HomeMy WebLinkAboutQ1 2018-19_TBID ReportSAN LUIS OBISPO CHAMBER OF COMMERCE
QUARTERLY REPORT
Q1 2018-19
7 DAYS A WEEK
Sunday-Wednesday
9:30 a.m. –5 p.m.
Thursday-Saturday
9:30 a.m. –6 p.m.
1 -877-SLO-TOWN
SERVING
YOUR GUESTS
•Provide dedicated customer service for San Luis Obispo City hotels at
the Downtown Visitor Center.
•Provide a 800-number separate phone line exclusively for the TBID. Only
SLO TBID properties will be recommended through this phone line. Provide
staff to respond to a TBID-only phone line during Visitor Center Hours
and return afterhours phone calls.
•Perform “hotel availability call arounds” and keep a record of current
availability for all SLO City hotels.
•Educate local hoteliers about the hotel availability program and how they
may best utilize it.
CONTRACT SCOPE
July
2018
August
2018
Sept.
2018
Q1
2017-18
Q1
2018-19
Visitors Served
(Walk-Ins)6,196 5,833 5,723 18,641 17,752
Farmers’ Market 2,000 2,000 1,000 5,000 5,000
Emails 427 462 478 1,324 1,367
Phone Calls 561 594 589 1,634 1,744
Hotel Referrals 1,022 1,012 1,595 3,566 3,629
GUEST SERVICES
Q1 2018-19
Response to
TBID Advertising July August Sept.Q1
2017-18
Q1
2018-19
Phone Calls 70 76 75 213 221
1 -877-SLO-TOWN
Touch points with SLO
City Hotels July Aug.Sept.Q1
2017-18
Q1
2018-19
Email 55 65 63 207 183
Phone Calls 220 289 275 742 784
HOTEL AVAILABILITY
Yes -Hotel Rooms Available
No -Majority of Hotels are booked
X -Not Applicable
Month Week 1 Week 2 Week 3 Week 4 Week 5
JULY YES NO NO NO X
AUGUST NO NO NO YES X
SEPTEMBER YES NO NO YES NO
IMPACTED WEEKENDS
0
100
200
300
400
500
600
700
800
900
Jul-18 Aug-18 Sep-18 Q1 17/18 Q1 18/19
Events
EVENTS PROMOTED
THROUGH THE VISITOR CENTER
DEMOGRAPHICS
Who are our guests?
0
200
400
600
800
1000
1200
1400
1600
AsiaEuropeAuz/NzUKCanSouth AmerWest CoastEast CoastS-WestMidwestSouthN. Ca.S. Ca.Central CoastCentral ValleyInland EmpireQ1 2018-19
Q1 2017-18
PR HIGHLIGHTS
PUBLIC RELATIONS
ROAD TRIP
PUBLIC RELATIONS
GETAWAY
PUBLIC RELATIONS
DESTINATION
PUBLIC RELATIONS
Q1 BY THE NUMBERS
July August September Q1 2018-19
Placements 25 20 17 62
Potential Reach 56,335,079 70,956,912 6,782,780 134,074,771
QUESTIONS?