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Home My WebLink About04-11-2018 PCC Minutes Minutes – Promotional Coordinating Committee Meeting of April 11, 2018 Page 1 Minutes PROMOTIONAL COORDINATING COMMITTEE Wednesday, April 11, 2018 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the Promotional Coordinating Committee was called to order on Wednesday, April 11, 2018 at 5:32 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Vice Chair Levi. ROLL CALL Present: Committee Members Diana Cozzi, Matthew Wilkins, Melissa Godsey, Dana Matteson, John Thomas, and Vice Chair Daniel Levi Absent: Chair Zoya Dixon Staff: Tourism Manager Molly Cano and Recording Secretary Kevin Christian. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None OATH OF OFFICE Oath of office administered to new committee members Melissa Godsey and Dana Matteson. CONSENT AGENDA ACTION: MOTION BY COMMITTEE MEMBER WILKENS, SECOND BY COMMITTEE MEMBER COZZI, CARRIED (6-0) to approve the Consent Agenda items C1 to C7. C.1 Minutes of the Meeting on March 14, 2018 C.2 2017-18 Community Promotions Budget Report C.3 Public Relations Report, March Activity C.4 Grants-in-Aid (GIA) Support Report, March Activity C.5 Visitors Center Report, March Activity Minutes – Promotional Coordinating Committee Meeting of April 11, 2018 Page 2 C.6 SLO Happenings Promotions Report, March Activity C.7 Transit Occupancy Tax (TOT) Report PRESENTATIONS 1. San Luis Obispo Museum of Art (SLOMA) Update Jeff Al-Mashat, SLOMA Capital Campaign Director, presented an update on their current fund raising status, their vision of community partnerships, relationships with local business, museum infrastructure and staffing, and envisioned future funding sources and programs were presented. Public Comments: None ---End of Public Comments--- No action was taken on this item 2. SLO Chamber of Commerce Quarterly Report Chamber of Commerce representative Dusty Colyer-Worth, Visitor Center Manager reviewed the business activity and public relations activities from the past quarter. It was noted that recent weather disaster impacts to areas close to San Luis Obispo in turn impacted local tourism. It was also noted that the Rainy-Day promotion sold out quickly. Molly Kern, Director of Communications and Business Education reviewed the Chamber contract for marketing support, including their support on the PCC Grants in Aid program. The review of their public relations efforts included outreach with Thrillist and the SLO Film Festival. It was reported that “wellness” and “happiness” continue to be strong keyword trends in referencing San Luis Obispo in both online and traditional print news. A review of marketing efforts to promote San Luis Obispo in the Seattle market was also presented. Public Comments: None. ---End of Public Comments--- No action was taken on this item. Minutes – Promotional Coordinating Committee Meeting of April 11, 2018 Page 3 3. SLO Happenings Programs Quarterly Promotions Report Representatives from Solve presented their quarterly promotions activity report for the SLO Happenings program, highlighting an increase in video views. A review of the program services was presented, including ticket giveaways, app store optimization, an app tips and tricks document that was delivered to GIA applicants, and program metrics. Public Comments: None ---End of Public Comments--- No action was taken on this item BUSINESS ITEMS 1. San Luis Obispo Chamber of Commerce Partnership Consideration Molly Kern, Director of Communications and Business Education reviewed their 2018- 19 partnership proposals for Grant In Aid Support and City Tear Off Maps. A review of the map program and the marketing services offered to Grants in Aid recipients was presented. Public Comments: None. ---End of Public Comments--- No action was taken on this item Minutes – Promotional Coordinating Committee Meeting of April 11, 2018 Page 4 2. SLO Happenings Program Discussion (Committee Member Cozzi left at 7:05 during discussion of this item.) Tourism Manager Cano reviewed the program history, challenges, and potential options for the evolution of the SLO Happenings program. Options presented were: 1) Social media only. This would include possible expansion of social medial platforms currently being utilized. 2) Reposition the program as a campaign within ShareSLO, the TBID funded website platform. The committee discussed the pros and cons of the two proposed options and staff responded to questions for how funding might be allocated for either option. Public Comments: None. ---End of Public Comments--- By consensus, the committee directed staff to solicit proposals on the two discussed options with agencies of record, with the following expressed criteria: - Preference to move forward on a path that doesn’t continue to go up in cost. - Include a physical way for the community to input their events. - Maintain the SLO Happenings identity. - Continue to maintain a San Luis Obispo City community events focus. 3. 2018-19 Event Promotion Funding Discussion Tourism Manager Cano reviewed the history of the event promotion partnership between the PCC and the Tourism Business Improvement District (TBID), along with the funding calendar. The committee discussed the differences between the Grants in Aid (GIA) event promotion program for local non-profits, and special event promotion for events that fall outside of the GIA guidelines. Public Comments: None. ---End of Public Comments--- By consensus, the committee gave direction to staff to continue the programs “as is” for one final year. Following, they would prefer that events would only be eligible for funding from a single program budget. Minutes – Promotional Coordinating Committee Meeting of April 11, 2018 Page 5 4. 2018-19 Community Promotions Budget Tourism Manager Cano presented the anticipated 2018-19 program budget. The committee discussed the various line items considering presentation from vendors in Business Items 1 and 2, and developed the following preliminary budget: 2018‐19 Expenditure Grants‐in‐Aid Program $ 100,000 Grants‐in‐Aid Support $ 30,000 Strategic Initiatives $ 40,000 SLO Happenings Program (Marketing/Support) $ 30,000 General Contract Services/ New Project $ 6,400 Visitors Center $ 112,600 PR Contract $ 34,000 Downtown Maps $ 9,000 Support Cost $ 5,000 Administration (.25 FTE) $ 36,386 Subtotal Amount $ 403,386 Funds Remaining $ ‐ Total $ 403,386 Public Comments: None. ---End of Public Comments--- Minutes – Promotional Coordinating Committee Meeting of April 11, 2018 Page 6 PCC LIAISON REPORTS AND COMMUNICATION 1. Grants In Aid (GIA) Update No reports at this time. 2. TBID Board Report Committee Member and TBID Board member Wilkins reviewed the funding approval for a tourism survey. 3. Tourism Program Update - Tourism Manager Cano and reported that the City Showcase window project for the mid-state Fair has been advertised for artists, noted that the TBID VR experience was well received during recent tradeshow participation, reported that the Cal Poly related “SLO Discovery Weekend”, May 12-13, has had slow ticket sales, and reviewed upcoming meeting dates. ADJOURNMENT The meeting was adjourned at 8:25 p.m. The next regular meeting of the Promotional Coordinating Committee is scheduled for Wednesday, May 9, 2018 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 05/09/2018