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Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, October 10, 2018
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on Wednesday, October 10, 2018, at 10:00 a.m. in the Council Hearing Room,
located at 990 Palm Street, San Luis Obispo, California, by Chair Skidmore.
ROLL CALL
Present: Board Members Dean Hutton, Nipool Patel (10:02), Pragna Patel-Mueller, Clint
Pearce, LeBren Young-Harris, Vice Chair Matthew Wilkins (10:12), and Chair Bruce
Skidmore
Absent: None
Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of Special Meeting on Wednesday, September 17, 2018
C.2 Smith Travel Report
C.3 Chamber Public Relations Report
C.4 AMF + Matchfire Marketing Report
C.5 Chamber Visitor Center Report
C.6 TOT Report
PUBLIC COMMENT
None
--End of Public Comment--
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 2
ACTION: MOTION BY COMMITTEE MEMBER HARRIS, SECONDED BY COMMITTEE
MEMBER HUTTON, CARRIED 5-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1
THRU 6.
PRESENTATIONS
1. Marketing Agency Quarter Report
Representatives from AMF and Matchfire presented a review of the past quarter marketing
activities, website and social media metrics, upcoming planned activities, and responded to
Board questions.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
2. Chamber of Commerce Quarter Report
Representatives from the SLO Chamber of Commerce presented the quarter report for the
Guest Service and Public Relations contracts and responded to Board questions.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 3
BUSINESS ITEMS
1. Strategic Plan Request for Proposal Approval (RFP)
Tourism Manager Cano reviewed work completed to-date on the Strategic Plan RFP,
reviewed the RFP proposal requirements and process document, and presented three timeline
options for RFP implementation. Board members discussed pros and cons of the presented
timelines.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER PATEL, SECONDED BY
COMMITTEE MEMBER PATEL-MUELLER, CARRIED 7-0-0, TO APPROVE THE RFP
DOCUMENT WITH THE FOLLOWING TIMELINE:
October 2018
‐ 10/10: TBID Board approval of the RFP
November 2018
‐ 11/1: Open RFP
‐ 11/23: Close RFP
December 2018
‐ 12/6: Management Committee review proposals and narrow down/recommend
top proposal(s)
‐ 12/12: TBID Board to select consultant
‐ 12/17: Staff to commence contracting period
January 2019
1/1: Contract to begin.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 4
2. Quarter Two (Q2) Seasonal Promotion
Tourism Manager Cano reviewed the program plan for a new Q2 seasonal promotion. The
Marketing Team presented the proposed new promotion marketing plan named, “Our Gift to
You,” noting that it is a $10k investment, and responded to Board questions.
Public Comment
Cheryl Wakefield
Dusty Colyer-Worth
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER PEARCE, SECONDED BY
COMMITTEE MEMBER HARRIS, CARRIED 7-0-0, TO APPROVE THE “OUR GIFT
TO YOU” PROMOTION AS PRESENTED.
3. 2019-21 Council Goal Setting
Tourism Manager Cano reviewed the goal setting parameters, the TBID 2017-19 community
goals as presented to Council, and the 2017-19 City of San Luis Obispo Major City Goals.
The Board discussed priorities regarding their 2017-19 goals lists, along with possible edits
and new items for 2019-21.
Public Comment
None.
--End of Public Comment--
By consensus, the Board decided to submit their priorities and suggested edits to staff for
final consideration during the November meeting.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 5
4. Smith Travel Reports (STR) Contract Approval
Tourism Manager Cano reviewed the current contract, discussed the usefulness of various
report data, and presented possible contract adjustments or additions for the 2018-19 STR
contract.
Public Comment
None
--End of Public Comment--
A motion by Board Member Patel-Mueller to approve a contract that removes compiled
monthly data died for lack of a second.
ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER, SECONDED BY
COMMITTEE MEMBER WILKINS, CARRIED 7-0-0, TO CONTINUE THE
CONTRACT WITH THE FOLLOWING CHANGES: ADD MORRO BAY DATA AND
ELIMINATE THE MONTEREY COUNTY / SANTA BARBARA COUNTY
COMPARISON DATA
ACTION: MOTION BY COMMITTEE MEMBER PEARCE, SECONDED BY
COMMITTEE MEMBER WILKINS, CARRIED 7-0-0, TO INCLUDE AN 18-MONTH
FORECAST.
5. Property Liaison Assignments
The Board reviewed and discussed their preferences concerning current property liaison
assignments.
Public Comment
None
--End of Public Comment--
By consensus, the Board directed staff to update assignments per their stated preferences and
to provide an updated listing to Board members via email.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 6
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update
None.
2. Management Committee Update
Tourism Manager Cano reviewed the October 4, 2018 meeting.
3. Marketing Committee Update
No additional reporting at this time.
4. PCC Update
Tourism Manager Cano reviewed the minutes of the September 12, 2018 meeting.
5. SLO CAL Update
Board Member Pearce provided an update on the Destination Management Strategy process,
additional airline flight work, and provided a brief Hwy. 1 tourism update. Tourism Manager
Cano reported on board staff changes.
6. Tourism Program Update
Due to time constraints, Tourism Manger Cano will provide the Board with an email update
on the Tourism Program.
ADJOURNMENT
The meeting was adjourned at 12:01 p.m. The next Regular Tourism Business Improvement
District Board meeting is scheduled for Wednesday, November 14, 2018 at 10:00 a.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 11/14//2018