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HomeMy WebLinkAbout03-13-2019 PCC Minutes Minutes – Promotional Coordinating Committee Meeting of March 13, 2019 Page 1 Minutes PROMOTIONAL COORDINATING COMMITTEE Wednesday, March 13, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, March 13, 2019 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Melissa Godsey (5:33), Dana Matteson, John Thomas, Matthew Wilkins (5:45), Vice Chair Daniel Levi and Chair Zoya Dixon Absent: Committee Member Diana Cozzi Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Special Meeting of Wednesday, February 20, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report Minutes – Promotional Coordinating Committee Meeting of March 13, 2019 Page 2 Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER MATTESON, SECONDED BY COMMITTEE LEVI MEMBER, CARRIED 4-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THROUGH 7. PRESENTATIONS 1. SLO Chamber of Commerce Monthly Report Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business Education, reported on the past month activities for the Public Relations contract with the PCC. Highlights included Fodor’s Travel, “Veg Fest,” Amtrak magazine coverage, Money for a Rainy Day promotion activity, and SLO Film Festival activity. Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. 2018-19 Mid-Year Budget Update and 2019-21 Financial Plan Budget Process Tourism Manager Cano reviewed the committee’s mid-year budget status and discussed the process timeline for developing the 2019-21 financial plan budget for the PCC program. The committee discussed possible event promotion funding for the SLO Half-Marathon as well as committee needs for analysis of their existing programs. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY COMMITTEE MEMBER WILKINS, CARRIED 6-0, TO ALLOCATE $1,750 FOR SLO HALF-MARATHON PROMOTION. ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER LEVI, CARRIED 6-0, TO ALLOCATE $2,000 FOR A FACILITATOR TO GUIDE THE DISCUSSION AND ANALYSIS OF EXISTING PCC PROGRAMS. Minutes – Promotional Coordinating Committee Meeting of March 13, 2019 Page 3 2. Contract Evaluations Tourism Manager Cano presented compiled evaluation ranking received from the committee for the PCC contracts. Using the ranking values, the committee discussed missing needs and opportunities for contract modifications. Dusty Colyer-Worth, SLO Chamber of Commerce Visitor Center Manager, responded to committee questions. Public Comment None --End of Public Comment-- By consensus, the committee decided to gather GIA applicant feedback on the service value of GIA Support from the Chamber of Commerce contract. 3. Community Placemaking: Banner Project (Committee Member Wilkins excused himself from the meeting prior to action on this item.) Tourism Manager Cano updated the committee concerning banner arm specification research, reviewed banner arm inventory, size, and mounting height at Railroad Square, and reviewed the mapping of existing banner arms in the downtown. Based on the mapping work, twenty-eight banner arm sets have been ordered for Downtown. The committee reviewed two proposals for light pole banner development and design. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE MEMBER MATTESON, CARRIED 5-0, TO ACCEPT THE DESIGN PROPOSAL FROM “iii” (three-i). 4. Mid-State Fair Showcase of Cities Planning (Committee Member Wilkins returned.) Tourism Manager Cano reviewed the Mid-State Fair Showcase of Cities project and the committee discussed options for seeking a designer for this year’s project. Public Comment None --End of Public Comment-- By consensus, the committee decided to budget $5,000 toward the project. Minutes – Promotional Coordinating Committee Meeting of March 13, 2019 Page 4 5. Election of Chair and Vice-Chair Tourism Manager Cano reviewed the bylaws for election of Chair and Vice-Chair for the term of April 2019 to March 2020, noting that Chair Dixon is eligible for a second term. Chair Zoya Dixon expressed that she was willing to continue as Chair for a second term. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER MATTESON, CARRIED 6-0, TO ELECT ZOYA DIXON AS CHAIR. ACTION: MOTION BY COMMITTEE CHAIR DIXON, SECONDED BY COMMITTEE MEMBER GOSEY, CARRIED 6-0, TO ELECT DANA MATTESON AS VICE-CHAIR. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update Committee member Godsey reported on the SLO Classical Academy. 2. Tourism Business Improvement District (TBID) Board Report Committee member Wilkins and Tourism Manager Cano reported on the TBID Board meeting of March 13, 2019. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including:  Rainy Day promotion – sold out  SLO Discovery Weekend – final of fiscal year  GIA applications due Friday of this week – twelve submitted to date.  TBID Strategic Partner review  SLO Film Festival  Love SLO is scheduled for the upcoming weekend  Live Oak promotion planning  Travel Show schedule  March 13th is Advisory Body recognition event at the City Council meeting, 5:00 p.m. Minutes – Promotional Coordinating Committee Meeting of March 13, 2019 Page 5 ADJOURNMENT The meeting was adjourned at 7:52 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, April 10, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 04/10/2019