HomeMy WebLinkAboutCouncil Reading File MF SLO Happenings 2018-19 PCC ProposalSLO Happenings Proposal
What We
Know
SUMMARY
-The phase out the SLO Happenings App has resulted in two
needs:
-TBID needs a solution to power events on
SanLuisObispoVacations.com
-PCC needs a strategy for phasing out the app , and for
“Phase 2” of SLO Happenings as a brand/campaign
-PCC Goals:
-Cost efficient solution
-Continue to enable community to upload their events
-Maintain the SLO Happenings identity
Our Solution
Events Calendar
-Third party module, Event On:
http://www.myeventon.com/
-Widely supported and used full event management system
-Many front -end features for users to customize their
searching and display of events (Calendar, List, This Week,
Filters, etc.)
-Handles many variations of event timeframes
-Extensive library of add -ons available to extend
functionality, including add to calendar and photo galleries
-Events have multiple options with Photos, Maps,
Directions, Organizer Feature, Calendar Integrations,
Social Sharing
Transition
Plan
SUNSET THE APP
-Notify the existing install base that the app will no longer
be available as of X date
-Direct install base to SanLuisObispoVacations.com for
event listings
-Remove the app from the App Store
Transition
Plan
SLO HAPPENINGS SOCIAL CHANNELS
-Direct SLO Happenings fans to like/follow ShareSLO
-Publish “Sorry this page has closed!” post
-Attempt to merge Facebook page s
-Unpublish social channels
Promotion
Pla n
MARKETING INITIATIVES
-Community Outreach
-Social Media
-Incorporate SLO Happenings Campaig n into ShareSLO
-Weekly ”What’s Happening in SLO” Instagram story
-Ticket Tuesday giveaway on Instagram
-Monthly reminder to community to upload events via
social media
-Email
-“What’s Happening in SLO” events monthly email
-Paid Media
-Facebook + Instagram Boosted Posts: Weekly “What’s
Happening in SLO” post
-SEM: SLO Happenings, other ”local events” keywords
Cost Fee Schedule
TBID Design + Development of Events
Calendar
$20,000 One-time, due upon signing
(FY 17-18)
Outreach, Content Strategy + Setup*$20,000 One-time, due upon signing
(FY 17-18)
License Fee
(hard cost)
$1,000/annually Annual, 1 website
(FY 17-18)
PCC Phase out of SLO Happenings App +
Social Channels
$2,500 One-time, due upon signing
(FY 18-19)
Weekly What’s Happening in SLO Post
+ Promotion of Post + Monthly One-
Sheet Report
$1,200/monthly Billed quarterly
(FY 18-19)
Paid Media Spend
(hard cost)
$200/monthly Billed quarterly
(FY 18-19)
Thank you
Chelsea Harden
chelsea@matchfire.com
Brittany Garcia
brittany@matchfire.com