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Minutes – Promotional Coordinating Committee Meeting of January 9, 2019 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, January 9, 2019
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, January 9, 2019 at 5:30 p.m. in the Council Hearing Room, located at 990
Palm Street, San Luis Obispo, California, by Chair Dixon.
ROLL CALL
Present: Committee Members Diana Cozzi, Melissa Godsey, John Thomas, Matthew
Wilkins (5:32), Vice Chair Daniel Levi and Chair Zoya Dixon
Absent: Committee Member Dana Matteson
Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of the Regular Meeting of Wednesday, December 12, 2018
C.2 2018-19 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitor Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
Minutes – Promotional Coordinating Committee Meeting of January 9, 2019 Page 2
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER COZZI, SECONDED BY
COMMITTEE MEMBER LEVI, CARRIED 5-0, TO APPROVE THE CONSENT
AGENDA ITEMS 1 THROUGH 7.
PRESENTATIONS
1. SLO Chamber of Commerce Quarterly Report
Molly Kern, Chamber of Commerce Director of Government Affairs, Dusty Colyer-Worth,
Visitor Center Manager, and Jacqui Clark-Charlesworth, Director of Communications and
Business Education, reported on the past quarter Visitor Center traffic, GIA marketing
support, and public relations activities from the past quarter. Joe Dantona was introduced as
the new President and CEO for the Chamber.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
2. SLO Happenings Program Quarterly Promotions Update
Brittany Garcia, Matchfire Account Director, reviewed the SLO Happenings program past
quarter activities, highlighting top reporting sites, targeted email campaigns, and noted
social media successes.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
Minutes – Promotional Coordinating Committee Meeting of January 9, 2019 Page 3
BUSINESS ITEMS
1. 2019-20 GIA (Grants in Aid) Application Approval
The committee reviewed and edited the GIA application; reviewed upcoming meeting
purposes, finalized meeting dates and deadlines; and discussed the program budget.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY
COMMITTEE MEMBER GODSEY, CARRIED 6-0, TO APPROVE AND RELEASE
THE AMENDED APPLICATION ON FEBRUARY 1, 2019.
A subcommittee for GIA application review was formed consisting of Committee Members
Thomas, Cozzi, and Matteson. Committee Member Godsey will serve as an alternate.
2. Community Placemaking: Banner Project
Tourism Manager Cano reviewed the Banner Project constraints and opportunities,
partnership potential with Downtown SLO, and the relationship to the City’s cultural arts
program. The committee discussed their initial focus on the downtown and the Railroad
District, the funding areas of banner design, production, and maintenance, and project next
steps.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY
COMMITTEE MEMBER WILKINS, CARRIED 6-0, TO APPROVE CONTINUATION
OF THE BANNER PROJECT.
Minutes – Promotional Coordinating Committee Meeting of January 9, 2019 Page 4
3. Scheduling of February PCC Special Meeting
Due to staff conflicts with the regular scheduled meeting of February 13, 2019, the
committee agreed to hold a Special meeting on February 20, 2019.
Public Comment
None
--End of Public Comment--
ACTION: By consensus the committee directed staff to schedule and notice a Special
Meeting to be held on Wednesday, February 20, 2019, 5:30 p.m.
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants-in-Aid (GIA) Update
Tourism Manager Cano noted that all payments have been processed.
2. Tourism Business Improvement District (TBID) Board Report
Tourism Manager Cano reported on the TBID Board meeting of January 9, 2019.
3. Tourism Program Update
Tourism Manager Cano presented an update on the recent and upcoming Tourism Program
activities, including:
Advisory Body Recruitment
City Financial Plan meeting dates and times
New York travel show
Sustainable Hospitality Summit
ADJOURNMENT
The meeting was adjourned at 6:48 p.m. The next Special Promotional Coordinating Committee
meeting is scheduled for Wednesday, February 20, 2019 at 5:30 p.m., in the Council Hearing
Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 02/20/2019