HomeMy WebLinkAbout11-14-2018 TBID Minutes
Minutes – Tourism Business Improvement District Board Meeting of 11/14/2018 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, November 14, 2018
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on Wednesday, November 14, 2018, at 10:07 a.m. in the Council Hearing Room,
located at 990 Palm Street, San Luis Obispo, California, by Chair Skidmore.
ROLL CALL
Present: Board Members Dean Hutton, LeBren Young-Harris, Pragna Patel-Mueller (10:07),
Vice Chair Matthew Wilkins (10:08), Nipool Patel (10:08),
and Chair Bruce Skidmore
Absent: Clint Pearce
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Molly Kern, Director of Governmental Affairs for the San Luis Obispo Chamber of Commerce,
introduced Jacqui Clark-Charlesworth as her replacement for the Public Relations position on the
account.
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of Meeting on Wednesday, October 10, 2018
C.2 Smith Travel Report
C.3 Chamber Public Relations Report
C.4 AMF + Matchfire Marketing Report
C.5 Chamber Visitor Center Report
C.6 TOT Report
PUBLIC COMMENT
None
Minutes – Tourism Business Improvement District Board Meeting of 11/14/2018 Pg. 2
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER HUTTON, SECONDED BY COMMITTEE
MEMBER HARRIS, CARRIED 6-0-1, TO APPROVE THE CONSENT AGENDA ITEMS 1
THRU 6.
PRESENTATIONS
1. Marketing Agency Monthly Report
Representatives from AMF and Matchfire presented a review of the October month’s
marketing activities, website and social media metrics, upcoming planned activities, and
responded to Board questions.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
2. Chamber of Commerce Monthly Report
Representatives from the SLO Chamber of Commerce presented the previous month’s report
for the Guest Service and Public Relations contracts and responded to Board questions.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
3. SLO Wine Quarter Report
Representatives from SLO Wine Country presented the quarter report for the SLO Wine
contracts and responded to Board questions. In addition to her reports, Heather Muran of
SLO Wine announced that her job posting is live and that she will be continuing as is until
the end of 2018.
Public Comment
Minutes – Tourism Business Improvement District Board Meeting of 11/14/2018 Pg. 3
None
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. WEBSITE AQUISTION DISCUSSION
With the recommendation from the Management Committee, Tourism Manager Cano
presented the recommendation for the acquisition of the VisitSLO.com website from the
SLO Chamber of Commerce to the Board. Board members provided feedback and asked
questions of the Management Committee and staff.
Public Comment
Molly Kern
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER, SECONDED BY
COMMITTEE MEMBER PATEL CARRIED 5-0-1-1, TO APPROVE THE URL
ACQUISITION AS PRESENTED FOR $95K OVER TWO YEARS. BOARD MEMBER
HARRIS WAS RECUSED DUE TO CONFLICT OF INTEREST.
By consensus, the Board directed staff to complete a timeline, budget, and plan of
Matchfire’s additional website services proposed for the Management Committee to review.
2. 2019-21 COUNCIL GOAL SETTING
Board members discussed and edited their finalized 2019-21 Financial Plan Goals for
Council to consider.
Public Comment
None
--End of Public Comment--
By consensus, the Board finalized their goals for consideration by Council. No action was
taken on this item.
Minutes – Tourism Business Improvement District Board Meeting of 11/14/2018 Pg. 4
3. TRADESHOW DELEGATION
The Board discussed the process for the delegates representing the TBID at the upcoming
tradeshows. The Board directed staff to move forward with collecting interested delegates for
the randomly selected lottery.
Public Comment
None
--End of Public Comment--
TO RECEIVE AND FILE: MOTION BY COMMITTEE MEMBER WILKINS,
SECONDED BY COMMITTEE MEMBER HUTTON, CARRIED 6-0-1, TO APPROVE
AND CONTINUE THE LOTTERY PROCESS FOR TRADESHOW DELEGATE
SELECTION.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update
Board Member Patel-Mueller recently attended an event where she connected with many of
the economy to mid-scale property owners in San Luis Obispo. She in took their concerns
about the new properties coming into market and how TBID will help them gain more
business. The Board discussed ideas and feedback.
Board Member Harris announced that a TownePlace Suites by Marriott will be expected to
open in early 2020 with a 15 month buildout.
Tourism Manager Cano reminded the Board that the member newsletter has gone out, the
updated liaison assignments have been emailed, and that she has been meeting with the three
new properties on a more regular basis.
2. Management Committee Update
Tourism Manager Cano reviewed the November 1, 2018 meeting.
3. Marketing Committee Update
Marketing Committee Members Harris and Wilkins reviewed the November 7, 2018
meeting.
4. PCC Update
Minutes – Tourism Business Improvement District Board Meeting of 11/14/2018 Pg. 5
Tourism Manager Cano reviewed the minutes of the October 10, 2018 meeting.
5. SLO CAL Update
Tourism Coordinator Burns reported on the November 13, 2018 SLO CAL Marketing
Committee Meeting.
6. Tourism Program Update
Tourism Manager Cano reported on SLO Discovery Weekend dates and open ticket sales,
Visit CA Outlook Forum registration has started for February 2019, Cano and Burns will
attending the CCTC workshop in Monterey this week, and future meeting dates.
ADJOURNMENT
The meeting was adjourned at 11:55 a.m. The next Regular Tourism Business Improvement
District Board meeting is scheduled for Wednesday, December 12, 2018 at 10:00 a.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 12/12/2018