HomeMy WebLinkAbout03-13-2019 TBID Agenda PacketCity of San Luis Obispo, Agenda, Tourism Business
Improvement District Board
Any writings or documents provided to a majority of the TBID Board regarding any item on this agenda will be made available for public
inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours.
Wednesday, March 13, 2019
10:00 A.M.
City Hall- Council Hearing Room
CALL TO ORDER: Chair Bruce Skidmore
PUBLIC COMMENT: Each speaker is limited to two minutes of public comment for items not on the
agenda. Public comment for each agenda item will be called for separately and is also limited to 2 minutes per
speaker.
State law does not allow the board to discuss or take action on issues not on the agenda, except that members
of the board may briefly respond to statements made or questions posed by the person giving public comment.
Staff may be directed by the board to follow-up on such items and/or place them on the next board agenda.
CONSENT ITEMS
C.1 Minutes of Special Meeting on Wednesday, February 20, 2019
C.2 Smith Travel Report
C.3 Chamber Public Relations Report
C.4 AMF + Matchfire Marketing Report
C.5 Chamber Visitor Center Report
C.6 TOT Report
PRESENTATIONS
1. MARKETING AGENCY MONTHLY ACTIVITY REPORT 15 mins
Representatives from AMF and Matchfire will present the monthly report for the marketing activities for
the SLO TBID.
2. SLO CHAMBER MONTHLY PUBLIC RELATIONS ACTIVITIES REPORT 10 mins
Representative from the SLO Chamber of Commerce will present the monthly activity report for the Public
Relations contract with the SLO TBID.
BUSINESS ITEMS
Public comment will be taken for each individual agenda item. Each speaker will be limited to two minutes of
public testimony.
1. VISIT SLO CAL: 2019 IPW ACTIVATION CO-OP 15 mins
The Marketing Committee will discuss with the Board the brand activation co-op with Visit SLO CAL for
the 2019 IPW conference in Anaheim.
2. SLO HALF MARATHON EVENT PROMOTION SPONSORSHIP 10 mins
The Marketing Committee will present to the Board the event promotion sponsorship recommendation for
the 2019 SLO Half Marathon.
3. 2019-21 FINANCIAL PLAN: TBID BUDGET 15 mins
Staff will present the proposed budget figures and the TBID process for the development of the 2019-21
budget allocations.
4. ELECTION OF CHAIR & VICE-CHAIR 5 mins
The Board will elect a Chair and Vice-Chair for the term of April 2019 to March 2020.
5. TBID STRATEGIC PLAN SCHEDULING 5 mins
The Board will discuss the scheduling of the next strategic planning sessions.
TBID LIAISON REPORTS & COMMUNICATION
At this time board members make announcements, report on activities, refer to staff issues for study and report
back to the board at a subsequent meeting.
1. HOTELIER UPDATE – Liaison Reports
2. MANAGEMENT COMMITTEE UPDATE – Minutes: March 7, 2019
3. MARKETING COMMITTEE UPDATE – Minutes: March 6, 2019
4. PCC UPDATE –Special Meeting Minutes: February 20, 2019
5. VISIT SLO CAL UPDATE – Liaison Reports; Visit SLO CAL Activity Report & STR
6. TOURISM PROGRAM UPDATE – Staff Report
ADJOURN.
POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on March 8, 2019, by
5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet
access to agendas and related material is available at www.slocity.org.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 2/20/2019 Pg. 1
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, February 20, 2019
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was
called to order on Wednesday, February 20, 2019 at 10:01 a.m. in the Council Hearing Room,
located at 990 Palm Street, San Luis Obispo, California, by Chair Skidmore.
ROLL CALL
Present: Board Members Dean Hutton, LeBren Young-Harris, Pragna Patel-Mueller, Clint
Pearce, Nipool Patel (10:10 a.m.), Vice Chair Matthew Wilkins (10:14 a.m.) and
Chair Bruce Skidmore
Absent: None
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of Meeting on Wednesday, December 12, 2018
C.2 Smith Travel Report
C.3 Chamber Public Relations Report
C.4 AMF + Matchfire Marketing Report
C.5 Chamber Visitor Center Report
C.6 TOT Report
PUBLIC COMMENT
None
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 2
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER, SECONDED BY
COMMITTEE MEMBER HUTTON, CARRIED 5-0-2, TO APPROVE THE CONSENT
AGENDA ITEMS 1 THRU 6.
PRESENTATIONS
1. MARKETING AGENCY MONTHLY REPORT
Representatives from AMF and Matchfire presented a review of January’s marketing
activities, website and social media metrics, upcoming planned activities, and responded to
Board questions.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
2. CHAMBER MONTHLY REPORT
Representatives from the SLO Chamber of Commerce presented the previous month’s Guest
Service and Public Relations contracts and responded to Board questions. Additionally,
future publications to watch out for were presented.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
3. NEW PROPERTY PRESENTATION: LA QUINTA
Representatives from the upcoming La Quinta property introduced their team and presented
the property’s features and updates on the current status.
Public Comment
None.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 3
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. MID YEAR BUDGET & FUND BALANCE REVIEW
Tourism Manager Cano presented the 2018-19 Mid-Year Budget and members of the City’s
Finance Department who are assisting with tracking and planning of the budget. Cano
reviewed the available fund balance with the Board and recommended that the Board leave
the current fund balance as is and not transfer the available budget into the programs
operating budget. The Board also reviewed the status of the current fiscal year budget and
identified budget areas of consideration for reallocating based on committee
recommendation.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
2. TBID STRATEGIC PLAN UPDATE
Tourism Manager Cano reviewed the first completed immersion session and what
commitments are required of the Full Board and Management Committee moving forward in
the planning process.
Public Comment
None
--End of Public Comment--
By consensus, The Board decided to move forward with extending the Strategic Plan
scheduling timeline to accommodate all members. The next sessions will take place on April
9th and April 10th, 2019.
3. VISIT SLO CAL TMD UPDATE
Committee Members Pearce and Patel reported on the TMD renewal process timeline and
renewal updates as the Board’s TMD Liaisons. Board members discussed the process and by
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 4
consensus agreed to have Visit SLO CAL only attend one board meeting after petitions have
been received in order for TBID review and action recommendation to City Council.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update
Board Member Harris announced that Cal Poly Mustang Family Weekend has been shifted
to October 25-27, 2019.
Tourism Manager Cano provided updates on the three new properties and their goal opening
dates.
2. Management Committee Update
Tourism Manager Cano reminded the Board that the Management Committee was part of
the Strategic Plan Immersion Session One.
3. Marketing Committee Update
Tourism Manager Cano reminded the Board that the February Marketing Committee was
cancelled.
4. PCC Update
Tourism Manager Cano reviewed the minutes of the December 12, 2019 meeting and an
upcoming pilot program.
5. SLO CAL Update
Tourism Manager Cano reviewed the most recent Marketing Committee meeting’s efforts
and updates on the upcoming IPW Co-op.
6. Tourism Program Update
Tourism Coordinator Burns reported on the sold out Money for a Rainy Day promotion, and
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 5
first CH&LA presentation on February 5th and updates on the upcoming March SLO
Discovery Weekend event.
Tourism Manager Cano reviewed updates on recent strategic partnership meetings with SLO
Wine and Cal Poly Athletics. Cano reported on the recent trips to a Media Mission in New
York, Sustainability conference in Monterey, and Visit CA Outlook Forum in Southern
California.
Cano also reminded members about scheduled regular meetings all in City Hall’s Council
hearing Room:
• March 6 – Marketing Committee
• March 7 – Management Committee
• March 13 – Board Meeting
ADJOURNMENT
The meeting was adjourned at 12:05 p.m. The next Tourism Business Improvement District Board
meeting is scheduled for Wednesday, March 13, 2019 at 10:00 a.m., in the Council Hearing Room,
990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX
February 2019
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
City of Paso Robles 55.6 70.4 59.8 105.60 141.85 117.79 58.71 99.88 70.47 -1.6 -9.4 -4.3 -1.5 2.2 -0.5 -3.1 -7.4 -4.8
City of Pismo Beach 48.1 69.3 54.2 118.36 166.77 136.05 56.99 115.64 73.75 -10.6 -14.6 -12.1 3.9 -1.3 1.1 -7.1 -15.7 -11.1
City of San Luis Obispo 58.5 73.3 62.8 124.24 154.56 134.36 72.71 113.31 84.31 1.0 -10.2 -3.0 12.3 7.4 9.5 13.5 -3.6 6.2
City of Morro Bay 39.9 59.2 45.4 94.50 132.56 108.68 37.69 78.51 49.36 -3.0 -17.8 -9.1 2.8 0.1 0.0 -0.3 -17.7 -9.1
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
City of Paso Robles 55.0 87.0 64.1 108.29 194.33 141.65 59.53 169.15 90.85 59.5 169.1 90.8 -7.7 -7.9 -7.8 -6.6 -2.0 -4.3
City of Pismo Beach 51.2 78.5 59.0 124.64 210.08 157.12 63.84 165.01 92.74 63.8 165.0 92.7 -14.0 -16.0 -14.8 -12.2 -11.9 -12.0
City of San Luis Obispo 59.8 83.2 66.5 124.35 183.01 145.31 74.39 152.22 96.62 74.4 152.2 96.6 -7.6 -10.5 -8.6 -1.4 -3.9 -2.5
City of Morro Bay 45.9 77.3 54.8 94.39 173.85 126.38 43.30 134.37 69.32 43.3 134.4 69.3 -6.4 -15.0 -10.0 -6.1 -11.5 -9.2
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
City of Paso Robles 69.5 70.9 69.9 112.69 139.72 120.52 78.32 99.07 84.25 -0.3 -4.2 -1.5 -0.5 0.0 -0.5 -0.8 -4.2 -2.0
City of Pismo Beach 68.7 75.5 70.6 137.10 169.01 146.84 94.16 127.53 103.70 -9.1 -12.4 -10.1 -1.9 -2.0 -2.1 -10.8 -14.1 -12.0
City of San Luis Obispo 72.4 78.6 74.2 132.06 154.79 138.94 95.63 121.62 103.05 -7.6 -7.0 -7.4 4.5 2.2 3.8 -3.4 -5.0 -3.9
City of Morro Bay 58.7 70.4 62.0 108.84 135.53 117.49 63.88 95.35 72.87 -12.2 -11.0 -11.8 -1.6 0.4 -0.8 -13.7 -10.6 -12.6
WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total WD WE Total
City of Paso Robles 60.6 68.7 62.9 105.05 143.61 117.08 63.62 98.63 73.62 -2.9 -4.1 -3.3 -4.1 -3.7 -4.0 -6.8 -7.7 -7.1
City of Pismo Beach 56.1 68.4 59.6 120.03 170.66 136.63 67.35 116.77 81.47 7.9 0.1 5.2 -0.1 0.1 -0.6 7.8 0.1 4.5
City of San Luis Obispo 64.8 73.0 67.1 126.30 159.74 136.69 81.83 116.62 91.77 4.0 4.5 4.2 4.6 6.2 5.2 8.8 10.9 9.5
City of Morro Bay 47.4 61.5 51.4 95.01 135.32 108.78 45.02 83.18 55.92 2.0 -1.7 0.7 -0.3 4.5 1.4 1.7 2.7 2.1
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar
RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADR RevPar
Current Week Totals Percent Change
Occupancy (%)ADR RevPar Occupancy (%)ADRWeek of February 24, 2019 to
March 2, 2019
Week of February 17, 2019 to
February 23, 2019
Week of February 10, 2019 to
February 16, 2019
Week of February 3, 2019 to
February 9, 2019
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2019
Media/Community Relations
1. Hosted blogger Thrifty NW Mom’s affordable travel focused trip to SLO in February.
2. Rescheduled blogger Vancouverscape’s SLO portion of her trip for March.
3. Worked with the SLO Film Fest to pitch the festival and attract press to attend.
4. Partnered with Visit SLO Cal on the SLO portion of their Spring Fam trip.
5. Worked with Stephanie Busco of @superfoodgoddess for her visit to Veg Fest.
6. Met with Mindbody’s PR team to begin planning NYC influencer @headstandsandheels trip to
SLO in June.
7. Worked with Matchfire and Molly Cano on the TBID’s influencer strategy.
8. Partnered with the Kinney’s PR team to plan destination portion of trip for We Like LA press trip.
9. Started promotional talks for National Pink Day with Madonna Inn.
10. Began working with Mary Charlebois for an upcoming feature with Amtrak.
11. Sent out Spring events release to local and regional media outlets.
12. Submitted the following content for Visit California’s Story Ideas.
a) Wedding & Honeymoons
i. The White Barn at Edna Valley
ii. Greengate Ranch & Vineyard
iii. Craft your wedding experience at SLO Brew
iv. Honeymoon at the iconic Madonna Inn
13. Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2019
1) California City Will Pay You $100 to Visit
Jet Setter Blog covered the Money for a Rainy Day
deal in early February.
UVPM: 10K
2) New hotels opening across the Tri-Counties
Worked with Pacific Coast Business Times to feature
Hotel SLO & Hotel Cerro in their article about new
properties .
UVPM: 37K
3) THE DISH: Power up your plant base at Central Coast
VegFest
Bakersfield.com wrote about the 2nd annual Central
Coast VegFest, a city sponsored event. They reported
that the event will hold cooking demonstrations,
expert speakers & food and merchandise vendors.
UVPM: 28k
4) Why this 60-year-old California motel is having a
new lease of life New York City Blog covers Madonna
Inn, calling it a hidden jewel of the Golden State and
showcasing it’s Instagram-worthy aesthetic.
UVPM: 62k
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2019
5) 17 Incredibly Retro Wedding Venues
TLC me showcased Madonna Inn and its nine
different indoor and outdoor ceremony and
reception venues for couples planning a wedding.
UVPM: 1.3M
6) Ways to celebrate Valentine’s Day in the Tri-
Counties
Pacific Coast Business Times called out Madonna Inn
as the place to celebrate Valentine’s Day with horse
drawn carriages, a decadent meal and spa specials.
UVPM: 37K
7) 10 Best Places to Stop Along Highway 101
AAA’s Via Magazine listed Madonna Inn’s Gold Rush
Steakhouse as a suggested stop on a Highway 101
tour.
UVPM: 56K
8) Can the 2019 Academy Awards Recognize These 10
Movie Destinations, Please?
Fodor’s Travel called out Destination Wedding which
was filmed in SLO, “a whimsical town whose charm is
impossible to resist”.
UVPM: 4.7M
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2019
9) The Most Scenic Train Rides in the World
Travel + Leisure & MSN highlighted the Amtrak route
starting in San Luis Obispo and noted nearby wine
country, a lively university town and the historic
Mission.
UVPM: 3M
10) 2019 Best Affordable US Honeymoon Spots revealed
San Luis Obispo was named 7th on a list of the 10 most
affordable domestic honeymoon destinations. The
story was picked up by Travel Wire News & eTurbo
News.
UVPM: 437K
11) Award Season Comes To Life in California
Back in November, we pitched Lady Antebellum’s
music video set at Madonna Inn to Visit California.
This was for their “listen to your favorite songs where
they were inspired” category.
UVPM: 1K
12) Top 8 Farmers’ Markets to Visit Across America
Ecophiles called Downtown SLO’s Farmers’ Market as
“one of the most entertaining and enjoyable farmer’s
market” touting the affordable food, lively
atmosphere & fresh produce.
UVPM: 11K
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2019
13) Raise a glass of red ale on Valentine's Day
The Los Altos Town Crier touted Libertine Brewing
Co.’s Rod & Reel ale as a top beverage choice this
Valentine’s day.
UVPM: 48K
14) Explore California Along the Pacific Coast Highway
Wherever Family highlighted SLO as a coastal town to
stop in on your highway 1 route to experience
excellent food and wine tasting.
UVPM: 1K
15) Going Slow in SLO
The Travel 100 highlighted travel writer, Mary
Charlebois’ review on Apple Farm. We hosted her
back in October.
16) California College Tour- How to Plan a Family
Vacation with College Visits
Trekaroo named SLO the second stop on the college
tour, noting Cal Poly’s desirable location and local
attractions such as Bubble Gum Alley.
UVPM: 87K
EVENTS:
17) Your Central Coast A&E Calendar
Santa Maria Times posted twice about things to do
in SLO, including practices held at SLO High for the
San Luis Obispo County Band. On Feb 22, they also
noted numerous performances at the Fremont
Theater including Common Kings, The Offspring and
The Wood Brothers to name a few.
UVPM: 187K
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2019
18) 6 things to do this weekend on the Central Coast
KSBY added SLO happening to their calendar
including Ice Cream for Breakfast Day at Doc
Burnstein’s & a symphony performance in Harold
Miossi Hall at the PAC.
UVPM: 189K
19) Kathy Marcks Hardesty: So much in love on
Valentine's Day weekend
The Lompoc Record & Santa Ynez Valley News
covered Stephen Ross’ Valentine’s Day event which
featured wine flights paired with Fromagerie Sphoie
cheeses.
UVPM: 69.5k
SLOTBID AGENCY REPORT February 2019
HAPPENING NOW
• 2018–2020 Campaign Underway
• Be Here campaign creative refresh
• Visit SLOCAL Co-op
• Live Oak marketing support
SLO VACATIONS
• Events Management
UPDATED PAGES
• Tours
• Walking Tours
• SLO Film Fest
• News + Media
SEO
• Broken links fixed
• Alt image tags added
• Position tracking
EMAIL
• 140 new leads from email sign-up form
• Ongoing Welcome Series
• SLO Happenings: February Events
• Consumer Email: Bi-monthly Newsletter,
SLO Discovery Weekend
SHARESLO
• Cross-promotion on Cal Poly social channels
• Ticket Tuesday promotion
• Instagram: Alt Tag Implementation
• Community blog posts:
-Top Tours in San Luis Obispo
-The Best BBQ Restaurants in
San Luis Obispo
SLOTBID AGENCY REPORT
LOOKING AHEAD
• SLO Film Fest March 12-17
• Race SLO Half Marathon April 17
• Roll Out the Barrels June 20-22
• Live Oak Music Festival June 21-23
• Marketing Plan Review
February 2019
Be here.
SLOTBID AGENCY REPORT
SESSIONS PAGE VIEWS USERS REFERRALS
SanLuisObispoVacations.com 16,962 31,569 14,292
FACEBOOK
New Fans
Total Fans
Total Reach
Average Reach per Post
Average Daily Page Engaged Users
Total Engagements
0
101,921
434,698
7,019
225
3,178
TWITTER
New Followers
Total Followers
Total Engagements
#ShareSLO
10
4,174
331
400
INSTAGRAM
New Followers
Total Followers
Total Reach
Average Reach per post
Total Engagements
#ShareSLO
385
15,302
140,221
4,249
19,304
2,254
PINTEREST
Average Daily Profile Impressions
Average Daily Profile Users
Average Monthly Viewers
Average Monthly Engaged
60
33
704
27
YOUTUBE SLO Promo Video 45,508
February 2019
Report to City of SLO – TBID
Phone Line and Availability Contract
February 2019
Response to TBID Advertising
Week
1
Week
2
Week
3
Week
4
February
2018
February
2019
Calls to
1-877-SLO-TOWN
52 46 39 28 163 165
Hotel Availability Tracker
Week
1
Week
2
Week
3
Week
4
February
2018
February
2019
Email Response 14 14 15 15 57 58
Phone Calls to
Hotels
57 49 51 48 202 205
Hotel Referrals
Week
1
Week
2
Week
3
Week
4
February
2018
February
2019
Visitors Served
(Walk-ins)
1,015 1,123 1,239 1,245
4,576 4,622
Farmers’ Market* n/a n/a n/a n/a n/a n/a
Hotel Rooms
Referred
489 402
559
388
1,830 1,838
*estimate without people counter
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 Change +/-
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ -0.6%
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 10.9%
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ -0.7%
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 14.9%
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 8.8%
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 490,392$ 2.2%
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 466,744$ 12.3%
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ -100.0%
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ -100.0%
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ -100.0%
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ -100.0%
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ -100.0%
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 4,612,946$ -38.5%
7,875,000$
*Figures from Smith Travel
Research Report
2017-18 2018-19 Change +/-2017-18 2018-19 Change +/-2017-18 2018-19 Change +/-
July 84.8 85.2 0.5 174.1 175.1 0.6 147.7 149.2 1.0
August 76.3 81.3 6.7 158.2 166.5 5.2 120.7 135.4 12.2
September 74.5 72.3 -2.9 158.4 163.1 3.0 117.9 117.9 0.0
October 70.0 72.7 3.9 147.1 151.2 2.8 102.9 109.9 6.8
November 65.7 67.7 3.1 136.3 143.0 4.9 89.5 96.7 8.1
December 61.3 59.1 -3.6 129.3 135.2 4.5 79.3 79.9 0.7
January 58.0 59.3 2.3 119.3 125.9 5.5 69.2 74.6 7.9
February 69 134.06 92.5
March 68.5 139.88 95.85
April 72.7 149.73 103.25
May 69.7 150.35 104.77
June 78.9 174.18 137.37
Total/Average 70.77 71.08 147.58 151.41 105.07 109.08
Occupancy ADR
TOT Comparison
RevPAR
• 5000+ international travel trade buyers and media
each day
• IPW Sponsorship Package Elements
§“California Plaza” Activation: June 1-5
§VSC Contribution:$50K
§Food hub of ”plaza”
§Farmers-market style elements
§$10K per partner, includes:
– Specific activation in SLO CAL
area during one of the morning,
afternoon or evening activation
periods
– Destination branding present
during duration of activation as
well as prominently during
specific activation time
– Inclusion in one of the pre/post
FAMs
§Official Post-IPW FAM Tour: June 6-10
§Up to 30 participants
§Minimum 1 night in SLO CAL
§Guaranteed celebrity ambassador
hosted activity/event in destination
during one FAM
IPW VISIT CA –SLO CAL SHOWCASE
VCA IPW
Proposal
VCA IPW PROPOSAL
Marketing Discussions
EVENT SPACE
ANAHEIM CONVENTION CENTER - GRAND PLAZA
ANAHEIM, CALIFORNIA
PLAN PREPARED BY:
5560 Katella Avenue
Cypress, CA 90630
PH: 562-370-1500 FX: 562-370-1699
Copyright C by GES Global Experience Specialists, All Rights Reserved.No part of this
publication may be reproduced, stored in any retrieval system, or transmitted in any form by
any means - electronic, mechanical photocopying, recording, or otherwise - without the
express written consent of GES Global Experience Specialists.
SUBJECT TO FIRE MARSHAL APPROVALSCALE
10'0' 5' 15'20'30' 40'50'
ANAHEIM
CONVENTION
ANAHEIMCONVENTION
CENTER
Front of Halls B&C
WAY
HILTON
ANAHEIM
HILTON
ANAHEIM
MARRIOTT
ANAHEIM
MARRIOTT
GRAND PLAZA AnaheimMammoth
Nor Cal
Sac/SF/Mont
Central Coast
SLO CAL
Central Coast
SB / Vent
Citadel
Los
AngelesSan Diego
Visit CA
Visit CA
Letters
Guest Entrance
Guest EntranceConvention EntranceCWC
Booth
VCA IPW PROPOSAL
Marketing Discussions
Visit California Main Stage
Near the fountain, there will be a fully
functional, entertainment main stage
with LED wall backdrop.
Reception Entertainment would be held
from this stage, complete with CA Road
Trip Branding and interchangeable digital
signage.
California letters and suitcase installation
would flank the stage.
VCA IPW PROPOSAL
Marketing Discussions
INTERACTIVEART: YOU ARE HERE!
18
Creating an immersive experience, guests will lace together an eye-catching work of art only achieved through unity and action. The living spool of yarn act
lets us become aware of our struggles and overcome them together. This installation can be branded to say “Visit California,” or can have a unique,
uplifting, and inspiring message for guests to enjoy. This installation also doubles as a unique photo op for social media e ngagement.
California Letters 2.0
Two sets of 10 ft tall Foam Letters overshadow
guests
CALIFORNIA / #CALOVE
INTERACTIVE ART: CALIFORNIA BOUND
21
Closing out our series of interactive art installations
will be our Vintage Luggage Sticker station.
Bring back the bygone era with modern flair
represented by these love notes to your favorite
destinations within California.
Note: Opportunity to also create luggage stickers for
locations all over the world, so as to also include guests who
are traveling from outside of California.
VCA IPW PROPOSAL
Marketing Discussions
CWC Booth
At the entrance to the plaza,
near the Anaheim area.
VCA IPW PROPOSAL
Marketing Discussions
VCA IPW PROPOSAL
Marketing Discussions
VCA IPW PROPOSAL
Marketing Discussions
Tourism Business Improvement District
Management Committee
Meeting Minutes
Thursday, March 7, 2019 – 10:00 am
City Hall’s Council Hearing Room - 990 Palm Street, San Luis Obispo
BOARD MEMBERS PRESENT: Members Clint Pearce, Nipool Patel, and Pragna Patel-Mueller
BOARD MEMBERS ABSENT: none
STAFF PRESENT: Molly Cano, Tourism Manager and Chantal Burns, Tourism Coordinator
Call to order time: 10:07 a.m.
BUSINESS ITEMS
1. Strategic Plan Committee Work
The committee discussed and finalized a list of suggested stakeholders for Coraggio
Group to include in the Strategic Plan interviews and survey outreach. If alternatives are
required, the committee gave discretion to staff to select from the remaining list of
potential stakeholders.
2. Financial Plan Process
Tourism Manager Cano presented the 2019-21 budget process and upcoming timeline.
Staff will provide recommendations to the committee at the next scheduled meeting for
review and direction.
3. New Business Items
a. Committee Discussion - none
b. Future Agenda Items – none
c. Next Meeting Date – Rescheduled to Thursday, March 28th, 2019 10:00 a.m.
in City Hall’s Council Hearing Room.
Meeting was adjourned at 10:51 a.m.
Tourism Business Improvement District
Marketing Committee Meeting
Meeting Minutes
March 6, 2019 – 10:30 a.m.
AMF Media Group – 711 Tank Farm Road, Suite 210, San Luis Obispo
BOARD MEMBERS PRESENT: Dean Hutton and LeBren Harris
BOARD MEMBERS ABSENT: Matthew Wilkins
STAFF PRESENT: Molly Cano, Tourism Manager and Chantal Burns, Tourism Coordinator
Call to order time: 10:35 a.m.
BUSINESS ITEMS
1. Event Promotion Sponsorship Applications
Tourism Manager Cano circulated the Event Promotion application received from RACE SLO for
committee discussion and direction.
Recommendation: The Marketing Committee recommends to the board an in-kind digital and
social advertising sponsorship through the TBID’s Contracted Agency, AMF Media Group, for
the 2019 Race SLO Half Marathon Event in the amount of $5000.
2. 2019-20 Event Promotion Partnership Discussion
Committee members reviewed the current Event Promotion Sponsorship process, history o f the
sponsorship program, and current application language. The committee discussed big picture
ideas and goals, adjusted timelines and strategic changes starting with the upcoming 2019-20
process. The committee will continue to take a deeper dive into the topic at the next committee
meeting. No action was taken.
3. 2019 IPW Co-Op
Tourism Manager Cano reviewed the co-op opportunity with Visit SLO CAL for a brand
acativation at the 2019 IPW conference. The co-op cost is $10,000 and would include:
• Specific activation in SLO CAL area during one of the morning, afternoon or evening
activation periods
• Destination branding present during duration of activation as well as prominently during
specific activation time
• Inclusion in the post FAM
The committee discussed the co-op and decided to bring the opportunity to the Board at the
regularly scheduled March meeting for full board action.
4. New Business
• Committee Discussion – none
• Future Agenda Items – Event Promotion Partnership
• Next Committee Meeting: Rescheduled to Wednesday, March 27, 2019 at 10:30 a.m. in
AMF Media Group’s Conference Room
Meeting was adjourned at 11:47 a.m.
DRAFT Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, February 20, 2019
Special Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, February 20, 2019 at 5:30 p.m. in the Council Hearing Room, located at
990 Palm Street, San Luis Obispo, California, by Chair Dixon.
ROLL CALL
Present: Committee Members, Dana Matteson, John Thomas, Matthew Wilkins (5:59),
Vice Chair Daniel Levi and Chair Zoya Dixon
Absent: Committee Members Diana Cozzi and Melissa Godsey
Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of the Regular Meeting of Wednesday, January 9, 2019
C.2 2018-19 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitor Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
DRAFT Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 2
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY
COMMITTEE MEMBER MATTESON, CARRIED 4-0, TO APPROVE THE CONSENT
AGENDA ITEMS 1 THROUGH 7.
PRESENTATIONS
1. SLO Chamber of Commerce Monthly Report
Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business
Education, reported on the past month activities, highlighting the “Money for a Rainy Day”
promotion activity and hosted travel writers, and responded to committee questions.
Tourism Manager Cano provided background on the Rainy Day program.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. Contract Evaluations
Tourism Manager Cano reviewed the various contract cycles and budgets, the timeline for
contract renewals, and reviewed each contract’s scope-of-work.
By consensus the committee agreed to complete contract evaluations prior to the March
meeting where the compiled committee reviews will be presented for final assessment. To
assist in evaluations staff will supply an analysis of advertising spend results, Visitor
Center contract historical cost analysis, and the historical Visitor Center walk-in trend.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
DRAFT Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 3
2. Community Placemaking: Banner Project
Tourism Manager Cano reviewed the Banner Project objective, project location focus,
intended outcomes, process scope, city and community project partners, potential budget
sources, and the pilot project timeline for committee input and discussion.
Committee member Wilkins volunteered to research banner designs currently used in other
cities and to be present them at the March meeting. The committee directed staff to
research costs for design and banner production based on 3 to 5 designs per campaign.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY
COMMITTEE MEMBER THOMAS, CARRIED 5-0, TO ADOPT THE PROJECT PLAN
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants-in-Aid (GIA) Update
No updates were presented. The committee discussed positive feedback from applicants at
the recent GIA workshop.
2. Tourism Business Improvement District (TBID) Board Report
Committee member Wilkins reported on the TBID Board meeting of February 20, 2019,
highlighting budget discussions and a presentation on the new La Quinta hotel.
3. Tourism Program Update
Tourism Manager Cano presented an update on the recent and upcoming Tourism Program
activities, including:
• Sustainable Hospitality summit in Monterey
• New York travel media show
• Visit California Outlook Forum
• Los Angeles Travel and Adventure Show
• 1,500 room nights on Rainy Day promotion
• SLO Discovery Days review – upcoming event will be March 7, 2019
• TBID strategic partners
DRAFT Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 4
ADJOURNMENT
The meeting was adjourned at 7:42 p.m. The next Regular Promotional Coordinating Committee
meeting is scheduled for Wednesday, March 13, 2019 at 5:30 p.m., in the Council Hearing
Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2019
Date: February 5, 2019
Client: SLO CAL
Date Range: January 1 - 31, 2019
Executive Overview:
Organic Traffic Overview:
Sessions increased by 4%. Avg. session duration improved by 32%, and pages/session increased by 30%.
The top organic landing pages this month were:
SLO CAL Restaurant Month, home page, Events and Festivals, Calendar of Events, Restaurant Month Event Page,
4th Annual Tamale Festival, Live Music Concerts, Things to Do, Annual Morro Bay Citywide Yard Sale
Total Traffic Overview:
Sessions increased by 19% (15363 sessions).
Top Gains/Losses by Channel: Paid: +205% (15,444), Other: +124% (1,684), Social: - 75% (-7,344)
Top Loss by Category: Listings -62% (-17,026)
SEO Snapshot:
YoY Organic Landing Page Traffic Comparison - Top Areas
Listing Pages saw a -60.10% difference in Sessions (-11704 Sessions)
Events Pages saw a 54.69% difference in Sessions (19083 Sessions)
Things to Do (Activities) saw a 24.91% difference in Sessions (1842 Sessions)
Blog Pages saw a -50.2 % difference in Sessions (-3891 Sessions)
The Home Page saw a 45.18 % difference in Sessions (3997 Sessions)
Explore Pages saw 10.60 % difference in Sessions (934 Sessions)
SEO Recommendation:
Industry Averages:Engagement Metrics Industry Average Your Website % Difference
Total Pages Per Session:2.08 3.05 32.00%
Total Average Session Duration:0:01:53 0:03:20 43.51%
Total Bounce Rate:53.44%16.45%-224.91%
Organic Pages Per Session:2.27 3.79 40.12%
Organic Average Session Duration:0:02:09 0:04:44 54.50%
Organic Bounce Rate:46.92%11.34%-313.70%
SEO Overview
Build evergreen pages for some of your bigger attractions. For example, Dinosaur Caves Park has 2,900 average
monthly searches on Google. A content page for this attraction would act as a landing page for links to related
listings, events, blog posts and nearby hotels and restaurants.
Page 2 of 28
Date: February 5, 2019
Client: SLO CAL
Date Range: August 1, 2018 - January 31, 2019
Total Traffic Overview:
Aug Sep Oct Nov Dec Jan
Sessions:72,972 55,258 73,266 64,485 68,468 96,653
Users:59,051 44,998 58,915 52,719 56,225 75,599
Bounce Rate:23%21%27%15%13%16%
Pageviews:152,518 114,473 137,885 136,012 154,119 295,055
Avg Pageviews Per Visit:2.09 2.07 1.88 2.11 2.25 3.05
Avg. Session Duration:0:03:02 0:02:57 0:02:35 0:02:42 0:02:45 0:03:20
Total Organic Search Traffic:37,191 30,913 32,590 32,594 36,264 42,137
% of Traffic Organic Search:51%56%44%51%53%44%
Entry Pages From Search:1,834 1,772 1,760 1,703 1,675 1,746
VisitSLOCounty Visits:0 1 0 0 0 0
VisitSLOCounty Bounce Rate:0%100%0%0%0%0%
Mobile/Tablet SnapShot:
Aug Sep Oct Nov Dec Jan
Sessions:50,247 38,574 52,974 45,856 50,501 70,874
% of Sessions:69%70%72%71%74%73%
Bounce Rate:25%24%31%14%13%17%
Pageviews: 85,035 64,301 79,413 85,494 101,530 188,753
Avg. Session Duration:0:02:30 0:02:27 0:02:07 0:02:18 0:02:22 0:02:49
0
20,000
40,000
60,000
80,000
100,000
120,000
Aug Sep Oct Nov Dec Jan
Total Visits Comparison
Prior Year This Year
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Traffic Channels
0
20,000
40,000
60,000
80,000
Aug Sep Oct Nov Dec Jan
Mobile/Tablet Visits
Prior Year This Year
Page 3 of 28
Date: February 5, 2019
Client: SLO CAL
Date Range: August 1, 2018 - January 31, 2019
Organic Traffic % of Total
Site Traffic
Sessions 42,137 43.60%
Organic Engagement Compared to Site Engagement
Pages / Session 3.79 24.19%
Avg. Session Duration 0:04:44 41.99%
New Sessions 61.83%-14.62%
Bounce Rate 11.34%-31.04%
Search Engine Visits Percent
google 40,781 96.78%
yahoo 653 1.55%
bing 652 1.55%
duckduckgo 28 0.07%
ask 21 0.05%
avg 1 0.00%
Top 10 Links to Site Links Pages Landing Page Visits Percent
visitcalifornia.com 45,407 28 /events-and-festivals/signature-events/restaurant-month/7,196 17.08%
destinationpasorobles.com 16,778 2 /5,757 13.66%
reside.org 12,558 1 /events-and-festivals/3,233 7.67%
coterealtors.com 8,186 1 /events-and-festivals/events-calendar/926 2.20%
centralcoastrealestatephotography.com 7,690 4 /event/slo-cal®-restaurant-month/4712/860 2.04%
centralcoast-tourism.com 6,284 23 /event/4th-annual-tamale-festival/3838/774 1.84%
pasowine.com 5,802 2 /events-and-festivals/live-music-concerts/715 1.70%
theccrg.com 5,458 3 /things-to-do/557 1.32%
digitalinteractive.us 4,344 2 /event/annual-morro-bay-citywide-yard-sale-2019/1331/519 1.23%
tombarket.com 4,146 1 /blog/post/insider-tips-15-free-things-to-do-in-slo-cal/506 1.20%
Organic Search Traffic:
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Aug Sep Oct Nov Dec Jan
Organic Visits Comparison
Prior Year Current Year
Page 4 of 28
Date: February 5, 2019
Client: SLO CAL
Date Range: January 1 - 31, 2019
Goals:
Goal Completions
Visitors Magazine Request 339
Media Request 2
Meetings RFP 1
Enewsletter Sign-up 114
Top 20 Google Search Console Search Queries:
Queries Clicks Impressions CTR Position
san luis obispo 3,942 124,349 3.17%2.08
slo restaurant month 990 1207 82.02%1.16
restaurant month slo 708 852 83.10%1.1
slo restaurant month 2019 610 718 84.96%1.18
tamale festival atascadero 476 1929 24.68%2.25
san luis obispo restaurant month 413 533 77.49%1.11
restaurant month san luis obispo 342 397 86.15%1.31
san luis obispo events 291 972 29.94%1.07
visit slo cal 254 350 72.57%1.01
restaurant month 252 429 58.74%2.28
morro bay 235 44866 0.52%7.25
slocal 234 679 34.46%2.89
paso robles 197 45909 0.43%8.88
atascadero tamale festival 193 807 23.92%2.11
restaurant month 2019 178 338 52.66%2.1
slo events 170 436 38.99%1.12
slo county restaurant month 170 222 76.58%1.45
slo 162 40849 0.40%5.25
Page 5 of 28
Date: February 5, 2019
Client: SLO CAL
Date Range: January 1 - 31, 2019
restaurant month san luis obispo 2019 162 203 79.80%1.27
pismo beach 142 65490 0.22%8.91
Select Google Search Console Search Queries Year over Year Comparison:
Reporting
Month Change Reporting
Month Change
arroyo grande 62 62 10,880 10,880
arroyo grande hotels 0 0 65 65
atascadero hotels 0 0 134 134
avila beach 59 59 16,676 16,676
avila beach hotels 0 0 302 302
cambria ca 76 76 12,312 12,312
cambria ca hotels 0 0 385 385
cayucos 85 85 9,880 9,880
cayucos hotels 0 0 203 203
morro bay 235 235 44,866 44,866
morro bay hotels 0 0 300 300
nipomo ca 51 51 4,270 4,270
nipomo hotels 0 0 26 26
oceano hotels 0 0 15 15
paso robles 197 197 46,909 46,909
paso robles hotels 0 0 274 274
pismo beach 142 142 65,490 65,490
pismo beach hotels 0 0 785 785
san luis obispo 3942 3,942 124,349 124,349
san luis obispo hotels 14 14 3,160 3,160
san miguel ca 35 35 1,112 1,112
san simeon 40 40 15,168 15,168
santa margarita 102 102 9,177 9,177
YoY Clicks
Queries
YoY Impressions
Page 6 of 28
Date: February 5, 2019
Client: SLO CAL
Date Range: January 1 - 31, 2019
santa margarita hotels 0 0 55 55
shell beach 31 31 3,176 3,176
shell beach hotels 0 0 223 223
Page 7 of 28
Date: February 5, 2019
Client: SLO CAL
Date Range: August 1, 2018 - January 31, 2019
External Links Listings: Link to Website
Top 10 URLs Total Clicks Top 10 Websites Total Clicks
www.SLOCAL.com/Restaurant-Month 502 Swinging Bridge 66
wwwslocal.com/restaurant-month 492 Nitt Witt Ridge 60
www.labellasera.com 259 The Fremont Theater 53
www.visitatascadero.com/events/index.php?id=154 252 Moonstone Beach 42
www.facebook.com/events/145596949556861/240 Morro Dunes RV Park 42
www.fishgaucho.com 184 Mission San Luis Obispo de Tolosa 41
www.morrobay.org 172 Pismo Coast Village RV Resort 39
www.madonnainn.com/events-calendar/171 Inn at the Cove 38
www.bluemoonoveravila.com 156 SeaVenture Restaurant 36
www.granadahotelandbistro.com/#bistro 153 Central Coast Trailrides 35
Listings: Link to Detail
Top 10 Listings Total Clicks
Nitt Witt Ridge 91
Swinging Bridge 82
Bishop Peak 46
Avila Beach Horseback Riding 44
California Highway 1 Discovery Route 41
El Moro Elfin Forest 37
Mission San Luis Obispo de Tolosa 36
Morro Bay State Park 34
SeaVenture Restaurant 29
Ragged Point Beach 28
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
Aug Sep Oct Nov Dec Jan
External Links Total Clicks
Page 8 of 28
Date: February 5, 2019
Client: SLO CAL
Date Range: August 1, 2018 - January 31, 2019
0
1,000
2,000
3,000
4,000
5,000
6,000
Aug Sep Oct Nov Dec Jan
Listings: Link to Website
Total Clicks
0
1,000
2,000
3,000
4,000
5,000
6,000
Aug Sep Oct Nov Dec Jan
Listings: Link to Detail
Total Clicks
0
2,000
4,000
6,000
8,000
10,000
12,000
Aug Sep Oct Nov Dec Jan
Total Partner Referrals
Page 9 of 28
Date: February 5, 2019
Client: SLO CAL
Date Range: January 1 - 31, 2019
Demographics & Interests
Affinity Categories:
Top 10 Affinity Categories Visits
Food & Dining/Cooking Enthusiasts/30 Minute Chefs 22,546
Shoppers/Value Shoppers 21,566
Lifestyles & Hobbies/Pet Lovers 18,553
Travel/Travel Buffs 18,382
News & Politics/Avid News Readers 18,048
Lifestyles & Hobbies/Art & Theater Aficionados 17,646
Media & Entertainment/Book Lovers 17,119
Sports & Fitness/Health & Fitness Buffs 16,672
Lifestyles & Hobbies/Family-Focused 16,291
Lifestyles & Hobbies/Business Professionals 15,318
Other Categories:
Top 10 Categories Visits
Arts & Entertainment/Celebrities & Entertainment News 12,869
Food & Drink/Cooking & Recipes 7,291
News/Weather 7,038
Arts & Entertainment/TV & Video/Online Video 4,931
Sports/Team Sports/American Football 4,179
Travel/Air Travel 3,975
Online Communities/Social Networks 3,901
News/Politics 3,645
Food & Drink/Food/Baked Goods 3,539
News/Sports News 3,309
Affinity Categories broaden the scope to identify users in terms of
lifestyle; for example, Technophiles, Sports Fans, and Cooking
Enthusiasts. These categories are defined in a similar way to TV
audiences, and represent an opportunity to understand the behavior
of your audience.
Other Categories are used to classify groups of users based on the
specific content they consume, along with how recently and
frequently they consume that content. This category data provides a
more focused view of your users, and lets you analyze behavior more
narrowly than Affinity Categories.
* Per Google
3.26%
15.43%
11.72% 11.20% 12.77%
9.77% 1.79%
8.74%
7.64% 6.34%
6.16%
5.17%
18-24 25-34 35-44 45-54 55-64 65+
Age Group by Gender Male
Female
Page 10 of 28
Date: February 5, 2019
Client: SLO CAL
Date Range: January 1 - 31, 2019
Top Content:Geographic:
Top Landing Pages Entrances
/29,618
/events-and-festivals/signature-events/restaurant-month/13,590
(not set)5,414
/events-and-festivals/3,846
/plan/visitors-magazine/1,930
/events-and-festivals/events-calendar/1,131
/event/slo-cal®-restaurant-month/4712/949
/event/39th-annual-cayucos-polar-bear-dip/4709/946
/event/4th-annual-tamale-festival/3838/855
/explore/851
Top Content Pages Pageviews
/events-and-festivals/signature-events/restaurant-month/65,648
/57,565
/events-and-festivals/6,390
/event/alex-madonnas-goldrush-steakhouse/5081/3,581
/events-and-festivals/events-calendar/3,317
/event/seaventure-restaurant/5078/3,126
/event/gardens-of-avila/5065/2,775
/plan/visitors-magazine/2,756
/things-to-do/2,580
/event/granada-hotel-&-bistro/5054/2,288
Top Exit Pages Exits
/24,555
/events-and-festivals/signature-events/restaurant-month/8,317
/events-and-festivals/2,433
/plan/visitors-magazine/1,924
/events-and-festivals/events-calendar/1,306
/things-to-do/993
/event/39th-annual-cayucos-polar-bear-dip/4709/932
/event/4th-annual-tamale-festival/3838/864
/explore/819
/events-and-festivals/live-music-concerts/788
15%
9%
8%
3%
2% 2%
2% 2%
2% 1%
54%
Top Cities Los Angeles
San Luis Obispo
San Francisco
Paso Robles
Phoenix
Atascadero
Arroyo Grande
Seattle
78.9%
5.1%
3.9%
3.1%
1.7%
0.9% 0.8% 0.7%
0.4%
0.4%
4.0%
Top States California
Arizona
Washington
Colorado
Nevada
Texas
Illinois
New York
Kansas
Oregon
Other
31.41%
24.03%
14.69%
4.99% 3.87%
3.03%
2.46%
2.27%
1.84%
1.66%
9.77%
Top Metros Los Angeles CA
Santa Barbara-Santa Maria-San Luis Obispo CA
San Francisco-Oakland-San Jose CA
Phoenix AZ
Seattle-Tacoma WA
Denver CO
Sacramento-Stockton-Modesto CA
Fresno-Visalia CA
San Diego CA
Monterey-Salinas CA
Other
Page 11 of 28
Date: February 5, 2019
Client: SLO CAL
Date Range: January 1 - 31, 2019
Top Referrers:
Sessions Bounce Rate Avg. Session Duration Pages / Sessions
m.facebook.com 2,071 12.41%0:03:08 3.88
sanluisobispo.com 1,293 5.41%0:07:44 8.34
visitcalifornia.com 1,195 10.29%0:04:01 3.14
amp-sanluisobispo-com.cdn.ampproject.org 778 17.35%0:07:02 7.02
facebook.com 553 17.54%0:02:11 2.29
ksby.com 528 7.58%0:04:06 3.83
pasoroblesdailynews.com 386 8.29%0:05:29 4.88
madonnainn.com 265 3.77%0:04:07 3.80
slocal.simpleviewcms.com 189 5.82%0:11:23 5.83
avilavillageinn.com 172 13.95%0:04:03 3.53
Totals 9,794 11.85%0:04:38 4.47
Top Campaigns:
Campaign Source / Medium Sessions % New Sessions Avg. Session Duration Bounce Rate
CA_TO-DO goodway / sem 4,087 90.14%0:01:17 24.42%
fy19_miles sharethrough / native 1,884 95.54%0:00:42 74.68%
CA_BEACH goodway / sem 1,371 88.11%0:01:25 24.80%
fy19miles mediaiq / display 1,333 81.85%0:01:51 21.83%
Sitelink goodway / sem 1,095 80.18%0:01:53 19.18%
fy19miles pandora / audio 810 95.68%0:00:51 71.98%
CA_TRAVEL goodway / sem 726 89.67%0:02:05 17.91%
fy19miles sojern / display 525 75.81%0:00:34 33.33%
fy19miles adara / display 513 88.69%0:00:55 44.25%
fy19_miles youtube / video 375 84.80%0:02:25 19.20%
CA_OUTDOOR goodway / sem 280 92.50%0:01:48 20.00%
fy19miles samsung / display 202 93.07%0:01:11 23.76%
fy19miles samsung / video 170 88.82%0:01:04 22.94%
fy19_miles samsung / video 99 76.77%0:01:53 15.15%
fy19_miles facebook / video 77 96.10%0:00:35 33.77%
Totals 13,714 88.50%0:01:21 33.93%
Referrer
Page 12 of 28
Date: February 5, 2019
Client: SLO CAL
Date Range: January 1 - 31, 2019
In-MarketVs Visitor:
7,656
18,123
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000
In-Market
Out of Market
Desktop Visits
12,588
58,284
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 55,000 60,000 65,000
In-Market
Out of Market
Mobile/Tablet Visits
70.30%
29.70%
82.24%
17.76%
Page 13 of 28