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Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, June 13, 2018
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, June 13, 2018 at 5:34 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Dixon.
ROLL CALL
Present: Committee Members Melissa Godsey (5:36), Dana Matteson, John Thomas, Matthew
Wilkins, Vice Chair Daniel Levi and Chair Zoya Dixon
Absent: Committee Members Diana Cozzi
Staff: Tourism Manager Molly Cano and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE
MEMBER WILKINS, CARRIED (5-0) to approve the Consent Agenda items C1 to C8.
C.1 Minutes of the Meeting on May 9, 2018
C.2 2017-18 Community Promotions Budget Report
C.3 Public Relations Report, May Activity
C.4 Grants-in-Aid (GIA) Support Report, May Activity
C.5 Visitors Center Report, May Activity
C.6 SLO Happenings Promotions Report, May Activity
C.7 Transit Occupancy Tax (TOT) Report
Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 2
C.8 Special Meeting Minutes, May 16, 2018
PRESENTATIONS
1. SLO Chamber of Commerce Quarterly Report
Molly Kern, Chamber of Commerce Director of Communications and Business
Education, reviewed the business activity and public relations activities from the past
month.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
BUSINESS ITEMS
1. 2018-19 Contractor Work Scope & Agreement Terms
Tourism Manager Cano reviewed the 2018-19 contractor and partner work scopes,
explaining that City Council would provide final approval to the committee’s action at
their July 10, 2018 meeting
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER
MATTESON, CARRIED 6-0, to approve the scope of work proposals for the Chamber of
Commerce marketing support services to the GIA program, and the Matchfire SLO Happenings
Phase-Out.
Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 3
2. 2017-18 Final Budget Review
The committee reviewed the year end program budget for 2017-18 and discussed final
allocations.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER
MATTESON, CARRIED 6-0, to earmark $ 2,000 of the available fund balance for a future
strategic plan update
3. PCC Strategic Plan New Initiative Discussion
Tourism Manager Cano reviewed the Framework for Developing the New
Project/Initiative criteria as listed in the PCC strategic plan.
The committee discussed research needs, potential issues and stakeholders, and focus
topics for the development of the new program. By consensus the Committee formed
three ad-hock groups to focus and report back on the discussed needs.
The Committee directed staff to compile a listing of questions discussed to be used in
their research.
Public Comments:
Molly Kern, Chamber of Commerce, suggested using the actual points from the
committee’s Strategic Plan framework for developing the project focus.
---End of Public Comments---
No action was taken on this item.
.
Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 4
4. July PCC Meeting Schedule
The committee discussed conflicts with the regular July meeting date and possible
alternative options.
By consensus the committee decided to reschedule the July meeting to July 11, 2018 at
2:00 p.m. Following the meeting.
Public Comments:
None.
---End of Public Comments---
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants In Aid (GIA) Update
No reports at this time.
2. TBID Board Report
Committee member and TBID Board member Wilkins reviewed the TBID marketing
research report presented at the July 11, 2018 meeting.
3. Tourism Program Update
Tourism Manager Cano provided a Tourism Program Update.
ADJOURNMENT
The meeting was adjourned at 6:55 p.m. The next meeting of the Promotional Coordinating
Committee will be a Special meeting and is scheduled for Wednesday, July 11, 2018 at 2:00
p.m., in the Utilities Department Conference Room, 879 Morro Street, San Luis Obispo,
California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 07/11/2018