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DRAFT Minutes – Tourism Business Improvement District Board Meeting of 4/10/2019 Pg. 1
Minutes
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, April 10, 2019
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on Wednesday, April 10, 2019 at 10:02 a.m. in the Hampton Inn & Suites, located at 1530 Calle
Joaquin, San Luis Obispo, California, by Chair Skidmore.
ROLL CALL
Present: Board Members Dean Hutton, LeBren Young-Harris, Pragna Patel-Mueller, Nipool Patel,
Vice Chair Matthew Wilkins (10:27 a.m.) and Chair Bruce Skidmore
Absent: none
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
OATH OF OFFICE
Board Member Patel-Mueller was sworn in by City Clerk, Teresa Purrington.
CONSENT ITEMS
C.1 Minutes of Special Meeting on Wednesday, March 13, 2019
C.2 Smith Travel Report
C.3 Chamber Public Relations Report
C.4 AMF + Matchfire Marketing Report
C.5 Chamber Visitor Center Report
C.6 TOT Report
PUBLIC COMMENT
None
--End of Public Comment--
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 04/10/2019 Pg. 2
ACTION: MOTION BY COMMITTEE MEMBER HUTTON, SECONDED BY COMMITTEE
MEMBER PATEL, CARRIED 5-0-1, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU
6.
PRESENTATIONS
1. MARKETING AGENCY QUARTERLY REPORT
Representatives from AMF and Matchfire presented a review of the third fiscal year quarter’s
marketing activities, website and social media metrics, upcoming planned activities, and responded
to Board questions.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
2. CHAMBER QUARTERLY REPORT
Director of Communications and Business Education, Jacqui Clark-Charlesworth from the SLO
Chamber of Commerce presented the quarter’s Public Relations contracts. Additionally, the Chamber
of Commerce Visitor Center Manager, Dusty Colyer-Worth presented the fiscal year’s third quarter
guest service intake data and activities.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
3. SLO WINE QUARTERLY REPORT
Anne Steinhauer introduced herself as the new Executive Director for the San Luis Obispo Wine
Country Association and presented the third quarter activities. Anne prefaced the next quarter’s focus
revolving around the new website and had also offered invites to the upcoming quarter’s member bbq
and committee meetings.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 04/10/2019 Pg. 3
BUSINESS ITEMS
1. ANNUAL PARTNERSHIP & FUNDING REQUESTS
The Board received presentations on the annual and strategic partnership requests from the Cal Poly
Office of Student Affairs, the SLO Wine Country Association and the San Luis Obispo Chamber of
Commerce.
Cal Poly Office of Student Affairs:
Tessa Stevens Espinoza, Senior Director, Strategy and Engagement of Cal Poly’s Student Affairs
presented the previous activities completed and ongoing due to the partnership and proposed another
two-year contract for the 2019-21 years.
SLO Wine Country Association:
Anne Steinhauer, Executive Director of SLO Wine Association presented the new SLO Wine
Collective website to the Board to emphasis the direction of the association and benefits offered to the
TBID. Steinhauer proposed another two-year contract for 2019-21 that will include membership for
all constituents, media hosting, tickets to annual events, and road shows.
San Luis Obispo Chamber of Commerce:
Chamber of Commerce representatives Jim Dantona, CEO, Jacqui Clark-Charlesworth, Director of
Communications and Business Education, and Dusty Colyer-Worth, Visitor Center Manager
presented an extended two-year contract for the Guest Services and Public Relations in 2019-21.
Representatives recapped the success of the previous contract including visitor center statistics, direct
relationship with the San Luis Obispo lodging properties, tradeshow participation, handling media
requests, targeting segmented markets, and tracking media.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update – No report given.
2. Management Committee Update - March 28, 2019 minutes in packet for review. No report given
at this point.
3. Marketing Committee Update - March 27. 2019 minutes in packet for review. No report given at
this point.
4. PCC Update – March 13, 2019 minutes in packet for review. No report given.
5. SLO CAL Update - report given at this point.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 04/10/2019 Pg. 4
6. Tourism Program Update – No report given past a reminder of the Monday, April 15, 2019 Special
Marketing Meeting at AMF.
ADJOURNMENT
The meeting was adjourned at 12:08 p.m. The next Tourism Business Improvement District Board meeting
is scheduled for Wednesday, April 10, 2019 at 10:00 a.m., at Embassy Suites, 333 Madonna Road, San
Luis Obispo, CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 05/08/2019