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HomeMy WebLinkAbout02-20-2019 TBID Minutes Minutes – Tourism Business Improvement District Board Meeting of 2/20/2019 Pg. 1 Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, February 20, 2019 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, February 20, 2019 at 10:01 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Skidmore. ROLL CALL Present: Board Members Dean Hutton, LeBren Young-Harris, Pragna Patel-Mueller, Clint Pearce, Nipool Patel (10:10 a.m.), Vice Chair Matthew Wilkins (10:14 a.m.) and Chair Bruce Skidmore Absent: None Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, December 12, 2018 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 AMF + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report PUBLIC COMMENT None Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 2 --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER, SECONDED BY COMMITTEE MEMBER HUTTON, CARRIED 5-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. PRESENTATIONS 1. MARKETING AGENCY MONTHLY REPORT Representatives from AMF and Matchfire presented a review of January’s marketing activities, website and social media metrics, upcoming planned activities, and responded to Board questions. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. CHAMBER MONTHLY REPORT Representatives from the SLO Chamber of Commerce presented the previous month’s Guest Service and Public Relations contracts and responded to Board questions. Additionally, future publications to watch out for were presented. Public Comment None. --End of Public Comment-- No action was taken on this item. 3. NEW PROPERTY PRESENTATION: LA QUINTA Representatives from the upcoming La Quinta property introduced their team and presented the property’s features and updates on the current status. Public Comment None. Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 3 --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. MID YEAR BUDGET & FUND BALANCE REVIEW Tourism Manager Cano presented the 2018-19 Mid-Year Budget and members of the City’s Finance Department who are assisting with tracking and planning of the budget. Cano reviewed the available fund balance with the Board and recommended that the Board leave the current fund balance as is and not transfer the available budget into the programs operating budget. The Board also reviewed the status of the current fiscal year budget and identified budget areas of consideration for reallocating based on committee recommendation. Public Comment None --End of Public Comment-- No action was taken on this item. 2. TBID STRATEGIC PLAN UPDATE Tourism Manager Cano reviewed the first completed immersion session and what commitments are required of the Full Board and Management Committee moving forward in the planning process. Public Comment None --End of Public Comment-- By consensus, The Board decided to move forward with extending the Strategic Plan scheduling timeline to accommodate all members. The next sessions will take place on April 9th and April 10th, 2019. 3. VISIT SLO CAL TMD UPDATE Committee Members Pearce and Patel reported on the TMD renewal process timeline and renewal updates as the Board’s TMD Liaisons. Board members discussed the process and by Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 4 consensus agreed to have Visit SLO CAL only attend one board meeting after petitions have been received in order for TBID review and action recommendation to City Council. Public Comment None --End of Public Comment-- No action was taken on this item. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update Board Member Harris announced that Cal Poly Mustang Family Weekend has been shifted to October 25-27, 2019. Tourism Manager Cano provided updates on the three new properties and their goal opening dates. 2. Management Committee Update Tourism Manager Cano reminded the Board that the Management Committee was part of the Strategic Plan Immersion Session One. 3. Marketing Committee Update Tourism Manager Cano reminded the Board that the February Marketing Committee was cancelled. 4. PCC Update Tourism Manager Cano reviewed the minutes of the December 12, 2019 meeting and an upcoming pilot program. 5. SLO CAL Update Tourism Manager Cano reviewed the most recent Marketing Committee meeting’s efforts and updates on the upcoming IPW Co-op. 6. Tourism Program Update Tourism Coordinator Burns reported on the sold out Money for a Rainy Day promotion, and Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 5 first CH&LA presentation on February 5th and updates on the upcoming March SLO Discovery Weekend event. Tourism Manager Cano reviewed updates on recent strategic partnership meetings with SLO Wine and Cal Poly Athletics. Cano reported on the recent trips to a Media Mission in New York, Sustainability conference in Monterey, and Visit CA Outlook Forum in Southern California. Cano also reminded members about scheduled regular meetings all in City Hall’s Council hearing Room:  March 6 – Marketing Committee  March 7 – Management Committee  March 13 – Board Meeting ADJOURNMENT The meeting was adjourned at 12:05 p.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, March 13, 2019 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 03/13/2019