
Reservations recommended � �
Coast National Bank Helps Build Senior Citizen Housing Project
�� Ll�e�sed o��upat;onal Therapisis Coast NaUonal Bank(CNB)is helping central coast senior citizens in need b��
Members of vacional Regisrry of securing a$568,700 grant from the Federal Home Loan Bank of San Francisco
MOB ILITY THERAPY Rehab Te°n°°�°gy s°pp�;es (FxLs)to benefit the construction of 4o units in a senior citizen,low income
� For Yrnv Complete Home Medtcd Equipment Needs housing project in Paso Robles.CNB selected this project because they want-
ed to do something about the secious shortage of housing to accommodate
LOU1Se E. Bareus, �Z'�L� CRT senior citizens who fall within the low income category.
Phyllis L. Borgardt, �7'�L�M.�� CRT SLO Art Center Spring Break Art Camps
The SLO Art Center offers�veek-long ARTrageous Art Camps during the
Phone(805)489-9335 spring break week of Apri117th through April 21st.Children are offered two
191 Oak Park Blvd.,#5 Toll Free Phone (888)215-4326 classes each day between 9 a.m.and noon.Teens have their o��m Art Camp
Grover BeaCh,CA 93433 Senior DisCounts! between 1-4 p.m.during the same week.All classes are taught in the Art
Center classroom and are designed for 5-6 years,7-8 years,9-12 year-old-aged
children and teens.The enrollment fee is$95 for Art Center membeis,$115
� � for nonmembers.There is a$5 discount for siblings.The tuition includes all
supplies.Scholarships are available.For more information call 543-8562.
�� � �,.
� '� Cal Poly Wine Festival to benefit New Wine&Viticulture Program
� ,.� The Cal PolyVines to Wines Club will host the fourth annual Cal PolvbVine
'����� Festival,formally known as"An Afrernoon Amidst the Oaks,"on Saturday,
�.�_. ,
;�, � ' � � � Apri129,from 1-4 p.m.The event will be held at the historic Santa Margarita
Ranch.The event will feature�ti2ne,food,music and art from�ti�ineries from all
f�dVert1S1I1 S�j1eS over California as well as local restaurants and caterers.Tickets are$50 per
g person or$30 for Cal Polv students,staff,and faculry.Proceeds will benefit the
Wine and Viticulture Program at Cal Poly.Last year's festival drew over 500
Z'ePPy COririeP 543-9400 wine enthusiasts,Cal Poly students,and alumni.Sevenry�vineries from the
Napa/Sonoma,Lodi,Paso Robles,San Luis Obispo,and Santa Barbara regions
were represented.Local restaurants served appetizers while attendees tasted
fine�vines,bid on silent auction items,and listened to a local jazz band.For
a� �. - _ ,.. .,, BPi3n �"�.W IeSe more information,visit the event website at w�wv.calpolywinefestival.com.
�� ' ���:< <,, a,,. .
� � For media requests contact Molly Strobel at(805)544-5039 or
� Phone:805.549.9019 mollycp03C�yahoacom.
� Faxamile:805.549.9021
� Toll Free:800.549900 I Quota International Salute to Staff
� � Emai!:brian.wiese@Ipl.com Quota Intemational of SLO is hosting its 15th annual Salute to Staff Luncheon
Q � on Apri126th.The Employee and Employer of the Year is announced for their
3220 So.Rigue�a Street.Suite 232
� � San��Is ob�Spo.�a6forr,�a 934o I outstanding professional performance.The featured speaker�vill be career
� ��������sa����a�+ � �w��lpi<om/s��„mrt expert and author,Sharon Iordan Evans.For more information call Yvon
� ..s ..�.:,.,..��.,�.�.;�.a+„n,.�,.=:�„w..�i Z incs o_ �-n-,,.gr 1 sc.:n'nv F3ger li
Gresser at 550-5439.
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�% F�om Shad�s Central Coast �FA�
� To sh uTT��s E� �;' Busin ess Brokers
U
• WITh STyl� � : .. , RICK OWENS
� centralcoastbusinessbrc�ker.corn
O
o dldn'S ` '";; . ; Business Opportunities C805) 543-0506
N draperies mves#ment Sctles {805)543-6091 FAX
¢, 544-9405 p�� "Himself" gusiness Vatuc�tions (805)215-9009 CELL
Q 560 HiGUERA•SUITE N.SAN IUfS OBtSPO.CAl{FORNIA 934Di
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CENTRAL COAST 45
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Family Care Network's Miracle Miles for Kids lOK walk/run '
The 3rd Annual Miracle Miles for Kids lOK Walk/Run will be held Apri129th,at
8:30 a.m.The 6.2 mile course runs along the water's edge from Morro Rock in Y
Morro Bay to the Cayucos Pier.This event has something for everyone—from the � �„ ��,�j���,�_
serious athletes to Moms and Dads looking for something fun that the whole fa�n- � � �: �
ilv can enjou We want to encourage you to form teams and gather pledges in this � {: �h8i`y0i/W8If1`%/1 y0!/!�@8/BStatG/1l'OfBSS%0/ia/�
fund-raising effort to help support special needs children,youth and their families � �;,�: — �
in San Luis Obispo and Santa Barbara counties.Registration runs from$25-$4Q k� ' Your real estate expert-from start to finish.
depending on how early you register.Family Care Network staff of 120 employees � �a�-�A�-�'°'"',�� �������a/ie tor/ay!(805)544-i244
sen�es over 1,200 children,youth,individuals,and families annually.For more wvvw.tart�g/l�ref'�1ty.com
infocmation ca11781-3535.
s - �• � � .,, . , ,, �
SLO Botanical Garden Children's Docent Training Session
The San Luis Obispo Botanical Garden is hosting training sessions for Children's Locally owned by Tom Beckwith
Docents this spring on four Fridays,starting on Apri17 and continuing through
April28,1-4 p.m.at the Botanical Garden in El Chorro Regional Park. We antici- � and Dave Hite.We specialize in cus-
pate hosting over 2000 students on field trips to the Garden this school year. 0 ' tomer satisfaction with immediate
Come be part of the team of people trained to be a Docent for school tours at the and friendly service.Featuring Toyo, j
Botanical Garden.Learn to educate young people about the wonders of inediter- 252 xiguera Street Michelin, Bridgestone and i
�anean plants,climates and cultures.For information ca11546-3501 or check our San Luis Obispo Remington brand tires with the
web site�vww.slobg.org.To register to be a Docent,e-mail education@slobg.org. (8os)s41-TIRE largest inventory on the Central
3011 Spring st '''� Coast. The Tire Store also features '
7thMnual Central Coast Book&Author Festival Seeking Eachibitors paso Robles complete brake and computerized
ihe 7thAnnual Central Coast Book&Author Festival steering committee is cur- �go5)237-0377 alignment service.
rently accepting applications for Festival e�ibitors and speakers.This free family
event will be held Saturday September 9th from 10 a.m.to 4 p.m.in San Luis
Obispo's beautiful Mission Plaza.Coordinators anticipate participation of approxi-
matel}�70 e�ibitors and over 3,000 attendees this year.E�ibitors may include �A���� � ' �
authors,publishers,or organizations and businesses who wish to feature a book L�"� �
oc reading related e�ibit.Booth Reservation Applications may be downloaded at � � M�j�1�(j�LF CQu�E � ��
�ti���v.ccbookfestival.org or obtained by calling(805)546-1392.The deadline for I,AKE-
application is August 25,2006.For an early-bird discounted rate,or to be consid-
ered for a speaking appearance,applications must be received by August 1,2006. ' � ' ' � ' � � �
The Central Coast Book&Author Festival is a benefit for the Foundation for San 10 PLAY CARD-can be used any da`�of the week including�veekends and holidays.
luis Obispo Counry Public Libraries. CARD=Adults$60.00•Jr(18&under) &Seniors(62+)$60.00
BalletTheatre of SLO Makes Full Program Debut � /01-7309
A new area ballet company has just been named and is in rehearsals for its first ' Call for Tee Time
full program performance.Ballet Theatre of SLQ under the artistic direction of 11175 Los Osos Valley Rd. • San Luis Obispo, CA
Thecesa Slobodnik,will take the stage of the Blakeslee Auditorium(Cuesta College
SLO campus)Saturday,April 22nd at 3 p.m.The company's dancers,featuring San
Luis Obispo and northern Santa Barbara Counties'finest,will perform three bal-
lets by the retired Gilbert Reed:"Peter and the Wolf,°`Percussive"and"Children's
Toys."The performance is presented by Friendship Through Dance in association � �
with American Dance of SLO.Tickets are�15 and$20;available at American
Dance of SLO(805)543-4409 and at the door. '� '��• � � ' ' ' '�
SLO County Band to Perform Spring Concert
The SLO Gounry Band will perform its annual spring concert on Sunday,Apri1 �
23rd,at3 p.m.at the first United Methodist Church in Arroyo Grande.The pro- ' � �' " '� �� �
gram will offer a variery of popular and concert music with composers ranging
from Bach to Irving Berlin with plenry of John Philip Sousa.There is no admission ' � ' � ��� ��' ��� �' ��' �
charge but a free-will donation will be taken at the door.For more information Q
�
call 543-5691. �
• • • � � � �4 � `
Shzrley Hulzn ---- . �� �
��� `Building a Legacy" SENIOR REAL ESTATE SPECIALIST ����� 3550 eroad
� SAN LUtS OBISPO,CA 93401 ��
f�s you plan your life and your futz�re••• � � �
� '`'� ��� Shirley is ready to assist you in building your legacy. � •
�" �� CHRYSLER DaDG� � �
Call her today for your real estate nceds. • �
r^. °, RESIDENTIAL&INVESTMENT PROPERTIES
„ �s; Bus.Phone(805)543-7321 DAVIDJONES �
- Please call 805•235•4'877 �� FAX(805)543-1949 DepartmentMonager N
HOMETOWN REALTY O
�' 1-800-549-8500 �
- � � ;
--�
4s Eye On Business and Dove soap)are shifting-a majoriry of today's consumers believe
that store brands offer customers national brand qualiry at a reduced
�� price.Gone is the old thinking that if it's cheaper,it must have com-
` promised quality.
��`� "`~ ' Also in the category of groceries:two thirds of Americans say they
�• �' read the labels on products before buying. That's an amazing number,
� � �, �`� . � given the fact that nutritional labeling is a relatively recent develop-
� g :nformat�on to ment.Taking grocery info one step further:there are now produce
� � �.- labels that change color to indicate ripeness in hard-to-select fruits
���� ��' ���� and vegetables like avocados.
�; Did you know women are far more likely than men to drink bottled
; '� water?64 percent female to 36 percent male.
'"`` As TNO and other technologies make media advertising consump-
By Maggie Cox, tion a little trickier,one of the new media favorites is video advertising
in mass transit stations.
Barnett Cox&Associates Where do trends get started?Research shows that urban areas,espe-
cially high tech ones,are the epicenter of new trends.Cities like Seattle
We are living in the Information Age,and it could be access that and San Francisco,Washington,DC and Boston are all identified as
to all that information is making it harder and harder to keep places that attract more than their share of"creative types."
up these days.Between email and the Internet,wireless com- And offered with a nod toward my own demo:researchers are find-
munication and more media choices than we can begin to sample, ing that the biggest,richest market of the future is....boomer women.
much less absorb,it feels like information overload on the hard drive of How to reach them?The pros say to use marketing that emphasizes
our brains. Every once in a while it's worth it just to clear out the files, people first,conveys empathy over rivalry,and portrays older women
note the facts worth keeping and toss the rest. authentically.Research indicates that middle-aged women are more
This month,I'm doing just that: sharing some intriguing informa- assertive,confident and global in outlook than they are often believed
tion tidbits that I've come across.These fast facts may be of help in to be.
your day-to-day business-they are in mine. And if they're just a°so Sometimes it's hard to tell in a college town,but older adult partici-
what?"kind of foray,well,toss them and move on. pation in the workforce is growing.Early retirement is increasingly
The old truisms about brand loyalty(think Best Foods mayonnaise common,and so is re-entry into the job market-for a number of rea-
sons including financial need,appeal of the psychic rewards of work-
ing and interest in trying something new.Today there are about 16
�� �'��� � ���� � "�� ��_ � ���� «� � ����''� �� million men and women aged 55 to 64 in the US workforce-and
within a decade that group is projected to jump to over 23 million
; ������ workers.
�; ,..� V That's enough for one month.I didn't touch blogging or Y genera-
,
���, _ 1 I ti C. tion buying habits or all the ins and outs of customer loyalry pro-
w grams.I didn't talk about my 82-year-old dad and his limited but
J.Michaei Rivard,M.D. impressive mastery of the internet and what his generation means to
� specializing in Adult Psychiotry and Forensic Psychiatry marketers.Those are topics for another,less cluttered day.
ACCEPTING I�IEW PATIENTS
PACIFIC PSYCHIATRY,3220 S.HIGUERA ST.,STE 215,SAN LUIS OBISPO,(SOS)541-5055
Accepcing BC,UBH,Pacificare,MHN
��� N[cN�
' , � �� '�` �" Real Estate
callAmerica �,. { 390 HIGUERA�B S)9437777U•PAX'(805)543-7791
� � " .
I BUSINESS COMMUN/CATIONS ' ��;-
•
Q 805.459.1776
Fax 805.888.2776
� � rodessaC�?rodessaneNrton.com
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Z 805.549.7800 ` � �
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p . � - - � • www.callamericacom.com � ' i
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p Seniors Real Estate Specialist �' � � �� �°° �^"^" �= ' `�'-` � ,
� 669 Pacific Street Suite A ,��- ;������ Office:805-543-7727 � � � � �
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� San Luis Obispo,CA 93401 � Fax:805-543-7838 � � '� �� _��...._,,... � �
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p,.i E-mail:lynn-slore@chartecnet ��-�' --- Cell:805-235-0493 � �� 3�� � �� '
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IHE STORY OF NOI�S LITTLE THAI TAKEOUT WE UNDERSTAND BUSINESS ON
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Ro;�nelpe�l me c�pen a small restaurant where I could ` . ;1� � ���e�� � ��� �
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share my favorite recipes with our Los Osos neighbors. NAT�I O1vAL BAN�K
Thirteen years later,�ve have a dailq line out the door':" � � �
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