The URL can be used to link to this page

Home My WebLink About06-12-2019 TBID Agenda PacketCity of San Luis Obispo, Agenda, Tourism Business Improvement District Board Any writings or documents provided to a majority of the TBID Board regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Wednesday, June 12, 2019 10:00 A.M. City Hall – Council Hearing Room 990 Palm Street, San Luis Obispo CALL TO ORDER: Vice Chair Matt Wilkins PUBLIC COMMENT: Each speaker is limited to two minutes of public comment for items not on the agenda. Public comment for each agenda item will be called for separately and is also limited to 2 minutes per speaker. State law does not allow the board to discuss or take action on issues not on the agenda, except that members of the board may briefly respond to statements made or questions posed by the person giving public comment. Staff may be directed by the board to follow-up on such items and/or place them on the next board agenda. APPOINTMENT - OATH OF OFFICE Kristin Battaglia appointed by the City Council on May 21, 2019, will take the oath of office to serve on the Tourism Business Improvement District Board. CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, May 8, 2019 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 AMF + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report PRESENTATIONS 1. MARKETING AGENCY MONTHLY ACTIVITY REPORT 20 mins Representatives from AMF and Matchfire will present the monthly report for the marketing activities for the SLO TBID. 2. SLO CHAMBER MONTHLY PUBLIC RELATIONS ACTIVITIES REPORT 15 mins Representative from the SLO Chamber of Commerce will present the monthly activity report for the Public Relations contract with the SLO TBID. BUSINESS ITEMS Public comment will be taken for each individual agenda item. Each speaker will be limited to two minutes of public testimony. 1. CONTRACT WORK SCOPES & AGREEMENTS TERMS 20 mins The Management Committee and staff will present the contractor and partnership work scopes and agreement terms for the Board’s approval, contingent upon the City Council’s approval of the 2019-20 program budget. 2. 2019-20 BUDGET ALLOCATIONS 15 mins The Management Committee and staff will present the final recommended budget allocations for the 2019-20 TBID program budget. 3. STRATEGIC PLAN APPROVAL 10 mins The Management Committee will present the final draft of the 2019-24 TBD Strategic Plan for the Board’s review and adoption. 4. SLO HAPPENINGS EVENT APPLICATION PROCESS APPROVAL 10 mins The Board will review and approve the revised event promotion application process and timeline and direct staff to release the application. TBID LIAISON REPORTS & COMMUNICATION At this time board members make announcements, report on activities, refer to staff issues for study and report back to the board at a subsequent meeting. 1. HOTELIER UPDATE – Liaison Reports 2. MANAGEMENT COMMITTEE UPDATE – Minutes: May 30, 2019 3. MARKETING COMMITTEE UPDATE – Minutes: May 29, 2019 4. PCC UPDATE –Meeting Minutes: May 8, 2019 5. TOURISM PROGRAM UPDATE – Staff Report ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on June 7, 2019, by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 5/8/2019 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, May 8th, 2019 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, May 8, 2019 at 10:10 a.m. in Embassy Suites, located at 333 Madonna Inn, San Luis Obispo, California, by Chair Skidmore. ROLL CALL Present: Board Members Dean Hutton, LeBren Young-Harris, Pragna Patel-Mueller (10:18 a.m.), Vice Chair Matthew Wilkins and Chair Bruce Skidmore Absent: Board Member Nipool Patel Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Maggie Cox the President of Central Coast AMF Media Group introduced Val Vaz, the Diector of Account Services for the Central Coast to the Board. --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Special Meeting on Wednesday, April 10, 2019 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 AMF + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report PUBLIC COMMENT None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER HUTTON, SECONDED BY COMMITTEE MEMBER HARRIS, CARRIED 5-0-1, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6 DRAFT Minutes – Tourism Business Improvement District Board Meeting of 05/08/2019 Pg. 2 PRESENTATIONS 1. HDL ROLLOUT Natalie Harnett from the City of San Luis Obispo’s Finance Department introduced the HDL rollout and gave a visual tutorial of how TBID properties will be able to submit their monthly TOT online. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. MARKETING AGENCY MONTHLY REPORT Representatives from AMF and Matchfire presented a review of April 2019 marketing activities, website and social media metrics, upcoming planned activities, and responded to Board questions. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. CHAMBER MONTHLY REPORT Director of Communications and Business Education, Jacqui Clark-Charlesworth from the SLO Chamber of Commerce presented the April public relation highlights. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. 2019-20 MARKETING PLAN Tourism Manager Cano recapped the work of the Marketing Committee and agencies on the 2019 -20 Marketing Plan. Agency representatives reviewed the presented plan and address concerns and questions from board members. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 05/08/2019 Pg. 3 Public Comment None. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 5-0-1, TO ADOPT THE PRESENTED MARKETING PLAN WITH DIRECTION TO THE AGENCY TO REVIEW THE CURRENT DEMOGRAPHIC STRATEGIES AND ADDITION OF A VALUE-MINDED PERSONA. 2. EVENT PROMOTION APPLICATION The TBID Board discussed the application received for the 2019 Boots and Brews Country Music Festival event in September 2019. Staff provided members with the 2018 Boots and Brews Country Music Festival final report and statistics. Public Comment Dusty Colyer-Worth from the San Luis Obispo Chamber of Commerce provided feedback on the event organizers and smooth event process. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 5-0-1, TO FUND THE 2019 BOOTS AND BEWS COUNTRY MUSIC FESTIVAL $12,000 TO BE USED FOR OUT OF AREA MARKETING AND ADVERTISING BASED ON THE APPLICATION PRESENTED. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update – • The La Quinta has officially opened • The Hotel SLO team has expanded and Cano will be meeting with them on May 16th. • General comments on how the opening of Leroy’s had impacted other Monterey Street restaurants. 2. Management Committee Update - May 2, 2019 minutes in packet for review. 3. Marketing Committee Update – April 15, 2019 and May 1, 2019 minutes are in the packet for review. 4. PCC Update – April 10, 2019 minutes in packet for review. 5. SLO CAL Update - report given at this point. 6. Tourism Program Update – • VisitSLO.com updates • The Conference Center RFP has opened DRAFT Minutes – Tourism Business Improvement District Board Meeting of 05/08/2019 Pg. 4 • CCTC has onboarded their new agency Nobal • Strategic Partners are currently being budgeted for and discussed by Management Committee • IPW and other events were reported on by staff ADJOURNMENT The meeting was adjourned at 12:08 p.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, April 10, 2019 at 10:00 a.m., at Embassy Suites, 333 Madonna Road, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX May 2019WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 68.3 79.4 71.5 116.03 196.11 141.45 79.26 155.74 101.11 2.2 -14.0 -3.6 4.3 0.4 0.2 6.6 -13.6 -3.3City of Pismo Beach 57.4 86.5 65.7 138.12 223.61 170.29 79.23 193.47 111.87 -2.0 -3.1 -2.4 7.4 2.7 4.9 5.3 -0.6 2.3City of San Luis Obispo 61.6 84.3 68.2 132.08 203.91 157.96 81.37 171.96 107.78 -6.1 -5.9 -5.8 8.8 6.3 8.0 2.2 0.0 1.7City of Morro Bay59.3 84.7 66.5 109.47 191.00 139.13 64.88 161.76 92.56 11.7 -4.6 5.2 1.2 3.60.3 13.1 -1.2 5.4WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 62.3 74.2 65.7 113.22 181.65 135.29 70.59 134.76 88.92 -5.9 -5.9 -5.9 -0.5 -2.2 -1.2 -6.4 -7.9 -7.0City of Pismo Beach 57.1 73.9 61.9 133.54 210.36 159.74 76.29 155.52 98.93 2.3 -4.2 0.0 0.8 0.0 -0.3 3.1 -4.3 -0.3City of San Luis Obispo 61.2 72.4 64.4 122.19 176.59 139.66 74.82 127.93 89.99 -5.1 -4.1 -4.8 -0.1 -2.4 -1.0 -5.3 -6.3 -5.7City of Morro Bay54.8 71.6 59.6 106.52 168.81 127.91 58.34 120.90 76.22 3.9 4.2 4.0 2.6 2.7 2.7 6.7 7.0 6.8WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 68.7 81.5 72.4 114.29 196.64 140.77 78.57 160.18 101.89 3.8 -7.3 -0.1 -0.7 -0.3 -2.0 3.0 -7.6 -2.0City of Pismo Beach 65.2 80.7 69.7 141.23 223.46 168.45 92.15 180.36 117.35 6.7 -8.4 1.2 2.5 -1.5 -1.1 9.4 -9.8 0.0City of San Luis Obispo 65.7 80.1 69.8 126.06 195.14 148.70 82.85 156.35 103.85 4.6 -7.3 0.4 3.3 0.40.7 8.0 -6.9 1.1City of Morro Bay60.3 78.2 65.4 110.04 175.74 132.49 66.36 137.45 86.67 10.2 -7.8 3.3 1.2 -0.1 -1.5 11.5 -7.9 1.8WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 68.9 88.1 74.4 114.81 218.69 149.98 79.09 192.74 111.56 3.0 0.6 2.2 0.9 1.1 0.6 3.9 1.7 2.8City of Pismo Beach 64.3 87.6 70.9 141.83 264.39 185.08 91.15 231.69 131.31 -0.7 0.6 -0.2 3.0 2.9 3.2 2.3 3.5 2.9City of San Luis Obispo 62.7 86.1 69.4 125.05 220.62 158.91 78.45 189.92 110.30 -3.1 1.4 -1.5 2.1 0.9 2.2 -1.0 2.3 0.6City of Morro Bay56.2 87.3 65.1 110.92 212.42 149.84 62.31 185.50 97.50 -5.1 4.4 -1.7 2.5 1.23.4 -2.7 5.7 1.7WDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalWDWE TotalCity of Paso Robles 61.4 82.4 67.4 126.80 210.79 156.14 77.82 173.65 105.20 -1.3 -3.4 -2.1 -1.0-0.6 -1.1 -2.3 -4.0 -3.1City of Pismo Beach 63.5 81.7 68.7 169.31 255.84 198.71 107.51 209.05 136.52 1.0 1.2 1.1 1.2 2.51.8 2.2 3.8 2.9City of San Luis Obispo 60.3 77.5 65.2 142.23 200.19 161.92 85.71 155.17 105.55 -6.6 -7.1 -6.8 2.8 0.8 1.9 -3.9 -6.4 -5.0City of Morro Bay57.8 77.1 63.3 128.71 187.38 149.13 74.36 144.51 94.40 -1.4 -1.3 -1.4 -0.3 2.2 0.8 -1.7 0.9 -0.6Current Week TotalsPercent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADR RevParCurrent Week TotalsPercent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADR RevParCurrent Week TotalsPercent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADR RevParRevParCurrent Week TotalsPercent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADR RevParCurrent Week TotalsPercent ChangeOccupancy (%) ADR RevPar Occupancy (%) ADRWeek of May 26, 2019 to June 1, 2019Week of May 19, 2019 to May 25, 2019Week of May 12, 2019 to May 18, 2019Week of May 5, 2019 to May 11, 2019Week of April 28, 2019 to May 4, 2019 Report to City of SLO – TBID and PCC Public Relations Contract May 2019 Media/Community Relations 1) Hosted Denver influencer, Jacki Carr’s trip to SLO in partnership with MINDBODY. 2) Continued working with MINDBODY’s PR team to plan NYC influencer Mel Phillips, @headstandsandheels trip to SLO in June. 3) Connected with LA influencer, Corey Marshall @missfoodieproblems and began planning June activation. 4) Worked with journalist, Kathy Witt on piece for Amtrak and Highway 1 road trip. 5) Began talks with journalist Anne Roderique-Jones for a piece titled “SLO Stays, Three Ways” for Enterprise Pursuits and Shermans Travel. 6) We connected with U.K. writer, Ella Buchan to write a ’48 Hours in SLO’ piece for the Independent. 7) Continued planning Kate Retherford’s, @allthingskate trip to SLO in October. 8) Worked with VISIT SLO CAL on Dallas pitching PR coordination. 9) Continued planning dates for SF based influencers FAM trips as part of TBID’s influencer strategy. 10) Worked with TBID marketing team to brand contract and deliverables to utilize for future influencer activations. 11) Assisted in planning IPW FAM group tour activation in SLO. 12) Submitted the following content for Visit California’s Story Ideas. a. Pet Friendly Travel i. Outdoor Activities for Owners and Pets in San Luis Obispo ii. Pet Amenities, Shopping and Spa in San Luis Obispo iii. Pet-Friendly Eats and Drinks in San Luis Obispo b. Luxury Family Travel i. Bite Size Multigenerational Travel in San Luis Obispo ii. Local Luxury Travel Hotel in San Luis Obispo 13) Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract May 2019 1. A Parent's (much, much needed) Getaway to SLO We hosted Jacki Carr in partnership with MINDBODY for a wellness influencer activation in SLO. She shared the custom itinerary through her blog and raved about the direct flight from DEN TO SBP among the rest of their experiences. UVPM: 5K 2. 6 things you must do in San Luis Obispo, California U.K. journalist, Ella Buchan highlighted SLO in a piece for Love Exploring highlighting the downtown’s walkability, the city’s ideal central location and the impeccable wine and dining experience. 3. Pacific Coast Highway Road Trip: 8 Places to Stay Along the Way Trivago Magazine featured another story on the Central Coast from Ella Buchan. The piece touted SLO as being the perfect place to take a break from the road as the halfway point between LA & SF. It called SLO’s downtown laid-back, walkable and filled with independent boutiques and stores. Granada Hotel & Bistro was also featured, with their “classically stylish, suplremely comfortable rooms” the main feature. 4. Andrew Firestone’s hotel opens in SLO — and a new nearby restaurant is next The Tribune & Hotel Online covered La Quinta Inn & Suites grand opening as well as neighboring restaurant, 1865 Craft House & Kitchen. The piece focused on the new life breathed into the property and upper Monterey St. UVPM: 1.8M Report to City of SLO – TBID and PCC Public Relations Contract May 2019 5. These 11 Drive-In Movie Theaters Are Pure Summer Nostalgia Sunset Magazine listed Sunset Drive-In third on their list of notable American drive-ins calling it a “win-win for summer entertainment”. UVPM: 2.1M 6. 18 Best Places to Visit in California Penny Geeks featured San Luis Obispo on their list of top places to visit in California. They highlighted the dog- friendly trails of Cerro San Luis and Sunset Drive-In as things to do among others. 7. 5 Epic Memorial Day Weekend Vacation Spots on The Central Coast of California Inspirations & Celebrations listed SLO as an ideal weekend vacation destination, specifically highlighting Apple Farm Inn, its on site restaurant & the proximity to “ one of the most popular places to enjoy wine country on the Central Coast”. UVPM: 14K 8. California tripping: Big Sur and the Pacific Coast Highway London blogger, Vanesa Boz of travel blog, BozAround included a stopover in SLO and more specifically the Madonna Inn. Along with a rave review of the iconic hotel, the road tripping family spent time in the downtown and touted the “easy vibe” and the noticable happiness of residents. UVPM: 27K SLOTBID AGENCY REPORT May 2019 HAPPENING NOW • 2018–2020 Campaign Underway • Live Oak Marketing Support SLO VACATIONS • Events Management UPDATED PAGES • Concerts in the Plaza • Roll out the Barrels • Live Oak Music Festival • Amtrak BOGO • Train • News + Media SEO • Broken links fixed • Alt image tags added • Position tracking EMAIL • 176 new leads from email sign-up form • Ongoing: Welcome Series • Consumer Newsletter: May/June • SLO Happenings: May SHARESLO • Cross-promotion on Cal Poly social channels • Ticket Tuesday promotion • Real-time activations: -La Quinta Grand Opening -Farmhouse Corner Market Grand Opening -Jackie Carr Influencer Activation • Community blog posts: -San Luis Obispo Happy Hours -Ditch the Car and Take the Train -Things to do in SLO on Father’s Day SLOTBID AGENCY REPORT LOOKING AHEAD • Roll Out the Barrels June 20-22 • Live Oak Music Festival June 21-23 • Marketing Plan Review May 2019 SLOTBID AGENCY REPORT SESSIONS PAGE VIEWS USERS REFERRALS SanLuisObispoVacations.com 17,583 30,628 15,093 FACEBOOK New Fans Total Fans Total Reach Average Reach per Post Average Daily Page Engaged Users Total Engagements 0 101,503 1,609,014 13,099 108 876 TWITTER New Followers Total Followers Total Engagements #ShareSLO 9 4,235 280 272 INSTAGRAM New Followers Total Followers Total Reach Average Reach per post Total Engagements #ShareSLO 322 16,481 154,044 4,401 11,745 2,068 PINTEREST Average Daily Profile Impressions Average Daily Profile Users Average Monthly Viewers Average Monthly Engaged 69 42 1,162 28 YOUTUBE SLO Promo Video 46,874 May 2019 Report to City of SLO – TBID Phone Line and Availability Contract May 2019 Response to TBID Advertising Week 1 Week 2 Week 3 Week 4 May 2018 May 2019 Calls to 1-877-SLO-TOWN 19 22 16 29 83 86 Hotel Availability Tracker Week 1 Week 2 Week 3 Week 4 May 2018 May 2019 Email Response 15 15 14 16 57 60 Phone Calls to Hotels 42 71 54 55 227 222 Hotel Referrals Week 1 Week 2 Week 3 Week 4 May 2018 May 2019 Visitors Served (Walk-ins) 1,397 1,575 1,735 1,865 6,377 6,572 Farmers’ Market* n/a n/a n/a 500 500 500 Hotel Rooms Referred 308 338 375 522 1,480 1,543 *estimate without people counter 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ ‐0.6%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 10.9%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ ‐0.7%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 14.9%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 8.8%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ 2.4%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ 12.8%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ 4.8%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ 5.1%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 750,764$ 14.8%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ ‐100.0%June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ ‐100.0%Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 6,500,431$ ‐13.3%7,875,000$ *Figures from Smith Travel Research Report 2017‐18 2018‐19 Change +/‐2017‐18 2018‐19Change +/‐2017‐18 2018‐19Change +/‐July 84.8 85.2 0.5 174.1 175.1 0.6 147.7 149.2 1.0August 76.3 81.3 6.7 158.2 166.5 5.2 120.7 135.4 12.2September 74.5 72.3 ‐2.9 158.4 163.1 3.0 117.9 117.9 0.0October 70.0 72.7 3.9 147.1 151.2 2.8 102.9 109.9 6.8November 65.7 67.7 3.1 136.3 143.0 4.9 89.5 96.7 8.1December 61.3 59.1 ‐3.6 129.3 135.2 4.5 79.3 79.9 0.7January 58.0 59.3 2.3 119.3 125.9 5.5 69.2 74.6 7.9February 68.8 66.4 ‐3.5 134.3 140.5 4.6 92.4 93.3 1.0March 68.4 68.0 ‐0.6 139.9 142.8 2.0 95.8 97.1 1.4April 72.6 76.4 5.3 151.8 161.2 6.2 110.2 123.2 11.8May 69.7 150.35 104.77June 78.9 174.18 137.37Total/Average 70.74 70.84147.77150.44105.63107.72Occupancy ADRTOT ComparisonRevPAR Tourism Business Improvement District Management Committee Special Meeting Minutes Thursday, May 30, 2019 – 10:00 a.m. City Hall’s Council Human Resources Room - 990 Palm Street, San Luis Obispo BOARD MEMBERS PRESENT: Members Nipool Patel, Bruce Skidmore, and Pragna Patel-Mueller (10:10 a.m.) BOARD MEMBERS ABSENT: none STAFF PRESENT: Molly Cano, Tourism Manager and Chantal Burns, Tourism Coordinator Call to order time: 10:05 a.m. BUSINESS ITEMS 1. 2019-20 Budget Draft Tourism Manager Cano reviewed the 2019-20 draft budget with the committee and tentative allocations. The committee discussed the reviewed budget and provided feedback on the line items and contracts. Recommendation: Accept the presented 2019-20 draft budget as is with the below adjustments: Reallocate $15K from the event promotions line item based on shifted SLO Happenings Event Sponsorship program and place into the contingency fund. Adjust contracted fund usage within the Chamber of Commerce’s Public Relations contract and the SLO Coast Wine Collective contract. 2. Strategic Plan Review & Scheduling The committee reviewed the draft Strategic Plan documents provided by Coraggio Group and provided edits. Due to summer schedule commitments, the committee would like to schedule the next special strategic plan meeting in late August after school has returned. Staff will propose dates to Coraggio Group for the next special meeting. Recommendation: Accept the presented Strategic Plan documents as is with date edits and recommend to the Board. 3. New Business Items a. Committee Discussion - none b. Future Agenda Items – none c. Next Meeting Date – Committee members agreed to cancel the next regularly scheduled meeting on July 4, 2019. Meeting was adjourned at 10:55 a.m. Tourism Business Improvement District Special Marketing Committee Meeting Meeting Minutes Wednesday, May 29, 2019 – 1:00 p.m. AMF Media Group – 711 Tank Farm Road, Suite 210, San Luis Obispo BOARD MEMBERS PRESENT: Dean Hutton, Matt Wilkins and LeBren Harris BOARD MEMBERS ABSENT: none STAFF PRESENT: Molly Cano, Tourism Manager and Chantal Burns, Tourism Coordinator Call to order time: 1:11 p.m. BUSINESS ITEMS 1. 2019-20 Marketing Plan Agency representatives from AMF Media Group led the committee in a discussion on current marketing personas presented in marketing plan and suggested edits. Committee members provided feedback and suggestions on serving TBID members and target markets. 2. 2019-20 Event Promotion Staff presented the 2019-20 SLO Happenings Event Promotion Sponsorship draft. The committee provided suggested clarifications on hosted rooms to staff for final application edits. Recommendation: The committee recommends the Board approve the 2019-20 SLO Happenings Event Promotion Sponsorship draft as presented with edits including hosted room sponsorship clarifications. 3. Visit SLO CAL Co-op Opportunity The committee reviewed the Google DMO Partnership Program opportunity with Visit SLO CAL presented by AMF. Direction: The committee provided direction to the agency to commit participation in the Google DMO Partnership program at level 3 package for $12,500 through Visit SLO CAL co-op. 1. 2018-19 Money for a Rainy Day Promotion This business item was tabled to the next regularly scheduled meeting due to lack of time. 2. New Business  Committee Discussion -none  Future Agenda Items – Money for a Rainy Day  Next Committee Meeting: The regularly scheduled July meeting was rescheduled to Monday, June 24, 2019 at 10 a.m. in AMF’s Conference Room. Meeting was adjourned at 2:38 p.m. DRAFT Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, May 8, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, May 8, 2019 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Melissa Godsey, Ryan Heath, Daniel Levi, John Thomas, Matthew Wilkins, Vice Chair Dana Matteson and Chair Zoya Dixon Absent: None Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Meeting of Wednesday, April 10, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 2 Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY VICE CHAIR MATTESON, CARRIED 7-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THROUGH 7. PRESENTATIONS 1. SLO Chamber of Commerce Monthly Report Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business Education, reported on the past month activities for the Public Relations contract with the PCC and responded to Committee questions. Highlights included reports on travel writers, new bubblegum alley notoriety, the new format of Race SLO, a Hwy. 1 road trip piece in Outside magazine, and coverage on the new Dallas/SLO flight. Public Comment None --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 3 BUSINESS ITEMS 1. Community Placemaking: Banner Project Caty McGrath of iii presented six banner designs using the design style selected at the previous PCC meeting. The Committee discussed including a seventh design to highlight the natural environment as well as specific key words they desire to be used on the banners (Culture, Heritage, Pride, Mission, Tradition, Community, Celebration). Additionally, the Committee gave direction on the prominence and position of the selected key words and “San Luis Obispo” text. Tourism Manager Cano reviewed the style guidelines created for the banner project and the budget Public Comment Dusty Colyer-Worth --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER MATTESON, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 7-0, to add a design highlighting the natural environment and modify banner wording to include discussed terms. ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER LEVI, CARRIED 7-0, to approve development of banner Design Standards with direction provided concerning text, within a budget of $3,500. 2. Mid-State Fair Showcase of Cities Creative Proposal Caty McGrath of iii presented the project design concept for window design for the Mid State Fair Showcase of Cities, received input suggestions from the Committee, and responded to Committee questions. Tourism Manager Cano reviewed the budget, noting that take-down costs are not currently included. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY VICE CHAIR MATTESON, CARRIED 7-0, to approve the presented design for the Mid-State Fair Showcase of Cities window project. DRAFT Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 4 3. Community Placemaking: Mural Project Tourism Manager Cano reviewed the budget and status of the parking garage mural project, noting that; the desired location in the Marsh Street garage is not currently available; and an alternate location in the 919 Palm Street parking structure has been identified; and the mural project was added to the streamlined public art process list approved at the April 16th City Council meeting. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 7-0, to approve the mural project as presented. 4. 2019-20 Grants-in-Aid – Preliminary Recommendation The Grants-in-Aid Taskforce (Commissioners Godsey, Matteson, and Thomas) presented their grant application evaluation process, preliminary recommendations for funding, and responded to Committee questions. The Committee discussed the recommended funding allocations. Public Comment None --End of Public Comment-- By consensus the Committee made adjustments using the available budget to be presented to the applicants. DRAFT Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 5 5. 2019-2020 Budget Allocations Tourism Manager Cano reviewed the historical funding of PCC programs. Public Comment Jim Dantona, CEO, Chamber of Commerce --End of Public Comment— The Committee discussed the various program budget allocations. Concern was expressed regarding the proposed increased costs of the Chamber of Commerce contract without having an increased PCC budget. Tourism Manager Cano reviewed the SLO Happenings program as it has morphed to a website and the committee discussed the need for better event management within the program. By consensus the Committee directed staff to hold discussions with the Chamber of Commerce concerning possible contract options. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update Tourism Manager Cano reported on refunds from Cal Poly Arts, the SLO History Center, and an expected return from SLO City/County Library. 2. Tourism Business Improvement District (TBID) Board Report Tourism Manager Cano reported on the TBID Board meeting of May 9, 2019. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including: • The IFEA World Festival & Event City Award application was reported as too costly and time intensive to pursue. • visitslo.com url acquisition • Conference Center Feasibility Study update (Request for Projects was opened for bids) • Central Coast Tourism Council update • IPW event in Anaheim in June • International media visit June 6th • Special meeting for GIA on May 15th at 5:30 p.m. • Scope of work meeting on May 28th ADJOURNMENT The meeting was adjourned at 8:35 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, June 12, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2019