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DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, June 13, 2018
Tourism Business Improvement District Board
CALL TO ORDER
A Meeting of the Tourism Business Improvement District Board was called to order on
Wednesday, June 13, 2018 at 10:00 a.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Skidmore.
ROLL CALL
Present: Board Members, Nipool Patel (10:03), Kimberly Walker, LeBren Young-Harris,
Vice Chair Matthew Wilkins and Chair Bruce Skidmore
Absent: Board Members Clint Pearce and Pragna Patel-Mueller
Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns, and Recording
Secretary Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
CONSENT AGENDA
ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER
WILKINS, CARRIED 4-0, to approve the Consent Calendar Items C1 through C6.
C1. Minutes of Meeting on Wednesday, May 9, 2018
C2. Smith Travel Report, May Activities
C3. Chamber Public Relations Report, May Activities
C4. AMF + Matchfire Marketing Report, May Activities
C5. Chamber of Commerce Guest Services Report, May Activities
C6. Transit Occupancy Tax (TOT) Report
Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 2
PRESENTATIONS
1. Marketing Agency Monthly Report
Board Member Nipool Patel arrived at this time.
Representatives from AMF Media Group + MatchFire reviewed their marketing
activities from the past month and responded to Board questions.
Public Comments:
None
---End of Public Comments---
No action was taken on this item
2. SLO Chamber of Commerce Quarterly Report
Molly Kern, Chamber of Commerce Director of Communications and Business
Education, reviewed the business activity and public relations activities from the past
month.
The Board discussed room occupancy rate for Cal Poly graduation weekend and
potential impact of the date change for the Pismo Beach Car show.
Public Comments:
None
---End of Public Comments---
No action was taken on this item
Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 3
BUSINESS ITEMS
1. Research Results
AMF representative Joe Denneny presented the consumer research study results
presenting key findings for where people have visited recently, reasons for San Luis
Obispo vacations, and what sources of travel information they use to inform their travel
decisions. Responded to Board questions.
The Board discussed study results concerning the reasons stated for not visiting San
Luis Obispo, along with the top attracted socio-economic market.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. 2018-19 Contractor Work Scope & Agreement Terms
Board Member Kimberly Walker departed at this time.
The Board reviewed the 2018-19 contractor and partner work scopes for approval.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER
WILKINS, CARRIED 4-0, to approve the contractor and partner work scopes as presented for
the Chamber of Commerce Guest Services, SLO Wine, and the California Hotel & Lodging
Association.
Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 4
TBID LIAISON REPORTS & COMMUNICATIONS
1. Hotelier Update
No updates at this time.
2. Management Committee Update
Tourism Manger Cano reviewed the Minutes of the June 7, 2018 meeting, highlighting
the strategic partnership with the Camber of Commerce on ShareSLO.
3. Marketing Committee Update
Tourism Manger Cano reported on the Minutes of the June 6, 2018 Event Promotion
Sponsorship meeting, noting that applications are due by July 6, 2018.
4. Promotional Coordinating Committee (PCC) Update
Board Member Wilkins and Tourism Manger Cano reported on PCC event funding, the
creation of the Midstate Fair “window” display, SLO Happenings funding, and Grants
in Aid funding allocations.
5. Visit SLO Cal Update
Board Member Patel noted that they changed their marketing agency to Miles Media
Partnership, that two new board members were seated, and that Pismo Beach approved
of a short-term rental ordinance.
Tourism Manager Cano provided an update on the Advisory Committee, Tourism
Exchange, the Marketing Committee, and shared the “Year in Review” brochure and
the 2018-19 Marketing Plan.
6. Tourism Program Update
Tourism Manager Cano provided a Tourism Program Update.
ADJOURNMENT
The meeting was adjourned at 11:53 a.m. The next Regular meeting of the Tourism Business
Improvement District Board is scheduled for Wednesday, July 11, 2018 at 10:00 a.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 07/11/2018