HomeMy WebLinkAbout09-17-2018 TBID Special Meeting Minutes
Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Monday, September 17, 2018
Special Meeting
Tourism Business Improvement District Board
CALL TO ORDER
A Special Meeting of the Tourism Business Improvement District Board was called to order on
Monday, September 17, 2018 at 8:08 a.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Skidmore.
ROLL CALL
Present: Board Members Chair Bruce Skidmore, LeBren Young-Harris, Dean Hutton and Vice
Chair Matthew Wilkins
Absent: Board Members Pragna Patel-Mueller, Clint Pearce, and Nipool Patel
Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
OATH OF OFFICE
Dean Hutton was sworn in.
CONSENT AGENDA
ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER
HARRIS, CARRIED 4-0, to approve the Consent Calendar Items C1 through C6.
C1. Minutes of Special Meeting on Monday, August 20, 2018
C2. Smith Travel Report
C3. Chamber Public Relations Report
C4. AMF + Matchfire Marketing Report
C5. Chamber Visitor Center Report
C6. Transit Occupancy Tax (TOT) Report
Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 2
PRESENTATIONS
1. Marketing Agency Monthly Report
Representatives from AMF + Matchfire reviewed their monthly and upcoming
marketing activities. Highlights included the new swag that has shipped, higher SEM
metrics, website updates, over one hundred new leads from the email sign-up form, and
over 2,300 book a hotel page views in August. Additionally, the agency representatives
reviewed current strategic partnership engagements and the upcoming draft sizzle real.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item
2. SLO Chamber of Commerce Monthly Report
Chamber of Commerce representative Molly Kern, former Director of Communications
and Business Education, and current Director of Governmental Affairs for the Chamber
presented the monthly PR highlights. She also provided a looking ahead list of
upcoming publications and public relation opportunities.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 3
BUSINESS ITEMS
1. 2017-18 TBID Annual Report
Tourism Manager Cano reviewed the 2017-18 Annual Report with the Board including
highlights on the ten-year anniversary of the TBID, TOT results, branding and
campaign efforts, research completed, travel and tradeshows, promotions, guest
services, financial expenditures, and looking ahead to future goals and actions.
The Board did not have any edits to the 2017-18 TBID Annual Report but did discuss
future TBID liaison projects and Smith Travel Reporting.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD CHAIR
SKIDMORE, CARRIED 4-0, to approve 2017-18 TBID Annual Report for submission to City
Council.
2. 2018-20 Marketing Plan
Marketing agency representatives walked the board members through the 2018-20
Marketing Plan while highlighting new or shifted sections on marketing objectives,
research, brand pillars, media strategies, and changes in digital marketing.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER
HUTTON, CARRIED 4-0, to approve the 2018-20 Marketing Plan as presented.
3. Goal Setting Parameters
Tourism Manager Cano presented the City of San Luis Obispo’s Fiscal Health
Response Plan and their two-year budget goal setting process. The TBID will begin to
create goals in interest of the community and what they will recommend to City
Council to consider while staying within the parameters and components of the plan.
Board members will begin drafting goals at the next regularly scheduled board meeting.
Public Comments:
Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 4
None.
---End of Public Comments---
No action was taken on this item
TBID LIAISON REPORTS & COMMUNICATIONS
1. Hotelier Update
Board members provided updates on their liaison properties. With the addition of new
board member Hutton, new liaison assignments will be provided and reviewed at the next
regularly scheduled board meeting.
2. Management Committee Update
Tourism Manager Cano reported on the Management Committee meeting of September
6, 2018. Highlights included potential STR reporting adjustments, the conference center
feasibility study, and URL discussion.
3. Marketing Committee Update
Marketing Committee members reported on the Marketing Committee meeting of
September 5, 2018 reviewing the Live Oak Music Festival date confirmation, review of
the Marketing and Media Plans, and the upcoming LA Magazine Food Event in
partnership with SLO Wine.
4. PCC Update
Vice Chair and PCC Committee Member Wilkins reviewed the actions from the PCC
Meeting on August 8, 2018.
5. SLO CAL Update
Tourism Manager Cano previewed Visit SLO CAL’s Marketing Committee’s potential
co-op opportunities that will be reviewed with TBID’s Marketing Committee in further
detail.
6. Tourism Program Update
Tourism Manager Cano reviewed the following:
Cal Poly’s Move in Weekend success at SLO Days and Cal Poly Gathering on
the Green, and Evening with the President Events
MINDBODY Bold Conference in San Diego
Central Coast Tourism Council
Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 5
Strategic Partnerships with Cal Poly Athletics, Cal Poly Student Affairs, and
SLO Wine Country.
Upcoming dates to remember
ADJOURNMENT
The meeting was adjourned at 10:17 a.m. The next Regular meeting of the Tourism Business
Improvement District Board is scheduled for Wednesday, October 10, 2018 at 10:00 a.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 10/10/2018