Loading...
HomeMy WebLinkAbout02-20-2019 PCC Minutes Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 1 Minutes PROMOTIONAL COORDINATING COMMITTEE Wednesday, February 20, 2019 Special Meeting of the Promotional Coordinating Committee CALL TO ORDER A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, February 20, 2019 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members, Dana Matteson, John Thomas, Matthew Wilkins (5:59), Vice Chair Daniel Levi and Chair Zoya Dixon Absent: Committee Members Diana Cozzi and Melissa Godsey Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Regular Meeting of Wednesday, January 9, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 2 Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE MEMBER MATTESON, CARRIED 4-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THROUGH 7. PRESENTATIONS 1. SLO Chamber of Commerce Monthly Report Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business Education, reported on the past month activities, highlighting the “Money for a Rainy Day” promotion activity and hosted travel writers, and responded to committee questions. Tourism Manager Cano provided background on the Rainy Day program. Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. Contract Evaluations Tourism Manager Cano reviewed the various contract cycles and budgets, the timeline for contract renewals, and reviewed each contract’s scope-of-work. By consensus the committee agreed to complete contract evaluations prior to the March meeting where the compiled committee reviews will be presented for final assessment. To assist in evaluations staff will supply an analysis of advertising spend results, Visitor Center contract historical cost analysis, and the historical Visitor Center walk-in trend. Public Comment None --End of Public Comment-- No action was taken on this item. Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 3 2. Community Placemaking: Banner Project Tourism Manager Cano reviewed the Banner Project objective, project location focus, intended outcomes, process scope, city and community project partners, potential budget sources, and the pilot project timeline for committee input and discussion. Committee member Wilkins volunteered to research banner designs currently used in other cities and to be present them at the March meeting. The committee directed staff to research costs for design and banner production based on 3 to 5 designs per campaign. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE MEMBER THOMAS, CARRIED 5-0, TO ADOPT THE PROJECT PLAN PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update No updates were presented. The committee discussed positive feedback from applicants at the recent GIA workshop. 2. Tourism Business Improvement District (TBID) Board Report Committee member Wilkins reported on the TBID Board meeting of February 20, 2019, highlighting budget discussions and a presentation on the new La Quinta hotel. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including:  Sustainable Hospitality summit in Monterey  New York travel media show  Visit California Outlook Forum  Los Angeles Travel and Adventure Show  1,500 room nights on Rainy Day promotion  SLO Discovery Days review – upcoming event will be March 7, 2019  TBID strategic partners Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 4 ADJOURNMENT The meeting was adjourned at 7:42 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, March 13, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 03/13/2019