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HomeMy WebLinkAbout07-11-2018 TBID Minutes Minutes – Tourism Business Improvement District Board Meeting of April 11, 2018 Page 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, July 11, 2018 Tourism Business Improvement District Board CALL TO ORDER A Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, July 11, 2018 at 10:05 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Board Chair Skidmore. ROLL CALL Present: Board Members Clint Pearce, LeBren Young-Harris, Vice Chair Matthew Wilkins (entered at 10:07a.m.), and Chair Bruce Skidmore Absent: Nipool Patel and Pragna Patel-Mueller (one seat empty) Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Becky Moore was introduced as a new Account Executive for AMF, Sandi Sigurdson introduced herself as the Interim CEO of the SLO Chamber, Christine Robertson introduced herself as the new Destination Management Strategy Leader for Visit SLOCAL, and Cheryl Wakefield introduced herself representing the Kinney SLO and Pacifica Hotels. CONSENT AGENDA ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER HARRIS, CARRIED 4-0, to approve the Consent Calendar Items C.1 through C.7. C.1 Minutes of Meeting on Wednesday, June 13, 2018 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 AMF + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report C.7 Notice of Unscheduled Vacancy – Kimberly Walker Minutes – Tourism Business Improvement District Board Meeting of July 11, 2018 Page 2 PRESENTATIONS 1. Marketing Agency Year-End Report Representatives from AMF Media Group + Matchfire reviewed their marketing activities from the 2017-18 fiscal year for the SLO TBID and responded to Board questions. A few highlights from the year included the “Be Here” and “Welcome” Campaigns, first-ever market research for San Luis Obispo, media placements, above average site metrics, expanding social and newsletter outreach, successful partnerships and tradeshows, and being nominated for a Poppy Award. The 2018-20 Marketing Plan and Annual Report to City Council are items to look forward to. Public Comments: None ---End of Public Comments--- No action was taken on this item 2. Chamber Year-End Report Representatives from the SLO Chamber presented the 2017-18 year-end report for the Guest Service and Public Relations contracts with the SLO TBID. Highlights included 268 San Luis Obispo publication placements and almost 100 million potential reach this past year, making 16 best of lists, promoting 30 more events within the city this year over previous years, and increased hotel referrals from the Visitor Center. Committee members were interested in the referral and conversions Public Comments: None ---End of Public Comments--- No action was taken on this item Minutes – Tourism Business Improvement District Board Meeting of July 11, 2018 Page 3 BUSINESS ITEMS 1. County Tourism Marketing District Renewal Staff reviewed the process and timeline of the renewal of the County Tourism Marketing District (SLO CAL) with the Board. The Board then discussed their previous involvement in the renewal and will have the Management Committee further work on the timeline and TBID constituent outreach plan. The Board provided direction to staff to invite Visit SLO CAL to present on their program success and future goals at the August board meeting. Public Comments: None ---End of Public Comments--- No action was taken on this item TBID LIAISON REPORTS & COMMUNICATIONS 1. Hotelier Update Board members reviewed their current activities. Tourism Manager Cano added updates on meeting with the new Hotel Serra property. 2. Management Committee Update There was no Management Committee meeting in June. 3. Marketing Committee Update Tourism Manager Cano and Board Member Young-Harris reviewed research project work conducted in the June 14, 2018 meeting. 4. Promotional Coordinating Committee (PCC) Update Board Member Wilkins reported that the highlights of the PCC meeting of June 13, 2018 were phasing out the SLO Happenings app, reviewing the 2018-19 Grants In Aid applicant recipients, finalizing their 2018-19 budget, and beginning to work on the “Big Idea” research and project. Minutes – Tourism Business Improvement District Board Meeting of July 11, 2018 Page 4 5. Visit SLO CAL Update Board Member Pearce reviewed the community analysis survey that will be conducted on tourism, an upcoming meeting with American Airlines on a potential direct flight to Dallas, Highway 1 reopening marketing efforts, and the transitions in their marketing agency. Pearce also informed the Board that Brendan Pringle has been awarded 30 Under 30 by Destinations International. 6. Tourism Program Update Tourism Manager Cano reviewed and reported on the following: - Visit SLO CAL, CCTC, and Visit Ca’s Highway 1 reopening messaging and grand opening event that will take place August 8 -9, 2018 and TBID’s participation - City Council’s approvals of TBID Consent Items at the July 10, 2018 meeting - Participation in Cal Poly’s SLO Days has begun and is going smoothly - IPW leads have been distributed to TBID properties and a workshop will be provided in partnership with Michael from Visit SLO CAL in August - Cano is now the past president of the Central Coast Tourism Council and has submitted their end of year report to Visit CA. The CCTC will now be working on the 2018-2020 Marketing Plan and Tourism Coordinator Burns has joined the CCTC Marketing Committee. - Staff is making efforts to complete strategic partner meetings for the new fiscal year - The City of San Luis Obispo has signed a contract with Airbnb and homestay properties will now be paying assessment starting August 1, 2018 - The first Keep It In SLO (KIIS) lead referral has been processed - The 2018-19 Event Promotion application period has closed and all applicants will have the opportunity to present to the subcommittee on July 16 - A TBID Board seat has officially opened after Kimberly Walker’s resignation and the application process is open - The Marketing Committee will have a special 1.5 hour meeting on Wednesday, July 25, 2018 to review the 2018-20 Marketing Plan with the Agency. - The Management committee will have a combined July and August meeting - Board Member Young-Harris will not be able to attend the August 9, 2018 Board Meeting ADJOURNMENT The meeting was adjourned at 12:03 p.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, August 8, 2018 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 08/20/2018