HomeMy WebLinkAboutIntro Only - SLO CAL Roots Business PlanCannabis Commercial Business
Operator Permit Application
Presented to the City of SLO on ,behalf of
January29th, 2019
January 29, 2019
City of San Luis Obispo, Community Development Department
919 Palm Street, SLO CA 93041 p: 805.781.7100
Re: Cover letter to accompany Cannabis Commercial Business Operator Permit Application
submitted by SloCal Roots, LLC, for property located at 5353 South Higuera Street, San Luis
Obispo, CA 93401
To City of SLO Community Development Department:
SloCal Roots, LLC, hereby submits our application for a cannabis commercial business operator
permit. Our group appreciates your careful and thoughtful consideration of the following
application, and invites you to reach out to us with any questions or clarification. We want to
thank you in advance for your time.
SloCal Roots, LLC, is owned by myself, Austen Connella, as well as Stephan Kennedy, Marissa
Danielle Saucedo, and Chloe Watkins.
My passion has always been in providing in -need patients with a quality product that has been
grown organically and sustainability, which is why I incorporate regenerative -agricultural and
biodynamic-farming techniques. When forming my application team, it was important to me that
I bring on individuals who I know share my passion and vision.
We're proud to compete for one of the first cannabis retail permits, and we're confident the City
will be proud to have chosen us.
The SloCal Roots team is entirely comprised of long standing local San Luis Obispo County
residents, which we believe is a tremendous strength, given the unique culture, economy and
community of San Luis Obispo. We are confident that our relevant industry experience,
well-rounded skill sets, business acumen, financial strength and deep local connections set us
apart from other applications
I am excited about the opportunity that this industry will bring to San Luis Obispo, and to the
individuals, such as myself, who have worked tirelessly, advocating for the legalization and
more mainstream acceptance of a product that we have believed in for years.
Thank you,
Austen Connella
slocalroots@gmail.com
Table of Contents
01 - Business Operations Plan
1.1 - Business Plan
1.2 - Community Relations Plan
1.3 - State Licenses
1.4 - Tax Compliance
1.5 - Insurance
1.6 - Budget
1.7 - Financial Capacity
1.8 - Products and Services
02 - Community Benefit
03 - Education Plan
04 - Security Plan
05 - Lighting Plan
06 - Site and Floor Plans
07 - Water Efficiency Plan
08 - Odor Control Plan
09 - Hazardous Materials Plan
10 - Energy Efficiency Plan
11 - Addendums
11.1 -Tax Documentation
Austen Connella
Marissa Saucedo
Chloe Watkins
11.2 -Articles of Incorporation
11.3 - News and Media
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SECTION 01
BUSINESS OPERATIONS PLAN
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SECTION 01
BUSINESS OPERATIONS PLAN
Sub Section 1.1
Business Plan
SloCal Roots Business Plan
Sub Section 1.1
Business Plan Outline:
Company Ownership
Company Bio
Owners' Bios
Owners' Income
Mission & Goals
Market Analysis
Compliant Cannabis Business Operations
Company Structure
Property Ownership
Proposed Site Summary and Improvements
Hours of Operation
Environmental Commitments
Community Benefit Commitments
Employee Compensation Commitment
Advertising and Messages
Operations, Best Practice, and Regulatory Compliance
Local Enterprise
Company Ownership
Austen Connella —
Company Bio
SloCal Roots developed out of SloCal Roots Farms, a leading cultivator of outdoor medical
cannabis in San Luis Obispo County. All of SloCal Roots Farms products are sun -grown from
clones or seeds in 100% custom -mixed organic living soil, then spring -watered, slow -cured and
hand -trimmed. We do NOT use ANY pesticides OR growth hormones. With decades of
combined experience in the cannabis industry, the team at SloCal Roots Farms relentlessly
pursues industry excellence on behalf of its clients and the environment. Quality control is of
paramount importance at our Farm.
Owners Bios
Austen Connella grew up in SLO County where he
graduated from Atascadero High School and attended
Cuesta College. He attended San Francisco State
University where he studied Entrepreneurship with an
academic focus on the developing medical cannabis
industry. He has been a medical customer since 2000
and has been cultivating cannabis in accordance with
State Law ever since.
Austen has started several customer -based groups
including his current farm and collective SloCal Roots
Farms. Austen was the first applicant for a brick and
mortar dispensary in San Luis Obispo County. He
worKea cioseiy wim county start Tor z years to aeveiop
a cannabis dispensary ordinance and also served on the sub -committee for the City of Morro
Bay for the draft cannabis ordinance in 2011. As acting Deputy -Director and founding member
of both the SLO NORML chapter and the Central Coast Cannabis Council, Austen is very
involved in local cannabis activism, shaping responsible policy and growing the industry.
A second generation cannabis farmer, Austen grew up around the cannabis plant and has deep
admiration for its medical benefits. He specializes in organic and sustainable farming techniques
but also has years of experience in manufacturing and consulting. He has 20 years of
experience in indoor, greenhouse, and outdoor cultivation. He specializes in sustainable farming
practices and has a considerable knowledge of developing a soil web food system. Austen
always strives to implement regenerative agricultural and biodynamic farming techniques in all
his project.
Stephan Kennedy was born and raised in San Luis Obispo
County and graduated from Atascadero High School in 1993.
Stephan is a local business owner and operator, founding Lesco
Automotive more than 20 years ago.
Stephan also owns commercial property throughout SLO County
including the proposed dispensary site at 3535 South Higuera.
Stephan has always had an open mind about cannabis and when
the opportunity to be part owner of SloCal Roots dispensary
presented itself, he seized it.
Marissa Danielle Saucedo was born and raised in San Luis
Obispo County, graduated from San Luis Obispo High School in
2004, and attended Cuesta College. Today she lives in San Luis
Obispo. She has experience as a volunteer at Woods Humane
Society and in her son's classroom at Laguna Middle School.
She's always worked minimum -wage jobs and has managed to
raise two children, ages 3 and 13.
A single mom, Marissa works in retail food service at Sierra Vista
Hospital. Her mother and father both attended Cal Poly and today
her father, Jamie Saucedo, runs his own roofing business.
Marissa's mother is a cancer survivor. Marissa became familiar
with the medicinal qualities of cannabis while helping her mother deal with chemotherapy,
during which her mom ingested edibles and smoked medicinal flower to help ameliorate the
effects of the treatment.
Chloe Watkins moved to the Central Coast about five years ago
when she was offered an opportunity to work for Austen Connella
on his farm. She quickly fell in love with the Central Coast and her
job serving medical cannabis patients.
Over the last 6 months she has been working for one of the 2 local
dispensaries in the County, which has given her a passion for
helping provide people with an alternative way of dealing with
serious medical ailments. She feels fortunate to have the
opportunity to, once again, work with Austen at SloCal Roots' new
dispensary location, and to share in the ownership of this booming
new industry. She looks forward to working hard and providing an
amazing service to the community of San Luis Obispo.
Owners' Income
SloCal Roots principles, Austen Connella, Marissa Saucedo, and Chloe Watkins, have
historically, and at the time of this application, earned household income
level. Please reference the Tax Compliance section for additional compliance information.
Mission & Goals
Afters spending so many years working with local municipalities in an effort to open a medical
cannabis storefront in San Luis Obispo County, the opportunity is finally here. SloCal roots is
jumping at the chance to open a cannabis storefront in the City of San Luis Obispo. Austen and
his team of individuals with extensive industry experience are prepared to bring the City a top
notch, state of the art, cannabis storefront. Austen has been preparing for this day since 2010, it
is probable that no local operator is more prepared for operating a cannabis store. Once
chosen, SloCal Roots will continue its passion for cannabis and will share this love of cannabis
with the people of San Luis Obispo. Our goal is to provide the best cannabis, facilities, service,
and education. By achieving our goals, SloCal Roots will continually raise the bar for cannabis
in San Luis Obispo.
Market Analysis
Compliant Cannabis Business Operations
SloCal Roots Primary Principal, Austen Connella, has operated a compliant cannabis business
in SLO County for 8 years as a commercial cannabis cultivator and Prop 215 Delivery Service
operator.
The principals of SloCal Roots have always operated their businesses according to California
State law. Neither SloCal Roots Farms nor its owners have ever received a code -violation or
infraction of any kind during their many years of cannabis business operations.
Company Structure
SloCal Roots LLC is registered in the State of California.
Property Ownership
SloCal Roots LLC has control of the proposed dispensary property. Please see the purchase
agreement in the end of this section.
Proposed Site Summary and Improvements
SloCal Roots proposes a complete overhaul of the property at 3535 South Higuera St. San Luis
Obispo, CA 93401. Proposed improvements include a complete renovation of the building. The
building will be converted into a perfect example of a cannabis retail operation. With facade
improvements, security improvements, the addition of artistic elements, a complete remodeling
of the interior and an extensive re -landscaping with drought tolerant plants, this little known
building will become a shining star in its neighborhood. Please see Section 6: Site and Floor
Plans.
Proposed Hours of Operation
SloCal Roots will be open from 10am to 8pm daily.
Environmental Benefits
SloCall Roots proposes the following environmental benefits:
Energy Efficient Appliances
Bike racks for at least 8 bikes
LED Lighting
Employee Competition for Least amount of miles driven and financial rewards for riding
bikes to work.
SloCall Roots will apply for a green building certification.
Community Benefits Commitments
It is an important part of SloCall Roots corporate culture to treat all individuals with equal
respect and provide equal opportunity for all people regardless of race, color, ancestry, age,
genetics, gender, marital status, veteran status, medical condition, disease, sexuality, religion,
or any other class of individual. SloCall Roots also plans many social outreach programs
including educational outreach programs, neighborhood outreach programs, public health
outreach programs, and more. (See section 2.0 Community Benefit)
Employee Compensation Commitment
SloCal Roots promises to provide a rate of pay for entry level and mid level positions that is at
least 40% more than the median local income for similar positions in other mainstream
businesses. SloCal Roots will exceed minimum wage by at least $3.00/hr. SloCal Roots is
obligated to allow "labor peace agreement" at 20 or more non -management employees.
Advertising and Messages
SloCal roots maintains a goal of education. This goal will lead us to work on messaging
campaigns to inform the public about the dangers of cannabis and minors as well as the danger
of Cannabis Use Disorder. SloCal roots will make all reasonable efforts to prevent persons
under the age of 21 from having access to cannabis. No customer of member of SloCal Roots
may provide cannabis to anyone under the age of 21. SloCal Roots will ensure that all
advertising and media is directed at adiences 21 years of age and older. Cartoons or other
images and themes that are appealing to children will not be used in any part of SloCal Roots
operations, neither will the words "candy" and "candies" be used.
Operations, Best Practices, and Regulatory Compliance