HomeMy WebLinkAbout06-19-2018 Agenda Item 13 - State Advocacy Services for the Water Resource Rcovery Facility Project - Contract AmendmentMeeting Date: 6/19/2018
FROM: Carrie Mattingly, Utilities Director
Prepared by:David Hix, Deputy Director - Wastewater
SUBJECT:STATE ADVOCACY SERVICES FOR THE WATER RESOURCE
RECOVERY FACILITY PROJECT –CONTRACT AMENDMENT
RECOMMENDATION
Amend the existing contract (Attachment A) with Balance Public Relations, Inc. and approve
$40,000 to continue advocacy services for the Water Resource Recovery Facility project and
other applicable City projects.
DISCUSSION
Balance Public Relations, Inc. (BRP) has been retained by the City to develop a comprehensive
strategy for identifying funding opportunities for the Water Resource Recovery Faciality
(WRRF). BRP continues to pursue grant dollars for recycled water, education, flood protection
and other water related projects.
Led by former State Senator Dean Florez, BPR has demonstrated an in-depth knowledge of grant
opportunities and relationships with State agencies. Recently, the City has been working with the
Sustainable Growth Council on opportunities that include not just recycled water and the WRRF
project, but also transportation and infrastructure.
Up to the present time, BPR has facilitated strategic communications centered on the WRRF
Project, provided staff with important legislative information and regulatory reports, monitored
state funding timeframes and supported City staff in securing a low interest State Revolving
Fund (SRF) loan for the WRRF project. BPR has created additional partnerships with local, state
and federal elected officials, agencies and organizations that will help facilitate funding and
policy implementation for additional grant opportunities.
Former Senator Florez has identified additional funding and grant opportunities that might be
available through the Strategic Growth Council and benefit a multitude of projects the City has
scheduled for construction. The City and BPR, continue to work closely to secure funding that is
crucial in meeting fiscal health objectives.
.
Balance Public Relations, Inc. has strong ties with local, state, and federal leaders as well as
robust government connections that have already proven valuable and the City has been very
satisfied with the efforts. Staff believes that continuing the contract to assess opportunities and
strategies will assist in securing additional funding for the WRRF and other City projects. Dean,
and the BPR team have been key in setting up these meetings and facilitating productive
discussions
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ENVIRONMENTAL REVIEW
The recommended actions are not a project as defined under the California Environmental
Quality Act.
FISCAL IMPACT
The initial contract was for $50,000. The WRRF program has available funding in the electric
utility line item to cover the cost to amend the agreement (Attachment B) for an additional six
months not to exceed $40,000. The account has an available balance of $220,956. The monthly
retainer for Balance Public Relations, Inc. is $5,000 plus ancillary expenses.
ALTERNATIVE
1.Elect not to approve the contract amendment.Council may elect not to approve the
contract amendment for Balance Public Relations, Inc. This is not recommended as staff
does not have the resources or relationships to pursue the additional opportunities that
have been presented.
Attachments:
a - Balance Public Relations Agreement
b - Balance Public Relations Contract Amendment
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CCONSULTING AGREEMENT
THIS CONSULTING AGREEMENT dated as of June 20, 2017, by and between Dean Florez, President, CEO of
Balance Public Relations, Inc., a California Corporation (hereinafter referred to as “BPR”), and the Utilities
Department of the City of San Luis Obispo having an office at 990 Palm Street. San Luis Obispo, CA 93401
(hereinafter referred to as "the City“).
NOW, THEREFORE, in consideration of the mutual premises and covenants herein contained, the parties
hereto agree as follows:
1.0 ENGAGEMENT
The City hereby engages BPR to provide non-exclusive services pursuant to the terms and conditions
hereof. BPR will perform these services at the direction of the Howard Brewen, Water Resource Recovery
Facility (WRRF) Project Supervisor.
The City has selected the BPR based upon the BPR’S agreement to offer the services of CEO, President Dean
Florez who will personally perform the services hereunder along with BPR partners in the water resource
and municipal services sector.
2.0 NATURE OF SERVICES
BPR is retained by the City to work collaboratively with the City of San Luis Obispo to develop a
comprehensive strategy allowing the City to secure grant dollars from the State of California that will allow
the Water Resource Recovery Facility Project to increase the amount of and enhancing the quality of
recycled water produced, and thus expanding the sustainable and drought-proof water sources. BPR will
advocate for funding aimed at producing recycled water which will reduce the strain on the area’s potable
water supply and enhance the quality of water entering San Luis Obispo Creek.
BPR will explain to state decision makers the direct benefits to the San Luis Obispo community which will
provide better quality habitat for wildlife, such as steelhead trout, while adding less salts and nutrients to
the local groundwater basin which will improve water quality in San Luis Obispo Creek for downstream
beneficial uses. Overall BPR advocacy will primarily center on funding for WRRF improvements which will
allow the City to produce more, higher-quality water for reuse by our community, and improve the health
of the San Luis Obispo Creek ecosystem downstream of the WRRF.
2.1 SSERVICE SCOPE OF WORK
Advocacy will focus on educating state decision makers on key aspects of the City of San Luis Obispo
prepared a WRRF Facilities Plan which was adopted by the City Council on July 7, 2015 and an WRRF Project
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EIR which was certified on August 16, 2016 which includes discussion of projects ability to maximize the
production of recycled water; meet new waste discharge requirements.
BRP specific tasks include but are not limited the following:
x Identifying and securing grant funding as specified under the City of San Luis Obispo Financial
Assistance Application submitted to the State of California Water Resources Board, including but
not limited to the pursuit of low interest Clean Water State Revolving Fund (CWSRF) grants and
loans to fund the WRRF project;
x Education and strategic communications centered on the Water Resource Recovery Facility (WRRF)
Project benefits and cost effectiveness;
x Providing the WRRF board members & City Council with pertinent legislative information and
relevant regulatory reports that affect the WRRF project, monitoring state funding stream
timeframes and assessing environmental impact requests from the Department of Water
Resources Department;
x Creating additional partnerships with local, state and federal elected officials, agencies and
organizations that will help facilitate funding and policy implementation of the Water Resource
Recovery Facility Project with key introduction to pertinent elected officials, water resource
officials, State leaders, and Legislators to accomplish this goal;
x Meetings with key members of the Department of Water Resources and State Resources Board
members the benefits of the WRRF including the ability of the project to help the State of California
accomplish Governor Brown’s State Water Plan including the creation of enhanced recycled water
projects and enhancements on the treatment of future flows and loads. Focus will include the
WRRF funding requirements which will allow the City to replace and/or upgrade aging equipment
and incorporate on-site interpretive features and public amenities.
x Proactive strategic consulting on water policy and funding to meet a predetermined deadline set
forth by the State Water Control Board and proactive interaction with the Board to avoid regulatory
fines and penalties.
33.0 TERM & FEES
The term of this Consulting agreement (the "Term") shall commen ce on July 1, 2017 and may be terminated
by either the City of San Luis Obispo agent for this agreement or BPR upon thirty (30) days written notice.
This contract is for 12 months of service but will be assessed on a month-to-month basis by the City.
Based on the aforementioned scope of work, we propose:
(A) A monthly fixed retainer fee of $5,000 per month.
(B) Monthly payments shall begin and first payment is due upon an engagement date of July 1, 2017.
(C) All out-of-pocket incidental expenses, including travel, phone and other incidental costs will be
billed separately and shall not exceed $200 per month without prior approval.
The contract will be billed on a month-to-month basis, and as either party may terminate this agreement
by providing thirty-days, written notice, BPR will be entitled to all expenses incurred, and any payment due
and owing, through the date of termination. Upon termination, we will provide you with all work product,
documents, files and any other tangible things related to the work performed under the Agreement.
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If an invoice is not paid monthly, we reserve the right to discontinue performing further services at such
time. If the City is unable to make full payment upon our account within thirty (30) days after presentation
of our invoice, you will incur a late fee of 5% of the balance plus 1 ½% per month or 18% annum.
All data and information submitted or made available to BPR by the City unless otherwise publicly available
or provided for public distribution and dissemination in connection with BPR’s services, shall be utilized by
BPR only in connection with its services under this Agreement, and shall not be made available or disclosed
by BPR or to any other person. All information developed by the City or obtained by BPR from the City in
connection with the Agreement shall be the property of the City of San Luis Obispo.
44.0 TAXES
BPR is solely responsible for payment of all taxes that may be due upon the service fee, any other
compensation and any income or gain derived from the exercise of stock options granted hereunder.
5.0 OTHER BUSINESS ACTIVITIES AND CONFLICTS OF INTEREST
It is expressly understood by the City agrees that, notwithstanding the non-exclusive nature of this
Consulting Agreement, the BPR will accept no other engagement of any type that will interfere with his
ability to render the services hereunder in a manner that is both time and of quality satisfactory to the
Company. Should a suspected conflict of interest arise, BPR agrees to immediately notify the City of the
potential conflict and participate in a negotiation to attempt to resolve the conflict to the satisfaction of all
parties. Should the new client create a potential conflict of interest, BPR agrees to negotiate to attempt to
resolve the conflict to the satisfaction of both parties.
6.0 INDEPENDENT CONTRACTOR RELATIONSHIP
The parties hereto understand, acknowledge and agree that the BPR's relationship with the City is that of
an independent contractor and that nothing in this Agreement is intended to or should be construed to
create an employment, partnership or joint venture relationship.
7.0 CONFIDENTIALITY
The BPR during the Term and thereafter to take all steps reasonably necessary to hold in trust and
confidence information which he knows or has reason to know is considered confidential by the City
("Confidential Information"). BPR agrees to use the Confidential Information solely to perform this
Consulting Agreement and covenants and agrees that he will not use or disclose to any person without the
City’s prior written approval, any such Confidential Information learned or obtained by the BPR during or
prior to the Term.
BPR shall take reasonable steps necessary to ensure that his employees, agents, affiliates and contractors
(if any) do not discuss, divulge or utilize any confidential information communicated to or acquired by them.
The obligations under this Paragraph 7.0 shall survive termination of this Consulting Agreement.
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88.0 TRADE SECRETS AND INTELLECTUAL PROPERTY RIGHTS
BPR agrees to disclose promptly in writing to the City, or any person designated by the City, copyrightable
material that is conceived, developed, made or reduced to practice by the BPR in the performance of
services to the City.
9.0 ASSIGNMENT OF WORK PRODUCT
"Work Product" means all work pertaining to public relations, marketing plans, designs, discoveries, works
of authorship, formulae, processes, inventions, improvements and ideas solely or jointly conceived,
developed or reduced to practice during the performance of this Consulting Agreement. BPR hereby
irrevocably assigns, conveys and otherwise transfers to the City, and its respective successors and assigns,
all rights, title and interests worldwide in and to the Work Product and all proprietary rights therein,
including, without limitation, all copyrights, trademarks, trade secret rights, moral rights, and all contract
and licensing rights, and all claims and causes of action of any kind with respect to any of the foregoing,
whether now known or hereafter to become known.
In the event the BPR has any rights in and to the Work Product that cannot be assigned to The City , BPR
hereby unconditionally and irrevocably waives the enforcement of all such rights, and all claims and causes
of action of any kind with respect to any of the foregoing against the City , its distributors and customers,
whether now known or hereafter to become known, and agrees at the request and expense of the City
and its respective successors and assigns to consent to and join in any action to enforce such rights and to
procure a waiver of such rights from the holder so such rights.
In the event BPR has any rights in and to the Work Product that cannot be assigned to The City and cannot
be waived, BPR hereby grants to the City , and its respective successors and assigns, an exclusive,
worldwide royalty-free license during the terms of the rights to reproduce, distribute, modify, publicly
perform and publicly display, with the right to sub-license and assign such rights in and to the Work Product
including, without limitation, the right to use in any way whatsoever the Work Product. BPR retains no
rights to use the Work Product and agrees not to challenge the validity of the ownership by the City in the
Work Product.
The obligations and undertaking in this Section 8.0 shall survive termination of this Consulting Agreement.
If called upon to render assistance under this section following termination of this Consulting Agreement,
BPR will be entitled to a fair and reasonable fee in addition to reimbursement of authorized expenses
incurred at the prior written request of the City.
10.0 RETURN OF COMPANY PROPERTY
It is our policy to destroy each client’s files in our possession upon the expiration of ten (10) years after the
closing of such files. If you desire us to retain any of your files for a longer period, please advise us in writing.
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111.0 WARRANTIES AND INDEMNIFICATION
The City represents and warrants that BPR’s use, reproduction, distribution or modification of the Work
Product does not and will not violate the rights of any third parties, including, but not limited to, trade
secrets, trademarks, publicity, privacy, copyrights and patents, or any applicable law and regulation. The
City further represents that the Work Product is free and clear of all encumbrances, including without
limitation, security interests, licenses, liens, charges or other restrictions.
12.0 APPLICABLE LAW: ENFORCEMENT.
This Consulting Agreement shall be governed by and construed in accordance with the laws in force in
California (as applied to transactions entered and to be performed wholly within California between
California residents) and the parties hereby agree to submit to the courts located in the County of Los
Angeles, California.
13.0 ENTIRE AGREEMENT
This Consulting Agreement contains the entire understanding of the parties.
This Consulting Agreement may not be changed orally but only by an agreement in writing signed by the
party against whom enforcement of any waiver, change, modification, amendment, extension or discharge
is sought.
14.0 NOTICES
Notices related to this Consulting Agreement shall be sent to:
Howard Brewen
WRRF Supervisor
Water Resource Recovery Facility Project
City of San Luis Obispo
990 Palm Street
San Luis Obispo, CA 93401
Balance Public Relations, Inc.
Dean Florez
President, CEO,
Balance Public Relations, Inc.
1401 North Broadway Blvd.
Los Angeles, CA 90012
Any notice provided for or permitted under this Consulting Agreement shall be given in writing and shall
be delivered to the individuals and addresses above.
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Delivery shall be effected by: (A) hand delivery; (B) confirmed telecopy; (C) commercial overnight courier
with written verification of receipt; (D) U.S. mail postage prepaid, certified or registered mail, return receipt
requested. Such notice shall be deemed to have been received on the date of actual delivery or three (3)
days after sending, whichever is earlier.
115.0 WAIVERS
No provision of this Consulting Agreement shall be considered waived by either party and no breach
excused by either party, except in writing signed by the party against whom waiver or excuse is asserted.
No consent by either party to, or waiver of, a breach by the other party, whether express or implied, shall
constitute consent to, waiver of, or excuse of any other, different or subsequent breach by that party.
16.0 ASSIGNMENT
BPR may not assign its rights or obligations hereunder in whole or in part without the City ’s prior written
consent. The City may assign its rights or obligations hereunder in whole or in part. This Consulting
Agreement will be for the benefit of the City ’s successors and assigns, and will be binding on the BPR’s
legal representatives and permitted assignees.
IN WITNESS WHEREOF, the parties have executed this agreement as of the date first above written.
By: /S/ Howard Brewen, WRRF Supervisor
________________________ DATE: ___________________
Howard Brewen
WRRF Supervisor
City of San Luis Obispo
By: /S/ Dean Florez
DATE: June 20, 2017
Dean Florez
President, CEO,
Balance Public Relations, Inc.
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IRST AMENDMENT TO AGREEMENT
THIS FIRST AMENDMENT TO AGREEMENT is made and entered into in the City of San Luis
Obispo on _______, 2018, by and between the CITY OF SAN LUIS OBISPO, a municipal corporation,
hereinafter referred to as City, and BALANCE PUBLIC RELATIONS, INC, hereinafter referred to as
Contractor.
W I T N E S S E T H:
WHEREAS, on June 29, 2017 the City Manager approved carryover funding to secure state
advocacy services for help with the State Revolving Fund loan for the Water Resource Recovery Facility
(WRRF) Project; and
WHEREAS, Contractor submitted a qualified proposal on June 20, 2017 which was approved by
the City Manager on June 29, 2017; and
WHEREAS, Contractor supported City staff efforts in securing a $140 million loan from the State
Revolving Fund through the State Water Resources Control Board; and
WHEREAS, Contractor was also able to connect the City with the Strategic Growth Council which
might yield funding for important citywide infrastructure; and
WHEREAS, the City wants to retain contractor to continue the efforts on the City’s behalf for
funding from the Strategic Growth Council and other grant and funding opportunities for capital projects.
NOW THEREFORE, in consideration of their mutual promises, obligations, and covenants
hereinafter contained, the parties hereto agree as follows:
1.TERM. The term of this Agreement amendment shall be from the date this Agreement
amendment is made and entered, as first written above, until completion of said capital funding advocacy
efforts are concluded; anticipated at six months.
2.INCORPORATION BY REFERENCE. Contractor agrees to continue to perform the
services set forth in the consulting agreement dated June 29, 2017, which is incorporated herein by this
reference.
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3.CITY'S OBLIGATIONS. For providing advocacy services as specified in this
Agreement amendment, City will pay and Contractor shall receive compensation in a total sum not to
exceed $40,000.
4.CONTRACTOR'S OBLIGATIONS. For and in consideration of the payments and
agreements hereinbefore mentioned to be made and performed by City, Contractor agrees with City to do
everything required by this Agreement and the said specification.
5.AMENDMENTS. Any amendment, modification, or variation from the terms of this
Agreement shall be in writing and shall be effective only upon approval by the Council or City Manager of
the City.
6.COMPLETE AGREEMENT. This written Agreement, including all writings
specifically incorporated herein by reference, shall constitute the complete agreement between the parties
hereto. No oral agreement, understanding, or representation not reduced to writing and specifically
incorporated herein shall be of any force or effect, nor shall any such oral agreement, understanding, or
representation be binding upon the parties hereto.
7.NOTICE. All written notices to the parties hereto shall be sent by United States mail,
postage prepaid by registered or certified mail addressed as follows:
City David Hix
Deputy Director - Wastewater
City of San Luis Obispo
879 Morro St.
San Luis Obispo, CA 93401
Contractor Balance Public Relations, Inc.
Dean Florez
President, CEO
Balance Public Relations, Inc.
1401 North Broadway Blvd.
Los Angeles, CA 90012
8.AUTHORITY TO EXECUTE AGREEMENT. Both City and Contractor do covenant
that each individual executing this agreement on behalf of each party is a person duly authorized and
empowered to execute Agreements for such party.
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IN WITNESS WHEREOF, the parties hereto have caused this instrument to be executed the day
and year first above written.
CITY OF SAN LUIS OBISPO
____________________________________
By: City Manager
CONTRACTOR
____________________________________
By: Dean Florez –President, CEO
APPROVED AS TO FORM:
____________________________________
City Attorney
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