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Home My WebLink About05-08-2019 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, May 8, 2019 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Zoya Dixon PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Commi ttee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on April 10, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. SLO CHAMBER OF COMMERCE MONTHLY UPDATE 10 mins Representatives from the SLO Chamber will present the report for the public relations activities that occurred over the past month. BUSINESS ITEMS 1. COMMUNITY PLACEMAKING: BANNER PROJECT 20 mins The Committee will continue the work on the banner project including: - Review and approval of banner designs presented by iii. - Review and approval of the style guide proposal. - Review of the project budget. 2. MID STATE FAIR SHOWCASE OF CITIES CREATIVE PROPOSAL 10 mins The committee will consider the project proposal for the window design for the Mid State Fair Showcase of the Cities display presented by iii as requested by the committee. 3. COMMUNITY PLACEMAKING: MURAL PROJECT 10 mins Staff will present the parking garage mural project and creative estimate proposal for the committee’s review and consideration. 4. 2019-20 GRANTS-IN-AID – PRELIMINARY RECOMMENDATION 20 mins The Grants-in-Aid Taskforce will present the preliminary 2019-20 funding recommendations. Based on those findings, the committee will form the recommendation to the City Council. This recommendation will be presented to the applicants in a special meeting of the PCC on May 15, 2019 at 5:30 pm. 5. 2019-20 BUDGET ALLOCATIONS 30 mins The committee will begin discussing the budget allocations for the 2019-20 Community Promotions budget and scope of work development strategic planning session. Discussion points include: - Review of the Chamber of Commerce proposals - Projected budget allocations for various program areas - Evaluation and direction for the SLO Happenings program PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT 2. TBID BOARD REPORT – TBID Meeting Minutes: April 10, 2019 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on May 3, 2019 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of April 10, 2019 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, April 10, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, April 10, 2019 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. OATH OF OFFICE Deputy City Clerk Goodwin administered the Oath of Office to Committee Member Heath and Committee Member Thomas. ROLL CALL Present: Committee Members Melissa Godsey, Ryan Heath, John Thomas, Matthew Wilkins (5:37), Vice Chair Dana Matteson and Chair Zoya Dixon Absent: Committee Member Daniel Levi Staff: Tourism Manager Molly Cano and Deputy City Clerk Heather Goodwin PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Regular Meeting of Wednesday, March 13, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of April 10, 2019 Page 2 Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER MATTESON, SECONDED BY COMMITTEE MEMBER THOMAS, CARRIED 5-0-2 (COMMITTEE MEMBER LEVI AND WILKINS ABSENT), to approve the consent agenda items 1 through 7. PRESENTATIONS 1. SLO Chamber of Commerce Quarterly Report Dusty Colyer-Worth Visitor, Center Manager and Jacqueline Clark-Charlesworth, Director of Communications and Business Education, San Luis Obispo Chamber of Commerce Representatives, reported on the past quarter activities for the contracts with the PCC. Highlights included demographic reporting’s, Grants-in-Aid Marketing support for March 2019, Public Relations, and Cultural Attractions. Responded to Committee Member inquiries. Public Comment None --End of Public Comment-- No action was taken on this item. 2. SLO Happenings Program quarterly Promotions Update Brittany Garcia, Matchfire Representative, reported on the quarterly report for the SLO Happenings program. Highlights included website highlights, email highlights, and social highlights. Responded to Committee Member inquiries. Public Comment None --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Promotional Coordinating Committee Meeting of April 10, 2019 Page 3 BUSINESS ITEMS 1. Community placemaking: banner project Tourism Manger Cano introduced Katie McGrath, Account Director from (iii) Design. Provided a brief history on her background and previous work experience working with the PCC and TBID. The Committee reviewed banner design concepts presented by (iii) Design. The 3 banner design concepts presented were City Celebration, City Sights and SLO in Action. (iii) Design explained Phase One (aka the Pilot program) of the proposed project. Stated that the committee was to select 1 concept for Phase One. Indicated that the location of Phase One will be at Rail Road Square. Noted that the banner signs would remain at Rail Road Square after the said pilot program was complete. Responded to Committee Member inquiries. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 6-0, to select Concept 2 - City Sights as Phase One for the proposed project. Tourism Manager Cano provided an update to the Banner Arm Project Scope Phase on the following projects: Railroad Square, Downtown, and Banner Design. It was noted that the Banner Budget had a total of $31,000 and Total of $30,500 for Project Expenditures. Responded to Committee Member inquiries. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER GODSEY, SECONDED BY COMMITTEE MEMBER HEATH, CARRIED 6-0, to have (iii) Design submit a proposal in the amount of $5,000 for the Style Guide. 2. San Luis Obispo Chamber Partnership Proposals Dusty Colyer-Worth Visitor, Center Manager and Jacqueline Clark-Charlesworth, Director of Communications and Business Education, and Jim Dantona, President and CEO, San Luis Obispo Chamber of Commerce Representatives, presented their partnership proposals for DRAFT Minutes – Promotional Coordinating Committee Meeting of April 10, 2019 Page 4 public relations, visitor services and Grants-in-Aid promotional support for the committee’s consideration. Responded to Committee Member inquiries. Public Comment None --End of Public Comment-- No action was taken 3. 2019-21 Community Promotions Budget Process Tourism Manager Cano reviewed the Community Promotions Budget Worksheet for 2019- 20 and 2020-21 projected budget cycle. Stated that the proposed overall allocations will be presented at the April 16, 2019 City Council meeting. Responded to Committee Member inquiries. Public Comment None --End of Public Comment-- No action was taken. 4. Work scope planning process Tourism Manager Cano reviewed the approach to the facilitated work scope planning process. Explained the process on how a facilitated session is conducted. Briefly described background of the few potential consultants she reached out to. Responded to Committee Member inquires. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER MATTESON, CARRIED 6-0, move forward with Michell Carlyn as the work scope planning facilitator consultant. 5. International Festival Events Association world festival & event city award application Tourism Manager Cano described the International Festival Events Association (IFEA) World Festival & Event City Award process. Stated that this would give the City an opportunity to DRAFT Minutes – Promotional Coordinating Committee Meeting of April 10, 2019 Page 5 be recognized internationally. Noted that the fee to apply is $895 and the application deadline is July 8, 2019. Responded to Committee Member inquires. The Committee urged the Administration Interns to do more research on other leading city’s success. Public Comment None --End of Public Comment-- No action was taken. 6. Mid State Fair Showcase Of Cities Project Plan Tourism Manager Cano discussed the project plan and next steps for the window design for the Mid State Fair Showcase of the Cities display. Responded to Committee Member inquires. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER GODSEY, SECONDED BY COMMITTEE MEMBER THOMAS, CARRIED 6-0, to receive a proposal from (iii) Design for the Mid State Fair Showcase of the Cities display. 7. 2019 Roll Out The Barrels Sponsorship Adjustment Tourism Manager Cano proposed adjusting the sponsorship specification for the 2019 Roll Out the Barrels event. Stated that the Committee funded $2,000 on the following 2 components (Towards enhanced experience/build out of event). Explained that she needed clarification from the Committee on how to allocate the funds. Responded to Committee Member inquires. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER MATTESON, CARRIED 6-0, to adjust the funding towards the Build Out of Event. DRAFT Minutes – Promotional Coordinating Committee Meeting of April 10, 2019 Page 6 PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update Tourism Manager Cano provided a brief update and noted that she is working with the Attorney’s Office on how to proceed in the process. Stated that she is considering amending the application process for next year. 2. Tourism Business Improvement District (TBID) Board Report Committee member Wilkins and Tourism Manager Cano reported on the TBID Board meeting of April 10, 2019. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including: • Central Coast Tourism Council • Annual Board Retreat in Monterey • New Marketing Agency Contract • Events • SLO Film Fest – wrap up • Live Oak • Roll Out the Barrel Planning • Upcoming Tradeshows • IPW June 3-6 Anaheim ADJOURNMENT The meeting was adjourned at 8:15 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, May 8, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2019 Budget 2019‐21Amount 2019‐20 Projected 2020‐21 ProjectedUpdated: 4/8/2019Budget403,386$ 404,621$ 406,720$ CarryoverTotal Budget403,386$ 404,621$ 406,720$ Expenditure2018‐19 2019‐20 2020‐21NotesExpenditureGrants‐in‐Aid Funding 100,000$ 100,000$ Grants‐in‐Aid Promotional Support Contract 30,000$ Strategic Initiative 25,000$ Event Promotion 25,000$ SLO Happenings Campaign 19,300$ General Contract Services 6,486$ Visitors Center 112,600$ PR Contract 34,000$ Downtown Maps 9,000$ Support Cost 5,000$ Administration 37,000$ 37,621$ 39,720$ Total403,386$ 137,621$ 39,720$ Community Promotions Budget Worksheet Report to City of SLO – TBID and PCC Public Relations Contract April 2019 Media/Community Relations 1. Hosted Denver influencer, Jacki Carr’s trip to SLO in partnership with MINDBODY. 2. Submitted Hotel Cerro to TripSavvy for “What’s New” feature on best spas. 3. Began talks with freelance writer, Carrie Bell for SLO visit after new properties open. 4. Submitted Madonna Inn to NY Times for a feature on “Hotels With The Most Amazing Bathrooms”. 5. Met with Visit SLO Cal Spring Fam journalists as part of their SLO activation. 6. Met with Seattle journalist Colleen Stinchcombe and local writer, Catherine Conelly as part of Visit SLO Cal activation. 7. Continued working with Mindbody’s PR team to plan NYC influencer @headstandsandheels trip to SLO in June. 8. Began planning Kate Retherford’s, @allthingskate trip to SLO in October. 9. Began planning dates for SF based influencers FAM trips as part of TBID’s influencer strategy. 10. Created contract and deliverables to utilize for future influencer activations. 11. Provided photos to Penni Gladstone for a feature on SLO in UK Scootering Magazine. 12. Submitted the following content for Visit California’s Story Ideas. o Fitness destinations for eveyrone: ▪ Family Fitness Adventure in San Luis Obispo! ▪ Get Outside & Be Active in San Luis Obispo ▪ Explore San Luis Obispo on Two Wheels ▪ Year-Round Fitness Events in San Luis Obispo 13. Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract April 2019 1. 50 Film Festivals Worth the Entry Fee in 2019 MovieMaker touted the San Luis Obispo International Film Festival on its top 5O list. UVPM: 856K 2. Ariane Colenbrander of Vancouverscape published two articles on her stay in SLO. We hosted her back in March in partnership with Visit CA. She highlighted the amazing history of SLO, local dining & innovative Butler Hotel. I. How to Enjoy Two Days in San Luis Obispo II. San Luis Obispo’s The Butler Hotel Blends Modern Industrial Design with Historic 50’s Façade UVPM: 10K 3. Susan Guillory of The Unexplorer created two pieces on her trip to SLO that we helped coordinate. She wrote about the Farmers’ Market, the trolley, wine tasting, shopping & the quaint charm at Apple Farm. I. The Wonderful World of San Luis Obispo, California II. Wine Country Hospitality, Apple Farm Inn Style UVPM: 6K 4. 12 Places Around The World That Are Weirdly Popular On TripAdvisor Travel + Leisure, MSN, Yahoo! and Food & Wine reported on Bubblegum Alley’s high star rating on TripAdvisor calling it “actually pretty fascinating (and colorful)”. UVPM: 12M Report to City of SLO – TBID and PCC Public Relations Contract April 2019 5. The Top Unconventional Spring Break Destinations of 2019 American Express Travel named San Luis Obispo a hidden gem and first on their list touting the Mediterranean climate, lush scenery & perfect mid-point between SF & LA. Travel Pulse, MSN, Travel Weekly & multiple blogs covered the story. UVPM: 711K 6. The Perfect Highway 1 Road Trip Through California Outside Online included the Central Coats on leg two of their perfect road trip, naming the SLO Farmers’ Market as a must do and Hotel SLO & Madonna Inn as places to stay. UVPM: 3.8M 7. The 4-Hour Rule: San Luis Obispo We partnered with InsideHook to provide photos for their series that features “the best destinations that are far away, yet still close to home”. The article features Cal Poly, places to stay, dine and the story behind Bubblegum Alley. UVPM: 644K 8. The new Dallas which began April 2 and is the farthest local fliers can travel non-stop received extensive coverage by Travel Wire News, Dallas News & Aviation Pros to name a few: I. This California region expects new daily DFW nonstop flight to boost tourism II. American Airlines Launches New Nonstop Service from San Luis Obispo County Airport III. American Plans To Add Many New Flights IV. Coming soon: Here's where American Airlines is adding routes this spring and summer V. This California region expects new daily DFW nonstop flight to boost tourism VI. First flight from Dallas lands at SLO Airport UVPM: 10.5M Report to City of SLO – TBID and PCC Public Relations Contract April 2019 9. A record number of passengers are traveling through SLO Airport, thanks to new flights The Tribune reported on the airport’s busiest first quarter in history, and its continued growth with more flights planned. UVPM: 849K EVENTS: 10. Race SLO Hosts YogaMusic Fest, Half Marathon, Relays, 5K and Kids Races in San Luis Obispo Endurance Sportswire covered city sponsored, Race SLO again touting it as the “largest fitness, health & running festival on the Central Coast of California”. UVPM: 29k 11. Communities across the Central Coast celebrate Earth Day KSBY reported on the city’s planting of five new trees at Mitchell Park in honor of Earth Day and National Arbor Day. UVPM: 189K 12. Your Central Coast A&E Calendar The Santa Maria Times posted about events in SLO, including shows such as the Unknown Mortal Orchestra at the Fremont and a Forbes Organ Series concert at the Spanos Theatre at Cal Poly. UVPM: 187K 13. SLO Rep presents 'Blithe Spirit' New Times announced the San Luis Obispo Repertory Theatre's production of Noel Coward's Blithe Spirit which open in the beginning of May. UVPM: 26K Grants-in-Aid Marketing Support April 2019 Report Organization Event VC PR SM EC MTG ST PC ARTS Obispo, the San Luis Obispo County Arts Council Art After Dark X X X Cal Poly Corporation (Cal Poly Arts)Cal Poly Arts Broadway Series (2018- 19)X X X X Central Coast Ag Network (Central Coast Grown) City Farm Annual Harvest Festival - 2018 Central Coast Autism Spectrum Center Zombie Invasion SLO X X Central Coast Children's Choir Central Coast Children's Choir Winter Concert X X X Cuesta College Foundation 8th Annual CPAC Council Benefit X X X Downtown SLO, formally San Luis Obispo Downtown Association 23rd Annual Concerts in the Plaza X X X X X Foundation for SLO County Public Libraries Library Foundation Centennial Year Festivities Foundation for the Performing Arts Center Family Day at the PAC History Revisited Central Coast Renaissance Festival X X X X JCC - Federation of San Luis Obispo Apples and Honey Festival X X X Opera San Luis Obispo The Magic Flute: A Citywide Arts Collaboration X X Orchestra Novo 4th Annual Pops ON!X X X San Luis Obispo Master Chorale San Luis Obispo Master Chorale X X X X San Luis Obispo Museum of Art WHAT'S UP AT SLOMA?X X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X X San Luis Obispo Repertory Theatre The SLO REP 2018-19 season X X X X X San Luis Obispo Soccer Club Junior's Classic X X San Luis Obispo Symphony "Concerts in the Cohen" Series X X X X San Luis Obispo Vocal Arts Ensemble Kick Off to Tour Concert X X X SLO Blues Society SLO Blues Dance Concerts X X SLO Classical Academy An Evening with Bill Deresiewicz X X X X SLO County Farmers' Market Association Farmers' Market 40th Anniversary X St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X X X X X X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X United Way of San Luis Obispo County Flavors of SLO 2019 X X X Wilshire Hospice Día de los Muertos X X X Black is current month, gray is past work 27 Total; 24 served to date or in progress VC- Dropped off materials for display in Visitor Center; brochures, posters, etc. PR- Sent out Press Release SM- Ran event through Social Media outlets EC- Included in Event Calendar MTG- Meet with Groups in person to offer public relations advice and support ST- Sell Tickets for events through the Visitor Center PC- In place of in person meeting, had Phone Call with group to discuss details Report to City of SLO – PCC Visitor Services Contract April 2019 Visitor Interaction April 2018 March 2019 April 2019 Walk-ins 6,459 6,153 6,759 Farmers’ Market* n/a n/a n/a Phone calls 506 537 512 Emails 463 541 502 *estimate without people counter Visitor Center Highlights • Met with multi-cultural Cal Poly families at the Polycultural weekend. • Participated in Cal Poly Open House with a booth at the Friday resource fair. • Enjoyed helping every guest that walked through our door. Demographic Snapshot International travelers 568 Asia 1% Africa 0% Europe 39% Australia/New Zealand 15% United Kingdom 37% North America 7% South America 1% Domestic travelers (outside of CA.) 649 West 14% West Coast 30% East Coast 23% Southw est 11% Midw est 20% South 2% California travelers 1,744 Northern CA 29% Southern CA 30% Central Coast 38% Central Valley 2% Desert 1% Calendar of Events April 2019 May 2019 Events in calendar 314 277 SLO Happenings | Monthly Report: April 2019 In April, we continued to build out the SLO Happenings calendar with over 673 events and 111 new events added for the month. Weekly calendar optimization ensures events are properly represented on the site and that all key SLO events are included. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach SLO Half Marathon 56 3398 5,581 Central Coast Youth Chorus 12 94 2,800 Chicano Batman at Fremont Theater 9 209 3,654 YogaMusic Fest at SLO Half Marathon 39 284 3,975 Spotted Whale Consignment at Alex Madonna Expo Center 81 290 5,562 Total 197 1,275 21,572 Monday SLO Happenings*Total Engagement Total Reach Facebook 2,284 60,200 Instagram 2,279 50,094 Twitter 42 3,982 Total 4,605 114,276 *Includes data from the following post dates: 4/1, 4/8, 4/15, 4/22, 4/29) Website Highlights + Performance In April, we continued to see great engagement metrics for all SLO Happenings content and are happy to report that we are still seeing increases in overall engagement month-to-month. Overall, we saw an 11% increase in total engagement and a 67% increase in total reach to our “Monday: What’s Happening This Week” posts when compared to March 2019. These posts are boosted for engagement and specifically targeted to our regional audience. We also saw a very positive lift in our “Ticket Tuesday” content. While we did have fewer entries, we did see a 42% increase in total likes and a 23% increase in total reach when compared to March 2019 “Ticket Tuesday” stats. SLO Happenings event calendar remained within the top 5 most visited pages on SanLuisObispoVacations.com with 2,055 pageviews. Top 3 most visited events: -SLO County Earth Day -Casey Donahew at Cal Poly Royal Rodeo -Easter Weekend Adult Egg Hunt Email Highlights + Performance Summary April SLO Happenings email was sent on 4/4 featuring San Luis Obispo’s April events. Open rate was above industry standard which is 20%. -Delivered: 4,655 -Open Rate: 29.0% -Clicks: 197 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ ‐0.6%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 10.9%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ ‐0.7%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 14.9%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 8.8%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ 2.4%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ 12.8%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ 4.8%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 387,032$ ‐32.9%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ ‐100.0%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ ‐100.0%June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ ‐100.0%Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 5,529,858$ ‐26.3%7,875,000$ *Figures from Smith Travel Research Report 2017‐18 2018‐19 Change +/‐2017‐18 2018‐19Change +/‐2017‐18 2018‐19Change +/‐July 84.8 85.2 0.5 174.1 175.1 0.6 147.7 149.2 1.0August 76.3 81.3 6.7 158.2 166.5 5.2 120.7 135.4 12.2September 74.5 72.3 ‐2.9 158.4 163.1 3.0 117.9 117.9 0.0October 70.0 72.7 3.9 147.1 151.2 2.8 102.9 109.9 6.8November 65.7 67.7 3.1 136.3 143.0 4.9 89.5 96.7 8.1December 61.3 59.1 ‐3.6 129.3 135.2 4.5 79.3 79.9 0.7January 58.0 59.3 2.3 119.3 125.9 5.5 69.2 74.6 7.9February 68.8 66.4 ‐3.5 134.3 140.5 4.6 92.4 93.3 1.0March 68.4 68.0 ‐0.6 139.9 142.8 2.0 95.8 97.1 1.4April 72.7 149.73 103.25May 69.7 150.35 104.77June 78.9 174.18 137.37Total/Average 70.75 70.22147.60149.24105.05106.00Occupancy ADRTOT ComparisonRevPARMarch - missing 18x TBID Organization Event (s) Event Date(s) 2019‐20 Requested Amount 2019‐20 Funding Recommendation Associated Quilt Guilds of the Central Coast (AQGCC) Seven Sisters Quilt Show June 27 & 28, 2020 $ 10,000.00 $ 5,000.00 Cal Poly Corporation on behalf of Cal Poly Arts 2019‐20 Broadway Series 12/1/19, 1/14/20, 1/15/20, 4/9/20, 5/13/20, 6/7/20 $ 12,000.00 $ 6,000.00 Canzona Women's Ensemble Canzona Women's Ensemble Concerts November 2019 & March 2020 $ 3,000.00 $ 1,000.00 Central Coast Ag Network, dba City Farm SLO and (until 2019) as Central Coast Grown City Farm SLO Fall Harvest Festival Sunday, October 20, 2019 $ 3,000.00 $ 1,000.00 Central Coast Autism Spectrum Center Zombie Invasion SLO Saturday, October 26, 2019 $ 5,000.00 $ 2,500.00 Civic Ballet of San Luis Obispo The Civic Ballet of SLO Presents The Nutcracker December 14‐15, 2019 $ ‐ Downtown SLO 24th Annual Concerts in the Plaza 6/14, 6/21, 6/28, 7/5, 7/12, 7/19, 7/26, 8/2, 8/9, 8/23, 8/30, 9/6, 9/13 $ 11,894.00 $ 4,000.00 Ecologistics, Inc./ R.A.C.E. Matters BELONGING February 1‐28, 2020 $ 7,500.00 $ 7,500.00 Foundation for the Performing Arts Center Family Day at the PAC Apr‐20 $ 5,500.00 $ 3,500.00 History Revisited 35th Annual Central Coast Renaissance Festival July 20 & 21, 2019 $ 8,400.00 $ 4,500.00 Loving Farm Animal Sanctuary Central Coast VegFest Saturday, April 4, 2020 $ 12,000.00 $ 4,000.00 Mission College Prep Love SLO Saturday, March 14, 2020 $ 7,250.00 $ 7,250.00 Opera San Luis Obispo South Pacific: A City Wide Arts Collaboration October 12 & 13, 2019 $ 12,000.00 $ 3,000.00 Orchestra Novo 5th Annual POPS ON! Labor Day Weekend Concert Sunday, September 1, 2019 $ 7,000.00 $ 2,500.00 San Luis Obispo Master Chorale Series of Concerts Accompanied by Lectures November 2019 ‐ April 2020 $ 7,500.00 $ 2,400.00 San Luis Obispo Railroad Museum Central Coast Railroad Festival October 4,5,6 2019 $ 11,000.00 $ 5,000.00 San Luis Obispo Repertory Theatre SLO Repertory Theatre 2019‐2020 Season July 1, 2019 ‐ June 30, 2020 $ 7,500.00 $ 7,000.00 San Luis Obispo Vocal Arts Ensemble "The Feast of Lights" Choral Concert by the Award‐Winning Vocal Arts December 7 & 8, 2019 $ 5,500.00 $ 2,500.00 SLO Blues Society SLO Blues Society Dance Concerts October & December, 2019 January & February 2020 $ 2,778.00 $ 2,778.00 SLO Classical Academy An Evening with Chris Burkard TBD (Friday /Saturday evening in Feb. or March 2020) $ 11,050.00 $ 3,500.00 Spokes Spokes Nonprofit Symposium Tuesday, September 24, 2019 $ 6,000.00 $ 1,600.00 St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival May 29, 30, 31, 2020 $ 5,600.00 $ 4,000.00 The Central Coast Shakespeare Festival Shakespeare Under the Stars July 11 ‐ August 3, 2019 $ 9,740.00 $ 4,000.00 The Monday Clubhouse Conservancy The Monday Club ‐ Women's Vote Centennial October 14‐19, 2019 $ 6,579.00 $ 1,594.00 United Way of San Luis Obispo Flavors of SLO Thursday, May 2, 2019 $ 10,000.00 $ 5,000.00 Wilshire Hospice Dia de los Muertos Saturday, November 2, 2019 $ 10,224.00 $ 6,000.00 Women's March San Luis Obispo (WMSLO) Fourth Annual Women's March in San Luis Saturday, January 18, 2020 $ 7,100.00 $ ‐ $ 97,122.00 $ 205,115.00 $ 2,878.00 2019‐20 GIA Applicants DRAFT Minutes – Tourism Business Improvement District Board Meeting of 3/13/2019 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, April 10, 2019 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, April 10, 2019 at 10:02 a.m. in the Hampton Inn & Suites, located at 1530 Calle Joaquin, San Luis Obispo, California, by Chair Skidmore. ROLL CALL Present: Board Members Dean Hutton, LeBren Young-Harris, Pragna Patel-Mueller, Nipool Patel, Vice Chair Matthew Wilkins (10:27 a.m.) and Chair Bruce Skidmore Absent: none Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- OATH OF OFFICE Board Member Patel-Mueller was sworn in by City Clerk, Teresa Purrington. CONSENT ITEMS C.1 Minutes of Special Meeting on Wednesday, March 13, 2019 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 AMF + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report PUBLIC COMMENT None --End of Public Comment-- DRAFT Minutes – Tourism Business Improvement District Board Meeting of 04/10/2019 Pg. 2 ACTION: MOTION BY COMMITTEE MEMBER HUTTON, SECONDED BY COMMITTEE MEMBER PATEL, CARRIED 5-0-1, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. PRESENTATIONS 1. MARKETING AGENCY QUARTERLY REPORT Representatives from AMF and Matchfire presented a review of the third fiscal year quarter’s marketing activities, website and social media metrics, upcoming planned activities, and responded to Board questions. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. CHAMBER QUARTERLY REPORT Director of Communications and Business Education, Jacqui Clark-Charlesworth from the SLO Chamber of Commerce presented the quarter’s Public Relations contracts. Additionally, the Chamber of Commerce Visitor Center Manager, Dusty Colyer-Worth presented the fiscal year’s third quarter guest service intake data and activities. Public Comment None. --End of Public Comment-- No action was taken on this item. 3. SLO WINE QUARTERLY REPORT Anne Steinhauer introduced herself as the new Executive Director for the San Luis Obispo Wine Country Association and presented the third quarter activities. Anne prefaced the next quarter’s focus revolving around the new website and had also offered invites to the upcoming quarter’s member bbq and committee meetings. Public Comment None. --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 04/10/2019 Pg. 3 BUSINESS ITEMS 1. ANNUAL PARTNERSHIP & FUNDING REQUESTS The Board received presentations on the annual and strategic partnership requests from the Cal Poly Office of Student Affairs, the SLO Wine Country Association and the San Luis Obispo Chamber of Commerce. Cal Poly Office of Student Affairs: Tessa Stevens Espinoza, Senior Director, Strategy and Engagement of Cal Poly’s Student Affairs presented the previous activities completed and ongoing due to the partnership and proposed another two-year contract for the 2019-21 years. SLO Wine Country Association: Anne Steinhauer, Executive Director of SLO Wine Association presented the new SLO Wine Collective website to the Board to emphasis the direction of the association and benefits offered to the TBID. Steinhauer proposed another two-year contract for 2019-21 that will include membership for all constituents, media hosting, tickets to annual events, and road shows. San Luis Obispo Chamber of Commerce: Chamber of Commerce representatives Jim Dantona, CEO, Jacqui Clark-Charlesworth, Director of Communications and Business Education, and Dusty Colyer-Worth, Visitor Center Manager presented an extended two-year contract for the Guest Services and Public Relations in 2019-21. Representatives recapped the success of the previous contract including visitor center statistics, direct relationship with the San Luis Obispo lodging properties, tradeshow participation, handling media requests, targeting segmented markets, and tracking media. Public Comment None. --End of Public Comment-- No action was taken on this item. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update – No report given. 2. Management Committee Update - March 28, 2019 minutes in packet for review. No report given at this point. 3. Marketing Committee Update - March 27. 2019 minutes in packet for review. No report given at this point. 4. PCC Update – March 13, 2019 minutes in packet for review. No report given. 5. SLO CAL Update - report given at this point. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 04/10/2019 Pg. 4 6. Tourism Program Update – No report given past a reminder of the Monday, April 15, 2019 Special Marketing Meeting at AMF. ADJOURNMENT The meeting was adjourned at 12:08 p.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, April 10, 2019 at 10:00 a.m., at Embassy Suites, 333 Madonna Road, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX