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Home My WebLink About07-11-2018 TBID Agenda PacketCity of San Luis Obispo, Agenda, Tourism Business Improvement District Board Any writings or documents provided to a majority of the TBID Board regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Wednesday, July 11, 2018 10:00 A.M. City Hall- Council Hearing Room CALL TO ORDER: Chair Bruce Skidmore PUBLIC COMMENT: Each speaker is limited to two minutes of public comment for items not on the agenda. Public comment for each agenda item will be called for separately and is also limited to 2 minutes per speaker. State law does not allow the board to discuss or take action on issues not on the agenda, except that members of the board may briefly respond to statements made or questions posed by the person giving public comment. Staff may be directed by the board to follow-up on such items and/or place them on the next board agenda. CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, June 13, 2018 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 BCA + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report C.7 Notice of Unscheduled Vacancy – Kimberly Walker PRESENTATIONS 1. MARKETING AGENCY YEAR-END REPORT 20 mins Representatives from AMF and Matchfire will present the 2017-18 year-end report for the marketing activities for the SLO TBID. 2. CHAMBER YEAR-END REPORT 20 mins Representatives from the SLO Chamber will present the 201 7-18 year-end report for the Guest Service and Public Relations contracts with the SLO TBID. BUSINESS ITEMS Public comment will be taken for each individual agenda item. Each speaker will be limited to two minutes of public testimony. 1. COUNTY TOURISM MARKETING DISTRICT RENEWAL 15 mins The Board will discuss the timeline and process for the renewal of the County Tourism Marketing District (SLO CAL). TBID LIAISON REPORTS & COMMUNICATION At this time board members make announcements, report on activities, refer to staff issues for study and report back to the board at a subsequent meeting. 1. HOTELIER UPDATE – Liaison Reports 2. MANAGEMENT COMMITTEE UPDATE – No Committee Meeting 3. MARKETING COMMITTEE UPDATE – Minutes: June 14, 2018 4. PCC UPDATE –Minutes: June 13, 2018 5. SLO CAL UPDATE – Liaison Reports 6. TOURISM PROGRAM UPDATE – Staff Report ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on July 6, 2018, by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, June 13, 2018 Tourism Business Improvement District Board CALL TO ORDER A Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, June 13, 2018 at 10:00 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Skidmore. ROLL CALL Present: Board Members, Nipool Patel (10:03), Kimberly Walker, LeBren Young-Harris, Vice Chair Matthew Wilkins and Chair Bruce Skidmore Absent: Board Members Clint Pearce and Pragna Patel-Mueller Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns, and Recording Secretary Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. CONSENT AGENDA ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER WILKINS, CARRIED 4-0, to approve the Consent Calendar Items C1 through C6. C1. Minutes of Meeting on Wednesday, May 9, 2018 C2. Smith Travel Report, May Activities C3. Chamber Public Relations Report, May Activities C4. AMF + Matchfire Marketing Report, May Activities C5. Chamber of Commerce Guest Services Report, May Activities C6. Transit Occupancy Tax (TOT) Report DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 2 PRESENTATIONS 1. Marketing Agency Monthly Report Board Member Nipool Patel arrived at this time. Representatives from AMF Media Group + MatchFire reviewed their marketing activities from the past month and responded to Board questions. Public Comments: None ---End of Public Comments--- No action was taken on this item 2. SLO Chamber of Commerce Quarterly Report Molly Kern, Chamber of Commerce Director of Communications and Business Education, reviewed the business activity and public relations activities from the past month. The Board discussed room occupancy rate for Cal Poly graduation weekend and potential impact of the date change for the Pismo Beach Car show. Public Comments: None ---End of Public Comments--- No action was taken on this item DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 3 BUSINESS ITEMS 1. Research Results AMF representative Joe Denneny presented the consumer research study results presenting key findings for where people have visited recently, reasons for San Luis Obispo vacations, and what sources of travel information they use to inform their travel decisions. Responded to Board questions. The Board discussed study results concerning the reasons stated for not visiting San Luis Obispo, along with the top attracted socio-economic market. Public Comments: None. ---End of Public Comments--- No action was taken on this item. 2. 2018-19 Contractor Work Scope & Agreement Terms Board Member Kimberly Walker departed at this time. The Board reviewed the 2018-19 contractor and partner work scopes for approval. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER WILKINS, CARRIED 4-0, to approve the contractor and partner work scopes as presented for the Chamber of Commerce Guest Services, SLO Wine, and the California Hotel & Lodging Association. DRAFT Minutes – Tourism Business Improvement District Board Meeting of June 13, 2018 Page 4 TBID LIAISON REPORTS & COMMUNICATIONS 1. Hotelier Update No updates at this time. 2. Management Committee Update Tourism Manger Cano reviewed the Minutes of the June 7, 2018 meeting, highlighting the strategic partnership with the Camber of Commerce on ShareSLO. 3. Marketing Committee Update Tourism Manger Cano reported on the Minutes of the June 6, 2018 Event Promotion Sponsorship meeting, noting that applications are due by July 6, 2018. 4. Promotional Coordinating Committee (PCC) Update Board Member Wilkins and Tourism Manger Cano reported on PCC event funding, the creation of the Midstate Fair “window” display, SLO Happenings funding, and Grants in Aid funding allocations. 5. Visit SLO Cal Update Board Member Patel noted that they changed their marketing agency to Miles Media Partnership, that two new board members were seated, and that Pismo Beach approved of a short-term rental ordinance. Tourism Manager Cano provided an update on the Advisory Committee, Tourism Exchange, the Marketing Committee, and shared the “Year in Review” brochure and the 2018-19 Marketing Plan. 6. Tourism Program Update Tourism Manager Cano provided a Tourism Program Update. ADJOURNMENT The meeting was adjourned at 11:53 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, July 11, 2018 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2017 June 2018Week of June 3, 2018 to June 9, 2018WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 76.9 83.4 78.8 127.27 194.62 147.65 97.94 162.39 116.35 10.5 4.9 8.7 2.0 2.31.6 12.7 7.3 10.5City of Pismo Beach 70.9 84.4 74.7 147.82 230.39 174.45 104.80 194.41 130.40 0.2 3.6 1.3 1.7 3.62.8 1.9 7.3 4.1City of San Luis Obispo 68.8 83.1 72.9 131.11 187.23 149.38 90.25 155.58 108.92 1.9 2.3 2.1 9.4 2.3 6.5 11.6 4.7 8.7EconomyMidscaleUpscale76.0 86.8 79.1 151.70 206.28 168.81 115.32 179.00 133.51 1.4 3.9 2.2 12.6 0.5 7.9 14.3 4.4 10.3Week of June 10, 2018 to June 16, 2018WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 78.2 91.7 82.0 122.32 233.93 157.98 95.61 214.60 129.61 2.0 -5.2 -0.4 -1.8 -2.3 -3.1 0.1 -7.4 -3.6City of Pismo Beach 76.5 86.6 79.4 161.60 317.56 210.23 123.58 275.11 166.88 3.8 -10.4 -1.1 2.91.9 0.0 6.8 -8.7 -1.1City of San Luis Obispo 75.6 90.5 79.8 135.39 290.30 185.56 102.32 262.73 148.15 3.9 -5.0 0.8 4.8 2.4 1.8 8.9 -2.7 2.7EconomyMidscaleUpscale80.4 95.0 84.6 157.15 310.75 206.43 126.42 295.20 174.64 -0.6 -0.5 -0.5 5.6-2.3 1.6 5.0 -2.8 1.1Week of June 17, 2018 to June 23, 2018WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 74.7 90.9 79.3 126.95 198.07 150.24 94.82 180.10 119.18 -6.6 -3.4 -5.6 0.4 -2.4 -0.5 -6.3 -5.7 -6.0City of Pismo Beach 77.0 90.6 80.9 174.02 260.38 201.66 133.97 235.92 163.10 -8.8 -5.8 -7.8 4.12.1 3.6 -5.0 -3.8 -4.5City of San Luis Obispo 75.6 88.2 79.2 146.86 208.69 166.53 111.02 183.97 131.86 -7.4 -5.6 -6.8 7.13.2 5.7 -0.9 -2.6 -1.6EconomyMidscaleUpscale80.4 90.8 83.4 172.22 231.12 190.54 138.53 209.89 158.92 -7.8 -3.9 -6.6 6.42.0 5.0 -2.0 -2.0 -2.0Week of June 24, 2018 to June 30, 2018WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 78.4 84.7 80.2 125.78 185.44 143.79 -3.35 157.09 115.33 -8.5 -0.9 -6.3 -3.4-5.1 -3.3 -11.6 -6.0 -9.5City of Pismo Beach 82.3 87.4 83.7 175.76 253.16 198.84 0.81 221.22 166.49 -4.5 -1.0 -3.5 1.1 -0.4 0.8 -3.5 -1.4 -2.7City of San Luis Obispo 82.9 82.1 82.7 160.37 203.74 172.67 6.03 167.27 142.76 -4.3 -4.7 -4.4 9.6 -0.4 6.0 5.0 -5.0 1.4EconomyMidscaleUpscale89.3 86.0 88.4 183.81 224.33 195.07 4.70 192.81 172.40 -2.0 -3.7 -2.5 6.8 0.7 4.7 4.7 -3.0 2.1RevParCurrent Week TotalsPercent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADR RevParCurrent Week TotalsPercent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADRCurrent Week TotalsPercent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADR RevParCurrent Week TotalsPercent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADR RevPar Report to City of SLO – TBID and PCC Public Relations Contract June 2018 Media/Community Relations 1. Worked with Santa Barbara Seasons Magazine on editorial content and event coverage for upcoming issues. 2. Continued planning press trips for Seattle based bloggers All things Kate and Style- ish. 3. Pitched the Sunset Drive-In for inclusion in an Architectural Digest article about best drive-in theaters in the nation. 4. Sent press release to outlets in the region about Summer events in San Luis Obispo. 5. Worked with Visit SLO Cal to coordinate SLO portion of press trip for the Scottish Sun. 6. Sent information and photos to CCTC for architectural attractions in San Luis Obispo for inclusion in their PR pitches. 7. Pitched the following to Visit California for inclusion in their What’s New call for media relations content: a. Cider Bar b. Nite Creamery c. Rolld d. History Center of San Luis Obispo County walking tours e. Taste of SLO walking tours f. Spike’s Pub renovation and expansion g. Goshi renovation h. SLODoCo expansion 8. Sent Visit SLO CAL the top five things to do in SLO for each of their ‘personas’ (Mom to the Max, Cultured Class and Active Adventurer). 9. Worked with freelancer Nick Kontis, who visited SLO on a FAM trip a few years ago, on an upcoming article about visiting the city. 10. Began working with a group from Google who will be visiting SLO in August, developing itinerary suggestions to entice the 500 attendees to extend their trip. 11. Coordinated radio appearance for Molly Cano on KVEC to discuss ways for people to experience SLO on a staycation or when they have friends and family visiting the area. 12. Drafted talking points for Molly Cano’s appearance on KSBY to discuss graduation weekend. 13. Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract June 2018 Media Placements Destination highlight 1. The Ultimate California Road Trip Blogger Carly Rowena chronicles her California road trip, including a stop in SLO hosted by the city, which was part of her #LikeARoyal influencer exchange with Visit California and Visit Brittan. Unique Visitors Per Month: 27,000 2. The 25 Most Charming Drive-In Movie Theaters Left in America Architectural Digest includes the Sunset Drive- in in their throwback round up of “quintessential Americana” drive-ins in the country. Unique Visitors Per Month: 1,500,000 3. Your 2018 airport summer survival guide: What to know before you go The LA Times tells readers “If you live in Ventura County and are planning a trip to Phoenix or Seattle, you might consider flying nonstop out of San Luis Obispo… Compared with the labyrinthine LAX, SLO is easy to navigate.” Unique Visitors Per Month: 23,900,000 4. Two big luxury hotels are taking shape in downtown SLO. Here's when they'll open The Tribune updates locals on the progress of Hotel San Luis Obispo and Hotel Serra in downtown SLO. Unique Visitors Per Month: 856,264 5. Top 5 quirkiest and wildest U.S. attractions The Mercury News and East Bay Times include Bubble Gum Alley in their round up of the awesomely quirky places in the US. Combined Unique Visitors Per Month: 8,960,000 Report to City of SLO – TBID and PCC Public Relations Contract June 2018 6. Staying at Madonna Inn in California The Blonde Abroad shared her love of the Madonna Inn calling it and SLO a “dream destination… thanks to the amazing local artisan culture and gorgeous landscape.” Unique Visitors Per Month: 625,000 7. Top 10 Must-Do Stages Between San Diego and San Francisco, The Pacific Road Trip (translated) French Buzzfeed-like site Topito suggests readers stop in SLO to hike, visit galleries and see Bubblegum Alley on their road trip. 8. 300 Top Weirdest Hotels & Resorts of the World – Most Bizarre & Unusual World Hotels Blogoramma includes the Madonna Inn in their round up of most unusual hotels in the world. Unique Visitors Per Month: 186,000 9. Graduation Weekend KSBY interviews Molly Cano about the impact of travelers on Cal Poly graduation weekend. Unique Visitors Per Month: 193,299 Report to City of SLO – TBID and PCC Public Relations Contract June 2018 10. SLO summer fun then Staycations Guest host Suzan Vaughn interviews Molly Cano about ways for people to experience SLO on a staycation or when they have friends and family visiting the area on KVEC’s Dave Congalton Show. Events 11. San Luis Obispo Greek Festival The SLO Greek Festival is included in a number of articles including The Tribune and by blogger and cookbook writer California Greek Girl. Combined Unique Visitors Per Month: 875,000 12. Roll Out the Barrels Santa Barbara Seasons and The Santa Maria Times invites readers to celebrate Roll Out the Barrels and Barrels in the Plaza at the 14th annual event. Combined Unique Visitors Per Month: 268,000 13. Music Without Borders Festival Mozaic’s summer festival is included in Classical Candor, a classical music blog. Unique Visitors Per Month: 13,000 14. SLO Walking Tours The History Center of SLO County debut of new walking tours is picked up by The Tribune and New Times. Unique Visitors Per Month: 1,930,000 Report to City of SLO – TBID and PCC Public Relations Contract June 2018 15. The Central Coast Shakespeare Festival Noozhawk covers the Central Coast Shakespeare Festival, encouraging readers in Santa Barbara to come to SLO for the event. Unique Visitors Per Month: 161,000 16. Historic San Luis Obispo Adobe Becomes Hub For Wine History Santa Barbara Seasons writes about the Wine History project of SLO County which is housed at the Dallidet Adobe. Unique Visitors Per Month: 32,000 17. Central Coast Renaissance Festival returns this July Paso Robles Daily News covers the Central Coast Renaissance Festival, encouraging North County readers to come to SLO for the event. Unique Visitors Per Month: 31,000 SLOTBID AGENCY REPORT June 2018 HAPPENING NOW • Marketing Plan 2018–2020 • VR Shoot—Bubblegum Alley • Swag Production • Bag Production • Events Calendar Production SLO VACATIONS • Events management • SLO Happenings: Transition + Event Calendar Design • Updated Pages -About SLO -Girls’ Getaway Vacation Ideas -Festival Mosaic -Concerts in the Plaza • SEO -Broken links fixed -Alt image tags added -Position tracking EMAIL • 153 new leads from email sign-up form • Ongoing Welcome Series & Hotel Page Email SLOTBID AGENCY REPORT June 2018 SHARESLO • Cross-promotion on Cal Poly social channels • SLO Cal Survey Promotion • Influencer activation: Brooke Pitts • Video production: SLO Night Life + Epic Views • Community Blog Posts -SLO Welcomes: Sophie Doering -Top Things To Do in SLO on Father’s Day -Summer 2018: SLO Summer Music Concerts -Top Things To Do This Summer in SLO: 2018 EVENTS • SLO Marathon & Half OTHER • ShareSLO Giant Letters STRATEGIC PARTNERSHIPS • Cal Poly Parent Program -E-blast content for June newsletter • SLO Wine -Roll out the Barrels promotion LOOKING AHEAD • US Trail Conference (Late August 2018) • Marketing Plan • Annual Report to City Council SLOTBID AGENCY REPORT June 2018 SESSIONS PAGE VIEWS USERS REFERRALS SanLuisObispoVacations.com 20,162 39,324 16,942 slocity.org m.facebook.com pinterest.com FACEBOOK New Fans Total Fans Total Reach Average Reach per Post Average Daily Page Engaged Users Total Engagements 0 103,166 458,313 3,875 298 1,918 TWITTER New Followers Total Followers Total Engagements #ShareSLO 23 4,074 557 264 INSTAGRAM New Followers Total Followers Total Reach Average Reach per post Total Engagements #ShareSLO 230 13,110 124,443 3,556 11,146 2,799 YOUTUBE SLO Promo Video 41,863 Report to City of SLO – PCC Visitor Services Contract June 2018 Visitor Interaction June 2017 May 2018 June 2018 Walk-ins 6,718 6,377 6,425 Farmers’ Market* n/a 500 2,000 Phone calls 445 544 544 Emails 422 489 489 *estimate without people counter Visitor Center Highlights • Hosted a Visitor Center Farmers’ booth every Thursday. • Distributed GIA materials to all SLO City hotel properties. • Enjoyed helping every single guest that came through our doors. Demographic Snapshot International travelers 624 Asia 1% Africa 0% Europe 33% Australia/New Zealand 18% United Kingdom 28% North America 20% South America 0% Domestic travelers (outside of CA.) 738 West 14% West Coast 29% East Coast 24% Southw est 14% Midw est 16% South 3% California travelers 1,988 Northern CA 27% Southern CA 29% Central Coast 38% Central Valley 5% Desert 1% Calendar of Events June 2018 July 2018 Events in calendar 325 224 TOT Comparison2009‐102010‐11 2011‐122012‐13 2013‐142014‐15 2015‐162016‐172017‐18Change +/‐2016‐17 2017‐18Change +/‐ 2016‐172017‐18Change +/‐ 2016‐172017‐18Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 878,786$ 0.2% 84.7 84.9 0.3 174.75 174.02 ‐0.4 148 147.82 ‐0.1August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 733,970$ ‐4.1% 82.5 76.6 ‐7.2 155.56 157.94 1.5 128.38 121.01 ‐5.7September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 715,084$ 10.0% 74.8 74.7 ‐0.02 151.1 158.01 4.6 113.08 118 4.4October414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 612,859$ ‐2.4% 72.9 70.3 ‐3.4 146.18 146.93 0.5 106.51 103.31 ‐3.0November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 4.4% 66.3 66 ‐0.6 133.3 135.92 1.9 88.61 89.66 1.4December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 10.3% 58.9 61.5 4.4 123.58 129.11 4.5 72.52 79.39 9.1January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 4.8% 56.3 58 3.1 115.68 118.75 2.7 65.09 68.89 5.8February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 14.3% 61.7 69 11.9 128.66 134.06 4.2 79.35 92.5 16.6March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,166$ 5.0% 69.2 68.5 ‐0.09 131.26 139.88 6.6 90.79 95.85 5.6April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 735,992$ 3.8% 79.3 72.7 ‐8.3 150.01 149.73 0.6 114.02 103.25 ‐7.8May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 587,227$ ‐9.0%71.9 69.7 ‐3.1 148.09 150.35 1.5 106.54 104.77 ‐1.7June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 79 164.33 129.9Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 6,758,028$ 71.4670.17143.54144.97103.57102.227,294,000$ RevPARFigures from Smith Travel Research report May- missing 4x TOT & 7x homestay7/6/2018 Pending:OccupancyADR Tourism Business Improvement District Marketing Committee Meeting Minutes June 14, 2018 – 3:00 p.m. AMF Media Group Office – 711 Tank Farm, Site 210 BOARD MEMBERS PRESENT: Wilkins, Harris STAFF PRESENT: Molly Cano, Tourism Manager; Chantal Burns, Tourism Coordinator Call to order time: 3:06 p.m. BUSINESS ITEMS 1. 2018-20 Marketing Plan Brainstorming Courtney from AMF Media Group led a brainstorming session for the future 2018-20 Marketing Plan. The committee participated in a speed SWOT. The committee then discussed the ideas and related them to strengths, weaknesses, opportunities, and/or threats. 2. New Business Items a. Committee Discussion – none b. Future Agenda Items – none c. Next Meeting Date- Wednesday, July 25, 2018 at 10:00 a.m. Meeting was adjourned at 4:20 p.m. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, June 13, 2018 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the Promotional Coordinating Committee was called to order on Wednesday, June 13, 2018 at 5:34 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Melissa Godsey (5:36), Dana Matteson, John Thomas, Matthew Wilkins, Vice Chair Daniel Levi and Chair Zoya Dixon Absent: Committee Members Diana Cozzi Staff: Tourism Manager Molly Cano and Recording Secretary Kevin Christian. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None CONSENT AGENDA ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE MEMBER WILKINS, CARRIED (5-0) to approve the Consent Agenda items C1 to C8. C.1 Minutes of the Meeting on May 9, 2018 C.2 2017-18 Community Promotions Budget Report C.3 Public Relations Report, May Activity C.4 Grants-in-Aid (GIA) Support Report, May Activity C.5 Visitors Center Report, May Activity C.6 SLO Happenings Promotions Report, May Activity C.7 Transit Occupancy Tax (TOT) Report DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 2 C.8 Special Meeting Minutes, May 16, 2018 PRESENTATIONS 1. SLO Chamber of Commerce Quarterly Report Molly Kern, Chamber of Commerce Director of Communications and Business Education, reviewed the business activity and public relations activities from the past month. Public Comments: None. ---End of Public Comments--- No action was taken on this item. BUSINESS ITEMS 1. 2018-19 Contractor Work Scope & Agreement Terms Tourism Manager Cano reviewed the 2018-19 contractor and partner work scopes, explaining that City Council would provide final approval to the committee’s action at their July 10, 2018 meeting Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER MATTESON, CARRIED 6-0, to approve the scope of work proposals for the Chamber of Commerce marketing support services to the GIA program, and the Matchfire SLO Happenings Phase-Out. DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 3 2. 2017-18 Final Budget Review The committee reviewed the year end program budget for 2017-18 and discussed final allocations. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER MATTESON, CARRIED 6-0, to earmark $ 2,000 of the available fund balance for a future strategic plan update 3. PCC Strategic Plan New Initiative Discussion Tourism Manager Cano reviewed the Framework for Developing the New Project/Initiative criteria as listed in the PCC strategic plan. The committee discussed research needs, potential issues and stakeholders, and focus topics for the development of the new program. By consensus the Committee formed three ad-hock groups to focus and report back on the discussed needs. The Committee directed staff to compile a listing of questions discussed to be used in their research. Public Comments: Molly Kern, Chamber of Commerce, suggested using the actual points from the committee’s Strategic Plan framework for developing the project focus. ---End of Public Comments--- No action was taken on this item. . DRAFT Minutes – Promotional Coordinating Committee Meeting of June 13, 2018 Page 4 4. July PCC Meeting Schedule The committee discussed conflicts with the regular July meeting date and possible alternative options. By consensus the committee decided to reschedule the July meeting to July 11, 2018 at 2:00 p.m. Following the meeting. Public Comments: None. ---End of Public Comments--- PCC LIAISON REPORTS AND COMMUNICATION 1. Grants In Aid (GIA) Update No reports at this time. 2. TBID Board Report Committee member and TBID Board member Wilkins reviewed the TBID marketing research report presented at the July 11, 2018 meeting. 3. Tourism Program Update Tourism Manager Cano provided a Tourism Program Update. ADJOURNMENT The meeting was adjourned at 6:55 p.m. The next meeting of the Promotional Coordinating Committee will be a Special meeting and is scheduled for Wednesday, July 11, 2018 at 2:00 p.m., in the Utilities Department Conference Room, 879 Morro Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2018