HomeMy WebLinkAboutOwnership - SLO CAL Roots Business Plan (black & white)Company Ownership
Austen Connella —
Company Bio
SloCal Roots developed out of SloCal Roots Farms, a leading cultivator of outdoor medical
cannabis in San Luis Obispo County. All of SloCal Roots Farms products are sun -grown from
clones or seeds in 100% custom -mixed organic living soil, then spring -watered, slow -cured and
hand -trimmed. We do NOT use ANY pesticides OR growth hormones. With decades of
combined experience in the cannabis industry, the team at SloCal Roots Farms relentlessly
pursues industry excellence on behalf of its clients and the environment. Quality control is of
paramount importance at our Farm.
Owners Bios
Austen Connella grew up in SLO County where he
graduated from Atascadero High School and attended
Cuesta College. He attended San Francisco State
University where he studied Entrepreneurship with an
academic focus on the developing medical cannabis
industry. He has been a medical customer since 2000
and has been cultivating cannabis in accordance with
State Law ever since.
Austen has started several customer -based groups
including his current farm and collective SloCal Roots
Farms. Austen was the first applicant for a brick and
mortar dispensary in San Luis Obispo County. He
worKea cioseiy wim county start Tor z years to aeveiop
a cannabis dispensary ordinance and also served on the sub -committee for the City of Morro
Bay for the draft cannabis ordinance in 2011. As acting Deputy -Director and founding member
of both the SLO NORML chapter and the Central Coast Cannabis Council, Austen is very
involved in local cannabis activism, shaping responsible policy and growing the industry.
A second generation cannabis farmer, Austen grew up around the cannabis plant and has deep
admiration for its medical benefits. He specializes in organic and sustainable farming techniques
but also has years of experience in manufacturing and consulting. He has 20 years of
experience in indoor, greenhouse, and outdoor cultivation. He specializes in sustainable farming
practices and has a considerable knowledge of developing a soil web food system. Austen
always strives to implement regenerative agricultural and biodynamic farming techniques in all
his project.