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Minutes – Promotional Coordinating Committee Meeting of March 14, 2018 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, March 14, 2018
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, March 14, 2018 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Levi.
ROLL CALL
Present: Committee Members Diana Cozzi, Jill LeMieux, John Thomas,
Vice Chair Zoya Dixon, and Chair Daniel Levi
Absent: Committee Members Sasha Palazzo and Matthew Wilkins
Staff: Tourism Manager Molly Cano and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER DIXON, CARRIED (5-0) to approve the Consent Agenda items C1 to C9.
C.1 Minutes of the Meeting on January 10, 2018
C.2 2017-18 Community Promotions Budget Report
C.3 Public Relations Report, January and February Activity
C.4 Grants-in-Aid (GIA) Support Report, January and February Activity
C.5 Visitors Center Report, January and February Activity
C.6 SLO Happenings Promotions Report, January and February Activity
C.7 Transit Occupancy Tax (TOT) Report
Minutes – Promotional Coordinating Committee Meeting of March 14, 2018 Page 2
C.8 Minutes of the Special Meeting on February 7, 2018
C.9 Minutes of the Special Meeting on February 24, 2018
PRESENTATIONS
1. Funding the Future of SLO Presentation
Greg Hermann, Acting Assistant City Manager, presented the “Funding the Future of
SLO” initiative to inform the committee on the process and to receive their feedback to
bring to City Council. A review of the City’s Major City Goals was presented, along
with funding concerns related to the closure of Diablo Canyon Nuclear Power Plant,
unfunded pension liabilities, and projected costs for future projects and ongoing
maintenance. Measure G funding was reviewed, with discussion on increasing
maintenance needs and its mechanism for funding new projects. Possible future funding
options presented were a Cannabis tax, sales tax increase, a general obligation bond,
and community facilities district fees. Feedback will be presented to City Council on
April 17, 2018, in order to be considered for a possible ballot measure on the upcoming
regular November Election ballot.
Public Comments:
None
---End of Public Comments---
No action was taken on this item
2. SLO Chamber of Commerce Report
Chamber of Commerce representative Molly Kern, Director of Communications and
Business Education, reviewed the public relations activities for January and February.
Highlights included: a piece in the Alaska Airlines “Beyond” magazine, coverage in the
blog Lush Palm, three pieces highlighting the TBID sponsored Rainy Day promotion in
Bay Are News publications, a new ranking as #17 Best Place to Live in the US,
coverage from 7x7 through a partnership with SLO CAL targeting the Bay Area, and
media hosting related to the SLO Film Festival.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
Minutes – Promotional Coordinating Committee Meeting of March 14, 2018 Page 3
BUSINESS ITEMS
1. Promotional Coordinating Committee Strategic Plan
The committee reviewed the 2018 Retreat Report as prepared by BethMarie Ward. A
discussion on the “Action Steps” listed in the plan was held to clarify the group’s
understanding of them.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER COZZI, SECOND BY COMMITTEE
MEMBER LEMIEUX, CARRIED (5-0) to approve the report as part of the Strategic Action
Plan.
2. 2017-18 Mid Year Budget Update and 2018-19 Budget Process
Tourism Manager Cano reviewed the 2017-18 mid-year budget line item status. A
review of the 2018-19 budget process, including the following timeline was presented.
April PCC Meeting – First review of the base budget amounts; receive Chamber of
Commerce contract proposals; possible review & discussions on SLO Happenings
program; possible review & discussions on event budget allocation
May PCC Meeting – Finalize Budget Recommendations for 2018-19
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
Minutes – Promotional Coordinating Committee Meeting of March 14, 2018 Page 4
3. Mid-State Fair Showcase of Cities
The California Mid-State Fair has invited the City to participate in a new program
called “Showcase of Cities”. The “Showcase of Cities” will be a series of window
displays promoting the County Cities at the Mid State Fair, with an award offered for
best display. The participation commitment deadline is May 1st.
The committee considered the opportunity, discussed creating a task force to oversee
the project, possibilities for attracting a creator or creative team, the timeline, and the
budget.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER DIXON, SECOND BY COMMITTEE
MEMBER LEMIEUX, CARRIED (5-0) to allocate up to $5,000 to create a window display for
the “Showcase of Cities”.
Zoya Dixon and Daniel Levi volunteered to be on a task force to oversee the project.
4. 2018-19 GIA Funding Allocation
The committee reviewed the funding allocation amount for the 2018-19 GIA program
to establish funding direction for the 2018-19 GIA Task Force.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER COZZI, SECOND BY COMMITTEE
MEMBER LEMIEUX, CARRIED (5-0) to set the 2018-19 GIA budget at $100,000.
Minutes – Promotional Coordinating Committee Meeting of March 14, 2018 Page 5
5. Election of Chair and Vice Chair
Tourism Manager Cano reviewed the bylaws for election of Chair and Vice-Chair for
the term of April 2018 to March 2019. It was announced that current Chair Levi would
be willing to relinquish the position even though he is eligible to hold it for a second
term.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER COZZI, CARRIED (5-0) to elect Zoya Dixon as Chair.
ACTION: MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER COZZI, CARRIED (5-0) to elect Daniel Levi as Vice Chair.
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants In Aid (GIA) Update
none
2. TBID Board Report
Tourism Manager Cano reviewed the January 10, 2018 TBID meeting, noting the SLO
Wine mid-year report and reporting on remaining event promotion funding. The report
for the March 14, 2018 meeting noted that Bruce Skidmore was elected Chair, with
outgoing Chair Wilkins becoming the Vice Chair. It was additionally reported that the
TBID committed to research projects for marketing data at the March meeting.
Minutes – Promotional Coordinating Committee Meeting of March 14, 2018 Page 6
3. Tourism Program Update
Tourism Manager Cano reviewed and reported on the following:
- GIA applications close on March 16th
- Trade show participation: The VR glasses experience was a success at the San
Diego show. The next show to be attended will be in Denver the week of 03/19/18.
- Taste of Washington, part of “SAVOR on the Road” is scheduled for 03/22-23.
- IPW tradeshow, May 19-24 in Denver
- CCTC meeting, April 18-20 in Solvang
- SLO Discovery Weekend: Approximately 60 parents participated in the first session
held in February. It was well received, and improvement opportunities were noted
for inclusion during the upcoming session, May 11-13.
- The Rainy Day promotion sold out approximately one month faster than last year,
and that almost 1800 room nights have already been reserved. It was noted that a
“strong response” has been received from the Seattle WA area.
- The Advisory Bodies will be recognized at the upcoming March 20th City Council
meeting. New member appointments will follow.
ADJOURNMENT
The meeting was adjourned at 7:35 p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, April 11, 2018 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 04/11/2018