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Home My WebLink AboutItem 2 - ARCH-0152-2019 (1125 Garden) CULTURAL HERITAGE COMMITTEE REPORT FROM: Brian Leveille, Senior Planner BY: Walter Oetzell, Assistant Planner PROJECT ADDRESS: 1119 & 1125 Garden St. FILE NUMBER: ARCH-0152-2019 APPLICANT: Arris Studio Architects For more information contact Walter Oetzell, Assistant Planner: 781-7593 (woetzell@slocity.org) 1.0 PROJECT DESCRIPTION AND SETTING Arris Studio Architects have submitted an application for review of a sign program for Hotel Cerro, including signage for the hotel, adjacent restaurant, hotel garage entry, and related small commercial spaces. Several of the proposed signs are to be installed on buildings located within the Downtown Historic District, on property included in the City’s Inventory of Historic Resources. Hotel Cerro and its associated restaurant will occupy two buildings on Garden Street within the Downtown Historic District which extends south along Garden Street to Marsh Street. The Union Hardware Building at 1119 Garden is a Master List Historic Resource, and the Christian Science Reading Room at 1125 Garden is a Contributing List property. 2.0 SIGN PROGRAM The proposed sign program includes nine signs at three general locations within the larger project (see Signage Schedule, first page of Attachment 1). Five of the signs are on the two historic buildings at 1119 and 1125 Garden, within the Downtown Historic District boundaries, as summarized in Table 1 below. The signs outside of the historic district are not included in this evaluation. 3.0 FOCUS OF REVIEW The recommendation of the Committee is sought on the consistency of the proposed signage with relevant historical preservation standards and guidelines, prior to a decision being made on this Architectural Review application, as provided by § 14.01.030 of the City’s Historic Preservation Ordinance. Meeting Date: April 22, 2019 Item Number: 2 Item No. 1 Figure 1: Hotel Cerro (1119 & 1125 Garden) Packet Page 5 Table 1: Proposed Signs (within Historic District) Ref. Area Type Note A 16.5 sf Projecting (blade) Primary hotel sign B 7 sf Wall Sign Hotel wall sign (raised letter)t C 13 sf Wall Sign “Logo Leaf” D 44.5 sf Windows Restaurant: “Brasserie SLO” in transom E 5 sf Projecting (blade) Restaurant blade sign 4.0 DISCUSSION ITEMS With limited exceptions discussed below, the signage proposed under this sign program appears to be generally consistent with the intent and purpose of the City’s Sign Regulations (§ 15.40.110) for neighborhood character, number, size, type, and location of signage, and architectural compatibility. Staff suggests, however, that the Commission more closely consider two of the proposed signs and discuss refinements that may enhance consistency with applicable standards and guidelines. Logo Leaf Light Box (Sign C) Proposed Standard Area 13 sq. ft. 8 sq. ft (for Hanging Signs) Illumination Internal Internally illuminated cabinet signs prohibited in the Downtown Commercial (C-D) Zone Light background Dark background, light lettering Discussion: The sign is of a design similar to an “internally illuminated cabinet sign,” and has a light background, but functions in a manner similar to a Hanging Sign, as defined in the City’s Sign Regulations. Sign Regulations § 15.40.430 discourages light backgrounds, and prohibit internally illumintated cabinet signs in the C-D Zone. Consistency of this sign with Sign Regulations may be enhanced by revision of the sign design to eliminate the cabinet box and light background, and to employ a different method of illumination. Figure 2: Leaf Logo Light Box (Sign C) Packet Page 6 “Brasserie SLO” Window Sign (Sign D) Proposed Standard Placement Within transom window panes Not recommended: Covering a glass transom with solid material or inappropriate signage… Area Spanning 2/3 of transom width 24 sq. ft. or 15% of window area Discussion: Sign Regulations encourage limiting window signage to small graphics and text (§15.40.070 (B)). The Secretary of the Interior’s Standards for the Treatment of Historic Properties discourage covering glass transom with inappropriate signage (Guidelines for Rehabilitation – Storefronts; see Attachment 2). It may be that the non-illuminated signs in the transom sections are visually less intrusive than a wall mounted sign covering the brick façade, higher up on the building. If the CHC finds the proposed transom sign detracts from the historic character of the building, and is inconsistent with SOI standards, an alternative type and placement of signage should be discussed with a recommendation for the Community Development Director’s consideration. 5.0 ACTION ALTERNATIVES 1. Find that the proposed signage is consistent with the City’s Historic Preservation Ordinance as proposed. 2. Find that with modifications, the proposed signage is consistent with the City’s Historic Preservation Ordinance and provide recommendations for alterations. 3. Find that the proposed signage in the Historic District is inconsistent with the City’s Historic Preservation Ordinance. 6.0 ATTACHMENTS 1. Sign Program (Proposed) 2. Secretary of the Interior’s Standards (Guidelines – Storefronts) Figure 3: “Brasserie SLO” (Sign D) Packet Page 7 ,ŽƚĞůĞƌƌŽ͗^ƵŵŵĂƌǇŽĨƌĐŚŝƚĞĐƚƵƌĂů^ŝŐŶƐEĞĞĚĞĚ5HI1DPHRI6LJQ 6LJQ6W\OH0DWHULDOV'HVFULSWLRQ$UHDVTIW>ŽďďǇϬϭůĂĚĞDĞƚĂůΗ,Kd>ZZKΗďůĂĚĞƐŝŐŶϭϲ͘ϱ>ŽďďǇϬϮ tĂůůZĂŝƐĞĚ>ĞƚƚĞƌ DĞƚĂůΗ,Kd>ZZKΗŚĂůŽůŝƚůĞƚƚĞƌƐϳ͘ϭϮ>ŽďďǇϬϰ tŝŶĚŽǁͬtĂůůWůĂƐƚŝĐ>ŽŐŽůĞĂĨůŝŐŚƚďŽǆϭϮ͘ϳϯƌĂƐƐĞƌŝĞϬϮ tŝŶĚŽǁŽƉƉĞƌ>ĞĂĨΗZ^^Z/^>KΗĐŽƉƉĞƌůĞĂĨƉĂŝŶƚĞĚŝŶƚƌĂŶƐŽŵϰϰ͘ϯϱƌĂƐƐĞƌŝĞϬϯůĂĚĞtŽŽĚŽƌWůĂƐƚŝĐΗZ^^Z/^>KΗďůĂĚĞƐŝŐŶϰ͘ϴϵ&'ĂƌĂŐĞϬϭǁŶŝŶŐDĞƚĂůϮϬŝŶ͘Η,Kd>ZZKΗΘϴŝŶ͘Η,Kd>'h^dWZ</E'ΗϯϮ͘ϱϭ''ĂƌĂŐĞϬϮ tĂƚĞƌĨĂůů͕ďĂĐŬůŝƚ DĞƚĂůΗ,Kd>ZZKΗŽƌƚĞŶǁĂƚĞƌĨĂůůƐŝŐŶϮ͘ϭϰ,WŝĞϬϭůĂĚĞDĞƚĂůͬWůĂƐƚŝĐΗ>ŝĨĞŽĨWŝĞΗϮϰΗĚŝĂďůĂĚĞƐŝŐŶϰ/^ƉĂϬϯůĂĚĞůƵŵŝŶƵŵΗ^ƉĂĞƌƌŽΗďůĂĚĞƐŝŐŶϵ͘ϭϴ^ŝŐŶƐĨŽƌWĞƌŵŝƚƉƉƌŽǀĂůHOTEL CERRO SIGNAGE SCHEDULEHOTEL CERRO SIGNAGE - 02.26.2019Attachment 1Packet Page 8 *$5'(1$//(<0$56+675((7*$5'(1675((7%52$'675((7$5($2872)352-(&76&23($5($2872)352-(&76&23(6(3$5$7(7,3(50,7)255(7$,/75$16)250(5(/(&/$81'5</2%%<5(67$85$170(&+$1,&$/63$5(&(375(7$,/)'5220(/(&75$6+:3DEABFCGHIHOTEL CERRO SIGNAGE LOCATIONS - 1st FLOOR PLANHOTEL CERRO SIGNAGE - 02.26.2019Attachment 1Packet Page 9 COA - LOBBY 01 “HOTEL CERRO” BLADE SIGNEast | Garden StreetLobby 01Location on Building:Leftmost corner of Garden St frontage of 1125 Garden (hotel lobby).Notes: ¡ Metal projecting sign ¡ Double-sided ¡ The words "Hotel Serra" cut out of the metal ¡ Lights housed within so it shines out of the letters ¡ Two contact points on the buildingColor to match adjacent dark window frames. Linear LED light strip at edge of signHOTEL CERRO SIGNAGE - 02.26.2019Attachment 1Packet Page 10 HOTELSERRAB - LOBBY 02 “HOTEL” & “CERRO” ON METAL PLATE IN RECESSES IN BRICKEXAMPLESEast | Garden StreetLobby 02Location on Building:Brick recesses on the Garden St frontage of 1125 Garden (hotel lobby).Notes:¡ Metal letters ¡ Charcoal colored metal¡ Four contact points on the building¡ Lights stored within the individual letters¡ 8 1/2” letter¡ Show connection on shop drawing to show minimum connection points on historic facadein order to pass approval. ¡ Avenir font ¡ Color to match blade signHOTEL: 517.14 SQ INCERRO: 508.56 SQ INSIGN AREA: 1025.70 SQ INHOTEL CERRO SIGNAGE - 02.26.2019Attachment 1Packet Page 11 C - LOBBY 04 LOGO LEAF LIGHT BOXEast | Garden StreetLobby 04Location on Building:Lightbox in soffett above lobby entrance door.Notes:¡ SIgnage company to provide a lightbox¡ Full window should be frosted with a logo leaf cutout¡ Frosting should be semi-transparent¡ See attached logo for lightbox¡ Lighting to be a very soft light at night and not compete with the blade sign and raised letters above, all of whichis illuminated. Lighting to be a very soft light at night and not compete with the blade sign and raised letters above, all of whichis illuminated. LEAF MOTIF TO MATCH COLOR OF WINDOW FRAMES (CHARCOAL GRAY)HOTEL CERRO SIGNAGE - 02.26.2019Attachment 1Packet Page 12 BRASSERIESLOD - Brasserie 02 “BRASSERIE SLO” in TransomEast | Garden StreetBrasserie 02Location on Building:Transom glass above the entrance to Brasserie SLO.Notes:¡ Printed letters spelling out "Brasserie SLO"¡ One letter per window pane¡ The font, colors, icons, etc. should represent the logo¡ See separate file for text and logo layout¡ Confirm onsite the number and dimensions of transoms. Patinated copper color letters in window. Make it look like it’s been there for a while!1stHOTEL CERRO SIGNAGE - 02.26.2019Attachment 1Packet Page 13 E - Brasserie 03 “Brasserie SLO” Blade SignEast | Garden StreetBrasserie 03Location on Building:Rightmost corner of Garden St frontage of 1119 Garden (Brasserie SLO).Notes:¡ Wooden or plastic projecting sign¡ In the shape of the Brasserie SLO logo¡ Lighting attached to the sign according to SLO City requirements¡ Double-sided¡ 1–2 contact points on the building¡ Sign to be bulnosed at edges similar to logoPatinated metalic copper color for “Brasserie,” border, and outside edge. Should shine under light Make it look like it’s been there for a while! Blue color to be pantone: 2747 CIntegrate LED light strip into entire thin steel sign support. 48” max16” max15.33 in705 Sq In. HOTEL CERRO SIGNAGE - 02.26.2019Attachment 1Packet Page 14 F - Garage 01 “Hotel CERRO” & “Hotel Guest Parking” HOTEL GUEST PARKINGSouth | Marsh StreetGarage 01Location on Building:On the metal awning above the parking garage entrance (between 736 Marsh and Bluebird Salon).Notes:¡ Metal or plastic letters affxed to the metal awning¡ Large "Hotel Serra" letters sticking up from the awning¡ 20” “HOTEL SERRA” halo lit letters with contrasting background¡ 8” “HOTEL GUEST PARKING” in contrasting metal material that is backlitattached to the front of the awningHOTEL CERRO SIGNAGE - 02.26.2019Attachment 1Packet Page 15 G - GARAGE 02 “HOTEL CERRO” WATERFALL SIGNHOTEL GUEST PARKINGSouth | Marsh StreetGarage 02Location on Building:Right-hand side of the parking garage entrance (between 736 Marsh and Bluebird Salon).Notes:¡ Corten metal sheet with letters cut out¡ Lighting as part of the sign build-out¡ Letters to spell out "Hotel Serra"example of water featureHOTHOTHOOHOTOHOHELELELELELCCCEECEEECECCECCRRRRRRRRRRRRROOOOOOHOTEL CERRO SIGNAGE - 02.26.2019Attachment 1Packet Page 16 H - Pie 01 “LIFE OF PIE” Light BoxWest | Broad StreetPie 01Location on Building:Leftmost corner of the Broad Street Frontage of 1110 Broad Street (Life of Pie)Notes: ¡ A round projecting sign with the Life of Pie logo ¡ Metal (or metal-like plastic) casing ¡ 1–2 contact points on the building ¡ Lighting housed within the box ¡ Sign needs to be visible alongside the fabric awnings and Batch's sign ¡ 24” diameter blade sign ¡ See attached color guide for colors of the “Life of Pie” 576 sq in. HOTEL CERRO SIGNAGE - 02.26.2019Attachment 1Packet Page 17 I - Spa 03 “SPA CERRO” Blade SignWest | Broad StreetSpa 03Location on Building:Underneath the existing light fxture on the Broad St frontage of 1120 Broad (Spa Serra) — between the spa entrance and the window to its right.Notes: ¡ Metal blade sign with the Spa Serra Logo ¡ Extra lighting attached to the sign if needed ¡ One contact point on the buildings48” maxPlease use 8:5 ratioIntegrate LED light strip into entire thin steel sign support. OHOTEL CERRO SIGNAGE - 02.26.2019Attachment 1Packet Page 18 REHABILITATION STOREFRONTS RECOMMENDED NOT RECOMMENDED Identifying, retaining, and preserving storefronts and their func-Removing or substantially changing storefronts and their features tional and decorative features that are important in defining the which are important in defining the overall historic character of the overall historic character of the building. The storefront materials building so that, as a result, the character is diminished. (including wood, masonry, metals, ceramic tile, clear glass, and pigmented structural glass) and the configuration of the store-Changing the storefront so that it has a residential rather than com- front are significant, as are features, such as display windows, mercial appearance. base panels, bulkheads, signs, doors, transoms, kick plates, corner posts, piers, and entablatures. The removal of inappropri-Introducing features from an earlier period that are not compatible ate, non-historic cladding, false mansard roofs, and other later, with the historic character of the storefront. non-significant alterations can help reveal the historic character of the storefront. Changing the location of the storefront’s historic main entrance. Replacing or covering a glass transom with solid material or inap propriate signage, or installing an incompatible awning over it. Retaining later, non-original features that have acquired signifi cance over time. Removing later features that may have acquired significance. [28] This new storefront, which replaced one that was missing, is compatible with the historic character of the building. STOREFRONTS 113 Attachment 2 Packet Page 19